Benchmark Email and SendPulse Email Deliverability Comparison

Benchmark Email

SendPulse

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.363 76.331	58.493 58.885	16.108 15.684	1.762 1.762

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.60 % 77.14 %	21.09 % 20.55 %	2.31 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5939 5701	4528 4397	1271 1168	140 136	76.24 % 77.13 %	21.40 % 20.49 %	2.36 % 2.39 %
Elektronics	5919 5683	4563 4364	1220 1181	136 138	77.09 % 76.79 %	20.61 % 20.78 %	2.30 % 2.43 %
Entertainment	5705 5767	4367 4431	1203 1205	135 131	76.55 % 76.83 %	21.09 % 20.89 %	2.37 % 2.27 %
Cosmetics & Beauty	5858 5984	4466 4619	1253 1225	139 140	76.24 % 77.19 %	21.39 % 20.47 %	2.37 % 2.34 %
Food & Drink	5785 5663	4381 4351	1261 1186	143 126	75.73 % 76.83 %	21.80 % 20.94 %	2.47 % 2.22 %
Home & Garden	5847 5869	4457 4521	1252 1205	138 143	76.23 % 77.03 %	21.41 % 20.53 %	2.36 % 2.44 %
Finance	5853 5836	4720 4713	1007 993	126 130	80.64 % 80.76 %	17.20 % 17.02 %	2.15 % 2.23 %
Health	5742 6030	4636 4830	980 1055	126 145	80.74 % 80.10 %	17.07 % 17.50 %	2.19 % 2.40 %
Pets	6090 6023	4640 4644	1311 1240	139 139	76.19 % 77.10 %	21.53 % 20.59 %	2.28 % 2.31 %
Sport & Fitness	6008 5663	4554 4348	1321 1186	133 129	75.80 % 76.78 %	21.99 % 20.94 %	2.21 % 2.28 %
Job & Career	5783 6141	4284 4597	1365 1405	134 139	74.08 % 74.86 %	23.60 % 22.88 %	2.32 % 2.26 %
Dating	6002 6047	4325 4414	1540 1503	137 130	72.06 % 72.99 %	25.66 % 24.86 %	2.28 % 2.15 %
Other	5832 5924	4572 4656	1124 1132	136 136	78.40 % 78.60 %	19.27 % 19.11 %	2.33 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5601 5493	4105 4040	1365 1333	131 120	73.29 % 73.55 %	24.37 % 24.27 %	2.34 % 2.18 %
Outlook Mail	5730 5410	4293 4049	1305 1237	132 124	74.92 % 74.84 %	22.77 % 22.87 %	2.30 % 2.29 %
Yahoo Mail	5527 5466	4175 4147	1224 1190	128 129	75.54 % 75.87 %	22.15 % 21.77 %	2.32 % 2.36 %
AOL Mail	5404 5437	4084 4172	1189 1139	131 126	75.57 % 76.73 %	22.00 % 20.95 %	2.42 % 2.32 %
Mail.com	5347 5301	4134 4163	1094 1014	119 124	77.31 % 78.53 %	20.46 % 19.13 %	2.23 % 2.34 %
Yandex Mail	5557 5331	4218 4021	1207 1187	132 123	75.90 % 75.43 %	21.72 % 22.27 %	2.38 % 2.31 %
GMX Mail	5461 5449	4099 4126	1231 1205	131 118	75.06 % 75.72 %	22.54 % 22.11 %	2.40 % 2.17 %
Zoho Mail	5302 5544	4151 4368	1024 1053	127 123	78.29 % 78.79 %	19.31 % 18.99 %	2.40 % 2.22 %
ProtonMail	5422 5452	4271 4368	1036 949	115 135	78.77 % 80.12 %	19.11 % 17.41 %	2.12 % 2.48 %
Custom Mail	5555 5361	4429 4278	1004 974	122 109	79.73 % 79.80 %	18.07 % 18.17 %	2.20 % 2.03 %
iCloud Mail	5390 5400	3923 3973	1341 1298	126 129	72.78 % 73.57 %	24.88 % 24.04 %	2.34 % 2.39 %
Tuta	5355 5566	4204 4402	1022 1033	129 131	78.51 % 79.09 %	19.08 % 18.56 %	2.41 % 2.35 %
Juno.com	5394 5419	4247 4290	1030 999	117 130	78.74 % 79.17 %	19.10 % 18.44 %	2.17 % 2.40 %
Mailfence	5318 5702	4160 4488	1036 1073	122 141	78.22 % 78.71 %	19.48 % 18.82 %	2.29 % 2.47 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.