Benchmark Email and SendPulse Email Deliverability Comparison

Benchmark Email

SendPulse

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.292 76.266	58.458 59.089	16.022 15.514	1.812 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.48 %	21.00 % 20.34 %	2.38 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5850 5690	4451 4429	1259 1131	140 130	76.09 % 77.84 %	21.52 % 19.88 %	2.39 % 2.28 %
Elektronics	5781 5638	4458 4361	1195 1156	128 121	77.11 % 77.35 %	20.67 % 20.50 %	2.21 % 2.15 %
Entertainment	5795 5928	4442 4585	1208 1216	145 127	76.65 % 77.34 %	20.85 % 20.51 %	2.50 % 2.14 %
Cosmetics & Beauty	5920 5965	4516 4648	1255 1186	149 131	76.28 % 77.92 %	21.20 % 19.88 %	2.52 % 2.20 %
Food & Drink	5812 5717	4436 4403	1235 1193	141 121	76.32 % 77.02 %	21.25 % 20.87 %	2.43 % 2.12 %
Home & Garden	5674 6123	4312 4724	1226 1256	136 143	76.00 % 77.15 %	21.61 % 20.51 %	2.40 % 2.34 %
Finance	5979 5877	4820 4747	1028 1004	131 126	80.62 % 80.77 %	17.19 % 17.08 %	2.19 % 2.14 %
Health	5840 5887	4695 4709	1006 1039	139 139	80.39 % 79.99 %	17.23 % 17.65 %	2.38 % 2.36 %
Pets	5865 5851	4470 4514	1249 1216	146 121	76.21 % 77.15 %	21.30 % 20.78 %	2.49 % 2.07 %
Sport & Fitness	5958 5673	4526 4392	1296 1159	136 122	75.97 % 77.42 %	21.75 % 20.43 %	2.28 % 2.15 %
Job & Career	5824 6013	4289 4496	1401 1391	134 126	73.64 % 74.77 %	24.06 % 23.13 %	2.30 % 2.10 %
Dating	6152 5915	4455 4331	1554 1465	143 119	72.42 % 73.22 %	25.26 % 24.77 %	2.32 % 2.01 %
Other	5842 5989	4588 4750	1110 1102	144 137	78.53 % 79.31 %	19.00 % 18.40 %	2.46 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5700 5410	4182 3993	1384 1310	134 107	73.37 % 73.81 %	24.28 % 24.21 %	2.35 % 1.98 %
Outlook Mail	5471 5464	4118 4106	1221 1238	132 120	75.27 % 75.15 %	22.32 % 22.66 %	2.41 % 2.20 %
Yahoo Mail	5397 5363	4097 4088	1170 1147	130 128	75.91 % 76.23 %	21.68 % 21.39 %	2.41 % 2.39 %
AOL Mail	5444 5454	4122 4191	1186 1146	136 117	75.72 % 76.84 %	21.79 % 21.01 %	2.50 % 2.15 %
Mail.com	5463 5439	4216 4287	1125 1033	122 119	77.17 % 78.82 %	20.59 % 18.99 %	2.23 % 2.19 %
Yandex Mail	5504 5348	4151 4062	1226 1169	127 117	75.42 % 75.95 %	22.27 % 21.86 %	2.31 % 2.19 %
GMX Mail	5398 5527	4051 4190	1220 1223	127 114	75.05 % 75.81 %	22.60 % 22.13 %	2.35 % 2.06 %
Zoho Mail	5369 5436	4201 4302	1037 1024	131 110	78.25 % 79.14 %	19.31 % 18.84 %	2.44 % 2.02 %
ProtonMail	5477 5477	4322 4395	1031 953	124 129	78.91 % 80.24 %	18.82 % 17.40 %	2.26 % 2.36 %
Custom Mail	5598 5440	4465 4367	1002 966	131 107	79.76 % 80.28 %	17.90 % 17.76 %	2.34 % 1.97 %
iCloud Mail	5337 5428	3883 4012	1323 1299	131 117	72.76 % 73.91 %	24.79 % 23.93 %	2.45 % 2.16 %
Tuta	5408 5439	4239 4318	1038 991	131 130	78.38 % 79.39 %	19.19 % 18.22 %	2.42 % 2.39 %
Juno.com	5353 5435	4211 4351	1015 962	127 122	78.67 % 80.06 %	18.96 % 17.70 %	2.37 % 2.24 %
Mailfence	5373 5606	4200 4427	1044 1053	129 126	78.17 % 78.97 %	19.43 % 18.78 %	2.40 % 2.25 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.