Benchmark Email and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 147.229	417.902 115.221	103.155 25.724	20.410 5.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 78.26 %	19.04 % 17.47 %	3.77 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 11408	33233 9129	6908 1869	1459 375	79.80 % 80.02 %	16.59 % 16.38 %	3.50 % 3.29 %
Elektronics	42155 11303	32749 8906	7868 1917	1527 428	77.69 % 78.79 %	18.66 % 16.96 %	3.62 % 3.79 %
Entertainment	41345 11433	31931 8934	7836 2005	1547 442	77.23 % 78.14 %	18.95 % 17.54 %	3.74 % 3.87 %
Cosmetics & Beauty	41427 11313	31929 8861	7919 1972	1565 413	77.07 % 78.33 %	19.12 % 17.43 %	3.78 % 3.65 %
Food & Drink	41480 11333	33075 9041	6944 1826	1442 388	79.74 % 79.78 %	16.74 % 16.11 %	3.48 % 3.42 %
Home & Garden	41872 11375	33494 9087	6944 1822	1407 390	79.99 % 79.89 %	16.58 % 16.02 %	3.36 % 3.43 %
Finance	41911 11397	31004 8692	9128 2187	1754 456	73.98 % 76.27 %	21.78 % 19.19 %	4.19 % 4.00 %
Health	42072 11055	31467 8544	8885 2009	1646 436	74.79 % 77.29 %	21.12 % 18.17 %	3.91 % 3.94 %
Pets	41892 11209	33108 8871	7296 1865	1433 396	79.03 % 79.14 %	17.42 % 16.64 %	3.42 % 3.53 %
Sport & Fitness	40862 11457	31150 8882	8040 2103	1617 444	76.23 % 77.52 %	19.68 % 18.36 %	3.96 % 3.88 %
Job & Career	41996 11111	31513 8507	8658 2111	1803 427	75.04 % 76.56 %	20.62 % 19.00 %	4.29 % 3.84 %
Dating	41631 11402	30470 8718	9453 2132	1711 473	73.19 % 76.46 %	22.71 % 18.70 %	4.11 % 4.15 %
Other	41615 11433	32779 9049	7276 1906	1499 394	78.77 % 79.15 %	17.48 % 16.67 %	3.60 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 11334	37126 8435	11189 2371	2199 492	73.48 % 74.42 %	22.15 % 20.92 %	4.35 % 4.34 %
Outlook Mail	51144 11224	37985 8599	11028 2113	2115 464	74.27 % 76.61 %	21.56 % 18.83 %	4.14 % 4.13 %
Yahoo Mail	50603 11362	38759 8869	9847 2024	1961 423	76.59 % 78.06 %	19.46 % 17.81 %	3.88 % 3.72 %
AOL Mail	50815 11496	38846 8930	9962 2042	1982 474	76.45 % 77.68 %	19.60 % 17.76 %	3.90 % 4.12 %
Mail.com	50985 11228	39618 8829	9489 1911	1858 424	77.71 % 78.63 %	18.61 % 17.02 %	3.64 % 3.78 %
Yandex Mail	50989 11268	38283 8673	10557 2081	2094 440	75.08 % 76.97 %	20.70 % 18.47 %	4.11 % 3.90 %
GMX Mail	51022 11272	39661 9000	9639 1829	1701 376	77.73 % 79.84 %	18.89 % 16.23 %	3.33 % 3.34 %
Zoho Mail	50671 11464	39696 9118	9055 1880	1877 402	78.34 % 79.54 %	17.87 % 16.40 %	3.70 % 3.51 %
ProtonMail	50539 11360	39745 9123	9014 1796	1734 362	78.64 % 80.31 %	17.84 % 15.81 %	3.43 % 3.19 %
Custom Mail	50517 11178	40214 8945	8529 1779	1731 379	79.60 % 80.02 %	16.88 % 15.92 %	3.43 % 3.39 %
iCloud Mail	11333 11393	8945 8603	1925 2263	443 435	78.93 % 75.51 %	16.99 % 19.86 %	3.91 % 3.82 %
Tuta	11364 11428	9482 9105	1488 1877	351 405	83.44 % 79.67 %	13.09 % 16.42 %	3.09 % 3.54 %
Juno.com	11395 11222	9542 8992	1433 1758	364 386	83.74 % 80.13 %	12.58 % 15.67 %	3.19 % 3.44 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.