Benchmark Email and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 402.780	417.902 303.984	103.155 83.770	20.410 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 75.47 %	19.04 % 20.80 %	3.77 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 30967	33233 24340	6908 5573	1459 1054	79.80 % 78.60 %	16.59 % 18.00 %	3.50 % 3.40 %
Elektronics	42155 30895	32749 23568	7868 6254	1527 1073	77.69 % 76.28 %	18.66 % 20.24 %	3.62 % 3.47 %
Entertainment	41345 31027	31931 23293	7836 6580	1547 1154	77.23 % 75.07 %	18.95 % 21.21 %	3.74 % 3.72 %
Cosmetics & Beauty	41427 30995	31929 23278	7919 6495	1565 1222	77.07 % 75.10 %	19.12 % 20.95 %	3.78 % 3.94 %
Food & Drink	41480 31626	33075 24770	6944 5807	1442 1049	79.74 % 78.32 %	16.74 % 18.36 %	3.48 % 3.32 %
Home & Garden	41872 31435	33494 24684	6944 5724	1407 1027	79.99 % 78.52 %	16.58 % 18.21 %	3.36 % 3.27 %
Finance	41911 31001	31004 22348	9128 7319	1754 1334	73.98 % 72.09 %	21.78 % 23.61 %	4.19 % 4.30 %
Health	42072 30974	31467 22552	8885 7177	1646 1245	74.79 % 72.81 %	21.12 % 23.17 %	3.91 % 4.02 %
Pets	41892 31300	33108 24299	7296 5924	1433 1077	79.03 % 77.63 %	17.42 % 18.93 %	3.42 % 3.44 %
Sport & Fitness	40862 30500	31150 22771	8040 6521	1617 1208	76.23 % 74.66 %	19.68 % 21.38 %	3.96 % 3.96 %
Job & Career	41996 30761	31513 22618	8658 6889	1803 1254	75.04 % 73.53 %	20.62 % 22.40 %	4.29 % 4.08 %
Dating	41631 30610	30470 21675	9453 7709	1711 1226	73.19 % 70.81 %	22.71 % 25.18 %	4.11 % 4.01 %
Other	41615 30689	32779 23788	7276 5798	1499 1103	78.77 % 77.51 %	17.48 % 18.89 %	3.60 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 40872	37126 29396	11189 9825	2199 1651	73.48 % 71.92 %	22.15 % 24.04 %	4.35 % 4.04 %
Outlook Mail	51144 39335	37985 28795	11028 8946	2115 1594	74.27 % 73.20 %	21.56 % 22.74 %	4.14 % 4.05 %
Yahoo Mail	50603 39623	38759 29861	9847 8266	1961 1496	76.59 % 75.36 %	19.46 % 20.86 %	3.88 % 3.78 %
AOL Mail	50815 40403	38846 30219	9962 8592	1982 1592	76.45 % 74.79 %	19.60 % 21.27 %	3.90 % 3.94 %
Mail.com	50985 40085	39618 30627	9489 8007	1858 1451	77.71 % 76.41 %	18.61 % 19.98 %	3.64 % 3.62 %
Yandex Mail	50989 39964	38283 29495	10557 8908	2094 1561	75.08 % 73.80 %	20.70 % 22.29 %	4.11 % 3.91 %
GMX Mail	51022 39884	39661 30400	9639 8097	1701 1387	77.73 % 76.22 %	18.89 % 20.30 %	3.33 % 3.48 %
Zoho Mail	50671 39823	39696 30796	9055 7635	1877 1392	78.34 % 77.33 %	17.87 % 19.17 %	3.70 % 3.50 %
ProtonMail	50539 40373	39745 31130	9014 7817	1734 1426	78.64 % 77.11 %	17.84 % 19.36 %	3.43 % 3.53 %
Custom Mail	50517 40291	40214 31574	8529 7332	1731 1385	79.60 % 78.36 %	16.88 % 18.20 %	3.43 % 3.44 %
iCloud Mail	11333 712	8945 535	1925 141	443 36	78.93 % 75.14 %	16.99 % 19.80 %	3.91 % 5.06 %
Tuta	11364 725	9482 595	1488 106	351 24	83.44 % 82.07 %	13.09 % 14.62 %	3.09 % 3.31 %
Juno.com	11395 690	9542 561	1433 98	364 31	83.74 % 81.30 %	12.58 % 14.20 %	3.19 % 4.49 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.