Brevo and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Brevo and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 540.132	114.096 409.890	27.369 108.635	6.169 20.807

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 75.89 %	18.62 % 20.11 %	4.20 % 3.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 41664	9005 32680	1968 7435	426 1473	79.42 % 78.44 %	17.36 % 17.85 %	3.76 % 3.54 %
Elektronics	11060 40972	8653 31417	1970 7938	451 1540	78.24 % 76.68 %	17.81 % 19.37 %	4.08 % 3.76 %
Entertainment	11223 41114	8708 31243	2093 8288	470 1499	77.59 % 75.99 %	18.65 % 20.16 %	4.19 % 3.65 %
Cosmetics & Beauty	11273 41834	8711 31598	2093 8501	495 1648	77.27 % 75.53 %	18.57 % 20.32 %	4.39 % 3.94 %
Food & Drink	11254 41882	8928 32881	1969 7488	421 1456	79.33 % 78.51 %	17.50 % 17.88 %	3.74 % 3.48 %
Home & Garden	11385 41591	9053 32675	1971 7378	429 1504	79.52 % 78.56 %	17.31 % 17.74 %	3.77 % 3.62 %
Finance	11357 41990	8634 30571	2276 9546	514 1802	76.02 % 72.81 %	20.04 % 22.73 %	4.53 % 4.29 %
Health	11342 41789	8713 30833	2194 9245	505 1656	76.82 % 73.78 %	19.34 % 22.12 %	4.45 % 3.96 %
Pets	11390 41593	8900 32313	2046 7714	469 1511	78.14 % 77.69 %	17.96 % 18.55 %	4.12 % 3.63 %
Sport & Fitness	11283 41551	8656 31058	2200 8801	489 1641	76.72 % 74.75 %	19.50 % 21.18 %	4.33 % 3.95 %
Job & Career	11660 41663	8888 30858	2329 9048	493 1720	76.23 % 74.07 %	19.97 % 21.72 %	4.23 % 4.13 %
Dating	11179 41150	8489 29619	2241 9665	501 1814	75.94 % 71.98 %	20.05 % 23.49 %	4.48 % 4.41 %
Other	11228 41339	8758 32144	2019 7588	506 1543	78.00 % 77.76 %	17.98 % 18.36 %	4.51 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 50502	8367 36492	2505 11724	573 2224	73.69 % 72.26 %	22.06 % 23.21 %	5.05 % 4.40 %
Outlook Mail	11488 50961	8727 37461	2263 11327	529 2094	75.97 % 73.51 %	19.70 % 22.23 %	4.60 % 4.11 %
Yahoo Mail	11161 50638	8591 38160	2118 10406	516 2022	76.97 % 75.36 %	18.98 % 20.55 %	4.62 % 3.99 %
AOL Mail	11277 50479	8744 38048	2129 10387	447 1975	77.54 % 75.37 %	18.88 % 20.58 %	3.96 % 3.91 %
Mail.com	11498 50617	9031 38682	2064 9947	437 1926	78.54 % 76.42 %	17.95 % 19.65 %	3.80 % 3.81 %
Yandex Mail	11343 50192	8668 37254	2253 10815	499 2043	76.42 % 74.22 %	19.86 % 21.55 %	4.40 % 4.07 %
GMX Mail	11196 50901	8824 39034	1959 10013	434 1786	78.81 % 76.69 %	17.50 % 19.67 %	3.88 % 3.51 %
Zoho Mail	11095 50518	8759 39176	1942 9475	438 1810	78.95 % 77.55 %	17.50 % 18.76 %	3.95 % 3.58 %
ProtonMail	11306 50766	9018 39431	1912 9586	415 1729	79.76 % 77.67 %	16.91 % 18.88 %	3.67 % 3.41 %
Custom Mail	11288 50779	8966 39836	1932 9103	439 1780	79.43 % 78.45 %	17.12 % 17.93 %	3.89 % 3.51 %
iCloud Mail	11400 11150	8496 8322	2413 2234	546 540	74.53 % 74.64 %	21.17 % 20.04 %	4.79 % 4.84 %
Tuta	11181 11329	8839 8989	1940 1830	452 435	79.05 % 79.35 %	17.35 % 16.15 %	4.04 % 3.84 %
Juno.com	11385 11300	9066 9005	1939 1788	444 443	79.63 % 79.69 %	17.03 % 15.82 %	3.90 % 3.92 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.