Brevo and Kit Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 146.779	114.096 121.410	27.369 21.659	6.169 4.684

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 82.72 %	18.62 % 14.76 %	4.20 % 3.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 11218	9005 9511	1968 1521	426 304	79.42 % 84.78 %	17.36 % 13.56 %	3.76 % 2.71 %
Elektronics	11060 11171	8653 9312	1970 1569	451 368	78.24 % 83.36 %	17.81 % 14.05 %	4.08 % 3.29 %
Entertainment	11223 11384	8708 9408	2093 1689	470 354	77.59 % 82.64 %	18.65 % 14.84 %	4.19 % 3.11 %
Cosmetics & Beauty	11273 11110	8711 9186	2093 1632	495 360	77.27 % 82.68 %	18.57 % 14.69 %	4.39 % 3.24 %
Food & Drink	11254 11359	8928 9555	1969 1532	421 354	79.33 % 84.12 %	17.50 % 13.49 %	3.74 % 3.12 %
Home & Garden	11385 11505	9053 9712	1971 1518	429 327	79.52 % 84.42 %	17.31 % 13.19 %	3.77 % 2.84 %
Finance	11357 11308	8634 9147	2276 1844	514 399	76.02 % 80.89 %	20.04 % 16.31 %	4.53 % 3.53 %
Health	11342 11317	8713 9217	2194 1754	505 397	76.82 % 81.44 %	19.34 % 15.50 %	4.45 % 3.51 %
Pets	11390 11156	8900 9349	2046 1557	469 324	78.14 % 83.80 %	17.96 % 13.96 %	4.12 % 2.90 %
Sport & Fitness	11283 11514	8656 9452	2200 1763	489 362	76.72 % 82.09 %	19.50 % 15.31 %	4.33 % 3.14 %
Job & Career	11660 11117	8888 8964	2329 1806	493 406	76.23 % 80.63 %	19.97 % 16.25 %	4.23 % 3.65 %
Dating	11179 11331	8489 9169	2241 1873	501 393	75.94 % 80.92 %	20.05 % 16.53 %	4.48 % 3.47 %
Other	11228 11289	8758 9428	2019 1601	506 336	78.00 % 83.51 %	17.98 % 14.18 %	4.51 % 2.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 11320	8367 8903	2505 2028	573 449	73.69 % 78.65 %	22.06 % 17.92 %	5.05 % 3.97 %
Outlook Mail	11488 11274	8727 9178	2263 1764	529 377	75.97 % 81.41 %	19.70 % 15.65 %	4.60 % 3.34 %
Yahoo Mail	11161 11270	8591 9254	2118 1700	516 374	76.97 % 82.11 %	18.98 % 15.08 %	4.62 % 3.32 %
AOL Mail	11277 11359	8744 9346	2129 1745	447 351	77.54 % 82.28 %	18.88 % 15.36 %	3.96 % 3.09 %
Mail.com	11498 11451	9031 9532	2064 1638	437 356	78.54 % 83.24 %	17.95 % 14.30 %	3.80 % 3.11 %
Yandex Mail	11343 11494	8668 9390	2253 1815	499 387	76.42 % 81.69 %	19.86 % 15.79 %	4.40 % 3.37 %
GMX Mail	11196 11368	8824 9564	1959 1566	434 353	78.81 % 84.13 %	17.50 % 13.78 %	3.88 % 3.11 %
Zoho Mail	11095 11124	8759 9364	1942 1513	438 334	78.95 % 84.18 %	17.50 % 13.60 %	3.95 % 3.00 %
ProtonMail	11306 11333	9018 9585	1912 1483	415 323	79.76 % 84.58 %	16.91 % 13.09 %	3.67 % 2.85 %
Custom Mail	11288 11194	8966 9482	1932 1455	439 327	79.43 % 84.71 %	17.12 % 13.00 %	3.89 % 2.92 %
iCloud Mail	11400 11143	8496 8818	2413 1930	546 445	74.53 % 79.13 %	21.17 % 17.32 %	4.79 % 3.99 %
Tuta	11181 11320	8839 9547	1940 1561	452 308	79.05 % 84.34 %	17.35 % 13.79 %	4.04 % 2.72 %
Juno.com	11385 11129	9066 9447	1939 1461	444 300	79.63 % 84.89 %	17.03 % 13.13 %	3.90 % 2.70 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.