Benchmark Email and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 541.810	417.902 410.419	103.155 111.346	20.410 20.675

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 75.75 %	19.04 % 20.55 %	3.77 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 42038	33233 32868	6908 7703	1459 1505	79.80 % 78.19 %	16.59 % 18.32 %	3.50 % 3.58 %
Elektronics	42155 41748	32749 31892	7868 8361	1527 1539	77.69 % 76.39 %	18.66 % 20.03 %	3.62 % 3.69 %
Entertainment	41345 42303	31931 31937	7836 8832	1547 1592	77.23 % 75.50 %	18.95 % 20.88 %	3.74 % 3.76 %
Cosmetics & Beauty	41427 41262	31929 31230	7919 8448	1565 1628	77.07 % 75.69 %	19.12 % 20.47 %	3.78 % 3.95 %
Food & Drink	41480 41435	33075 32434	6944 7551	1442 1477	79.74 % 78.28 %	16.74 % 18.22 %	3.48 % 3.56 %
Home & Garden	41872 41564	33494 32591	6944 7599	1407 1437	79.99 % 78.41 %	16.58 % 18.28 %	3.36 % 3.46 %
Finance	41911 41551	31004 30351	9128 9606	1754 1622	73.98 % 73.05 %	21.78 % 23.12 %	4.19 % 3.90 %
Health	42072 41572	31467 30670	8885 9342	1646 1627	74.79 % 73.78 %	21.12 % 22.47 %	3.91 % 3.91 %
Pets	41892 42038	33108 32602	7296 7946	1433 1576	79.03 % 77.55 %	17.42 % 18.90 %	3.42 % 3.75 %
Sport & Fitness	40862 41365	31150 30906	8040 8800	1617 1730	76.23 % 74.72 %	19.68 % 21.27 %	3.96 % 4.18 %
Job & Career	41996 41475	31513 30651	8658 9159	1803 1703	75.04 % 73.90 %	20.62 % 22.08 %	4.29 % 4.11 %
Dating	41631 41798	30470 30029	9453 10051	1711 1767	73.19 % 71.84 %	22.71 % 24.05 %	4.11 % 4.23 %
Other	41615 41661	32779 32258	7276 7948	1499 1472	78.77 % 77.43 %	17.48 % 19.08 %	3.60 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 51489	37126 37163	11189 12256	2199 2103	73.48 % 72.18 %	22.15 % 23.80 %	4.35 % 4.08 %
Outlook Mail	51144 50773	37985 37212	11028 11524	2115 2102	74.27 % 73.29 %	21.56 % 22.70 %	4.14 % 4.14 %
Yahoo Mail	50603 50569	38759 38124	9847 10555	1961 1933	76.59 % 75.39 %	19.46 % 20.87 %	3.88 % 3.82 %
AOL Mail	50815 50865	38846 38277	9962 10627	1982 2009	76.45 % 75.25 %	19.60 % 20.89 %	3.90 % 3.95 %
Mail.com	50985 50802	39618 38870	9489 10061	1858 1894	77.71 % 76.51 %	18.61 % 19.80 %	3.64 % 3.73 %
Yandex Mail	50989 51067	38283 37826	10557 11264	2094 2025	75.08 % 74.07 %	20.70 % 22.06 %	4.11 % 3.97 %
GMX Mail	51022 50545	39661 38575	9639 10188	1701 1834	77.73 % 76.32 %	18.89 % 20.16 %	3.33 % 3.63 %
Zoho Mail	50671 50956	39696 39466	9055 9761	1877 1791	78.34 % 77.45 %	17.87 % 19.16 %	3.70 % 3.51 %
ProtonMail	50539 50251	39745 38938	9014 9596	1734 1754	78.64 % 77.49 %	17.84 % 19.10 %	3.43 % 3.49 %
Custom Mail	50517 50579	40214 39520	8529 9312	1731 1788	79.60 % 78.14 %	16.88 % 18.41 %	3.43 % 3.54 %
iCloud Mail	11333 11356	8945 8458	1925 2367	443 574	78.93 % 74.48 %	16.99 % 20.84 %	3.91 % 5.05 %
Tuta	11364 11163	9482 8861	1488 1927	351 435	83.44 % 79.38 %	13.09 % 17.26 %	3.09 % 3.90 %
Juno.com	11395 11395	9542 9129	1433 1908	364 433	83.74 % 80.11 %	12.58 % 16.74 %	3.19 % 3.80 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.