Brevo and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 147.018	114.096 120.269	27.369 20.997	6.169 4.850

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 81.81 %	18.62 % 14.28 %	4.20 % 3.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 11146	9005 9325	1968 1411	426 336	79.42 % 83.66 %	17.36 % 12.66 %	3.76 % 3.01 %
Elektronics	11060 11588	8653 9575	1970 1576	451 363	78.24 % 82.63 %	17.81 % 13.60 %	4.08 % 3.13 %
Entertainment	11223 11484	8708 9388	2093 1642	470 378	77.59 % 81.75 %	18.65 % 14.30 %	4.19 % 3.29 %
Cosmetics & Beauty	11273 11348	8711 9260	2093 1606	495 386	77.27 % 81.60 %	18.57 % 14.15 %	4.39 % 3.40 %
Food & Drink	11254 11297	8928 9432	1969 1480	421 336	79.33 % 83.49 %	17.50 % 13.10 %	3.74 % 2.97 %
Home & Garden	11385 11225	9053 9338	1971 1469	429 366	79.52 % 83.19 %	17.31 % 13.09 %	3.77 % 3.26 %
Finance	11357 11110	8634 8916	2276 1770	514 403	76.02 % 80.25 %	20.04 % 15.93 %	4.53 % 3.63 %
Health	11342 11143	8713 9015	2194 1671	505 359	76.82 % 80.90 %	19.34 % 15.00 %	4.45 % 3.22 %
Pets	11390 11190	8900 9294	2046 1508	469 313	78.14 % 83.06 %	17.96 % 13.48 %	4.12 % 2.80 %
Sport & Fitness	11283 11415	8656 9211	2200 1734	489 396	76.72 % 80.69 %	19.50 % 15.19 %	4.33 % 3.47 %
Job & Career	11660 11418	8888 9079	2329 1796	493 450	76.23 % 79.51 %	19.97 % 15.73 %	4.23 % 3.94 %
Dating	11179 11134	8489 8901	2241 1754	501 410	75.94 % 79.94 %	20.05 % 15.75 %	4.48 % 3.68 %
Other	11228 11520	8758 9535	2019 1580	506 354	78.00 % 82.77 %	17.98 % 13.72 %	4.51 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 11410	8367 8852	2505 2006	573 478	73.69 % 77.58 %	22.06 % 17.58 %	5.05 % 4.19 %
Outlook Mail	11488 11537	8727 9245	2263 1762	529 436	75.97 % 80.13 %	19.70 % 15.27 %	4.60 % 3.78 %
Yahoo Mail	11161 11116	8591 9021	2118 1602	516 379	76.97 % 81.15 %	18.98 % 14.41 %	4.62 % 3.41 %
AOL Mail	11277 11233	8744 9160	2129 1621	447 366	77.54 % 81.55 %	18.88 % 14.43 %	3.96 % 3.26 %
Mail.com	11498 11347	9031 9327	2064 1565	437 373	78.54 % 82.20 %	17.95 % 13.79 %	3.80 % 3.29 %
Yandex Mail	11343 11391	8668 9175	2253 1763	499 408	76.42 % 80.55 %	19.86 % 15.48 %	4.40 % 3.58 %
GMX Mail	11196 11195	8824 9349	1959 1483	434 313	78.81 % 83.51 %	17.50 % 13.25 %	3.88 % 2.80 %
Zoho Mail	11095 11426	8759 9485	1942 1542	438 346	78.95 % 83.01 %	17.50 % 13.50 %	3.95 % 3.03 %
ProtonMail	11306 11352	9018 9506	1912 1434	415 339	79.76 % 83.74 %	16.91 % 12.63 %	3.67 % 2.99 %
Custom Mail	11288 11100	8966 9300	1932 1381	439 322	79.43 % 83.78 %	17.12 % 12.44 %	3.89 % 2.90 %
iCloud Mail	11400 11208	8496 8830	2413 1906	546 433	74.53 % 78.78 %	21.17 % 17.01 %	4.79 % 3.86 %
Tuta	11181 11491	8839 9577	1940 1523	452 352	79.05 % 83.34 %	17.35 % 13.25 %	4.04 % 3.06 %
Juno.com	11385 11212	9066 9442	1939 1409	444 305	79.63 % 84.21 %	17.03 % 12.57 %	3.90 % 2.72 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.