Brevo and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
136.678 530.422	105.754 417.487	25.381 94.656	5.916 17.748

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.37 % 78.71 %	18.57 % 17.85 %	4.33 % 3.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10551 41278	8374 33672	1811 6368	408 1186	79.37 % 81.57 %	17.16 % 15.43 %	3.87 % 2.87 %
Elektronics	10260 40485	8009 32167	1801 6998	433 1271	78.06 % 79.45 %	17.55 % 17.29 %	4.22 % 3.14 %
Entertainment	10413 40263	8049 31663	1932 7193	450 1363	77.30 % 78.64 %	18.55 % 17.87 %	4.32 % 3.39 %
Cosmetics & Beauty	10484 40799	8072 32032	1945 7343	475 1367	76.99 % 78.51 %	18.55 % 18.00 %	4.53 % 3.35 %
Food & Drink	10430 40605	8263 33055	1798 6287	402 1232	79.22 % 81.41 %	17.24 % 15.48 %	3.85 % 3.03 %
Home & Garden	10538 40989	8370 33316	1806 6348	407 1292	79.43 % 81.28 %	17.14 % 15.49 %	3.86 % 3.15 %
Finance	10557 40712	7977 30807	2124 8321	493 1554	75.56 % 75.67 %	20.12 % 20.44 %	4.67 % 3.82 %
Health	10482 41226	8008 31507	2032 8200	482 1468	76.40 % 76.43 %	19.39 % 19.89 %	4.60 % 3.56 %
Pets	10681 40695	8343 32850	1911 6540	452 1270	78.11 % 80.72 %	17.89 % 16.07 %	4.23 % 3.12 %
Sport & Fitness	10488 40258	8003 31296	2043 7513	469 1412	76.31 % 77.74 %	19.48 % 18.66 %	4.47 % 3.51 %
Job & Career	10900 41215	8265 31656	2192 7984	478 1540	75.83 % 76.81 %	20.11 % 19.37 %	4.39 % 3.74 %
Dating	10463 41178	7912 30676	2117 8993	485 1486	75.62 % 74.50 %	20.23 % 21.84 %	4.64 % 3.61 %
Other	10431 40719	8109 32790	1869 6568	482 1307	77.74 % 80.53 %	17.92 % 16.13 %	4.62 % 3.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10572 50020	7724 37591	2354 10495	555 1894	73.06 % 75.15 %	22.27 % 20.98 %	5.25 % 3.79 %
Outlook Mail	10673 50615	8061 38536	2104 10154	512 1901	75.53 % 76.14 %	19.71 % 20.06 %	4.80 % 3.76 %
Yahoo Mail	10342 50202	7927 39316	1953 9147	493 1694	76.65 % 78.32 %	18.88 % 18.22 %	4.77 % 3.37 %
AOL Mail	10470 49798	8098 38966	1976 9073	426 1718	77.34 % 78.25 %	18.87 % 18.22 %	4.07 % 3.45 %
Mail.com	10643 49423	8344 39282	1906 8478	416 1623	78.40 % 79.48 %	17.91 % 17.15 %	3.91 % 3.28 %
Yandex Mail	10515 49943	7995 38430	2089 9662	478 1809	76.03 % 76.95 %	19.87 % 19.35 %	4.55 % 3.62 %
GMX Mail	10455 50069	8236 39767	1812 8674	414 1560	78.78 % 79.42 %	17.33 % 17.32 %	3.96 % 3.12 %
Zoho Mail	10317 49846	8130 39982	1800 8292	418 1515	78.80 % 80.21 %	17.45 % 16.64 %	4.05 % 3.04 %
ProtonMail	10556 49442	8407 39847	1770 8080	395 1456	79.64 % 80.59 %	16.77 % 16.34 %	3.74 % 2.94 %
Custom Mail	10538 49197	8361 40074	1777 7640	422 1453	79.34 % 81.46 %	16.86 % 15.53 %	4.00 % 2.95 %
iCloud Mail	10536 10589	7788 8168	2249 1962	526 457	73.92 % 77.14 %	21.35 % 18.53 %	4.99 % 4.32 %
Tuta	10447 10813	8239 8871	1797 1568	436 345	78.86 % 82.04 %	17.20 % 14.50 %	4.17 % 3.19 %
Juno.com	10614 10465	8444 8657	1794 1431	425 323	79.56 % 82.72 %	16.90 % 13.67 %	4.00 % 3.09 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.