Brevo and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 540.072	114.096 436.102	27.369 88.692	6.169 15.609

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 80.75 %	18.62 % 16.42 %	4.20 % 2.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 41192	9005 34443	1968 5750	426 1026	79.42 % 83.62 %	17.36 % 13.96 %	3.76 % 2.49 %
Elektronics	11060 42041	8653 34267	1970 6641	451 1162	78.24 % 81.51 %	17.81 % 15.80 %	4.08 % 2.76 %
Entertainment	11223 41494	8708 33475	2093 6860	470 1179	77.59 % 80.67 %	18.65 % 16.53 %	4.19 % 2.84 %
Cosmetics & Beauty	11273 41166	8711 33256	2093 6807	495 1154	77.27 % 80.79 %	18.57 % 16.54 %	4.39 % 2.80 %
Food & Drink	11254 41465	8928 34604	1969 5838	421 1039	79.33 % 83.45 %	17.50 % 14.08 %	3.74 % 2.51 %
Home & Garden	11385 41478	9053 34598	1971 5816	429 1097	79.52 % 83.41 %	17.31 % 14.02 %	3.77 % 2.64 %
Finance	11357 41470	8634 32247	2276 7855	514 1400	76.02 % 77.76 %	20.04 % 18.94 %	4.53 % 3.38 %
Health	11342 41430	8713 32596	2194 7529	505 1313	76.82 % 78.68 %	19.34 % 18.17 %	4.45 % 3.17 %
Pets	11390 41317	8900 34092	2046 6129	469 1104	78.14 % 82.51 %	17.96 % 14.83 %	4.12 % 2.67 %
Sport & Fitness	11283 41689	8656 33126	2200 7293	489 1320	76.72 % 79.46 %	19.50 % 17.49 %	4.33 % 3.17 %
Job & Career	11660 42406	8888 33371	2329 7698	493 1351	76.23 % 78.69 %	19.97 % 18.15 %	4.23 % 3.19 %
Dating	11179 41141	8489 31534	2241 8258	501 1375	75.94 % 76.65 %	20.05 % 20.07 %	4.48 % 3.34 %
Other	11228 41783	8758 34493	2019 6218	506 1089	78.00 % 82.55 %	17.98 % 14.88 %	4.51 % 2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 50976	8367 39400	2505 9941	573 1670	73.69 % 77.29 %	22.06 % 19.50 %	5.05 % 3.28 %
Outlook Mail	11488 51116	8727 39905	2263 9591	529 1639	75.97 % 78.07 %	19.70 % 18.76 %	4.60 % 3.21 %
Yahoo Mail	11161 50144	8591 40214	2118 8379	516 1546	76.97 % 80.20 %	18.98 % 16.71 %	4.62 % 3.08 %
AOL Mail	11277 50753	8744 40721	2129 8521	447 1522	77.54 % 80.23 %	18.88 % 16.79 %	3.96 % 3.00 %
Mail.com	11498 50586	9031 41133	2064 8028	437 1435	78.54 % 81.31 %	17.95 % 15.87 %	3.80 % 2.84 %
Yandex Mail	11343 50713	8668 40085	2253 9109	499 1568	76.42 % 79.04 %	19.86 % 17.96 %	4.40 % 3.09 %
GMX Mail	11196 50324	8824 40973	1959 8043	434 1331	78.81 % 81.42 %	17.50 % 15.98 %	3.88 % 2.64 %
Zoho Mail	11095 50533	8759 41635	1942 7584	438 1345	78.95 % 82.39 %	17.50 % 15.01 %	3.95 % 2.66 %
ProtonMail	11306 51185	9018 42157	1912 7770	415 1272	79.76 % 82.36 %	16.91 % 15.18 %	3.67 % 2.49 %
Custom Mail	11288 49900	8966 41699	1932 6982	439 1239	79.43 % 83.57 %	17.12 % 13.99 %	3.89 % 2.48 %
iCloud Mail	11400 11288	8496 9061	2413 1877	546 400	74.53 % 80.27 %	21.17 % 16.63 %	4.79 % 3.54 %
Tuta	11181 11135	8839 9409	1940 1434	452 315	79.05 % 84.50 %	17.35 % 12.88 %	4.04 % 2.83 %
Juno.com	11385 11419	9066 9710	1939 1433	444 327	79.63 % 85.03 %	17.03 % 12.55 %	3.90 % 2.86 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.