Brevo and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Brevo and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
136.678 529.479	105.754 432.464	25.381 80.679	5.916 15.369

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.37 % 81.68 %	18.57 % 15.24 %	4.33 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10551 40961	8374 34598	1811 5266	408 1039	79.37 % 84.47 %	17.16 % 12.86 %	3.87 % 2.54 %
Elektronics	10260 40738	8009 33543	1801 5975	433 1126	78.06 % 82.34 %	17.55 % 14.67 %	4.22 % 2.76 %
Entertainment	10413 40746	8049 33180	1932 6276	450 1241	77.30 % 81.43 %	18.55 % 15.40 %	4.32 % 3.05 %
Cosmetics & Beauty	10484 40524	8072 33035	1945 6232	475 1176	76.99 % 81.52 %	18.55 % 15.38 %	4.53 % 2.90 %
Food & Drink	10430 40549	8263 34240	1798 5221	402 1012	79.22 % 84.44 %	17.24 % 12.88 %	3.85 % 2.50 %
Home & Garden	10538 41391	8370 34965	1806 5306	407 1058	79.43 % 84.47 %	17.14 % 12.82 %	3.86 % 2.56 %
Finance	10557 40725	7977 32057	2124 7242	493 1314	75.56 % 78.72 %	20.12 % 17.78 %	4.67 % 3.23 %
Health	10482 40688	8008 32359	2032 7017	482 1218	76.40 % 79.53 %	19.39 % 17.25 %	4.60 % 2.99 %
Pets	10681 40291	8343 33646	1911 5489	452 1098	78.11 % 83.51 %	17.89 % 13.62 %	4.23 % 2.73 %
Sport & Fitness	10488 41001	8003 33035	2043 6627	469 1256	76.31 % 80.57 %	19.48 % 16.16 %	4.47 % 3.06 %
Job & Career	10900 40850	8265 32543	2192 6891	478 1353	75.83 % 79.66 %	20.11 % 16.87 %	4.39 % 3.31 %
Dating	10463 40407	7912 31334	2117 7630	485 1366	75.62 % 77.55 %	20.23 % 18.88 %	4.64 % 3.38 %
Other	10431 40608	8109 33929	1869 5507	482 1112	77.74 % 83.55 %	17.92 % 13.56 %	4.62 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10572 50092	7724 39151	2354 9282	555 1601	73.06 % 78.16 %	22.27 % 18.53 %	5.25 % 3.20 %
Outlook Mail	10673 49190	8061 38939	2104 8552	512 1615	75.53 % 79.16 %	19.71 % 17.39 %	4.80 % 3.28 %
Yahoo Mail	10342 49793	7927 40431	1953 7794	493 1512	76.65 % 81.20 %	18.88 % 15.65 %	4.77 % 3.04 %
AOL Mail	10470 49255	8098 40018	1976 7673	426 1491	77.34 % 81.25 %	18.87 % 15.58 %	4.07 % 3.03 %
Mail.com	10643 50365	8344 41446	1906 7398	416 1436	78.40 % 82.29 %	17.91 % 14.69 %	3.91 % 2.85 %
Yandex Mail	10515 50014	7995 40000	2089 8341	478 1607	76.03 % 79.98 %	19.87 % 16.68 %	4.55 % 3.21 %
GMX Mail	10455 49690	8236 40988	1812 7347	414 1273	78.78 % 82.49 %	17.33 % 14.79 %	3.96 % 2.56 %
Zoho Mail	10317 49647	8130 41335	1800 6869	418 1350	78.80 % 83.26 %	17.45 % 13.84 %	4.05 % 2.72 %
ProtonMail	10556 49733	8407 41499	1770 6882	395 1276	79.64 % 83.44 %	16.77 % 13.84 %	3.74 % 2.57 %
Custom Mail	10538 50050	8361 42229	1777 6515	422 1229	79.34 % 84.37 %	16.86 % 13.02 %	4.00 % 2.46 %
iCloud Mail	10536 10666	7788 8512	2249 1662	526 418	73.92 % 79.80 %	21.35 % 15.58 %	4.99 % 3.92 %
Tuta	10447 10432	8239 8854	1797 1203	436 286	78.86 % 84.87 %	17.20 % 11.53 %	4.17 % 2.74 %
Juno.com	10614 10552	8444 9062	1794 1161	425 275	79.56 % 85.88 %	16.90 % 11.00 %	4.00 % 2.61 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.