Brevo and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Brevo and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
179.923 572.751	139.779 435.348	33.958 115.155	6.847 21.448

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 76.01 %	18.87 % 20.11 %	3.81 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13803 44048	10921 34516	2470 7934	472 1522	79.12 % 78.36 %	17.89 % 18.01 %	3.42 % 3.46 %
Elektronics	13606 43489	10666 33406	2451 8411	503 1595	78.39 % 76.81 %	18.01 % 19.34 %	3.70 % 3.67 %
Entertainment	13678 43602	10598 33160	2609 8811	519 1547	77.48 % 76.05 %	19.07 % 20.21 %	3.79 % 3.55 %
Cosmetics & Beauty	13880 44386	10773 33616	2582 8992	551 1691	77.62 % 75.74 %	18.60 % 20.26 %	3.97 % 3.81 %
Food & Drink	13731 44371	10850 34804	2476 8002	469 1508	79.02 % 78.44 %	18.03 % 18.03 %	3.42 % 3.40 %
Home & Garden	13965 44065	11044 34598	2505 7880	484 1553	79.08 % 78.52 %	17.94 % 17.88 %	3.47 % 3.52 %
Finance	13775 44409	10608 32545	2670 9942	564 1851	77.01 % 73.28 %	19.38 % 22.39 %	4.09 % 4.17 %
Health	13902 44240	10786 32829	2626 9654	560 1702	77.59 % 74.21 %	18.89 % 21.82 %	4.03 % 3.85 %
Pets	13802 44237	10760 34390	2550 8225	517 1567	77.96 % 77.74 %	18.48 % 18.59 %	3.75 % 3.54 %
Sport & Fitness	13971 44035	10734 32987	2754 9303	545 1694	76.83 % 74.91 %	19.71 % 21.13 %	3.90 % 3.85 %
Job & Career	14282 44150	10835 32740	2944 9612	553 1761	75.86 % 74.16 %	20.61 % 21.77 %	3.87 % 3.99 %
Dating	13797 43775	10444 31553	2855 10312	550 1858	75.70 % 72.08 %	20.69 % 23.56 %	3.99 % 4.24 %
Other	13731 43944	10760 34204	2466 8077	560 1599	78.36 % 77.84 %	17.96 % 18.38 %	4.08 % 3.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	13678 52944	10101 38301	3047 12306	620 2275	73.85 % 72.34 %	22.28 % 23.24 %	4.53 % 4.30 %
Outlook Mail	13831 53335	10509 39269	2779 11853	574 2134	75.98 % 73.63 %	20.09 % 22.22 %	4.15 % 4.00 %
Yahoo Mail	13488 52898	10395 39904	2594 10880	563 2064	77.07 % 75.44 %	19.23 % 20.57 %	4.17 % 3.90 %
AOL Mail	13518 52782	10471 39837	2596 10855	494 2021	77.46 % 75.47 %	19.20 % 20.57 %	3.65 % 3.83 %
Mail.com	13969 52972	10967 40557	2546 10380	490 1973	78.51 % 76.56 %	18.23 % 19.60 %	3.51 % 3.72 %
Yandex Mail	13760 52533	10524 39069	2760 11295	553 2089	76.48 % 74.37 %	20.06 % 21.50 %	4.02 % 3.98 %
GMX Mail	13467 53238	10555 40823	2453 10514	480 1833	78.38 % 76.68 %	18.21 % 19.75 %	3.56 % 3.44 %
Zoho Mail	13510 52794	10686 40974	2382 9911	486 1852	79.10 % 77.61 %	17.63 % 18.77 %	3.60 % 3.51 %
ProtonMail	13664 53083	10907 41282	2329 10005	467 1776	79.82 % 77.77 %	17.04 % 18.85 %	3.42 % 3.35 %
Custom Mail	13726 53112	10949 41724	2336 9501	490 1827	79.77 % 78.56 %	17.02 % 17.89 %	3.57 % 3.44 %
iCloud Mail	13823 13438	10284 10037	2998 2757	596 590	74.40 % 74.69 %	21.69 % 20.52 %	4.31 % 4.39 %
Tuta	13578 13693	10746 10858	2382 2272	500 488	79.14 % 79.30 %	17.54 % 16.59 %	3.68 % 3.56 %
Juno.com	13652 13609	10886 10853	2339 2208	491 484	79.74 % 79.75 %	17.13 % 16.22 %	3.60 % 3.56 %
Mailfence	2259 2320	1799 1860	417 418	43 42	79.64 % 80.17 %	18.46 % 18.02 %	1.90 % 1.81 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.