Brevo and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Brevo and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 147.229	114.096 115.221	27.369 25.724	6.169 5.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 78.26 %	18.62 % 17.47 %	4.20 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 11408	9005 9129	1968 1869	426 375	79.42 % 80.02 %	17.36 % 16.38 %	3.76 % 3.29 %
Elektronics	11060 11303	8653 8906	1970 1917	451 428	78.24 % 78.79 %	17.81 % 16.96 %	4.08 % 3.79 %
Entertainment	11223 11433	8708 8934	2093 2005	470 442	77.59 % 78.14 %	18.65 % 17.54 %	4.19 % 3.87 %
Cosmetics & Beauty	11273 11313	8711 8861	2093 1972	495 413	77.27 % 78.33 %	18.57 % 17.43 %	4.39 % 3.65 %
Food & Drink	11254 11333	8928 9041	1969 1826	421 388	79.33 % 79.78 %	17.50 % 16.11 %	3.74 % 3.42 %
Home & Garden	11385 11375	9053 9087	1971 1822	429 390	79.52 % 79.89 %	17.31 % 16.02 %	3.77 % 3.43 %
Finance	11357 11397	8634 8692	2276 2187	514 456	76.02 % 76.27 %	20.04 % 19.19 %	4.53 % 4.00 %
Health	11342 11055	8713 8544	2194 2009	505 436	76.82 % 77.29 %	19.34 % 18.17 %	4.45 % 3.94 %
Pets	11390 11209	8900 8871	2046 1865	469 396	78.14 % 79.14 %	17.96 % 16.64 %	4.12 % 3.53 %
Sport & Fitness	11283 11457	8656 8882	2200 2103	489 444	76.72 % 77.52 %	19.50 % 18.36 %	4.33 % 3.88 %
Job & Career	11660 11111	8888 8507	2329 2111	493 427	76.23 % 76.56 %	19.97 % 19.00 %	4.23 % 3.84 %
Dating	11179 11402	8489 8718	2241 2132	501 473	75.94 % 76.46 %	20.05 % 18.70 %	4.48 % 4.15 %
Other	11228 11433	8758 9049	2019 1906	506 394	78.00 % 79.15 %	17.98 % 16.67 %	4.51 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 11334	8367 8435	2505 2371	573 492	73.69 % 74.42 %	22.06 % 20.92 %	5.05 % 4.34 %
Outlook Mail	11488 11224	8727 8599	2263 2113	529 464	75.97 % 76.61 %	19.70 % 18.83 %	4.60 % 4.13 %
Yahoo Mail	11161 11362	8591 8869	2118 2024	516 423	76.97 % 78.06 %	18.98 % 17.81 %	4.62 % 3.72 %
AOL Mail	11277 11496	8744 8930	2129 2042	447 474	77.54 % 77.68 %	18.88 % 17.76 %	3.96 % 4.12 %
Mail.com	11498 11228	9031 8829	2064 1911	437 424	78.54 % 78.63 %	17.95 % 17.02 %	3.80 % 3.78 %
Yandex Mail	11343 11268	8668 8673	2253 2081	499 440	76.42 % 76.97 %	19.86 % 18.47 %	4.40 % 3.90 %
GMX Mail	11196 11272	8824 9000	1959 1829	434 376	78.81 % 79.84 %	17.50 % 16.23 %	3.88 % 3.34 %
Zoho Mail	11095 11464	8759 9118	1942 1880	438 402	78.95 % 79.54 %	17.50 % 16.40 %	3.95 % 3.51 %
ProtonMail	11306 11360	9018 9123	1912 1796	415 362	79.76 % 80.31 %	16.91 % 15.81 %	3.67 % 3.19 %
Custom Mail	11288 11178	8966 8945	1932 1779	439 379	79.43 % 80.02 %	17.12 % 15.92 %	3.89 % 3.39 %
iCloud Mail	11400 11393	8496 8603	2413 2263	546 435	74.53 % 75.51 %	21.17 % 19.86 %	4.79 % 3.82 %
Tuta	11181 11428	8839 9105	1940 1877	452 405	79.05 % 79.67 %	17.35 % 16.42 %	4.04 % 3.54 %
Juno.com	11385 11222	9066 8992	1939 1758	444 386	79.63 % 80.13 %	17.03 % 15.67 %	3.90 % 3.44 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.