Brevo and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Brevo and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 540.333	114.096 434.606	27.369 89.255	6.169 16.271

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 80.43 %	18.62 % 16.52 %	4.20 % 3.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 41539	9005 34613	1968 5836	426 1087	79.42 % 83.33 %	17.36 % 14.05 %	3.76 % 2.62 %
Elektronics	11060 41606	8653 33726	1970 6638	451 1187	78.24 % 81.06 %	17.81 % 15.95 %	4.08 % 2.85 %
Entertainment	11223 41709	8708 33523	2093 6916	470 1194	77.59 % 80.37 %	18.65 % 16.58 %	4.19 % 2.86 %
Cosmetics & Beauty	11273 41532	8711 33265	2093 6984	495 1296	77.27 % 80.09 %	18.57 % 16.82 %	4.39 % 3.12 %
Food & Drink	11254 42123	8928 34940	1969 6021	421 1142	79.33 % 82.95 %	17.50 % 14.29 %	3.74 % 2.71 %
Home & Garden	11385 41257	9053 34323	1971 5840	429 1120	79.52 % 83.19 %	17.31 % 14.16 %	3.77 % 2.71 %
Finance	11357 41415	8634 32074	2276 7944	514 1394	76.02 % 77.45 %	20.04 % 19.18 %	4.53 % 3.37 %
Health	11342 41795	8713 32771	2194 7671	505 1345	76.82 % 78.41 %	19.34 % 18.35 %	4.45 % 3.22 %
Pets	11390 41689	8900 34194	2046 6249	469 1229	78.14 % 82.02 %	17.96 % 14.99 %	4.12 % 2.95 %
Sport & Fitness	11283 41736	8656 33135	2200 7233	489 1347	76.72 % 79.39 %	19.50 % 17.33 %	4.33 % 3.23 %
Job & Career	11660 41130	8888 32271	2329 7427	493 1403	76.23 % 78.46 %	19.97 % 18.06 %	4.23 % 3.41 %
Dating	11179 41453	8489 31767	2241 8367	501 1314	75.94 % 76.63 %	20.05 % 20.18 %	4.48 % 3.17 %
Other	11228 41349	8758 34004	2019 6129	506 1213	78.00 % 82.24 %	17.98 % 14.82 %	4.51 % 2.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 50844	8367 39015	2505 10057	573 1757	73.69 % 76.73 %	22.06 % 19.78 %	5.05 % 3.46 %
Outlook Mail	11488 50599	8727 39533	2263 9375	529 1679	75.97 % 78.13 %	19.70 % 18.53 %	4.60 % 3.32 %
Yahoo Mail	11161 50860	8591 40714	2118 8574	516 1527	76.97 % 80.05 %	18.98 % 16.86 %	4.62 % 3.00 %
AOL Mail	11277 50322	8744 40253	2129 8472	447 1574	77.54 % 79.99 %	18.88 % 16.84 %	3.96 % 3.13 %
Mail.com	11498 50639	9031 41184	2064 7985	437 1448	78.54 % 81.33 %	17.95 % 15.77 %	3.80 % 2.86 %
Yandex Mail	11343 50804	8668 39995	2253 9135	499 1661	76.42 % 78.72 %	19.86 % 17.98 %	4.40 % 3.27 %
GMX Mail	11196 50110	8824 40652	1959 8019	434 1412	78.81 % 81.13 %	17.50 % 16.00 %	3.88 % 2.82 %
Zoho Mail	11095 50797	8759 41638	1942 7763	438 1398	78.95 % 81.97 %	17.50 % 15.28 %	3.95 % 2.75 %
ProtonMail	11306 51461	9018 42307	1912 7833	415 1328	79.76 % 82.21 %	16.91 % 15.22 %	3.67 % 2.58 %
Custom Mail	11288 50124	8966 41684	1932 7102	439 1316	79.43 % 83.16 %	17.12 % 14.17 %	3.89 % 2.63 %
iCloud Mail	11400 11368	8496 8888	2413 1970	546 498	74.53 % 78.18 %	21.17 % 17.33 %	4.79 % 4.38 %
Tuta	11181 11435	8839 9535	1940 1539	452 346	79.05 % 83.38 %	17.35 % 13.46 %	4.04 % 3.03 %
Juno.com	11385 10970	9066 9208	1939 1431	444 327	79.63 % 83.94 %	17.03 % 13.04 %	3.90 % 2.98 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.