Brevo and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Brevo and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
136.678 530.215	105.754 426.596	25.381 87.177	5.916 16.027

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.37 % 80.46 %	18.57 % 16.44 %	4.33 % 3.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10551 40681	8374 33915	1811 5661	408 1067	79.37 % 83.37 %	17.16 % 13.92 %	3.87 % 2.62 %
Elektronics	10260 40873	8009 33152	1801 6489	433 1171	78.06 % 81.11 %	17.55 % 15.88 %	4.22 % 2.86 %
Entertainment	10413 40974	8049 32955	1932 6773	450 1175	77.30 % 80.43 %	18.55 % 16.53 %	4.32 % 2.87 %
Cosmetics & Beauty	10484 40765	8072 32650	1945 6833	475 1275	76.99 % 80.09 %	18.55 % 16.76 %	4.53 % 3.13 %
Food & Drink	10430 41218	8263 34223	1798 5844	402 1121	79.22 % 83.03 %	17.24 % 14.18 %	3.85 % 2.72 %
Home & Garden	10538 40474	8370 33695	1806 5669	407 1101	79.43 % 83.25 %	17.14 % 14.01 %	3.86 % 2.72 %
Finance	10557 40660	7977 31482	2124 7776	493 1376	75.56 % 77.43 %	20.12 % 19.12 %	4.67 % 3.38 %
Health	10482 41021	8008 32161	2032 7507	482 1328	76.40 % 78.40 %	19.39 % 18.30 %	4.60 % 3.24 %
Pets	10681 40885	8343 33559	1911 6088	452 1208	78.11 % 82.08 %	17.89 % 14.89 %	4.23 % 2.95 %
Sport & Fitness	10488 40998	8003 32557	2043 7088	469 1330	76.31 % 79.41 %	19.48 % 17.29 %	4.47 % 3.24 %
Job & Career	10900 40388	8265 31681	2192 7266	478 1382	75.83 % 78.44 %	20.11 % 17.99 %	4.39 % 3.42 %
Dating	10463 40672	7912 31152	2117 8208	485 1296	75.62 % 76.59 %	20.23 % 20.18 %	4.64 % 3.19 %
Other	10431 40606	8109 33414	1869 5975	482 1197	77.74 % 82.29 %	17.92 % 14.71 %	4.62 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10572 50119	7724 38446	2354 9908	555 1738	73.06 % 76.71 %	22.27 % 19.77 %	5.25 % 3.47 %
Outlook Mail	10673 49803	8061 38899	2104 9205	512 1660	75.53 % 78.11 %	19.71 % 18.48 %	4.80 % 3.33 %
Yahoo Mail	10342 50083	7927 40118	1953 8419	493 1508	76.65 % 80.10 %	18.88 % 16.81 %	4.77 % 3.01 %
AOL Mail	10470 49580	8098 39671	1976 8315	426 1556	77.34 % 80.01 %	18.87 % 16.77 %	4.07 % 3.14 %
Mail.com	10643 49831	8344 40556	1906 7827	416 1429	78.40 % 81.39 %	17.91 % 15.71 %	3.91 % 2.87 %
Yandex Mail	10515 50049	7995 39389	2089 8978	478 1644	76.03 % 78.70 %	19.87 % 17.94 %	4.55 % 3.28 %
GMX Mail	10455 49312	8236 40019	1812 7869	414 1394	78.78 % 81.15 %	17.33 % 15.96 %	3.96 % 2.83 %
Zoho Mail	10317 50061	8130 41038	1800 7616	418 1382	78.80 % 81.98 %	17.45 % 15.21 %	4.05 % 2.76 %
ProtonMail	10556 50590	8407 41607	1770 7639	395 1308	79.64 % 82.24 %	16.77 % 15.10 %	3.74 % 2.59 %
Custom Mail	10538 49345	8361 41064	1777 6934	422 1296	79.34 % 83.22 %	16.86 % 14.05 %	4.00 % 2.63 %
iCloud Mail	10536 10568	7788 8252	2249 1809	526 479	73.92 % 78.08 %	21.35 % 17.12 %	4.99 % 4.53 %
Tuta	10447 10645	8239 8915	1797 1379	436 324	78.86 % 83.75 %	17.20 % 12.95 %	4.17 % 3.04 %
Juno.com	10614 10229	8444 8622	1794 1279	425 309	79.56 % 84.29 %	16.90 % 12.50 %	4.00 % 3.02 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.