Brevo and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 463.670	55.011 364.849	12.517 83.151	3.337 15.670

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 78.69 %	17.66 % 17.93 %	4.71 % 3.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 36105	4372 29525	864 5534	229 1046	80.00 % 81.78 %	15.81 % 15.33 %	4.19 % 2.90 %
Elektronics	5343 35297	4213 28052	892 6128	238 1117	78.85 % 79.47 %	16.69 % 17.36 %	4.45 % 3.16 %
Entertainment	5344 35160	4148 27633	940 6308	256 1219	77.62 % 78.59 %	17.59 % 17.94 %	4.79 % 3.47 %
Cosmetics & Beauty	5466 35861	4238 28153	973 6493	255 1215	77.53 % 78.51 %	17.80 % 18.11 %	4.67 % 3.39 %
Food & Drink	5364 35256	4303 28772	841 5415	220 1069	80.22 % 81.61 %	15.68 % 15.36 %	4.10 % 3.03 %
Home & Garden	5338 35873	4299 29247	827 5498	212 1128	80.54 % 81.53 %	15.49 % 15.33 %	3.97 % 3.14 %
Finance	5542 35665	4143 26894	1090 7388	309 1383	74.76 % 75.41 %	19.67 % 20.71 %	5.58 % 3.88 %
Health	5510 36118	4229 27504	1031 7319	250 1295	76.75 % 76.15 %	18.71 % 20.26 %	4.54 % 3.59 %
Pets	5558 35598	4371 28773	936 5688	251 1137	78.64 % 80.83 %	16.84 % 15.98 %	4.52 % 3.19 %
Sport & Fitness	5436 35233	4138 27364	1032 6621	266 1248	76.12 % 77.67 %	18.98 % 18.79 %	4.89 % 3.54 %
Job & Career	5604 35999	4223 27619	1100 7025	281 1355	75.36 % 76.72 %	19.63 % 19.51 %	5.01 % 3.76 %
Dating	5483 35905	4104 26593	1085 8010	294 1302	74.85 % 74.06 %	19.79 % 22.31 %	5.36 % 3.63 %
Other	5412 35600	4230 28720	906 5724	276 1156	78.16 % 80.67 %	16.74 % 16.08 %	5.10 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 44817	3974 33631	1218 9477	323 1709	72.06 % 75.04 %	22.09 % 21.15 %	5.86 % 3.81 %
Outlook Mail	5484 45610	4130 34632	1053 9251	301 1727	75.31 % 75.93 %	19.20 % 20.28 %	5.49 % 3.79 %
Yahoo Mail	5308 44985	4038 35236	964 8219	306 1530	76.07 % 78.33 %	18.16 % 18.27 %	5.76 % 3.40 %
AOL Mail	5373 44778	4170 35035	966 8190	237 1553	77.61 % 78.24 %	17.98 % 18.29 %	4.41 % 3.47 %
Mail.com	5671 44488	4454 35355	978 7644	239 1489	78.54 % 79.47 %	17.25 % 17.18 %	4.21 % 3.35 %
Yandex Mail	5416 44826	4131 34456	1045 8742	240 1628	76.27 % 76.87 %	19.29 % 19.50 %	4.43 % 3.63 %
GMX Mail	5442 44766	4347 35554	874 7818	221 1394	79.88 % 79.42 %	16.06 % 17.46 %	4.06 % 3.11 %
Zoho Mail	5315 44624	4236 35824	861 7439	218 1361	79.70 % 80.28 %	16.20 % 16.67 %	4.10 % 3.05 %
ProtonMail	5360 44287	4324 35703	828 7258	208 1326	80.67 % 80.62 %	15.45 % 16.39 %	3.88 % 2.99 %
Custom Mail	5538 44115	4452 35978	855 6825	231 1312	80.39 % 81.56 %	15.44 % 15.47 %	4.17 % 2.97 %
iCloud Mail	5364 5530	3939 4279	1126 973	299 278	73.43 % 77.38 %	20.99 % 17.59 %	5.57 % 5.03 %
Tuta	5509 5470	4356 4605	893 683	260 182	79.07 % 84.19 %	16.21 % 12.49 %	4.72 % 3.33 %
Juno.com	5570 5374	4460 4561	856 632	254 181	80.07 % 84.87 %	15.37 % 11.76 %	4.56 % 3.37 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.