Brevo and MailChimp Email Deliverability Comparison

Brevo

MailChimp

In this comparison, the deliverability of Brevo and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 66.082	51.753 51.160	12.631 13.535	1.194 1.387

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 77.42 %	19.26 % 20.48 %	1.82 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 5136	4097 3984	996 1035	89 117	79.06 % 77.57 %	19.22 % 20.15 %	1.72 % 2.28 %
Elektronics	5040 4977	4045 3884	899 992	96 101	80.26 % 78.04 %	17.84 % 19.93 %	1.90 % 2.03 %
Entertainment	4982 5090	3910 3923	980 1055	92 112	78.48 % 77.07 %	19.67 % 20.73 %	1.85 % 2.20 %
Cosmetics & Beauty	5151 5184	4082 4023	982 1054	87 107	79.25 % 77.60 %	19.06 % 20.33 %	1.69 % 2.06 %
Food & Drink	4897 5275	3839 4053	967 1108	91 114	78.39 % 76.83 %	19.75 % 21.00 %	1.86 % 2.16 %
Home & Garden	5029 4841	3953 3737	984 1002	92 102	78.60 % 77.19 %	19.57 % 20.70 %	1.83 % 2.11 %
Finance	4812 4984	3960 4024	770 864	82 96	82.29 % 80.74 %	16.00 % 17.34 %	1.70 % 1.93 %
Health	5213 5118	4301 4140	814 872	98 106	82.51 % 80.89 %	15.61 % 17.04 %	1.88 % 2.07 %
Pets	4967 4994	3872 3849	1007 1034	88 111	77.95 % 77.07 %	20.27 % 20.70 %	1.77 % 2.22 %
Sport & Fitness	5093 5103	3996 3901	1003 1104	94 98	78.46 % 76.45 %	19.69 % 21.63 %	1.85 % 1.92 %
Job & Career	5138 5105	3893 3861	1145 1133	100 111	75.77 % 75.63 %	22.28 % 22.19 %	1.95 % 2.17 %
Dating	5156 5136	3875 3754	1185 1280	96 102	75.16 % 73.09 %	22.98 % 24.92 %	1.86 % 1.99 %
Other	4918 5139	3930 4027	899 1002	89 110	79.91 % 78.36 %	18.28 % 19.50 %	1.81 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4768	3495 3505	1051 1166	91 97	75.37 % 73.51 %	22.67 % 24.45 %	1.96 % 2.03 %
Outlook Mail	4702 4707	3636 3566	984 1045	82 96	77.33 % 75.76 %	20.93 % 22.20 %	1.74 % 2.04 %
Yahoo Mail	4771 4679	3739 3546	946 1029	86 104	78.37 % 75.79 %	19.83 % 21.99 %	1.80 % 2.22 %
AOL Mail	4770 4750	3738 3617	949 1018	83 115	78.36 % 76.15 %	19.90 % 21.43 %	1.74 % 2.42 %
Mail.com	4638 4786	3689 3790	856 898	93 98	79.54 % 79.19 %	18.46 % 18.76 %	2.01 % 2.05 %
Yandex Mail	4560 4665	3546 3606	932 963	82 96	77.76 % 77.30 %	20.44 % 20.64 %	1.80 % 2.06 %
GMX Mail	4698 4801	3639 3630	982 1074	77 97	77.46 % 75.61 %	20.90 % 22.37 %	1.64 % 2.02 %
Zoho Mail	4680 4693	3753 3693	841 896	86 104	80.19 % 78.69 %	17.97 % 19.09 %	1.84 % 2.22 %
ProtonMail	4616 4705	3733 3720	801 887	82 98	80.87 % 79.06 %	17.35 % 18.85 %	1.78 % 2.08 %
Custom Mail	4908 4677	4036 3780	781 807	91 90	82.23 % 80.82 %	15.91 % 17.25 %	1.85 % 1.92 %
iCloud Mail	4575 4582	3430 3382	1059 1110	86 90	74.97 % 73.81 %	23.15 % 24.23 %	1.88 % 1.96 %
Tuta	4778 4734	3894 3727	801 908	83 99	81.50 % 78.73 %	16.76 % 19.18 %	1.74 % 2.09 %
Juno.com	4482 4865	3593 3883	809 874	80 108	80.17 % 79.82 %	18.05 % 17.97 %	1.78 % 2.22 %
Mailfence	4763 4670	3832 3715	839 860	92 95	80.45 % 79.55 %	17.61 % 18.42 %	1.93 % 2.03 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.