Brevo and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
136.678 40.838	105.754 28.449	25.381 11.943	5.916 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.37 % 69.66 %	18.57 % 29.24 %	4.33 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10551 3108	8374 2310	1811 763	408 35	79.37 % 74.32 %	17.16 % 24.55 %	3.87 % 1.13 %
Elektronics	10260 3168	8009 2203	1801 930	433 35	78.06 % 69.54 %	17.55 % 29.36 %	4.22 % 1.10 %
Entertainment	10413 3097	8049 2149	1932 920	450 28	77.30 % 69.39 %	18.55 % 29.71 %	4.32 % 0.90 %
Cosmetics & Beauty	10484 3104	8072 2138	1945 928	475 38	76.99 % 68.88 %	18.55 % 29.90 %	4.53 % 1.22 %
Food & Drink	10430 2988	8263 2221	1798 729	402 38	79.22 % 74.33 %	17.24 % 24.40 %	3.85 % 1.27 %
Home & Garden	10538 3198	8370 2374	1806 790	407 34	79.43 % 74.23 %	17.14 % 24.70 %	3.86 % 1.06 %
Finance	10557 3213	7977 2065	2124 1111	493 37	75.56 % 64.27 %	20.12 % 34.58 %	4.67 % 1.15 %
Health	10482 3194	8008 2052	2032 1109	482 33	76.40 % 64.25 %	19.39 % 34.72 %	4.60 % 1.03 %
Pets	10681 3075	8343 2277	1911 768	452 30	78.11 % 74.05 %	17.89 % 24.98 %	4.23 % 0.98 %
Sport & Fitness	10488 3244	8003 2247	2043 961	469 36	76.31 % 69.27 %	19.48 % 29.62 %	4.47 % 1.11 %
Job & Career	10900 3038	8265 2106	2192 898	478 34	75.83 % 69.32 %	20.11 % 29.56 %	4.39 % 1.12 %
Dating	10463 3120	7912 1854	2117 1226	485 40	75.62 % 59.42 %	20.23 % 39.29 %	4.64 % 1.28 %
Other	10431 3291	8109 2453	1869 810	482 28	77.74 % 74.54 %	17.92 % 24.61 %	4.62 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10572 3918	7724 2512	2354 1366	555 40	73.06 % 64.11 %	22.27 % 34.86 %	5.25 % 1.02 %
Outlook Mail	10673 4078	8061 2660	2104 1375	512 43	75.53 % 65.23 %	19.71 % 33.72 %	4.80 % 1.05 %
Yahoo Mail	10342 4200	7927 2966	1953 1187	493 47	76.65 % 70.62 %	18.88 % 28.26 %	4.77 % 1.12 %
AOL Mail	10470 4366	8098 3106	1976 1213	426 47	77.34 % 71.14 %	18.87 % 27.78 %	4.07 % 1.08 %
Mail.com	10643 4218	8344 3033	1906 1137	416 48	78.40 % 71.91 %	17.91 % 26.96 %	3.91 % 1.14 %
Yandex Mail	10515 4051	7995 2782	2089 1223	478 46	76.03 % 68.67 %	19.87 % 30.19 %	4.55 % 1.14 %
GMX Mail	10455 4002	8236 2712	1812 1243	414 47	78.78 % 67.77 %	17.33 % 31.06 %	3.96 % 1.17 %
Zoho Mail	10317 3898	8130 2817	1800 1038	418 43	78.80 % 72.27 %	17.45 % 26.63 %	4.05 % 1.10 %
ProtonMail	10556 3953	8407 2797	1770 1112	395 44	79.64 % 70.76 %	16.77 % 28.13 %	3.74 % 1.11 %
Custom Mail	10538 4154	8361 3064	1777 1049	422 41	79.34 % 73.76 %	16.86 % 25.25 %	4.00 % 0.99 %
iCloud Mail	10536	7788	2249	526	73.92 % %	21.35 % %	4.99 % %
Tuta	10447	8239	1797	436	78.86 % %	17.20 % %	4.17 % %
Juno.com	10614	8444	1794	425	79.56 % %	16.90 % %	4.00 % %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.