Brevo and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Brevo and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 539.472	114.096 441.406	27.369 81.719	6.169 15.527

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 81.82 %	18.62 % 15.15 %	4.20 % 2.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 41750	9005 35305	1968 5343	426 1052	79.42 % 84.56 %	17.36 % 12.80 %	3.76 % 2.52 %
Elektronics	11060 41469	8653 34200	1970 6050	451 1136	78.24 % 82.47 %	17.81 % 14.59 %	4.08 % 2.74 %
Entertainment	11223 41553	8708 33896	2093 6357	470 1255	77.59 % 81.57 %	18.65 % 15.30 %	4.19 % 3.02 %
Cosmetics & Beauty	11273 41200	8711 33633	2093 6302	495 1186	77.27 % 81.63 %	18.57 % 15.30 %	4.39 % 2.88 %
Food & Drink	11254 41324	8928 34934	1969 5308	421 1023	79.33 % 84.54 %	17.50 % 12.84 %	3.74 % 2.48 %
Home & Garden	11385 42182	9053 35673	1971 5392	429 1072	79.52 % 84.57 %	17.31 % 12.78 %	3.77 % 2.54 %
Finance	11357 41579	8634 32822	2276 7335	514 1328	76.02 % 78.94 %	20.04 % 17.64 %	4.53 % 3.19 %
Health	11342 41398	8713 32996	2194 7088	505 1228	76.82 % 79.70 %	19.34 % 17.12 %	4.45 % 2.97 %
Pets	11390 41149	8900 34412	2046 5581	469 1113	78.14 % 83.63 %	17.96 % 13.56 %	4.12 % 2.70 %
Sport & Fitness	11283 41809	8656 33759	2200 6708	489 1270	76.72 % 80.75 %	19.50 % 16.04 %	4.33 % 3.04 %
Job & Career	11660 41609	8888 33221	2329 6969	493 1365	76.23 % 79.84 %	19.97 % 16.75 %	4.23 % 3.28 %
Dating	11179 41116	8489 31970	2241 7706	501 1376	75.94 % 77.76 %	20.05 % 18.74 %	4.48 % 3.35 %
Other	11228 41334	8758 34585	2019 5580	506 1123	78.00 % 83.67 %	17.98 % 13.50 %	4.51 % 2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 50845	8367 39823	2505 9357	573 1612	73.69 % 78.32 %	22.06 % 18.40 %	5.05 % 3.17 %
Outlook Mail	11488 50049	8727 39705	2263 8642	529 1626	75.97 % 79.33 %	19.70 % 17.27 %	4.60 % 3.25 %
Yahoo Mail	11161 50570	8591 41121	2118 7875	516 1526	76.97 % 81.32 %	18.98 % 15.57 %	4.62 % 3.02 %
AOL Mail	11277 50069	8744 40749	2129 7762	447 1505	77.54 % 81.39 %	18.88 % 15.50 %	3.96 % 3.01 %
Mail.com	11498 51042	9031 42051	2064 7467	437 1446	78.54 % 82.39 %	17.95 % 14.63 %	3.80 % 2.83 %
Yandex Mail	11343 50803	8668 40706	2253 8423	499 1621	76.42 % 80.13 %	19.86 % 16.58 %	4.40 % 3.19 %
GMX Mail	11196 50436	8824 41660	1959 7422	434 1282	78.81 % 82.60 %	17.50 % 14.72 %	3.88 % 2.54 %
Zoho Mail	11095 50420	8759 42034	1942 6949	438 1363	78.95 % 83.37 %	17.50 % 13.78 %	3.95 % 2.70 %
ProtonMail	11306 50539	9018 42221	1912 6968	415 1291	79.76 % 83.54 %	16.91 % 13.79 %	3.67 % 2.55 %
Custom Mail	11288 50802	8966 42900	1932 6592	439 1241	79.43 % 84.45 %	17.12 % 12.98 %	3.89 % 2.44 %
iCloud Mail	11400 11427	8496 9192	2413 1740	546 429	74.53 % 80.44 %	21.17 % 15.23 %	4.79 % 3.75 %
Tuta	11181 11218	8839 9555	1940 1287	452 299	79.05 % 85.18 %	17.35 % 11.47 %	4.04 % 2.67 %
Juno.com	11385 11252	9066 9689	1939 1235	444 286	79.63 % 86.11 %	17.03 % 10.98 %	3.90 % 2.54 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.