Brevo and CleverReach Email Deliverability Comparison

Brevo

CleverReach

In this comparison, the deliverability of Brevo and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 65.729	51.753 50.913	12.631 13.357	1.194 1.459

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 77.46 %	19.26 % 20.32 %	1.82 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 5259	4097 4021	996 1128	89 110	79.06 % 76.46 %	19.22 % 21.45 %	1.72 % 2.09 %
Elektronics	5040 5138	4045 4002	899 1024	96 112	80.26 % 77.89 %	17.84 % 19.93 %	1.90 % 2.18 %
Entertainment	4982 5158	3910 3953	980 1085	92 120	78.48 % 76.64 %	19.67 % 21.04 %	1.85 % 2.33 %
Cosmetics & Beauty	5151 4764	4082 3702	982 950	87 112	79.25 % 77.71 %	19.06 % 19.94 %	1.69 % 2.35 %
Food & Drink	4897 5000	3839 3882	967 1010	91 108	78.39 % 77.64 %	19.75 % 20.20 %	1.86 % 2.16 %
Home & Garden	5029 5031	3953 3882	984 1031	92 118	78.60 % 77.16 %	19.57 % 20.49 %	1.83 % 2.35 %
Finance	4812 4910	3960 3965	770 832	82 113	82.29 % 80.75 %	16.00 % 16.95 %	1.70 % 2.30 %
Health	5213 5441	4301 4393	814 936	98 112	82.51 % 80.74 %	15.61 % 17.20 %	1.88 % 2.06 %
Pets	4967 5288	3872 4072	1007 1103	88 113	77.95 % 77.00 %	20.27 % 20.86 %	1.77 % 2.14 %
Sport & Fitness	5093 4911	3996 3821	1003 988	94 102	78.46 % 77.80 %	19.69 % 20.12 %	1.85 % 2.08 %
Job & Career	5138 4867	3893 3650	1145 1108	100 109	75.77 % 74.99 %	22.28 % 22.77 %	1.95 % 2.24 %
Dating	5156 5016	3875 3678	1185 1231	96 107	75.16 % 73.33 %	22.98 % 24.54 %	1.86 % 2.13 %
Other	4918 4946	3930 3892	899 931	89 123	79.91 % 78.69 %	18.28 % 18.82 %	1.81 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4701	3495 3438	1051 1165	91 98	75.37 % 73.13 %	22.67 % 24.78 %	1.96 % 2.08 %
Outlook Mail	4702 4574	3636 3470	984 1006	82 98	77.33 % 75.86 %	20.93 % 21.99 %	1.74 % 2.14 %
Yahoo Mail	4771 4802	3739 3693	946 994	86 115	78.37 % 76.91 %	19.83 % 20.70 %	1.80 % 2.39 %
AOL Mail	4770 4735	3738 3639	949 989	83 107	78.36 % 76.85 %	19.90 % 20.89 %	1.74 % 2.26 %
Mail.com	4638 4660	3689 3649	856 901	93 110	79.54 % 78.30 %	18.46 % 19.33 %	2.01 % 2.36 %
Yandex Mail	4560 4633	3546 3555	932 981	82 97	77.76 % 76.73 %	20.44 % 21.17 %	1.80 % 2.09 %
GMX Mail	4698 4622	3639 3501	982 1013	77 108	77.46 % 75.75 %	20.90 % 21.92 %	1.64 % 2.34 %
Zoho Mail	4680 4787	3753 3738	841 953	86 96	80.19 % 78.09 %	17.97 % 19.91 %	1.84 % 2.01 %
ProtonMail	4616 4774	3733 3807	801 865	82 102	80.87 % 79.74 %	17.35 % 18.12 %	1.78 % 2.14 %
Custom Mail	4908 4719	4036 3784	781 825	91 110	82.23 % 80.19 %	15.91 % 17.48 %	1.85 % 2.33 %
iCloud Mail	4575 4673	3430 3437	1059 1127	86 109	74.97 % 73.55 %	23.15 % 24.12 %	1.88 % 2.33 %
Tuta	4778 4758	3894 3801	801 861	83 96	81.50 % 79.89 %	16.76 % 18.10 %	1.74 % 2.02 %
Juno.com	4482 4742	3593 3777	809 859	80 106	80.17 % 79.65 %	18.05 % 18.11 %	1.78 % 2.24 %
Mailfence	4763 4549	3832 3624	839 818	92 107	80.45 % 79.67 %	17.61 % 17.98 %	1.93 % 2.35 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.