Benchmark Email and Postmark Email Deliverability Comparison

Benchmark Email

Postmark

In this comparison, the deliverability of Benchmark Email and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.210 63.961	51.727 50.217	12.292 12.619	1.362 1.413

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.32 % 78.51 %	18.85 % 19.73 %	2.09 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5002 4804	3885 3757	1015 971	104 105	77.67 % 78.21 %	20.29 % 20.21 %	2.08 % 2.19 %
Elektronics	4926 4766	3942 3746	891 946	109 106	80.02 % 78.60 %	18.09 % 19.85 %	2.21 % 2.22 %
Entertainment	5041 5025	3984 3920	966 1009	106 117	79.03 % 78.01 %	19.16 % 20.08 %	2.10 % 2.33 %
Cosmetics & Beauty	4918 4806	3938 3784	896 947	103 99	80.07 % 78.73 %	18.22 % 19.70 %	2.09 % 2.06 %
Food & Drink	4841 4939	3815 3846	937 1009	101 104	78.81 % 77.87 %	19.36 % 20.43 %	2.09 % 2.11 %
Home & Garden	4997 4853	3966 3813	941 939	106 111	79.37 % 78.57 %	18.83 % 19.35 %	2.12 % 2.29 %
Finance	5027 5124	4104 4152	829 892	113 110	81.64 % 81.03 %	16.49 % 17.41 %	2.25 % 2.15 %
Health	5108 4903	4199 4012	830 783	98 108	82.20 % 81.83 %	16.25 % 15.97 %	1.92 % 2.20 %
Pets	5077 4994	4021 3887	949 1004	105 115	79.20 % 77.83 %	18.69 % 20.10 %	2.07 % 2.30 %
Sport & Fitness	4998 4948	3950 3871	956 997	102 106	79.03 % 78.23 %	19.13 % 20.15 %	2.04 % 2.14 %
Job & Career	4981 4860	3861 3703	1022 1080	110 109	77.51 % 76.19 %	20.52 % 22.22 %	2.21 % 2.24 %
Dating	5215 4816	3970 3616	1161 1124	101 106	76.13 % 75.08 %	22.26 % 23.34 %	1.94 % 2.20 %
Other	5079 5123	4092 4110	899 918	104 117	80.57 % 80.23 %	17.70 % 17.92 %	2.05 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4692 4572	3600 3436	1008 1061	97 95	76.73 % 75.15 %	21.48 % 23.21 %	2.07 % 2.08 %
Outlook Mail	4895 4560	3839 3490	970 972	99 105	78.43 % 76.54 %	19.82 % 21.32 %	2.02 % 2.30 %
Yahoo Mail	4718 4647	3722 3595	902 968	103 104	78.89 % 77.36 %	19.12 % 20.83 %	2.18 % 2.24 %
AOL Mail	4544 4668	3578 3635	885 949	97 100	78.74 % 77.87 %	19.48 % 20.33 %	2.13 % 2.14 %
Mail.com	4787 4676	3849 3755	862 833	102 103	80.41 % 80.30 %	18.01 % 17.81 %	2.13 % 2.20 %
Yandex Mail	4782 4591	3765 3565	922 944	92 102	78.73 % 77.65 %	19.28 % 20.56 %	1.92 % 2.22 %
GMX Mail	4698 4634	3646 3552	977 994	90 110	77.61 % 76.65 %	20.80 % 21.45 %	1.92 % 2.37 %
Zoho Mail	4615 4714	3714 3774	814 866	100 102	80.48 % 80.06 %	17.64 % 18.37 %	2.17 % 2.16 %
ProtonMail	4869 4452	3938 3567	835 824	106 93	80.88 % 80.12 %	17.15 % 18.51 %	2.18 % 2.09 %
Custom Mail	4585 4631	3773 3783	727 756	92 108	82.29 % 81.69 %	15.86 % 16.32 %	2.01 % 2.33 %
iCloud Mail	4800 4587	3648 3469	1059 1035	109 102	76.00 % 75.63 %	22.06 % 22.56 %	2.27 % 2.22 %
Tuta	4702 4657	3816 3750	810 833	97 106	81.16 % 80.52 %	17.23 % 17.89 %	2.06 % 2.28 %
Juno.com	4624 4828	3727 3877	814 887	98 105	80.60 % 80.30 %	17.60 % 18.37 %	2.12 % 2.17 %
Mailfence	3899 3744	3112 2969	707 697	80 78	79.82 % 79.30 %	18.13 % 18.62 %	2.05 % 2.08 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.