Brevo and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
136.678 136.673	105.754 112.088	25.381 18.804	5.916 4.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.37 % 82.01 %	18.57 % 13.76 %	4.33 % 3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10551 10319	8374 8666	1811 1246	408 314	79.37 % 83.98 %	17.16 % 12.07 %	3.87 % 3.04 %
Elektronics	10260 10745	8009 8904	1801 1395	433 341	78.06 % 82.87 %	17.55 % 12.98 %	4.22 % 3.17 %
Entertainment	10413 10652	8049 8724	1932 1469	450 356	77.30 % 81.90 %	18.55 % 13.79 %	4.32 % 3.34 %
Cosmetics & Beauty	10484 10570	8072 8649	1945 1455	475 365	76.99 % 81.83 %	18.55 % 13.77 %	4.53 % 3.45 %
Food & Drink	10430 10527	8263 8817	1798 1318	402 321	79.22 % 83.76 %	17.24 % 12.52 %	3.85 % 3.05 %
Home & Garden	10538 10450	8370 8720	1806 1297	407 345	79.43 % 83.44 %	17.14 % 12.41 %	3.86 % 3.30 %
Finance	10557 10332	7977 8300	2124 1584	493 384	75.56 % 80.33 %	20.12 % 15.33 %	4.67 % 3.72 %
Health	10482 10370	8008 8403	2032 1500	482 343	76.40 % 81.03 %	19.39 % 14.46 %	4.60 % 3.31 %
Pets	10681 10462	8343 8710	1911 1363	452 296	78.11 % 83.25 %	17.89 % 13.03 %	4.23 % 2.83 %
Sport & Fitness	10488 10618	8003 8593	2043 1568	469 376	76.31 % 80.93 %	19.48 % 14.77 %	4.47 % 3.54 %
Job & Career	10900 10594	8265 8436	2192 1622	478 428	75.83 % 79.63 %	20.11 % 15.31 %	4.39 % 4.04 %
Dating	10463 10360	7912 8300	2117 1589	485 390	75.62 % 80.12 %	20.23 % 15.34 %	4.64 % 3.76 %
Other	10431 10674	8109 8866	1869 1398	482 330	77.74 % 83.06 %	17.92 % 13.10 %	4.62 % 3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10572 10631	7724 8243	2354 1843	555 458	73.06 % 77.54 %	22.27 % 17.34 %	5.25 % 4.31 %
Outlook Mail	10673 10751	8061 8621	2104 1594	512 416	75.53 % 80.19 %	19.71 % 14.83 %	4.80 % 3.87 %
Yahoo Mail	10342 10311	7927 8393	1953 1454	493 358	76.65 % 81.40 %	18.88 % 14.10 %	4.77 % 3.47 %
AOL Mail	10470 10509	8098 8583	1976 1474	426 347	77.34 % 81.67 %	18.87 % 14.03 %	4.07 % 3.30 %
Mail.com	10643 10553	8344 8705	1906 1399	416 353	78.40 % 82.49 %	17.91 % 13.26 %	3.91 % 3.35 %
Yandex Mail	10515 10553	7995 8515	2089 1579	478 387	76.03 % 80.69 %	19.87 % 14.96 %	4.55 % 3.67 %
GMX Mail	10455 10395	8236 8708	1812 1306	414 293	78.78 % 83.77 %	17.33 % 12.56 %	3.96 % 2.82 %
Zoho Mail	10317 10626	8130 8853	1800 1355	418 326	78.80 % 83.31 %	17.45 % 12.75 %	4.05 % 3.07 %
ProtonMail	10556 10615	8407 8923	1770 1280	395 321	79.64 % 84.06 %	16.77 % 12.06 %	3.74 % 3.02 %
Custom Mail	10538 10277	8361 8652	1777 1215	422 301	79.34 % 84.19 %	16.86 % 11.82 %	4.00 % 2.93 %
iCloud Mail	10536 10362	7788 8159	2249 1705	526 413	73.92 % 78.74 %	21.35 % 16.45 %	4.99 % 3.99 %
Tuta	10447 10686	8239 8928	1797 1363	436 332	78.86 % 83.55 %	17.20 % 12.76 %	4.17 % 3.11 %
Juno.com	10614 10404	8444 8805	1794 1237	425 284	79.56 % 84.63 %	16.90 % 11.89 %	4.00 % 2.73 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.