Benchmark Email and SendGrid Email Deliverability Comparison

Benchmark Email

SendGrid

In this comparison, the deliverability of Benchmark Email and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.210 64.547	51.727 49.094	12.292 14.120	1.362 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.32 % 76.06 %	18.85 % 21.88 %	2.09 % 2.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5002 5059	3885 3839	1015 1121	104 126	77.67 % 75.88 %	20.29 % 22.16 %	2.08 % 2.49 %
Elektronics	4926 4978	3942 3821	891 1057	109 126	80.02 % 76.76 %	18.09 % 21.23 %	2.21 % 2.53 %
Entertainment	5041 5004	3984 3771	966 1134	106 128	79.03 % 75.36 %	19.16 % 22.66 %	2.10 % 2.56 %
Cosmetics & Beauty	4918 5094	3938 3896	896 1080	103 124	80.07 % 76.48 %	18.22 % 21.20 %	2.09 % 2.43 %
Food & Drink	4841 5062	3815 3823	937 1128	101 125	78.81 % 75.52 %	19.36 % 22.28 %	2.09 % 2.47 %
Home & Garden	4997 4911	3966 3715	941 1105	106 116	79.37 % 75.65 %	18.83 % 22.50 %	2.12 % 2.36 %
Finance	5027 5039	4104 3961	829 972	113 129	81.64 % 78.61 %	16.49 % 19.29 %	2.25 % 2.56 %
Health	5108 4971	4199 3953	830 914	98 113	82.20 % 79.52 %	16.25 % 18.39 %	1.92 % 2.27 %
Pets	5077 5036	4021 3814	949 1105	105 132	79.20 % 75.73 %	18.69 % 21.94 %	2.07 % 2.62 %
Sport & Fitness	4998 4891	3950 3712	956 1088	102 129	79.03 % 75.89 %	19.13 % 22.24 %	2.04 % 2.64 %
Job & Career	4981 4630	3861 3393	1022 1133	110 114	77.51 % 73.28 %	20.52 % 24.47 %	2.21 % 2.46 %
Dating	5215 4935	3970 3577	1161 1252	101 120	76.13 % 72.48 %	22.26 % 25.37 %	1.94 % 2.43 %
Other	5079 4937	4092 3819	899 1031	104 112	80.57 % 77.35 %	17.70 % 20.88 %	2.05 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4692 4616	3600 3369	1008 1142	97 122	76.73 % 72.99 %	21.48 % 24.74 %	2.07 % 2.64 %
Outlook Mail	4895 4779	3839 3606	970 1083	99 112	78.43 % 75.46 %	19.82 % 22.66 %	2.02 % 2.34 %
Yahoo Mail	4718 4541	3722 3450	902 1002	103 113	78.89 % 75.97 %	19.12 % 22.07 %	2.18 % 2.49 %
AOL Mail	4544 4511	3578 3386	885 1041	97 115	78.74 % 75.06 %	19.48 % 23.08 %	2.13 % 2.55 %
Mail.com	4787 4781	3849 3683	862 998	102 115	80.41 % 77.03 %	18.01 % 20.87 %	2.13 % 2.41 %
Yandex Mail	4782 4658	3765 3494	922 1075	92 112	78.73 % 75.01 %	19.28 % 23.08 %	1.92 % 2.40 %
GMX Mail	4698 4600	3646 3450	977 1073	90 104	77.61 % 75.00 %	20.80 % 23.33 %	1.92 % 2.26 %
Zoho Mail	4615 4791	3714 3649	814 1055	100 112	80.48 % 76.16 %	17.64 % 22.02 %	2.17 % 2.34 %
ProtonMail	4869 4516	3938 3490	835 923	106 116	80.88 % 77.28 %	17.15 % 20.44 %	2.18 % 2.57 %
Custom Mail	4585 4727	3773 3689	727 926	92 117	82.29 % 78.04 %	15.86 % 19.59 %	2.01 % 2.48 %
iCloud Mail	4800 4569	3648 3361	1059 1114	109 118	76.00 % 73.56 %	22.06 % 24.38 %	2.27 % 2.58 %
Tuta	4702 4715	3816 3647	810 969	97 120	81.16 % 77.35 %	17.23 % 20.55 %	2.06 % 2.55 %
Juno.com	4624 4710	3727 3667	814 940	98 117	80.60 % 77.86 %	17.60 % 19.96 %	2.12 % 2.48 %
Mailfence	3899 4033	3112 3153	707 779	80 101	79.82 % 78.18 %	18.13 % 19.32 %	2.05 % 2.50 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.