Brevo and MailChimp Email Deliverability Comparison

Brevo

MailChimp

In this comparison, the deliverability of Brevo and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 76.613	59.594 59.252	15.255 15.766	1.598 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 77.34 %	19.96 % 20.58 %	2.09 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 5967	4799 4621	1245 1214	121 132	77.84 % 77.44 %	20.19 % 20.35 %	1.96 % 2.21 %
Elektronics	5801 5833	4574 4562	1101 1155	126 116	78.85 % 78.21 %	18.98 % 19.80 %	2.17 % 1.99 %
Entertainment	5935 5887	4609 4518	1192 1242	134 127	77.66 % 76.75 %	20.08 % 21.10 %	2.26 % 2.16 %
Cosmetics & Beauty	5909 5995	4630 4649	1161 1213	118 133	78.36 % 77.55 %	19.65 % 20.23 %	2.00 % 2.22 %
Food & Drink	5925 5899	4616 4523	1193 1254	116 122	77.91 % 76.67 %	20.14 % 21.26 %	1.96 % 2.07 %
Home & Garden	5736 5782	4462 4470	1152 1189	122 123	77.79 % 77.31 %	20.08 % 20.56 %	2.13 % 2.13 %
Finance	5654 5772	4601 4663	940 994	113 115	81.38 % 80.79 %	16.63 % 17.22 %	2.00 % 1.99 %
Health	6047 5975	4937 4841	979 1020	131 114	81.64 % 81.02 %	16.19 % 17.07 %	2.17 % 1.91 %
Pets	5834 5858	4482 4488	1227 1246	125 124	76.83 % 76.61 %	21.03 % 21.27 %	2.14 % 2.12 %
Sport & Fitness	5875 5916	4543 4517	1212 1279	120 120	77.33 % 76.35 %	20.63 % 21.62 %	2.04 % 2.03 %
Job & Career	5936 5965	4491 4522	1322 1315	123 128	75.66 % 75.81 %	22.27 % 22.05 %	2.07 % 2.15 %
Dating	5913 5837	4362 4253	1420 1471	131 113	73.77 % 72.86 %	24.01 % 25.20 %	2.22 % 1.94 %
Other	5717 5927	4488 4625	1111 1174	118 128	78.50 % 78.03 %	19.43 % 19.81 %	2.06 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5532	3872 4089	1195 1328	113 115	74.75 % 73.92 %	23.07 % 24.01 %	2.18 % 2.08 %
Outlook Mail	5386 5564	4124 4210	1162 1236	100 118	76.57 % 75.66 %	21.57 % 22.21 %	1.86 % 2.12 %
Yahoo Mail	5563 5448	4313 4117	1138 1213	112 118	77.53 % 75.57 %	20.46 % 22.27 %	2.01 % 2.17 %
AOL Mail	5600 5409	4324 4134	1161 1161	115 114	77.21 % 76.43 %	20.73 % 21.46 %	2.05 % 2.11 %
Mail.com	5495 5504	4306 4344	1068 1044	121 116	78.36 % 78.92 %	19.44 % 18.97 %	2.20 % 2.11 %
Yandex Mail	5331 5317	4106 4106	1113 1115	112 96	77.02 % 77.22 %	20.88 % 20.97 %	2.10 % 1.81 %
GMX Mail	5458 5521	4182 4158	1165 1243	111 120	76.62 % 75.31 %	21.34 % 22.51 %	2.03 % 2.17 %
Zoho Mail	5570 5495	4387 4314	1064 1067	119 114	78.76 % 78.51 %	19.10 % 19.42 %	2.14 % 2.07 %
ProtonMail	5380 5549	4308 4390	970 1043	102 116	80.07 % 79.11 %	18.03 % 18.80 %	1.90 % 2.09 %
Custom Mail	5522 5367	4487 4325	917 933	118 109	81.26 % 80.59 %	16.61 % 17.38 %	2.14 % 2.03 %
iCloud Mail	5350 5449	3971 4026	1265 1311	114 112	74.22 % 73.89 %	23.64 % 24.06 %	2.13 % 2.06 %
Tuta	5490 5457	4399 4309	980 1035	111 113	80.13 % 78.96 %	17.85 % 18.97 %	2.02 % 2.07 %
Juno.com	5294 5540	4205 4416	971 1000	118 124	79.43 % 79.71 %	18.34 % 18.05 %	2.23 % 2.24 %
Mailfence	5828 5461	4610 4314	1086 1037	132 110	79.10 % 79.00 %	18.63 % 18.99 %	2.26 % 2.01 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.