Benchmark Email and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.796 136.976	408.955 112.364	101.985 18.887	20.250 4.927

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 82.03 %	19.18 % 13.79 %	3.81 % 3.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40928 10570	32606 8833	6828 1298	1448 374	79.67 % 83.57 %	16.68 % 12.28 %	3.54 % 3.54 %
Elektronics	41365 10610	32046 8819	7780 1390	1512 350	77.47 % 83.12 %	18.81 % 13.10 %	3.66 % 3.30 %
Entertainment	40502 10467	31189 8578	7736 1464	1531 364	77.01 % 81.95 %	19.10 % 13.99 %	3.78 % 3.48 %
Cosmetics & Beauty	40679 10479	31261 8614	7831 1470	1554 357	76.85 % 82.20 %	19.25 % 14.03 %	3.82 % 3.41 %
Food & Drink	40766 10375	32441 8725	6863 1277	1431 316	79.58 % 84.10 %	16.84 % 12.31 %	3.51 % 3.05 %
Home & Garden	41076 10599	32788 8935	6850 1279	1395 330	79.82 % 84.30 %	16.68 % 12.07 %	3.40 % 3.11 %
Finance	41110 10560	30293 8433	9032 1644	1741 441	73.69 % 79.86 %	21.97 % 15.57 %	4.23 % 4.18 %
Health	41281 10405	30765 8412	8791 1507	1632 407	74.53 % 80.85 %	21.30 % 14.48 %	3.95 % 3.91 %
Pets	41099 10581	32411 8800	7213 1380	1422 348	78.86 % 83.17 %	17.55 % 13.04 %	3.46 % 3.29 %
Sport & Fitness	40112 10601	30488 8607	7952 1544	1607 388	76.01 % 81.19 %	19.82 % 14.56 %	4.01 % 3.66 %
Job & Career	41243 10684	30844 8520	8573 1642	1792 441	74.79 % 79.75 %	20.79 % 15.37 %	4.34 % 4.13 %
Dating	40833 10500	29762 8371	9358 1596	1699 448	72.89 % 79.72 %	22.92 % 15.20 %	4.16 % 4.27 %
Other	40802 10545	32061 8717	7178 1396	1486 363	78.58 % 82.66 %	17.59 % 13.24 %	3.64 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	49743 10511	36434 8156	11099 1810	2186 485	73.24 % 77.59 %	22.31 % 17.22 %	4.39 % 4.61 %
Outlook Mail	50262 10428	37205 8368	10927 1576	2101 413	74.02 % 80.25 %	21.74 % 15.11 %	4.18 % 3.96 %
Yahoo Mail	49757 10503	38014 8550	9751 1508	1947 388	76.40 % 81.41 %	19.60 % 14.36 %	3.91 % 3.69 %
AOL Mail	50110 10562	38221 8605	9876 1474	1972 398	76.27 % 81.47 %	19.71 % 13.96 %	3.94 % 3.77 %
Mail.com	50169 10425	38886 8589	9394 1384	1843 366	77.51 % 82.39 %	18.72 % 13.28 %	3.67 % 3.51 %
Yandex Mail	50152 10371	37552 8368	10465 1553	2083 399	74.88 % 80.69 %	20.87 % 14.97 %	4.15 % 3.85 %
GMX Mail	50288 10552	39006 8797	9556 1325	1690 355	77.57 % 83.37 %	19.00 % 12.56 %	3.36 % 3.36 %
Zoho Mail	49870 10651	38990 8896	8962 1338	1862 339	78.18 % 83.52 %	17.97 % 12.56 %	3.73 % 3.18 %
ProtonMail	49760 10528	39060 8875	8922 1265	1722 340	78.50 % 84.30 %	17.93 % 12.02 %	3.46 % 3.23 %
Custom Mail	49781 10730	39565 9060	8446 1310	1720 337	79.48 % 84.44 %	16.97 % 12.21 %	3.46 % 3.14 %
iCloud Mail	10588 10502	8283 8295	1838 1722	431 428	78.23 % 78.98 %	17.36 % 16.40 %	4.07 % 4.08 %
Tuta	10636 10595	8831 8863	1400 1336	341 341	83.03 % 83.65 %	13.16 % 12.61 %	3.21 % 3.22 %
Juno.com	10680 10618	8908 8942	1349 1286	352 338	83.41 % 84.22 %	12.63 % 12.11 %	3.30 % 3.18 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.