Brevo and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Brevo and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 541.810	114.096 410.419	27.369 111.346	6.169 20.675

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 75.75 %	18.62 % 20.55 %	4.20 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 42038	9005 32868	1968 7703	426 1505	79.42 % 78.19 %	17.36 % 18.32 %	3.76 % 3.58 %
Elektronics	11060 41748	8653 31892	1970 8361	451 1539	78.24 % 76.39 %	17.81 % 20.03 %	4.08 % 3.69 %
Entertainment	11223 42303	8708 31937	2093 8832	470 1592	77.59 % 75.50 %	18.65 % 20.88 %	4.19 % 3.76 %
Cosmetics & Beauty	11273 41262	8711 31230	2093 8448	495 1628	77.27 % 75.69 %	18.57 % 20.47 %	4.39 % 3.95 %
Food & Drink	11254 41435	8928 32434	1969 7551	421 1477	79.33 % 78.28 %	17.50 % 18.22 %	3.74 % 3.56 %
Home & Garden	11385 41564	9053 32591	1971 7599	429 1437	79.52 % 78.41 %	17.31 % 18.28 %	3.77 % 3.46 %
Finance	11357 41551	8634 30351	2276 9606	514 1622	76.02 % 73.05 %	20.04 % 23.12 %	4.53 % 3.90 %
Health	11342 41572	8713 30670	2194 9342	505 1627	76.82 % 73.78 %	19.34 % 22.47 %	4.45 % 3.91 %
Pets	11390 42038	8900 32602	2046 7946	469 1576	78.14 % 77.55 %	17.96 % 18.90 %	4.12 % 3.75 %
Sport & Fitness	11283 41365	8656 30906	2200 8800	489 1730	76.72 % 74.72 %	19.50 % 21.27 %	4.33 % 4.18 %
Job & Career	11660 41475	8888 30651	2329 9159	493 1703	76.23 % 73.90 %	19.97 % 22.08 %	4.23 % 4.11 %
Dating	11179 41798	8489 30029	2241 10051	501 1767	75.94 % 71.84 %	20.05 % 24.05 %	4.48 % 4.23 %
Other	11228 41661	8758 32258	2019 7948	506 1472	78.00 % 77.43 %	17.98 % 19.08 %	4.51 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 51489	8367 37163	2505 12256	573 2103	73.69 % 72.18 %	22.06 % 23.80 %	5.05 % 4.08 %
Outlook Mail	11488 50773	8727 37212	2263 11524	529 2102	75.97 % 73.29 %	19.70 % 22.70 %	4.60 % 4.14 %
Yahoo Mail	11161 50569	8591 38124	2118 10555	516 1933	76.97 % 75.39 %	18.98 % 20.87 %	4.62 % 3.82 %
AOL Mail	11277 50865	8744 38277	2129 10627	447 2009	77.54 % 75.25 %	18.88 % 20.89 %	3.96 % 3.95 %
Mail.com	11498 50802	9031 38870	2064 10061	437 1894	78.54 % 76.51 %	17.95 % 19.80 %	3.80 % 3.73 %
Yandex Mail	11343 51067	8668 37826	2253 11264	499 2025	76.42 % 74.07 %	19.86 % 22.06 %	4.40 % 3.97 %
GMX Mail	11196 50545	8824 38575	1959 10188	434 1834	78.81 % 76.32 %	17.50 % 20.16 %	3.88 % 3.63 %
Zoho Mail	11095 50956	8759 39466	1942 9761	438 1791	78.95 % 77.45 %	17.50 % 19.16 %	3.95 % 3.51 %
ProtonMail	11306 50251	9018 38938	1912 9596	415 1754	79.76 % 77.49 %	16.91 % 19.10 %	3.67 % 3.49 %
Custom Mail	11288 50579	8966 39520	1932 9312	439 1788	79.43 % 78.14 %	17.12 % 18.41 %	3.89 % 3.54 %
iCloud Mail	11400 11356	8496 8458	2413 2367	546 574	74.53 % 74.48 %	21.17 % 20.84 %	4.79 % 5.05 %
Tuta	11181 11163	8839 8861	1940 1927	452 435	79.05 % 79.38 %	17.35 % 17.26 %	4.04 % 3.90 %
Juno.com	11385 11395	9066 9129	1939 1908	444 433	79.63 % 80.11 %	17.03 % 16.74 %	3.90 % 3.80 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.