Brevo and Constant Contact Email Deliverability Comparison

Brevo

Constant Contact

In this comparison, the deliverability of Brevo and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.005 74.768	60.113 58.205	14.859 15.167	1.565 1.985

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.09 % 77.85 %	19.55 % 20.29 %	2.06 % 2.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5824 5437	4594 4213	1158 1138	111 151	78.88 % 77.49 %	19.88 % 20.93 %	1.91 % 2.78 %
Elektronics	5937 5581	4748 4369	1102 1101	121 147	79.97 % 78.28 %	18.56 % 19.73 %	2.04 % 2.63 %
Entertainment	5775 5916	4521 4601	1180 1176	119 157	78.29 % 77.77 %	20.43 % 19.88 %	2.06 % 2.65 %
Cosmetics & Beauty	5803 5824	4624 4510	1103 1219	118 157	79.68 % 77.44 %	19.01 % 20.93 %	2.03 % 2.70 %
Food & Drink	5750 5639	4541 4369	1147 1194	119 136	78.97 % 77.48 %	19.95 % 21.17 %	2.07 % 2.41 %
Home & Garden	5986 5761	4691 4471	1209 1194	126 151	78.37 % 77.61 %	20.20 % 20.73 %	2.10 % 2.62 %
Finance	5744 5827	4698 4715	976 988	116 165	81.79 % 80.92 %	16.99 % 16.96 %	2.02 % 2.83 %
Health	6035 5838	4921 4671	1016 1061	138 155	81.54 % 80.01 %	16.84 % 18.17 %	2.29 % 2.66 %
Pets	5658 5801	4427 4527	1134 1160	115 154	78.24 % 78.04 %	20.04 % 20.00 %	2.03 % 2.65 %
Sport & Fitness	5932 5786	4664 4483	1190 1182	123 159	78.62 % 77.48 %	20.06 % 20.43 %	2.07 % 2.75 %
Job & Career	5968 5867	4593 4473	1291 1291	129 151	76.96 % 76.24 %	21.63 % 22.00 %	2.16 % 2.57 %
Dating	5846 5727	4476 4245	1302 1368	106 151	76.57 % 74.12 %	22.27 % 23.89 %	1.81 % 2.64 %
Other	5747 5764	4615 4558	1051 1095	124 151	80.30 % 79.08 %	18.29 % 19.00 %	2.16 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5524 5398	4225 4093	1241 1205	116 134	76.48 % 75.82 %	22.47 % 22.32 %	2.10 % 2.48 %
Outlook Mail	5556 5279	4338 4031	1148 1148	104 144	78.08 % 76.36 %	20.66 % 21.75 %	1.87 % 2.73 %
Yahoo Mail	5574 5548	4386 4271	1127 1197	114 148	78.69 % 76.98 %	20.22 % 21.58 %	2.05 % 2.67 %
AOL Mail	5418 5346	4265 4119	1068 1123	115 144	78.72 % 77.05 %	19.71 % 21.01 %	2.12 % 2.69 %
Mail.com	5727 5699	4578 4487	1058 1110	125 153	79.94 % 78.73 %	18.47 % 19.48 %	2.18 % 2.68 %
Yandex Mail	5566 5370	4376 4159	1134 1145	116 145	78.62 % 77.45 %	20.37 % 21.32 %	2.08 % 2.70 %
GMX Mail	5497 5324	4263 4045	1151 1167	114 136	77.55 % 75.98 %	20.94 % 21.92 %	2.07 % 2.55 %
Zoho Mail	5514 5633	4417 4448	1016 1078	115 152	80.11 % 78.96 %	18.43 % 19.14 %	2.09 % 2.70 %
ProtonMail	5509 5338	4448 4272	989 980	122 139	80.74 % 80.03 %	17.95 % 18.36 %	2.21 % 2.60 %
Custom Mail	5537 5528	4503 4407	955 1018	112 146	81.33 % 79.72 %	17.25 % 18.42 %	2.02 % 2.64 %
iCloud Mail	5754 5419	4393 4116	1273 1212	119 151	76.35 % 75.95 %	22.12 % 22.37 %	2.07 % 2.79 %
Tuta	5493 5408	4420 4283	1001 1018	109 144	80.47 % 79.20 %	18.22 % 18.82 %	1.98 % 2.66 %
Juno.com	5449 5450	4382 4321	1004 998	110 142	80.42 % 79.28 %	18.43 % 18.31 %	2.02 % 2.61 %
Mailfence	3887 4028	3119 3153	694 768	74 107	80.24 % 78.28 %	17.85 % 19.07 %	1.90 % 2.66 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.