Brevo and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Brevo and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 539.057	114.096 418.308	27.369 101.600	6.169 19.540

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.60 %	18.62 % 18.85 %	4.20 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 41572	9005 33342	1968 6908	426 1351	79.42 % 80.20 %	17.36 % 16.62 %	3.76 % 3.25 %
Elektronics	11060 41454	8653 32533	1970 7563	451 1406	78.24 % 78.48 %	17.81 % 18.24 %	4.08 % 3.39 %
Entertainment	11223 41090	8708 31786	2093 7808	470 1529	77.59 % 77.36 %	18.65 % 19.00 %	4.19 % 3.72 %
Cosmetics & Beauty	11273 41643	8711 32288	2093 7847	495 1511	77.27 % 77.54 %	18.57 % 18.84 %	4.39 % 3.63 %
Food & Drink	11254 41599	8928 33412	1969 6854	421 1352	79.33 % 80.32 %	17.50 % 16.48 %	3.74 % 3.25 %
Home & Garden	11385 41818	9053 33534	1971 6962	429 1357	79.52 % 80.19 %	17.31 % 16.65 %	3.77 % 3.25 %
Finance	11357 41479	8634 30971	2276 8866	514 1651	76.02 % 74.67 %	20.04 % 21.37 %	4.53 % 3.98 %
Health	11342 41568	8713 31376	2194 8660	505 1581	76.82 % 75.48 %	19.34 % 20.83 %	4.45 % 3.80 %
Pets	11390 40695	8900 32392	2046 6903	469 1419	78.14 % 79.60 %	17.96 % 16.96 %	4.12 % 3.49 %
Sport & Fitness	11283 41056	8656 31508	2200 8017	489 1571	76.72 % 76.74 %	19.50 % 19.53 %	4.33 % 3.83 %
Job & Career	11660 41330	8888 31324	2329 8366	493 1665	76.23 % 75.79 %	19.97 % 20.24 %	4.23 % 4.03 %
Dating	11179 42200	8489 30854	2241 9679	501 1706	75.94 % 73.11 %	20.05 % 22.94 %	4.48 % 4.04 %
Other	11228 41553	8758 32988	2019 7167	506 1441	78.00 % 79.39 %	17.98 % 17.25 %	4.51 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 50625	8367 37369	2505 11211	573 2081	73.69 % 73.82 %	22.06 % 22.15 %	5.05 % 4.11 %
Outlook Mail	11488 50264	8727 37792	2263 10524	529 1994	75.97 % 75.19 %	19.70 % 20.94 %	4.60 % 3.97 %
Yahoo Mail	11161 50468	8591 38832	2118 9744	516 1893	76.97 % 76.94 %	18.98 % 19.31 %	4.62 % 3.75 %
AOL Mail	11277 50779	8744 39072	2129 9865	447 1885	77.54 % 76.95 %	18.88 % 19.43 %	3.96 % 3.71 %
Mail.com	11498 50767	9031 39555	2064 9423	437 1840	78.54 % 77.91 %	17.95 % 18.56 %	3.80 % 3.62 %
Yandex Mail	11343 50905	8668 38563	2253 10432	499 1939	76.42 % 75.75 %	19.86 % 20.49 %	4.40 % 3.81 %
GMX Mail	11196 50610	8824 39538	1959 9362	434 1752	78.81 % 78.12 %	17.50 % 18.50 %	3.88 % 3.46 %
Zoho Mail	11095 50703	8759 39986	1942 9114	438 1662	78.95 % 78.86 %	17.50 % 17.98 %	3.95 % 3.28 %
ProtonMail	11306 50015	9018 39667	1912 8715	415 1658	79.76 % 79.31 %	16.91 % 17.42 %	3.67 % 3.32 %
Custom Mail	11288 50272	8966 40360	1932 8317	439 1615	79.43 % 80.28 %	17.12 % 16.54 %	3.89 % 3.21 %
iCloud Mail	11400 11136	8496 8762	2413 1909	546 487	74.53 % 78.68 %	21.17 % 17.14 %	4.79 % 4.37 %
Tuta	11181 11139	8839 9270	1940 1513	452 371	79.05 % 83.22 %	17.35 % 13.58 %	4.04 % 3.33 %
Juno.com	11385 11374	9066 9542	1939 1471	444 363	79.63 % 83.89 %	17.03 % 12.93 %	3.90 % 3.19 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.