Brevo and Kit Email Deliverability Comparison

Brevo

Kit

In this comparison, the deliverability of Brevo and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 64.911	51.606 50.481	12.735 13.230	1.306 1.420

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 77.77 %	19.48 % 20.38 %	2.00 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 4894	3945 3792	994 1020	93 105	78.68 % 77.48 %	19.82 % 20.84 %	1.85 % 2.15 %
Elektronics	5092 5030	4074 3922	947 1020	102 105	80.01 % 77.97 %	18.60 % 20.28 %	2.00 % 2.09 %
Entertainment	4934 4908	3860 3808	1005 1006	99 106	78.23 % 77.59 %	20.37 % 20.50 %	2.01 % 2.16 %
Cosmetics & Beauty	5064 5065	4028 3980	956 1006	98 100	79.54 % 78.58 %	18.88 % 19.86 %	1.94 % 1.97 %
Food & Drink	4890 4988	3853 3861	970 1016	98 114	78.79 % 77.41 %	19.84 % 20.37 %	2.00 % 2.29 %
Home & Garden	5163 5048	4040 3865	1040 1080	106 107	78.25 % 76.56 %	20.14 % 21.39 %	2.05 % 2.12 %
Finance	4876 4952	4002 3998	807 864	97 108	82.08 % 80.74 %	16.55 % 17.45 %	1.99 % 2.18 %
Health	5228 5084	4284 4083	859 910	115 110	81.94 % 80.31 %	16.43 % 17.90 %	2.20 % 2.16 %
Pets	4797 5014	3735 3851	969 1061	93 118	77.86 % 76.80 %	20.20 % 21.16 %	1.94 % 2.35 %
Sport & Fitness	5157 5062	4043 3947	1045 1014	104 115	78.40 % 77.97 %	20.26 % 20.03 %	2.02 % 2.27 %
Job & Career	5102 4864	3896 3697	1114 1084	107 107	76.36 % 76.01 %	21.83 % 22.29 %	2.10 % 2.20 %
Dating	5040 5008	3817 3728	1135 1187	89 111	75.73 % 74.44 %	22.52 % 23.70 %	1.77 % 2.22 %
Other	5002 4994	4029 3949	894 962	105 114	80.55 % 79.07 %	17.87 % 19.26 %	2.10 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4615	3588 3460	1066 1070	96 95	76.00 % 74.97 %	22.58 % 23.19 %	2.03 % 2.06 %
Outlook Mail	4768 4732	3709 3659	997 972	89 106	77.79 % 77.32 %	20.91 % 20.54 %	1.87 % 2.24 %
Yahoo Mail	4755 4596	3738 3525	954 976	96 99	78.61 % 76.70 %	20.06 % 21.24 %	2.02 % 2.15 %
AOL Mail	4612 4786	3622 3707	910 993	93 103	78.53 % 77.46 %	19.73 % 20.75 %	2.02 % 2.15 %
Mail.com	4872 4724	3882 3756	897 884	104 104	79.68 % 79.51 %	18.41 % 18.71 %	2.13 % 2.20 %
Yandex Mail	4755 4809	3714 3687	974 1032	97 108	78.11 % 76.67 %	20.48 % 21.46 %	2.04 % 2.25 %
GMX Mail	4684 4636	3623 3545	983 1018	92 99	77.35 % 76.47 %	20.99 % 21.96 %	1.96 % 2.14 %
Zoho Mail	4711 4604	3771 3626	857 901	96 98	80.05 % 78.76 %	18.19 % 19.57 %	2.04 % 2.13 %
ProtonMail	4654 4602	3761 3648	817 873	99 100	80.81 % 79.27 %	17.55 % 18.97 %	2.13 % 2.17 %
Custom Mail	4750 4653	3883 3729	800 838	94 107	81.75 % 80.14 %	16.84 % 18.01 %	1.98 % 2.30 %
iCloud Mail	4883 4683	3712 3462	1103 1135	96 105	76.02 % 73.93 %	22.59 % 24.24 %	1.97 % 2.24 %
Tuta	4720 4804	3797 3807	857 907	91 107	80.44 % 79.25 %	18.16 % 18.88 %	1.93 % 2.23 %
Juno.com	4587 4682	3687 3714	826 883	89 108	80.38 % 79.33 %	18.01 % 18.86 %	1.94 % 2.31 %
Mailfence	3887 3985	3119 3156	694 748	74 81	80.24 % 79.20 %	17.85 % 18.77 %	1.90 % 2.03 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.