Brevo and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of Brevo and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 148.061	114.096 119.183	27.369 23.420	6.169 5.535

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 80.50 %	18.62 % 15.82 %	4.20 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 11347	9005 9317	1968 1617	426 378	79.42 % 82.11 %	17.36 % 14.25 %	3.76 % 3.33 %
Elektronics	11060 11531	8653 9394	1970 1737	451 382	78.24 % 81.47 %	17.81 % 15.06 %	4.08 % 3.31 %
Entertainment	11223 11184	8708 9022	2093 1782	470 405	77.59 % 80.67 %	18.65 % 15.93 %	4.19 % 3.62 %
Cosmetics & Beauty	11273 11416	8711 9135	2093 1805	495 464	77.27 % 80.02 %	18.57 % 15.81 %	4.39 % 4.06 %
Food & Drink	11254 11392	8928 9357	1969 1649	421 403	79.33 % 82.14 %	17.50 % 14.48 %	3.74 % 3.54 %
Home & Garden	11385 11377	9053 9378	1971 1657	429 377	79.52 % 82.43 %	17.31 % 14.56 %	3.77 % 3.31 %
Finance	11357 11464	8634 8991	2276 1953	514 491	76.02 % 78.43 %	20.04 % 17.04 %	4.53 % 4.28 %
Health	11342 11433	8713 9090	2194 1885	505 450	76.82 % 79.51 %	19.34 % 16.49 %	4.45 % 3.94 %
Pets	11390 11402	8900 9284	2046 1743	469 388	78.14 % 81.42 %	17.96 % 15.29 %	4.12 % 3.40 %
Sport & Fitness	11283 11360	8656 9072	2200 1868	489 426	76.72 % 79.86 %	19.50 % 16.44 %	4.33 % 3.75 %
Job & Career	11660 11353	8888 8916	2329 1984	493 474	76.23 % 78.53 %	19.97 % 17.48 %	4.23 % 4.18 %
Dating	11179 11399	8489 8947	2241 1999	501 480	75.94 % 78.49 %	20.05 % 17.54 %	4.48 % 4.21 %
Other	11228 11403	8758 9280	2019 1741	506 417	78.00 % 81.38 %	17.98 % 15.27 %	4.51 % 3.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 11346	8367 8683	2505 2200	573 520	73.69 % 76.53 %	22.06 % 19.39 %	5.05 % 4.58 %
Outlook Mail	11488 11543	8727 9158	2263 1954	529 455	75.97 % 79.34 %	19.70 % 16.93 %	4.60 % 3.94 %
Yahoo Mail	11161 11266	8591 9077	2118 1809	516 397	76.97 % 80.57 %	18.98 % 16.06 %	4.62 % 3.52 %
AOL Mail	11277 11435	8744 9144	2129 1837	447 462	77.54 % 79.97 %	18.88 % 16.06 %	3.96 % 4.04 %
Mail.com	11498 11581	9031 9350	2064 1798	437 427	78.54 % 80.74 %	17.95 % 15.53 %	3.80 % 3.69 %
Yandex Mail	11343 11231	8668 8856	2253 1898	499 479	76.42 % 78.85 %	19.86 % 16.90 %	4.40 % 4.26 %
GMX Mail	11196 11632	8824 9539	1959 1724	434 397	78.81 % 82.01 %	17.50 % 14.82 %	3.88 % 3.41 %
Zoho Mail	11095 11291	8759 9255	1942 1651	438 391	78.95 % 81.97 %	17.50 % 14.62 %	3.95 % 3.46 %
ProtonMail	11306 11207	9018 9237	1912 1576	415 381	79.76 % 82.42 %	16.91 % 14.06 %	3.67 % 3.40 %
Custom Mail	11288 11658	8966 9587	1932 1673	439 408	79.43 % 82.24 %	17.12 % 14.35 %	3.89 % 3.50 %
iCloud Mail	11400 11333	8496 8754	2413 2088	546 486	74.53 % 77.24 %	21.17 % 18.42 %	4.79 % 4.29 %
Tuta	11181 11150	8839 9139	1940 1614	452 360	79.05 % 81.96 %	17.35 % 14.48 %	4.04 % 3.23 %
Juno.com	11385 11388	9066 9404	1939 1598	444 372	79.63 % 82.58 %	17.03 % 14.03 %	3.90 % 3.27 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.