Benchmark Email and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 40.838	417.902 28.449	103.155 11.943	20.410 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 69.66 %	19.04 % 29.24 %	3.77 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 3108	33233 2310	6908 763	1459 35	79.80 % 74.32 %	16.59 % 24.55 %	3.50 % 1.13 %
Elektronics	42155 3168	32749 2203	7868 930	1527 35	77.69 % 69.54 %	18.66 % 29.36 %	3.62 % 1.10 %
Entertainment	41345 3097	31931 2149	7836 920	1547 28	77.23 % 69.39 %	18.95 % 29.71 %	3.74 % 0.90 %
Cosmetics & Beauty	41427 3104	31929 2138	7919 928	1565 38	77.07 % 68.88 %	19.12 % 29.90 %	3.78 % 1.22 %
Food & Drink	41480 2988	33075 2221	6944 729	1442 38	79.74 % 74.33 %	16.74 % 24.40 %	3.48 % 1.27 %
Home & Garden	41872 3198	33494 2374	6944 790	1407 34	79.99 % 74.23 %	16.58 % 24.70 %	3.36 % 1.06 %
Finance	41911 3213	31004 2065	9128 1111	1754 37	73.98 % 64.27 %	21.78 % 34.58 %	4.19 % 1.15 %
Health	42072 3194	31467 2052	8885 1109	1646 33	74.79 % 64.25 %	21.12 % 34.72 %	3.91 % 1.03 %
Pets	41892 3075	33108 2277	7296 768	1433 30	79.03 % 74.05 %	17.42 % 24.98 %	3.42 % 0.98 %
Sport & Fitness	40862 3244	31150 2247	8040 961	1617 36	76.23 % 69.27 %	19.68 % 29.62 %	3.96 % 1.11 %
Job & Career	41996 3038	31513 2106	8658 898	1803 34	75.04 % 69.32 %	20.62 % 29.56 %	4.29 % 1.12 %
Dating	41631 3120	30470 1854	9453 1226	1711 40	73.19 % 59.42 %	22.71 % 39.29 %	4.11 % 1.28 %
Other	41615 3291	32779 2453	7276 810	1499 28	78.77 % 74.54 %	17.48 % 24.61 %	3.60 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 3918	37126 2512	11189 1366	2199 40	73.48 % 64.11 %	22.15 % 34.86 %	4.35 % 1.02 %
Outlook Mail	51144 4078	37985 2660	11028 1375	2115 43	74.27 % 65.23 %	21.56 % 33.72 %	4.14 % 1.05 %
Yahoo Mail	50603 4200	38759 2966	9847 1187	1961 47	76.59 % 70.62 %	19.46 % 28.26 %	3.88 % 1.12 %
AOL Mail	50815 4366	38846 3106	9962 1213	1982 47	76.45 % 71.14 %	19.60 % 27.78 %	3.90 % 1.08 %
Mail.com	50985 4218	39618 3033	9489 1137	1858 48	77.71 % 71.91 %	18.61 % 26.96 %	3.64 % 1.14 %
Yandex Mail	50989 4051	38283 2782	10557 1223	2094 46	75.08 % 68.67 %	20.70 % 30.19 %	4.11 % 1.14 %
GMX Mail	51022 4002	39661 2712	9639 1243	1701 47	77.73 % 67.77 %	18.89 % 31.06 %	3.33 % 1.17 %
Zoho Mail	50671 3898	39696 2817	9055 1038	1877 43	78.34 % 72.27 %	17.87 % 26.63 %	3.70 % 1.10 %
ProtonMail	50539 3953	39745 2797	9014 1112	1734 44	78.64 % 70.76 %	17.84 % 28.13 %	3.43 % 1.11 %
Custom Mail	50517 4154	40214 3064	8529 1049	1731 41	79.60 % 73.76 %	16.88 % 25.25 %	3.43 % 0.99 %
iCloud Mail	11333	8945	1925	443	78.93 % %	16.99 % %	3.91 % %
Tuta	11364	9482	1488	351	83.44 % %	13.09 % %	3.09 % %
Juno.com	11395	9542	1433	364	83.74 % %	12.58 % %	3.19 % %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.