Benchmark Email and SendPulse Email Deliverability Comparison

Benchmark Email

SendPulse

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.745 76.163	58.968 59.199	15.953 15.314	1.824 1.650

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 77.73 %	20.79 % 20.11 %	2.38 % 2.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5914 5710	4504 4458	1267 1122	143 130	76.16 % 78.07 %	21.42 % 19.65 %	2.42 % 2.28 %
Elektronics	5868 5611	4553 4377	1181 1117	134 117	77.59 % 78.01 %	20.13 % 19.91 %	2.28 % 2.09 %
Entertainment	5828 5959	4466 4632	1211 1195	151 132	76.63 % 77.73 %	20.78 % 20.05 %	2.59 % 2.22 %
Cosmetics & Beauty	5890 5900	4508 4625	1235 1150	147 125	76.54 % 78.39 %	20.97 % 19.49 %	2.50 % 2.12 %
Food & Drink	5750 5778	4392 4442	1217 1211	141 125	76.38 % 76.88 %	21.17 % 20.96 %	2.45 % 2.16 %
Home & Garden	5793 6048	4419 4659	1235 1254	139 135	76.28 % 77.03 %	21.32 % 20.73 %	2.40 % 2.23 %
Finance	6023 5882	4833 4780	1058 980	132 122	80.24 % 81.26 %	17.57 % 16.66 %	2.19 % 2.07 %
Health	5855 5858	4728 4721	989 1002	138 135	80.75 % 80.59 %	16.89 % 17.10 %	2.36 % 2.30 %
Pets	6044 5837	4628 4497	1266 1218	150 122	76.57 % 77.04 %	20.95 % 20.87 %	2.48 % 2.09 %
Sport & Fitness	5966 5742	4538 4438	1289 1176	139 128	76.06 % 77.29 %	21.61 % 20.48 %	2.33 % 2.23 %
Job & Career	5805 5909	4293 4421	1383 1365	129 123	73.95 % 74.82 %	23.82 % 23.10 %	2.22 % 2.08 %
Dating	6096 5895	4448 4349	1502 1429	146 117	72.97 % 73.77 %	24.64 % 24.24 %	2.40 % 1.98 %
Other	5913 6034	4658 4800	1120 1095	135 139	78.78 % 79.55 %	18.94 % 18.15 %	2.28 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5749 5443	4230 4037	1383 1298	136 108	73.58 % 74.17 %	24.06 % 23.85 %	2.37 % 1.98 %
Outlook Mail	5551 5379	4199 4066	1218 1200	134 113	75.64 % 75.59 %	21.94 % 22.31 %	2.41 % 2.10 %
Yahoo Mail	5389 5400	4096 4136	1163 1135	130 129	76.01 % 76.59 %	21.58 % 21.02 %	2.41 % 2.39 %
AOL Mail	5421 5473	4128 4227	1154 1130	139 116	76.15 % 77.23 %	21.29 % 20.65 %	2.56 % 2.12 %
Mail.com	5473 5462	4237 4310	1110 1033	126 119	77.42 % 78.91 %	20.28 % 18.91 %	2.30 % 2.18 %
Yandex Mail	5537 5257	4191 4024	1221 1120	125 113	75.69 % 76.55 %	22.05 % 21.30 %	2.26 % 2.15 %
GMX Mail	5437 5518	4101 4189	1209 1211	127 118	75.43 % 75.92 %	22.24 % 21.95 %	2.34 % 2.14 %
Zoho Mail	5426 5370	4257 4240	1041 1024	128 106	78.46 % 78.96 %	19.19 % 19.07 %	2.36 % 1.97 %
ProtonMail	5529 5554	4351 4459	1053 963	125 132	78.69 % 80.28 %	19.05 % 17.34 %	2.26 % 2.38 %
Custom Mail	5609 5347	4490 4305	990 934	129 108	80.05 % 80.51 %	17.65 % 17.47 %	2.30 % 2.02 %
iCloud Mail	5310 5477	3859 4062	1320 1299	131 116	72.67 % 74.16 %	24.86 % 23.72 %	2.47 % 2.12 %
Tuta	5461 5462	4288 4341	1039 994	134 127	78.52 % 79.48 %	19.03 % 18.20 %	2.45 % 2.33 %
Juno.com	5359 5448	4228 4362	1001 964	130 122	78.90 % 80.07 %	18.68 % 17.69 %	2.43 % 2.24 %
Mailfence	5494 5573	4313 4441	1051 1009	130 123	78.50 % 79.69 %	19.13 % 18.11 %	2.37 % 2.21 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.