Brevo and Klick-Tipp Email Deliverability Comparison

Brevo

Klick-Tipp

In this comparison, the deliverability of Brevo and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.005 74.865	60.113 59.172	14.859 14.450	1.565 1.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.09 % 79.04 %	19.55 % 19.30 %	2.06 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5824 5618	4594 4463	1158 1060	111 121	78.88 % 79.44 %	19.88 % 18.87 %	1.91 % 2.15 %
Elektronics	5937 5914	4748 4700	1102 1133	121 127	79.97 % 79.47 %	18.56 % 19.16 %	2.04 % 2.15 %
Entertainment	5775 5835	4521 4605	1180 1129	119 137	78.29 % 78.92 %	20.43 % 19.35 %	2.06 % 2.35 %
Cosmetics & Beauty	5803 5829	4624 4593	1103 1160	118 127	79.68 % 78.80 %	19.01 % 19.90 %	2.03 % 2.18 %
Food & Drink	5750 5802	4541 4557	1147 1131	119 135	78.97 % 78.54 %	19.95 % 19.49 %	2.07 % 2.33 %
Home & Garden	5986 5741	4691 4539	1209 1114	126 123	78.37 % 79.06 %	20.20 % 19.40 %	2.10 % 2.14 %
Finance	5744 5699	4698 4653	976 937	116 134	81.79 % 81.65 %	16.99 % 16.44 %	2.02 % 2.35 %
Health	6035 5815	4921 4697	1016 1025	138 132	81.54 % 80.77 %	16.84 % 17.63 %	2.29 % 2.27 %
Pets	5658 5668	4427 4455	1134 1098	115 125	78.24 % 78.60 %	20.04 % 19.37 %	2.03 % 2.21 %
Sport & Fitness	5932 5709	4664 4495	1190 1138	123 135	78.62 % 78.74 %	20.06 % 19.93 %	2.07 % 2.36 %
Job & Career	5968 5559	4593 4283	1291 1175	129 129	76.96 % 77.05 %	21.63 % 21.14 %	2.16 % 2.32 %
Dating	5846 5861	4476 4452	1302 1299	106 124	76.57 % 75.96 %	22.27 % 22.16 %	1.81 % 2.12 %
Other	5747 5815	4615 4680	1051 1051	124 123	80.30 % 80.48 %	18.29 % 18.07 %	2.16 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5524 5393	4225 4141	1241 1174	116 118	76.48 % 76.78 %	22.47 % 21.77 %	2.10 % 2.19 %
Outlook Mail	5556 5535	4338 4312	1148 1133	104 120	78.08 % 77.90 %	20.66 % 20.47 %	1.87 % 2.17 %
Yahoo Mail	5574 5409	4386 4226	1127 1071	114 123	78.69 % 78.13 %	20.22 % 19.80 %	2.05 % 2.27 %
AOL Mail	5418 5516	4265 4302	1068 1127	115 119	78.72 % 77.99 %	19.71 % 20.43 %	2.12 % 2.16 %
Mail.com	5727 5233	4578 4197	1058 935	125 118	79.94 % 80.20 %	18.47 % 17.87 %	2.18 % 2.25 %
Yandex Mail	5566 5650	4376 4436	1134 1137	116 121	78.62 % 78.51 %	20.37 % 20.12 %	2.08 % 2.14 %
GMX Mail	5497 5620	4263 4373	1151 1156	114 125	77.55 % 77.81 %	20.94 % 20.57 %	2.07 % 2.22 %
Zoho Mail	5514 5370	4417 4299	1016 992	115 120	80.11 % 80.06 %	18.43 % 18.47 %	2.09 % 2.23 %
ProtonMail	5509 5424	4448 4362	989 961	122 122	80.74 % 80.42 %	17.95 % 17.72 %	2.21 % 2.25 %
Custom Mail	5537 5414	4503 4421	955 893	112 129	81.33 % 81.66 %	17.25 % 16.49 %	2.02 % 2.38 %
iCloud Mail	5754 5402	4393 4130	1273 1204	119 129	76.35 % 76.45 %	22.12 % 22.29 %	2.07 % 2.39 %
Tuta	5493 5486	4420 4367	1001 1021	109 128	80.47 % 79.60 %	18.22 % 18.61 %	1.98 % 2.33 %
Juno.com	5449 5475	4382 4435	1004 962	110 117	80.42 % 81.00 %	18.43 % 17.57 %	2.02 % 2.14 %
Mailfence	3887 3938	3119 3171	694 684	74 83	80.24 % 80.52 %	17.85 % 17.37 %	1.90 % 2.11 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.