Brevo and Mailjet Email Deliverability Comparison

Brevo

Mailjet

In this comparison, the deliverability of Brevo and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.005 74.242	60.113 58.360	14.859 14.654	1.565 1.666

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.09 % 78.61 %	19.55 % 19.74 %	2.06 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5824 5841	4594 4593	1158 1196	111 127	78.88 % 78.63 %	19.88 % 20.48 %	1.91 % 2.17 %
Elektronics	5937 5623	4748 4425	1102 1102	121 129	79.97 % 78.69 %	18.56 % 19.60 %	2.04 % 2.29 %
Entertainment	5775 5551	4521 4336	1180 1119	119 119	78.29 % 78.11 %	20.43 % 20.16 %	2.06 % 2.14 %
Cosmetics & Beauty	5803 5660	4624 4470	1103 1085	118 122	79.68 % 78.98 %	19.01 % 19.17 %	2.03 % 2.16 %
Food & Drink	5750 5708	4541 4441	1147 1182	119 129	78.97 % 77.80 %	19.95 % 20.71 %	2.07 % 2.26 %
Home & Garden	5986 5813	4691 4544	1209 1158	126 129	78.37 % 78.17 %	20.20 % 19.92 %	2.10 % 2.22 %
Finance	5744 5745	4698 4688	976 950	116 140	81.79 % 81.60 %	16.99 % 16.54 %	2.02 % 2.44 %
Health	6035 5613	4921 4570	1016 935	138 122	81.54 % 81.42 %	16.84 % 16.66 %	2.29 % 2.17 %
Pets	5658 5667	4427 4431	1134 1154	115 136	78.24 % 78.19 %	20.04 % 20.36 %	2.03 % 2.40 %
Sport & Fitness	5932 5585	4664 4404	1190 1094	123 124	78.62 % 78.85 %	20.06 % 19.59 %	2.07 % 2.22 %
Job & Career	5968 5814	4593 4468	1291 1251	129 135	76.96 % 76.85 %	21.63 % 21.52 %	2.16 % 2.32 %
Dating	5846 5897	4476 4458	1302 1345	106 124	76.57 % 75.60 %	22.27 % 22.81 %	1.81 % 2.10 %
Other	5747 5725	4615 4532	1051 1083	124 130	80.30 % 79.16 %	18.29 % 18.92 %	2.16 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5524 5380	4225 4073	1241 1220	116 120	76.48 % 75.71 %	22.47 % 22.68 %	2.10 % 2.23 %
Outlook Mail	5556 5356	4338 4134	1148 1136	104 111	78.08 % 77.18 %	20.66 % 21.21 %	1.87 % 2.07 %
Yahoo Mail	5574 5372	4386 4217	1127 1069	114 131	78.69 % 78.50 %	20.22 % 19.90 %	2.05 % 2.44 %
AOL Mail	5418 5491	4265 4277	1068 1123	115 125	78.72 % 77.89 %	19.71 % 20.45 %	2.12 % 2.28 %
Mail.com	5727 5480	4578 4363	1058 1015	125 126	79.94 % 79.62 %	18.47 % 18.52 %	2.18 % 2.30 %
Yandex Mail	5566 5487	4376 4312	1134 1078	116 128	78.62 % 78.59 %	20.37 % 19.65 %	2.08 % 2.33 %
GMX Mail	5497 5416	4263 4210	1151 1131	114 124	77.55 % 77.73 %	20.94 % 20.88 %	2.07 % 2.29 %
Zoho Mail	5514 5489	4417 4345	1016 1045	115 134	80.11 % 79.16 %	18.43 % 19.04 %	2.09 % 2.44 %
ProtonMail	5509 5316	4448 4260	989 973	122 115	80.74 % 80.14 %	17.95 % 18.30 %	2.21 % 2.16 %
Custom Mail	5537 5544	4503 4478	955 1003	112 120	81.33 % 80.77 %	17.25 % 18.09 %	2.02 % 2.16 %
iCloud Mail	5754 5368	4393 4080	1273 1218	119 111	76.35 % 76.01 %	22.12 % 22.69 %	2.07 % 2.07 %
Tuta	5493 5362	4420 4275	1001 978	109 117	80.47 % 79.73 %	18.22 % 18.24 %	1.98 % 2.18 %
Juno.com	5449 5333	4382 4290	1004 943	110 124	80.42 % 80.44 %	18.43 % 17.68 %	2.02 % 2.33 %
Mailfence	3887 3848	3119 3046	694 722	74 80	80.24 % 79.16 %	17.85 % 18.76 %	1.90 % 2.08 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.