Benchmark Email and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.796 531.681	408.955 402.190	101.985 109.385	20.250 20.424

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 75.64 %	19.18 % 20.57 %	3.81 % 3.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40928 41337	32606 32287	6828 7568	1448 1487	79.67 % 78.11 %	16.68 % 18.31 %	3.54 % 3.60 %
Elektronics	41365 41011	32046 31288	7780 8229	1512 1521	77.47 % 76.29 %	18.81 % 20.07 %	3.66 % 3.71 %
Entertainment	40502 41493	31189 31274	7736 8681	1531 1573	77.01 % 75.37 %	19.10 % 20.92 %	3.78 % 3.79 %
Cosmetics & Beauty	40679 40441	31261 30571	7831 8302	1554 1608	76.85 % 75.59 %	19.25 % 20.53 %	3.82 % 3.98 %
Food & Drink	40766 40592	32441 31751	6863 7382	1431 1457	79.58 % 78.22 %	16.84 % 18.19 %	3.51 % 3.59 %
Home & Garden	41076 40756	32788 31942	6850 7426	1395 1416	79.82 % 78.37 %	16.68 % 18.22 %	3.40 % 3.47 %
Finance	41110 40750	30293 29707	9032 9452	1741 1602	73.69 % 72.90 %	21.97 % 23.20 %	4.23 % 3.93 %
Health	41281 40813	30765 30066	8791 9185	1632 1609	74.53 % 73.67 %	21.30 % 22.51 %	3.95 % 3.94 %
Pets	41099 41198	32411 31915	7213 7780	1422 1554	78.86 % 77.47 %	17.55 % 18.88 %	3.46 % 3.77 %
Sport & Fitness	40112 40590	30488 30266	7952 8640	1607 1710	76.01 % 74.57 %	19.82 % 21.29 %	4.01 % 4.21 %
Job & Career	41243 40735	30844 30048	8573 9013	1792 1686	74.79 % 73.76 %	20.79 % 22.13 %	4.34 % 4.14 %
Dating	40833 41007	29762 29390	9358 9909	1699 1747	72.89 % 71.67 %	22.92 % 24.16 %	4.16 % 4.26 %
Other	40802 40958	32061 31685	7178 7818	1486 1454	78.58 % 77.36 %	17.59 % 19.09 %	3.64 % 3.55 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	49743 50717	36434 36543	11099 12106	2186 2083	73.24 % 72.05 %	22.31 % 23.87 %	4.39 % 4.11 %
Outlook Mail	50262 50084	37205 36654	10927 11381	2101 2085	74.02 % 73.19 %	21.74 % 22.72 %	4.18 % 4.16 %
Yahoo Mail	49757 49769	38014 37477	9751 10399	1947 1911	76.40 % 75.30 %	19.60 % 20.89 %	3.91 % 3.84 %
AOL Mail	50110 50026	38221 37591	9876 10453	1972 1991	76.27 % 75.14 %	19.71 % 20.90 %	3.94 % 3.98 %
Mail.com	50169 49969	38886 38188	9394 9913	1843 1872	77.51 % 76.42 %	18.72 % 19.84 %	3.67 % 3.75 %
Yandex Mail	50152 50317	37552 37226	10465 11122	2083 2005	74.88 % 73.98 %	20.87 % 22.10 %	4.15 % 3.98 %
GMX Mail	50288 49739	39006 37919	9556 10040	1690 1814	77.57 % 76.24 %	19.00 % 20.19 %	3.36 % 3.65 %
Zoho Mail	49870 50111	38990 38776	8962 9589	1862 1771	78.18 % 77.38 %	17.97 % 19.14 %	3.73 % 3.53 %
ProtonMail	49760 49459	39060 38288	8922 9454	1722 1733	78.50 % 77.41 %	17.93 % 19.11 %	3.46 % 3.50 %
Custom Mail	49781 49876	39565 38948	8446 9180	1720 1773	79.48 % 78.09 %	16.97 % 18.41 %	3.46 % 3.55 %
iCloud Mail	10588 10637	8283 7874	1838 2225	431 559	78.23 % 74.02 %	17.36 % 20.92 %	4.07 % 5.26 %
Tuta	10636 10350	8831 8202	1400 1763	341 414	83.03 % 79.25 %	13.16 % 17.03 %	3.21 % 4.00 %
Juno.com	10680 10627	8908 8504	1349 1760	352 413	83.41 % 80.02 %	12.63 % 16.56 %	3.30 % 3.89 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.