Brevo and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
136.678 529.577	105.754 423.698	25.381 89.633	5.916 15.739

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.37 % 80.01 %	18.57 % 16.93 %	4.33 % 2.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10551 40593	8374 33679	1811 5810	408 1084	79.37 % 82.97 %	17.16 % 14.31 %	3.87 % 2.67 %
Elektronics	10260 40786	8009 32954	1801 6688	433 1126	78.06 % 80.80 %	17.55 % 16.40 %	4.22 % 2.76 %
Entertainment	10413 40277	8049 32215	1932 6854	450 1161	77.30 % 79.98 %	18.55 % 17.02 %	4.32 % 2.88 %
Cosmetics & Beauty	10484 40923	8072 32710	1945 6954	475 1224	76.99 % 79.93 %	18.55 % 16.99 %	4.53 % 2.99 %
Food & Drink	10430 40545	8263 33489	1798 5953	402 1065	79.22 % 82.60 %	17.24 % 14.68 %	3.85 % 2.63 %
Home & Garden	10538 40688	8370 33657	1806 5936	407 1035	79.43 % 82.72 %	17.14 % 14.59 %	3.86 % 2.54 %
Finance	10557 40818	7977 31362	2124 8007	493 1401	75.56 % 76.83 %	20.12 % 19.62 %	4.67 % 3.43 %
Health	10482 40873	8008 31736	2032 7742	482 1331	76.40 % 77.65 %	19.39 % 18.94 %	4.60 % 3.26 %
Pets	10681 40786	8343 33463	1911 6206	452 1107	78.11 % 82.05 %	17.89 % 15.22 %	4.23 % 2.71 %
Sport & Fitness	10488 40668	8003 32207	2043 7183	469 1243	76.31 % 79.19 %	19.48 % 17.66 %	4.47 % 3.06 %
Job & Career	10900 40860	8265 31795	2192 7611	478 1409	75.83 % 77.81 %	20.11 % 18.63 %	4.39 % 3.45 %
Dating	10463 40510	7912 30710	2117 8346	485 1401	75.62 % 75.81 %	20.23 % 20.60 %	4.64 % 3.46 %
Other	10431 41250	8109 33721	1869 6343	482 1152	77.74 % 81.75 %	17.92 % 15.38 %	4.62 % 2.79 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10572 49556	7724 37898	2354 9918	555 1696	73.06 % 76.48 %	22.27 % 20.01 %	5.25 % 3.42 %
Outlook Mail	10673 49853	8061 38554	2104 9596	512 1644	75.53 % 77.34 %	19.71 % 19.25 %	4.80 % 3.30 %
Yahoo Mail	10342 49249	7927 39234	1953 8515	493 1483	76.65 % 79.66 %	18.88 % 17.29 %	4.77 % 3.01 %
AOL Mail	10470 49869	8098 39632	1976 8669	426 1527	77.34 % 79.47 %	18.87 % 17.38 %	4.07 % 3.06 %
Mail.com	10643 49947	8344 40379	1906 8135	416 1378	78.40 % 80.84 %	17.91 % 16.29 %	3.91 % 2.76 %
Yandex Mail	10515 49903	7995 38938	2089 9258	478 1703	76.03 % 78.03 %	19.87 % 18.55 %	4.55 % 3.41 %
GMX Mail	10455 50407	8236 40592	1812 8423	414 1361	78.78 % 80.53 %	17.33 % 16.71 %	3.96 % 2.70 %
Zoho Mail	10317 49185	8130 40105	1800 7668	418 1359	78.80 % 81.54 %	17.45 % 15.59 %	4.05 % 2.76 %
ProtonMail	10556 50325	8407 41073	1770 7886	395 1316	79.64 % 81.62 %	16.77 % 15.67 %	3.74 % 2.62 %
Custom Mail	10538 49861	8361 41091	1777 7405	422 1326	79.34 % 82.41 %	16.86 % 14.85 %	4.00 % 2.66 %
iCloud Mail	10536 10404	7788 8306	2249 1677	526 389	73.92 % 79.83 %	21.35 % 16.12 %	4.99 % 3.74 %
Tuta	10447 10547	8239 8927	1797 1281	436 299	78.86 % 84.64 %	17.20 % 12.15 %	4.17 % 2.83 %
Juno.com	10614 10471	8444 8969	1794 1202	425 258	79.56 % 85.66 %	16.90 % 11.48 %	4.00 % 2.46 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.