Brevo and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 540.640	114.096 425.990	27.369 96.377	6.169 17.995

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 78.79 %	18.62 % 17.83 %	4.20 % 3.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 42063	9005 34322	1968 6492	426 1203	79.42 % 81.60 %	17.36 % 15.43 %	3.76 % 2.86 %
Elektronics	11060 41254	8653 32795	1970 7120	451 1290	78.24 % 79.50 %	17.81 % 17.26 %	4.08 % 3.13 %
Entertainment	11223 41011	8708 32292	2093 7309	470 1382	77.59 % 78.74 %	18.65 % 17.82 %	4.19 % 3.37 %
Cosmetics & Beauty	11273 41586	8711 32675	2093 7469	495 1385	77.27 % 78.57 %	18.57 % 17.96 %	4.39 % 3.33 %
Food & Drink	11254 41441	8928 33758	1969 6429	421 1251	79.33 % 81.46 %	17.50 % 15.51 %	3.74 % 3.02 %
Home & Garden	11385 41727	9053 33933	1971 6470	429 1312	79.52 % 81.32 %	17.31 % 15.51 %	3.77 % 3.14 %
Finance	11357 41382	8634 31368	2276 8436	514 1568	76.02 % 75.80 %	20.04 % 20.39 %	4.53 % 3.79 %
Health	11342 42095	8713 32236	2194 8353	505 1492	76.82 % 76.58 %	19.34 % 19.84 %	4.45 % 3.54 %
Pets	11390 41502	8900 33519	2046 6686	469 1285	78.14 % 80.76 %	17.96 % 16.11 %	4.12 % 3.10 %
Sport & Fitness	11283 41101	8656 31995	2200 7646	489 1434	76.72 % 77.84 %	19.50 % 18.60 %	4.33 % 3.49 %
Job & Career	11660 41970	8888 32294	2329 8113	493 1558	76.23 % 76.95 %	19.97 % 19.33 %	4.23 % 3.71 %
Dating	11179 41977	8489 31347	2241 9145	501 1508	75.94 % 74.68 %	20.05 % 21.79 %	4.48 % 3.59 %
Other	11228 41531	8758 33456	2019 6709	506 1327	78.00 % 80.56 %	17.98 % 16.15 %	4.51 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 50756	8367 38198	2505 10620	573 1911	73.69 % 75.26 %	22.06 % 20.92 %	5.05 % 3.77 %
Outlook Mail	11488 51425	8727 39197	2263 10288	529 1920	75.97 % 76.22 %	19.70 % 20.01 %	4.60 % 3.73 %
Yahoo Mail	11161 50937	8591 39933	2118 9281	516 1713	76.97 % 78.40 %	18.98 % 18.22 %	4.62 % 3.36 %
AOL Mail	11277 50620	8744 39657	2129 9200	447 1736	77.54 % 78.34 %	18.88 % 18.17 %	3.96 % 3.43 %
Mail.com	11498 50226	9031 39960	2064 8614	437 1642	78.54 % 79.56 %	17.95 % 17.15 %	3.80 % 3.27 %
Yandex Mail	11343 50685	8668 39053	2253 9783	499 1829	76.42 % 77.05 %	19.86 % 19.30 %	4.40 % 3.61 %
GMX Mail	11196 50867	8824 40433	1959 8816	434 1578	78.81 % 79.49 %	17.50 % 17.33 %	3.88 % 3.10 %
Zoho Mail	11095 50625	8759 40623	1942 8419	438 1531	78.95 % 80.24 %	17.50 % 16.63 %	3.95 % 3.02 %
ProtonMail	11306 50226	9018 40498	1912 8220	415 1476	79.76 % 80.63 %	16.91 % 16.37 %	3.67 % 2.94 %
Custom Mail	11288 49970	8966 40709	1932 7771	439 1472	79.43 % 81.47 %	17.12 % 15.55 %	3.89 % 2.95 %
iCloud Mail	11400 11397	8496 8844	2413 2103	546 479	74.53 % 77.60 %	21.17 % 18.45 %	4.79 % 4.20 %
Tuta	11181 11622	8839 9548	1940 1700	452 365	79.05 % 82.15 %	17.35 % 14.63 %	4.04 % 3.14 %
Juno.com	11385 11284	9066 9337	1939 1562	444 343	79.63 % 82.75 %	17.03 % 13.84 %	3.90 % 3.04 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.