Brevo and mailtrap Email Deliverability Comparison

Brevo

mailtrap

In this comparison, the deliverability of Brevo and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 64.364	51.606 50.801	12.735 12.496	1.306 1.364

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 78.93 %	19.48 % 19.41 %	2.00 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 4816	3945 3783	994 935	93 97	78.68 % 78.55 %	19.82 % 19.41 %	1.85 % 2.01 %
Elektronics	5092 5011	4074 3995	947 932	102 101	80.01 % 79.72 %	18.60 % 18.60 %	2.00 % 2.02 %
Entertainment	4934 5115	3860 4033	1005 1010	99 101	78.23 % 78.85 %	20.37 % 19.75 %	2.01 % 1.97 %
Cosmetics & Beauty	5064 4888	4028 3856	956 935	98 113	79.54 % 78.89 %	18.88 % 19.13 %	1.94 % 2.31 %
Food & Drink	4890 4803	3853 3762	970 958	98 102	78.79 % 78.33 %	19.84 % 19.95 %	2.00 % 2.12 %
Home & Garden	5163 4922	4040 3862	1040 980	106 114	78.25 % 78.46 %	20.14 % 19.91 %	2.05 % 2.32 %
Finance	4876 4783	4002 3895	807 808	97 93	82.08 % 81.43 %	16.55 % 16.89 %	1.99 % 1.94 %
Health	5228 5040	4284 4107	859 851	115 103	81.94 % 81.49 %	16.43 % 16.88 %	2.20 % 2.04 %
Pets	4797 5040	3735 3988	969 972	93 108	77.86 % 79.13 %	20.20 % 19.29 %	1.94 % 2.14 %
Sport & Fitness	5157 5073	4043 3979	1045 1011	104 105	78.40 % 78.43 %	20.26 % 19.93 %	2.02 % 2.07 %
Job & Career	5102 5017	3896 3862	1114 1069	107 111	76.36 % 76.98 %	21.83 % 21.31 %	2.10 % 2.21 %
Dating	5040 4940	3817 3735	1135 1135	89 111	75.73 % 75.61 %	22.52 % 22.98 %	1.77 % 2.25 %
Other	5002 4916	4029 3944	894 900	105 105	80.55 % 80.23 %	17.87 % 18.31 %	2.10 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4690	3588 3570	1066 1052	96 111	76.00 % 76.12 %	22.58 % 22.43 %	2.03 % 2.37 %
Outlook Mail	4768 4718	3709 3622	997 1020	89 94	77.79 % 76.77 %	20.91 % 21.62 %	1.87 % 1.99 %
Yahoo Mail	4755 4756	3738 3731	954 948	96 104	78.61 % 78.45 %	20.06 % 19.93 %	2.02 % 2.19 %
AOL Mail	4612 4666	3622 3663	910 922	93 101	78.53 % 78.50 %	19.73 % 19.76 %	2.02 % 2.16 %
Mail.com	4872 4691	3882 3767	897 852	104 94	79.68 % 80.30 %	18.41 % 18.16 %	2.13 % 2.00 %
Yandex Mail	4755 4685	3714 3670	974 950	97 96	78.11 % 78.34 %	20.48 % 20.28 %	2.04 % 2.05 %
GMX Mail	4684 4720	3623 3689	983 963	92 101	77.35 % 78.16 %	20.99 % 20.40 %	1.96 % 2.14 %
Zoho Mail	4711 4639	3771 3693	857 862	96 95	80.05 % 79.61 %	18.19 % 18.58 %	2.04 % 2.05 %
ProtonMail	4654 4425	3761 3579	817 766	99 93	80.81 % 80.88 %	17.55 % 17.31 %	2.13 % 2.10 %
Custom Mail	4750 4707	3883 3827	800 806	94 98	81.75 % 81.30 %	16.84 % 17.12 %	1.98 % 2.08 %
iCloud Mail	4883 4615	3712 3520	1103 1011	96 102	76.02 % 76.27 %	22.59 % 21.91 %	1.97 % 2.21 %
Tuta	4720 4526	3797 3643	857 806	91 93	80.44 % 80.49 %	18.16 % 17.81 %	1.93 % 2.05 %
Juno.com	4587 4618	3687 3721	826 817	89 101	80.38 % 80.58 %	18.01 % 17.69 %	1.94 % 2.19 %
Mailfence	3887 3908	3119 3106	694 721	74 81	80.24 % 79.48 %	17.85 % 18.45 %	1.90 % 2.07 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.