Benchmark Email and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.796 528.738	408.955 418.246	101.985 92.634	20.250 17.112

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 79.10 %	19.18 % 17.52 %	3.81 % 3.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40928 40935	32606 33523	6828 6222	1448 1139	79.67 % 81.89 %	16.68 % 15.20 %	3.54 % 2.78 %
Elektronics	41365 40549	32046 32379	7780 6852	1512 1255	77.47 % 79.85 %	18.81 % 16.90 %	3.66 % 3.10 %
Entertainment	40502 40582	31189 32024	7736 7132	1531 1368	77.01 % 78.91 %	19.10 % 17.57 %	3.78 % 3.37 %
Cosmetics & Beauty	40679 40570	31261 31998	7831 7170	1554 1356	76.85 % 78.87 %	19.25 % 17.67 %	3.82 % 3.34 %
Food & Drink	40766 41014	32441 33469	6863 6302	1431 1174	79.58 % 81.60 %	16.84 % 15.37 %	3.51 % 2.86 %
Home & Garden	41076 40842	32788 33430	6850 6184	1395 1183	79.82 % 81.85 %	16.68 % 15.14 %	3.40 % 2.90 %
Finance	41110 40097	30293 30529	9032 8043	1741 1473	73.69 % 76.14 %	21.97 % 20.06 %	4.23 % 3.67 %
Health	41281 40368	30765 31060	8791 7881	1632 1374	74.53 % 76.94 %	21.30 % 19.52 %	3.95 % 3.40 %
Pets	41099 41049	32411 33216	7213 6540	1422 1215	78.86 % 80.92 %	17.55 % 15.93 %	3.46 % 2.96 %
Sport & Fitness	40112 40742	30488 31799	7952 7536	1607 1361	76.01 % 78.05 %	19.82 % 18.50 %	4.01 % 3.34 %
Job & Career	41243 40876	30844 31567	8573 7812	1792 1455	74.79 % 77.23 %	20.79 % 19.11 %	4.34 % 3.56 %
Dating	40833 40437	29762 30296	9358 8563	1699 1494	72.89 % 74.92 %	22.92 % 21.18 %	4.16 % 3.69 %
Other	40802 40677	32061 32956	7178 6397	1486 1265	78.58 % 81.02 %	17.59 % 15.73 %	3.64 % 3.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	49743 49518	36434 37439	11099 10225	2186 1803	73.24 % 75.61 %	22.31 % 20.65 %	4.39 % 3.64 %
Outlook Mail	50262 49982	37205 38275	10927 9860	2101 1790	74.02 % 76.58 %	21.74 % 19.73 %	4.18 % 3.58 %
Yahoo Mail	49757 49393	38014 38823	9751 8870	1947 1626	76.40 % 78.60 %	19.60 % 17.96 %	3.91 % 3.29 %
AOL Mail	50110 50043	38221 39306	9876 9015	1972 1659	76.27 % 78.54 %	19.71 % 18.01 %	3.94 % 3.32 %
Mail.com	50169 50260	38886 40062	9394 8611	1843 1570	77.51 % 79.71 %	18.72 % 17.13 %	3.67 % 3.12 %
Yandex Mail	50152 49420	37552 38206	10465 9438	2083 1714	74.88 % 77.31 %	20.87 % 19.10 %	4.15 % 3.47 %
GMX Mail	50288 49829	39006 39747	9556 8528	1690 1490	77.57 % 79.77 %	19.00 % 17.11 %	3.36 % 2.99 %
Zoho Mail	49870 50232	38990 40452	8962 8191	1862 1528	78.18 % 80.53 %	17.97 % 16.31 %	3.73 % 3.04 %
ProtonMail	49760 49405	39060 40001	8922 7973	1722 1393	78.50 % 80.97 %	17.93 % 16.14 %	3.46 % 2.82 %
Custom Mail	49781 49191	39565 40287	8446 7465	1720 1367	79.48 % 81.90 %	16.97 % 15.18 %	3.46 % 2.78 %
iCloud Mail	10588 10637	8283 8290	1838 1795	431 495	78.23 % 77.94 %	17.36 % 16.88 %	4.07 % 4.65 %
Tuta	10636 10380	8831 8594	1400 1346	341 354	83.03 % 82.79 %	13.16 % 12.97 %	3.21 % 3.41 %
Juno.com	10680 10448	8908 8764	1349 1317	352 323	83.41 % 83.88 %	12.63 % 12.61 %	3.30 % 3.09 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.