Benchmark Email and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.796 402.780	408.955 303.984	101.985 83.770	20.250 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 75.47 %	19.18 % 20.80 %	3.81 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40928 30967	32606 24340	6828 5573	1448 1054	79.67 % 78.60 %	16.68 % 18.00 %	3.54 % 3.40 %
Elektronics	41365 30895	32046 23568	7780 6254	1512 1073	77.47 % 76.28 %	18.81 % 20.24 %	3.66 % 3.47 %
Entertainment	40502 31027	31189 23293	7736 6580	1531 1154	77.01 % 75.07 %	19.10 % 21.21 %	3.78 % 3.72 %
Cosmetics & Beauty	40679 30995	31261 23278	7831 6495	1554 1222	76.85 % 75.10 %	19.25 % 20.95 %	3.82 % 3.94 %
Food & Drink	40766 31626	32441 24770	6863 5807	1431 1049	79.58 % 78.32 %	16.84 % 18.36 %	3.51 % 3.32 %
Home & Garden	41076 31435	32788 24684	6850 5724	1395 1027	79.82 % 78.52 %	16.68 % 18.21 %	3.40 % 3.27 %
Finance	41110 31001	30293 22348	9032 7319	1741 1334	73.69 % 72.09 %	21.97 % 23.61 %	4.23 % 4.30 %
Health	41281 30974	30765 22552	8791 7177	1632 1245	74.53 % 72.81 %	21.30 % 23.17 %	3.95 % 4.02 %
Pets	41099 31300	32411 24299	7213 5924	1422 1077	78.86 % 77.63 %	17.55 % 18.93 %	3.46 % 3.44 %
Sport & Fitness	40112 30500	30488 22771	7952 6521	1607 1208	76.01 % 74.66 %	19.82 % 21.38 %	4.01 % 3.96 %
Job & Career	41243 30761	30844 22618	8573 6889	1792 1254	74.79 % 73.53 %	20.79 % 22.40 %	4.34 % 4.08 %
Dating	40833 30610	29762 21675	9358 7709	1699 1226	72.89 % 70.81 %	22.92 % 25.18 %	4.16 % 4.01 %
Other	40802 30689	32061 23788	7178 5798	1486 1103	78.58 % 77.51 %	17.59 % 18.89 %	3.64 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	49743 40872	36434 29396	11099 9825	2186 1651	73.24 % 71.92 %	22.31 % 24.04 %	4.39 % 4.04 %
Outlook Mail	50262 39335	37205 28795	10927 8946	2101 1594	74.02 % 73.20 %	21.74 % 22.74 %	4.18 % 4.05 %
Yahoo Mail	49757 39623	38014 29861	9751 8266	1947 1496	76.40 % 75.36 %	19.60 % 20.86 %	3.91 % 3.78 %
AOL Mail	50110 40403	38221 30219	9876 8592	1972 1592	76.27 % 74.79 %	19.71 % 21.27 %	3.94 % 3.94 %
Mail.com	50169 40085	38886 30627	9394 8007	1843 1451	77.51 % 76.41 %	18.72 % 19.98 %	3.67 % 3.62 %
Yandex Mail	50152 39964	37552 29495	10465 8908	2083 1561	74.88 % 73.80 %	20.87 % 22.29 %	4.15 % 3.91 %
GMX Mail	50288 39884	39006 30400	9556 8097	1690 1387	77.57 % 76.22 %	19.00 % 20.30 %	3.36 % 3.48 %
Zoho Mail	49870 39823	38990 30796	8962 7635	1862 1392	78.18 % 77.33 %	17.97 % 19.17 %	3.73 % 3.50 %
ProtonMail	49760 40373	39060 31130	8922 7817	1722 1426	78.50 % 77.11 %	17.93 % 19.36 %	3.46 % 3.53 %
Custom Mail	49781 40291	39565 31574	8446 7332	1720 1385	79.48 % 78.36 %	16.97 % 18.20 %	3.46 % 3.44 %
iCloud Mail	10588 712	8283 535	1838 141	431 36	78.23 % 75.14 %	17.36 % 19.80 %	4.07 % 5.06 %
Tuta	10636 725	8831 595	1400 106	341 24	83.03 % 82.07 %	13.16 % 14.62 %	3.21 % 3.31 %
Juno.com	10680 690	8908 561	1349 98	352 31	83.41 % 81.30 %	12.63 % 14.20 %	3.30 % 4.49 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.