Benchmark Email and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 147.015	417.902 120.909	103.155 20.423	20.410 5.173

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 82.24 %	19.04 % 13.89 %	3.77 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 11277	33233 9443	6908 1406	1459 392	79.80 % 83.74 %	16.59 % 12.47 %	3.50 % 3.48 %
Elektronics	42155 11316	32749 9424	7868 1504	1527 369	77.69 % 83.28 %	18.66 % 13.29 %	3.62 % 3.26 %
Entertainment	41345 11234	31931 9229	7836 1581	1547 384	77.23 % 82.15 %	18.95 % 14.07 %	3.74 % 3.42 %
Cosmetics & Beauty	41427 11222	31929 9250	7919 1584	1565 374	77.07 % 82.43 %	19.12 % 14.12 %	3.78 % 3.33 %
Food & Drink	41480 11120	33075 9368	6944 1383	1442 332	79.74 % 84.24 %	16.74 % 12.44 %	3.48 % 2.99 %
Home & Garden	41872 11374	33494 9586	6944 1393	1407 350	79.99 % 84.28 %	16.58 % 12.25 %	3.36 % 3.08 %
Finance	41911 11390	31004 9148	9128 1768	1754 462	73.98 % 80.32 %	21.78 % 15.52 %	4.19 % 4.06 %
Health	42072 11190	31467 9063	8885 1621	1646 427	74.79 % 80.99 %	21.12 % 14.49 %	3.91 % 3.82 %
Pets	41892 11339	33108 9439	7296 1493	1433 366	79.03 % 83.24 %	17.42 % 13.17 %	3.42 % 3.23 %
Sport & Fitness	40862 11448	31150 9331	8040 1674	1617 407	76.23 % 81.51 %	19.68 % 14.62 %	3.96 % 3.56 %
Job & Career	41996 11464	31513 9177	8658 1777	1803 461	75.04 % 80.05 %	20.62 % 15.50 %	4.29 % 4.02 %
Dating	41631 11236	30470 9005	9453 1710	1711 466	73.19 % 80.14 %	22.71 % 15.22 %	4.11 % 4.15 %
Other	41615 11405	32779 9446	7276 1529	1499 383	78.77 % 82.82 %	17.48 % 13.41 %	3.60 % 3.36 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 11316	37126 8843	11189 1929	2199 504	73.48 % 78.15 %	22.15 % 17.05 %	4.35 % 4.45 %
Outlook Mail	51144 11176	37985 8989	11028 1692	2115 431	74.27 % 80.43 %	21.56 % 15.14 %	4.14 % 3.86 %
Yahoo Mail	50603 11164	38759 9116	9847 1606	1961 405	76.59 % 81.66 %	19.46 % 14.39 %	3.88 % 3.63 %
AOL Mail	50815 11334	38846 9266	9962 1583	1982 416	76.45 % 81.75 %	19.60 % 13.97 %	3.90 % 3.67 %
Mail.com	50985 11147	39618 9200	9489 1496	1858 380	77.71 % 82.53 %	18.61 % 13.42 %	3.64 % 3.41 %
Yandex Mail	50989 11157	38283 9033	10557 1672	2094 421	75.08 % 80.96 %	20.70 % 14.99 %	4.11 % 3.77 %
GMX Mail	51022 11304	39661 9436	9639 1439	1701 376	77.73 % 83.47 %	18.89 % 12.73 %	3.33 % 3.33 %
Zoho Mail	50671 11469	39696 9590	9055 1471	1877 358	78.34 % 83.62 %	17.87 % 12.83 %	3.70 % 3.12 %
ProtonMail	50539 11276	39745 9512	9014 1389	1734 359	78.64 % 84.36 %	17.84 % 12.32 %	3.43 % 3.18 %
Custom Mail	50517 11489	40214 9705	8529 1423	1731 354	79.60 % 84.47 %	16.88 % 12.39 %	3.43 % 3.08 %
iCloud Mail	11333 11321	8945 8998	1925 1836	443 449	78.93 % 79.48 %	16.99 % 16.22 %	3.91 % 3.97 %
Tuta	11364 11402	9482 9558	1488 1461	351 360	83.44 % 83.83 %	13.09 % 12.81 %	3.09 % 3.16 %
Juno.com	11395 11460	9542 9663	1433 1426	364 360	83.74 % 84.32 %	12.58 % 12.44 %	3.19 % 3.14 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.