Brevo and SendGrid Email Deliverability Comparison

Brevo

SendGrid

In this comparison, the deliverability of Brevo and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 64.547	51.606 49.094	12.735 14.120	1.306 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 76.06 %	19.48 % 21.88 %	2.00 % 2.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 5059	3945 3839	994 1121	93 126	78.68 % 75.88 %	19.82 % 22.16 %	1.85 % 2.49 %
Elektronics	5092 4978	4074 3821	947 1057	102 126	80.01 % 76.76 %	18.60 % 21.23 %	2.00 % 2.53 %
Entertainment	4934 5004	3860 3771	1005 1134	99 128	78.23 % 75.36 %	20.37 % 22.66 %	2.01 % 2.56 %
Cosmetics & Beauty	5064 5094	4028 3896	956 1080	98 124	79.54 % 76.48 %	18.88 % 21.20 %	1.94 % 2.43 %
Food & Drink	4890 5062	3853 3823	970 1128	98 125	78.79 % 75.52 %	19.84 % 22.28 %	2.00 % 2.47 %
Home & Garden	5163 4911	4040 3715	1040 1105	106 116	78.25 % 75.65 %	20.14 % 22.50 %	2.05 % 2.36 %
Finance	4876 5039	4002 3961	807 972	97 129	82.08 % 78.61 %	16.55 % 19.29 %	1.99 % 2.56 %
Health	5228 4971	4284 3953	859 914	115 113	81.94 % 79.52 %	16.43 % 18.39 %	2.20 % 2.27 %
Pets	4797 5036	3735 3814	969 1105	93 132	77.86 % 75.73 %	20.20 % 21.94 %	1.94 % 2.62 %
Sport & Fitness	5157 4891	4043 3712	1045 1088	104 129	78.40 % 75.89 %	20.26 % 22.24 %	2.02 % 2.64 %
Job & Career	5102 4630	3896 3393	1114 1133	107 114	76.36 % 73.28 %	21.83 % 24.47 %	2.10 % 2.46 %
Dating	5040 4935	3817 3577	1135 1252	89 120	75.73 % 72.48 %	22.52 % 25.37 %	1.77 % 2.43 %
Other	5002 4937	4029 3819	894 1031	105 112	80.55 % 77.35 %	17.87 % 20.88 %	2.10 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4616	3588 3369	1066 1142	96 122	76.00 % 72.99 %	22.58 % 24.74 %	2.03 % 2.64 %
Outlook Mail	4768 4779	3709 3606	997 1083	89 112	77.79 % 75.46 %	20.91 % 22.66 %	1.87 % 2.34 %
Yahoo Mail	4755 4541	3738 3450	954 1002	96 113	78.61 % 75.97 %	20.06 % 22.07 %	2.02 % 2.49 %
AOL Mail	4612 4511	3622 3386	910 1041	93 115	78.53 % 75.06 %	19.73 % 23.08 %	2.02 % 2.55 %
Mail.com	4872 4781	3882 3683	897 998	104 115	79.68 % 77.03 %	18.41 % 20.87 %	2.13 % 2.41 %
Yandex Mail	4755 4658	3714 3494	974 1075	97 112	78.11 % 75.01 %	20.48 % 23.08 %	2.04 % 2.40 %
GMX Mail	4684 4600	3623 3450	983 1073	92 104	77.35 % 75.00 %	20.99 % 23.33 %	1.96 % 2.26 %
Zoho Mail	4711 4791	3771 3649	857 1055	96 112	80.05 % 76.16 %	18.19 % 22.02 %	2.04 % 2.34 %
ProtonMail	4654 4516	3761 3490	817 923	99 116	80.81 % 77.28 %	17.55 % 20.44 %	2.13 % 2.57 %
Custom Mail	4750 4727	3883 3689	800 926	94 117	81.75 % 78.04 %	16.84 % 19.59 %	1.98 % 2.48 %
iCloud Mail	4883 4569	3712 3361	1103 1114	96 118	76.02 % 73.56 %	22.59 % 24.38 %	1.97 % 2.58 %
Tuta	4720 4715	3797 3647	857 969	91 120	80.44 % 77.35 %	18.16 % 20.55 %	1.93 % 2.55 %
Juno.com	4587 4710	3687 3667	826 940	89 117	80.38 % 77.86 %	18.01 % 19.96 %	1.94 % 2.48 %
Mailfence	3887 4033	3119 3153	694 779	74 101	80.24 % 78.18 %	17.85 % 19.32 %	1.90 % 2.50 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.