Benchmark Email and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 538.934	417.902 426.502	103.155 94.551	20.410 17.353

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 79.14 %	19.04 % 17.54 %	3.77 % 3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 41711	33233 34147	6908 6359	1459 1158	79.80 % 81.87 %	16.59 % 15.25 %	3.50 % 2.78 %
Elektronics	42155 41299	32749 32983	7868 7007	1527 1275	77.69 % 79.86 %	18.66 % 16.97 %	3.62 % 3.09 %
Entertainment	41345 41381	31931 32673	7836 7270	1547 1387	77.23 % 78.96 %	18.95 % 17.57 %	3.74 % 3.35 %
Cosmetics & Beauty	41427 41440	31929 32699	7919 7333	1565 1377	77.07 % 78.91 %	19.12 % 17.70 %	3.78 % 3.32 %
Food & Drink	41480 41789	33075 34098	6944 6465	1442 1192	79.74 % 81.60 %	16.74 % 15.47 %	3.48 % 2.85 %
Home & Garden	41872 41616	33494 34058	6944 6330	1407 1199	79.99 % 81.84 %	16.58 % 15.21 %	3.36 % 2.88 %
Finance	41911 40917	31004 31191	9128 8195	1754 1493	73.98 % 76.23 %	21.78 % 20.03 %	4.19 % 3.65 %
Health	42072 41159	31467 31695	8885 8040	1646 1394	74.79 % 77.01 %	21.12 % 19.53 %	3.91 % 3.39 %
Pets	41892 41883	33108 33893	7296 6695	1433 1233	79.03 % 80.92 %	17.42 % 15.99 %	3.42 % 2.94 %
Sport & Fitness	40862 41437	31150 32356	8040 7657	1617 1378	76.23 % 78.08 %	19.68 % 18.48 %	3.96 % 3.33 %
Job & Career	41996 41673	31513 32225	8658 7971	1803 1472	75.04 % 77.33 %	20.62 % 19.13 %	4.29 % 3.53 %
Dating	41631 41160	30470 30882	9453 8686	1711 1510	73.19 % 75.03 %	22.71 % 21.10 %	4.11 % 3.67 %
Other	41615 41469	32779 33602	7276 6543	1499 1285	78.77 % 81.03 %	17.48 % 15.78 %	3.60 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 50327	37126 38109	11189 10375	2199 1823	73.48 % 75.72 %	22.15 % 20.62 %	4.35 % 3.62 %
Outlook Mail	51144 50746	37985 38894	11028 10005	2115 1811	74.27 % 76.64 %	21.56 % 19.72 %	4.14 % 3.57 %
Yahoo Mail	50603 50124	38759 39412	9847 9018	1961 1643	76.59 % 78.63 %	19.46 % 17.99 %	3.88 % 3.28 %
AOL Mail	50815 50850	38846 39950	9962 9161	1982 1676	76.45 % 78.56 %	19.60 % 18.02 %	3.90 % 3.30 %
Mail.com	50985 50932	39618 40608	9489 8725	1858 1586	77.71 % 79.73 %	18.61 % 17.13 %	3.64 % 3.11 %
Yandex Mail	50989 50208	38283 38841	10557 9576	2094 1731	75.08 % 77.36 %	20.70 % 19.07 %	4.11 % 3.45 %
GMX Mail	51022 50619	39661 40400	9639 8690	1701 1508	77.73 % 79.81 %	18.89 % 17.17 %	3.33 % 2.98 %
Zoho Mail	50671 51001	39696 41076	9055 8333	1877 1545	78.34 % 80.54 %	17.87 % 16.34 %	3.70 % 3.03 %
ProtonMail	50539 50241	39745 40670	9014 8133	1734 1413	78.64 % 80.95 %	17.84 % 16.19 %	3.43 % 2.81 %
Custom Mail	50517 50022	40214 40947	8529 7624	1731 1388	79.60 % 81.86 %	16.88 % 15.24 %	3.43 % 2.77 %
iCloud Mail	11333 11397	8945 8913	1925 1932	443 513	78.93 % 78.20 %	16.99 % 16.95 %	3.91 % 4.50 %
Tuta	11364 11259	9482 9311	1488 1514	351 376	83.44 % 82.70 %	13.09 % 13.45 %	3.09 % 3.34 %
Juno.com	11395 11208	9542 9371	1433 1465	364 340	83.74 % 83.61 %	12.58 % 13.07 %	3.19 % 3.03 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.