Brevo and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 539.329	114.096 431.707	27.369 91.337	6.169 15.975

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 80.05 %	18.62 % 16.94 %	4.20 % 2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 41300	9005 34265	1968 5937	426 1101	79.42 % 82.97 %	17.36 % 14.38 %	3.76 % 2.67 %
Elektronics	11060 41554	8653 33581	1970 6812	451 1143	78.24 % 80.81 %	17.81 % 16.39 %	4.08 % 2.75 %
Entertainment	11223 41068	8708 32862	2093 6994	470 1183	77.59 % 80.02 %	18.65 % 17.03 %	4.19 % 2.88 %
Cosmetics & Beauty	11273 41667	8711 33321	2093 7084	495 1242	77.27 % 79.97 %	18.57 % 17.00 %	4.39 % 2.98 %
Food & Drink	11254 41290	8928 34103	1969 6087	421 1085	79.33 % 82.59 %	17.50 % 14.74 %	3.74 % 2.63 %
Home & Garden	11385 41433	9053 34260	1971 6070	429 1054	79.52 % 82.69 %	17.31 % 14.65 %	3.77 % 2.54 %
Finance	11357 41578	8634 31993	2276 8141	514 1421	76.02 % 76.95 %	20.04 % 19.58 %	4.53 % 3.42 %
Health	11342 41572	8713 32308	2194 7863	505 1346	76.82 % 77.72 %	19.34 % 18.91 %	4.45 % 3.24 %
Pets	11390 41522	8900 34067	2046 6331	469 1125	78.14 % 82.05 %	17.96 % 15.25 %	4.12 % 2.71 %
Sport & Fitness	11283 41413	8656 32823	2200 7310	489 1261	76.72 % 79.26 %	19.50 % 17.65 %	4.33 % 3.04 %
Job & Career	11660 41684	8888 32474	2329 7756	493 1429	76.23 % 77.91 %	19.97 % 18.61 %	4.23 % 3.43 %
Dating	11179 41286	8489 31347	2241 8478	501 1417	75.94 % 75.93 %	20.05 % 20.53 %	4.48 % 3.43 %
Other	11228 41962	8758 34303	2019 6474	506 1168	78.00 % 81.75 %	17.98 % 15.43 %	4.51 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 50301	8367 38512	2505 10052	573 1714	73.69 % 76.56 %	22.06 % 19.98 %	5.05 % 3.41 %
Outlook Mail	11488 50594	8727 39168	2263 9719	529 1660	75.97 % 77.42 %	19.70 % 19.21 %	4.60 % 3.28 %
Yahoo Mail	11161 49984	8591 39844	2118 8650	516 1501	76.97 % 79.71 %	18.98 % 17.31 %	4.62 % 3.00 %
AOL Mail	11277 50640	8744 40259	2129 8803	447 1545	77.54 % 79.50 %	18.88 % 17.38 %	3.96 % 3.05 %
Mail.com	11498 50720	9031 41004	2064 8276	437 1396	78.54 % 80.84 %	17.95 % 16.32 %	3.80 % 2.75 %
Yandex Mail	11343 50699	8668 39591	2253 9381	499 1723	76.42 % 78.09 %	19.86 % 18.50 %	4.40 % 3.40 %
GMX Mail	11196 51133	8824 41193	1959 8550	434 1378	78.81 % 80.56 %	17.50 % 16.72 %	3.88 % 2.69 %
Zoho Mail	11095 49895	8759 40687	1942 7800	438 1378	78.95 % 81.55 %	17.50 % 15.63 %	3.95 % 2.76 %
ProtonMail	11306 51098	9018 41714	1912 8013	415 1335	79.76 % 81.64 %	16.91 % 15.68 %	3.67 % 2.61 %
Custom Mail	11288 50650	8966 41737	1932 7563	439 1345	79.43 % 82.40 %	17.12 % 14.93 %	3.89 % 2.66 %
iCloud Mail	11400 11122	8496 8904	2413 1801	546 406	74.53 % 80.06 %	21.17 % 16.19 %	4.79 % 3.65 %
Tuta	11181 11327	8839 9558	1940 1403	452 319	79.05 % 84.38 %	17.35 % 12.39 %	4.04 % 2.82 %
Juno.com	11385 11166	9066 9536	1939 1326	444 275	79.63 % 85.40 %	17.03 % 11.88 %	3.90 % 2.46 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.