Benchmark Email and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.796 137.274	408.955 107.836	101.985 23.143	20.250 5.212

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 78.56 %	19.18 % 16.86 %	3.81 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40928 10622	32606 8554	6828 1652	1448 354	79.67 % 80.53 %	16.68 % 15.55 %	3.54 % 3.33 %
Elektronics	41365 10542	32046 8336	7780 1719	1512 409	77.47 % 79.07 %	18.81 % 16.31 %	3.66 % 3.88 %
Entertainment	40502 10651	31189 8353	7736 1795	1531 422	77.01 % 78.42 %	19.10 % 16.85 %	3.78 % 3.96 %
Cosmetics & Beauty	40679 10565	31261 8306	7831 1791	1554 395	76.85 % 78.62 %	19.25 % 16.95 %	3.82 % 3.74 %
Food & Drink	40766 10555	32441 8472	6863 1623	1431 368	79.58 % 80.27 %	16.84 % 15.38 %	3.51 % 3.49 %
Home & Garden	41076 10624	32788 8527	6850 1625	1395 371	79.82 % 80.26 %	16.68 % 15.30 %	3.40 % 3.49 %
Finance	41110 10545	30293 8064	9032 1961	1741 435	73.69 % 76.47 %	21.97 % 18.60 %	4.23 % 4.13 %
Health	41281 10319	30765 7999	8791 1825	1632 420	74.53 % 77.52 %	21.30 % 17.69 %	3.95 % 4.07 %
Pets	41099 10446	32411 8302	7213 1677	1422 375	78.86 % 79.48 %	17.55 % 16.05 %	3.46 % 3.59 %
Sport & Fitness	40112 10690	30488 8303	7952 1899	1607 422	76.01 % 77.67 %	19.82 % 17.76 %	4.01 % 3.95 %
Job & Career	41243 10383	30844 7977	8573 1921	1792 409	74.79 % 76.83 %	20.79 % 18.50 %	4.34 % 3.94 %
Dating	40833 10674	29762 8178	9358 1947	1699 456	72.89 % 76.62 %	22.92 % 18.24 %	4.16 % 4.27 %
Other	40802 10658	32061 8465	7178 1708	1486 376	78.58 % 79.42 %	17.59 % 16.03 %	3.64 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	49743 10506	36434 7821	11099 2161	2186 471	73.24 % 74.44 %	22.31 % 20.57 %	4.39 % 4.48 %
Outlook Mail	50262 10408	37205 7989	10927 1906	2101 443	74.02 % 76.76 %	21.74 % 18.31 %	4.18 % 4.26 %
Yahoo Mail	49757 10646	38014 8336	9751 1837	1947 403	76.40 % 78.30 %	19.60 % 17.26 %	3.91 % 3.79 %
AOL Mail	50110 10752	38221 8375	9876 1841	1972 455	76.27 % 77.89 %	19.71 % 17.12 %	3.94 % 4.23 %
Mail.com	50169 10480	38886 8270	9394 1725	1843 406	77.51 % 78.91 %	18.72 % 16.46 %	3.67 % 3.87 %
Yandex Mail	50152 10550	37552 8142	10465 1887	2083 424	74.88 % 77.18 %	20.87 % 17.89 %	4.15 % 4.02 %
GMX Mail	50288 10508	39006 8428	9556 1628	1690 358	77.57 % 80.21 %	19.00 % 15.49 %	3.36 % 3.41 %
Zoho Mail	49870 10682	38990 8532	8962 1678	1862 383	78.18 % 79.87 %	17.97 % 15.71 %	3.73 % 3.59 %
ProtonMail	49760 10547	39060 8529	8922 1583	1722 343	78.50 % 80.87 %	17.93 % 15.01 %	3.46 % 3.25 %
Custom Mail	49781 10386	39565 8368	8446 1576	1720 362	79.48 % 80.57 %	16.97 % 15.17 %	3.46 % 3.49 %
iCloud Mail	10588 10633	8283 8035	1838 2069	431 413	78.23 % 75.57 %	17.36 % 19.46 %	4.07 % 3.88 %
Tuta	10636 10677	8831 8555	1400 1675	341 385	83.03 % 80.13 %	13.16 % 15.69 %	3.21 % 3.61 %
Juno.com	10680 10499	8908 8456	1349 1577	352 366	83.41 % 80.54 %	12.63 % 15.02 %	3.30 % 3.49 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.