Brevo and Mailjet Email Deliverability Comparison

Brevo

Mailjet

In this comparison, the deliverability of Brevo and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 65.532	51.753 49.814	12.631 14.051	1.194 1.667

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 76.01 %	19.26 % 21.44 %	1.82 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 5059	4097 3824	996 1112	89 123	79.06 % 75.59 %	19.22 % 21.98 %	1.72 % 2.43 %
Elektronics	5040 5004	4045 3782	899 1085	96 137	80.26 % 75.58 %	17.84 % 21.68 %	1.90 % 2.74 %
Entertainment	4982 4969	3910 3771	980 1080	92 118	78.48 % 75.89 %	19.67 % 21.73 %	1.85 % 2.37 %
Cosmetics & Beauty	5151 4967	4082 3825	982 1012	87 130	79.25 % 77.01 %	19.06 % 20.37 %	1.69 % 2.62 %
Food & Drink	4897 5088	3839 3806	967 1157	91 125	78.39 % 74.80 %	19.75 % 22.74 %	1.86 % 2.46 %
Home & Garden	5029 5075	3953 3902	984 1044	92 129	78.60 % 76.89 %	19.57 % 20.57 %	1.83 % 2.54 %
Finance	4812 4998	3960 3968	770 896	82 134	82.29 % 79.39 %	16.00 % 17.93 %	1.70 % 2.68 %
Health	5213 5058	4301 4023	814 910	98 125	82.51 % 79.54 %	15.61 % 17.99 %	1.88 % 2.47 %
Pets	4967 5149	3872 3864	1007 1144	88 141	77.95 % 75.04 %	20.27 % 22.22 %	1.77 % 2.74 %
Sport & Fitness	5093 5025	3996 3813	1003 1086	94 126	78.46 % 75.88 %	19.69 % 21.61 %	1.85 % 2.51 %
Job & Career	5138 4999	3893 3692	1145 1181	100 126	75.77 % 73.85 %	22.28 % 23.62 %	1.95 % 2.52 %
Dating	5156 5033	3875 3599	1185 1318	96 116	75.16 % 71.51 %	22.98 % 26.19 %	1.86 % 2.30 %
Other	4918 5108	3930 3945	899 1026	89 137	79.91 % 77.23 %	18.28 % 20.09 %	1.81 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4608	3495 3333	1051 1160	91 115	75.37 % 72.33 %	22.67 % 25.17 %	1.96 % 2.50 %
Outlook Mail	4702 4561	3636 3382	984 1069	82 110	77.33 % 74.15 %	20.93 % 23.44 %	1.74 % 2.41 %
Yahoo Mail	4771 4726	3739 3542	946 1061	86 123	78.37 % 74.95 %	19.83 % 22.45 %	1.80 % 2.60 %
AOL Mail	4770 4571	3738 3427	949 1027	83 117	78.36 % 74.97 %	19.90 % 22.47 %	1.74 % 2.56 %
Mail.com	4638 4884	3689 3802	856 960	93 122	79.54 % 77.85 %	18.46 % 19.66 %	2.01 % 2.50 %
Yandex Mail	4560 4629	3546 3472	932 1031	82 126	77.76 % 75.01 %	20.44 % 22.27 %	1.80 % 2.72 %
GMX Mail	4698 4627	3639 3430	982 1076	77 121	77.46 % 74.13 %	20.90 % 23.25 %	1.64 % 2.62 %
Zoho Mail	4680 4991	3753 3853	841 997	86 141	80.19 % 77.20 %	17.97 % 19.98 %	1.84 % 2.83 %
ProtonMail	4616 4702	3733 3652	801 949	82 101	80.87 % 77.67 %	17.35 % 20.18 %	1.78 % 2.15 %
Custom Mail	4908 4720	4036 3733	781 870	91 117	82.23 % 79.09 %	15.91 % 18.43 %	1.85 % 2.48 %
iCloud Mail	4575 4717	3430 3405	1059 1194	86 118	74.97 % 72.19 %	23.15 % 25.31 %	1.88 % 2.50 %
Tuta	4778 4458	3894 3506	801 843	83 109	81.50 % 78.65 %	16.76 % 18.91 %	1.74 % 2.45 %
Juno.com	4482 4647	3593 3638	809 888	80 121	80.17 % 78.29 %	18.05 % 19.11 %	1.78 % 2.60 %
Mailfence	4763 4691	3832 3639	839 926	92 126	80.45 % 77.57 %	17.61 % 19.74 %	1.93 % 2.69 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.