Brevo and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
179.923 179.524	139.779 145.048	33.958 27.936	6.847 5.638

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 80.80 %	18.87 % 15.56 %	3.81 % 3.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13803 13706	10921 11304	2470 1937	472 391	79.12 % 82.47 %	17.89 % 14.13 %	3.42 % 2.85 %
Elektronics	13606 14123	10666 11527	2451 2090	503 432	78.39 % 81.62 %	18.01 % 14.80 %	3.70 % 3.06 %
Entertainment	13678 13978	10598 11284	2609 2180	519 438	77.48 % 80.73 %	19.07 % 15.60 %	3.79 % 3.13 %
Cosmetics & Beauty	13880 13894	10773 11216	2582 2137	551 445	77.62 % 80.73 %	18.60 % 15.38 %	3.97 % 3.20 %
Food & Drink	13731 13755	10850 11310	2476 1994	469 402	79.02 % 82.22 %	18.03 % 14.50 %	3.42 % 2.92 %
Home & Garden	13965 13815	11044 11299	2505 2040	484 424	79.08 % 81.79 %	17.94 % 14.77 %	3.47 % 3.07 %
Finance	13775 13596	10608 10930	2670 2180	564 465	77.01 % 80.39 %	19.38 % 16.03 %	4.09 % 3.42 %
Health	13902 13665	10786 11006	2626 2141	560 420	77.59 % 80.54 %	18.89 % 15.67 %	4.03 % 3.07 %
Pets	13802 13725	10760 11184	2550 2087	517 379	77.96 % 81.49 %	18.48 % 15.21 %	3.75 % 2.76 %
Sport & Fitness	13971 13909	10734 11097	2754 2282	545 456	76.83 % 79.78 %	19.71 % 16.41 %	3.90 % 3.28 %
Job & Career	14282 13733	10835 10761	2944 2378	553 501	75.86 % 78.36 %	20.61 % 17.32 %	3.87 % 3.65 %
Dating	13797 13502	10444 10593	2855 2371	550 469	75.70 % 78.46 %	20.69 % 17.56 %	3.99 % 3.47 %
Other	13731 14123	10760 11537	2466 2119	560 416	78.36 % 81.69 %	17.96 % 15.00 %	4.08 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	13678 13842	10101 10612	3047 2618	620 538	73.85 % 76.67 %	22.28 % 18.91 %	4.53 % 3.89 %
Outlook Mail	13831 13884	10509 10981	2779 2313	574 496	75.98 % 79.09 %	20.09 % 16.66 %	4.15 % 3.57 %
Yahoo Mail	13488 13397	10395 10721	2594 2126	563 436	77.07 % 80.03 %	19.23 % 15.87 %	4.17 % 3.25 %
AOL Mail	13518 13431	10471 10826	2596 2102	494 417	77.46 % 80.60 %	19.20 % 15.65 %	3.65 % 3.10 %
Mail.com	13969 13560	10967 11056	2546 1993	490 429	78.51 % 81.53 %	18.23 % 14.70 %	3.51 % 3.16 %
Yandex Mail	13760 13731	10524 10954	2760 2273	553 459	76.48 % 79.78 %	20.06 % 16.55 %	4.02 % 3.34 %
GMX Mail	13467 13521	10555 11080	2453 2022	480 369	78.38 % 81.95 %	18.21 % 14.95 %	3.56 % 2.73 %
Zoho Mail	13510 13701	10686 11238	2382 2004	486 406	79.10 % 82.02 %	17.63 % 14.63 %	3.60 % 2.96 %
ProtonMail	13664 13634	10907 11280	2329 1889	467 392	79.82 % 82.73 %	17.04 % 13.86 %	3.42 % 2.88 %
Custom Mail	13726 13474	10949 11193	2336 1809	490 375	79.77 % 83.07 %	17.02 % 13.43 %	3.57 % 2.78 %
iCloud Mail	13823 13563	10284 10509	2998 2521	596 494	74.40 % 77.48 %	21.69 % 18.59 %	4.31 % 3.64 %
Tuta	13578 13796	10746 11383	2382 1968	500 406	79.14 % 82.51 %	17.54 % 14.27 %	3.68 % 2.94 %
Juno.com	13652 13522	10886 11250	2339 1850	491 366	79.74 % 83.20 %	17.13 % 13.68 %	3.60 % 2.71 %
Mailfence	2259 2468	1799 1965	417 448	43 55	79.64 % 79.62 %	18.46 % 18.15 %	1.90 % 2.23 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.