Brevo and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Brevo and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
136.678 531.681	105.754 402.190	25.381 109.385	5.916 20.424

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.37 % 75.64 %	18.57 % 20.57 %	4.33 % 3.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10551 41337	8374 32287	1811 7568	408 1487	79.37 % 78.11 %	17.16 % 18.31 %	3.87 % 3.60 %
Elektronics	10260 41011	8009 31288	1801 8229	433 1521	78.06 % 76.29 %	17.55 % 20.07 %	4.22 % 3.71 %
Entertainment	10413 41493	8049 31274	1932 8681	450 1573	77.30 % 75.37 %	18.55 % 20.92 %	4.32 % 3.79 %
Cosmetics & Beauty	10484 40441	8072 30571	1945 8302	475 1608	76.99 % 75.59 %	18.55 % 20.53 %	4.53 % 3.98 %
Food & Drink	10430 40592	8263 31751	1798 7382	402 1457	79.22 % 78.22 %	17.24 % 18.19 %	3.85 % 3.59 %
Home & Garden	10538 40756	8370 31942	1806 7426	407 1416	79.43 % 78.37 %	17.14 % 18.22 %	3.86 % 3.47 %
Finance	10557 40750	7977 29707	2124 9452	493 1602	75.56 % 72.90 %	20.12 % 23.20 %	4.67 % 3.93 %
Health	10482 40813	8008 30066	2032 9185	482 1609	76.40 % 73.67 %	19.39 % 22.51 %	4.60 % 3.94 %
Pets	10681 41198	8343 31915	1911 7780	452 1554	78.11 % 77.47 %	17.89 % 18.88 %	4.23 % 3.77 %
Sport & Fitness	10488 40590	8003 30266	2043 8640	469 1710	76.31 % 74.57 %	19.48 % 21.29 %	4.47 % 4.21 %
Job & Career	10900 40735	8265 30048	2192 9013	478 1686	75.83 % 73.76 %	20.11 % 22.13 %	4.39 % 4.14 %
Dating	10463 41007	7912 29390	2117 9909	485 1747	75.62 % 71.67 %	20.23 % 24.16 %	4.64 % 4.26 %
Other	10431 40958	8109 31685	1869 7818	482 1454	77.74 % 77.36 %	17.92 % 19.09 %	4.62 % 3.55 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10572 50717	7724 36543	2354 12106	555 2083	73.06 % 72.05 %	22.27 % 23.87 %	5.25 % 4.11 %
Outlook Mail	10673 50084	8061 36654	2104 11381	512 2085	75.53 % 73.19 %	19.71 % 22.72 %	4.80 % 4.16 %
Yahoo Mail	10342 49769	7927 37477	1953 10399	493 1911	76.65 % 75.30 %	18.88 % 20.89 %	4.77 % 3.84 %
AOL Mail	10470 50026	8098 37591	1976 10453	426 1991	77.34 % 75.14 %	18.87 % 20.90 %	4.07 % 3.98 %
Mail.com	10643 49969	8344 38188	1906 9913	416 1872	78.40 % 76.42 %	17.91 % 19.84 %	3.91 % 3.75 %
Yandex Mail	10515 50317	7995 37226	2089 11122	478 2005	76.03 % 73.98 %	19.87 % 22.10 %	4.55 % 3.98 %
GMX Mail	10455 49739	8236 37919	1812 10040	414 1814	78.78 % 76.24 %	17.33 % 20.19 %	3.96 % 3.65 %
Zoho Mail	10317 50111	8130 38776	1800 9589	418 1771	78.80 % 77.38 %	17.45 % 19.14 %	4.05 % 3.53 %
ProtonMail	10556 49459	8407 38288	1770 9454	395 1733	79.64 % 77.41 %	16.77 % 19.11 %	3.74 % 3.50 %
Custom Mail	10538 49876	8361 38948	1777 9180	422 1773	79.34 % 78.09 %	16.86 % 18.41 %	4.00 % 3.55 %
iCloud Mail	10536 10637	7788 7874	2249 2225	526 559	73.92 % 74.02 %	21.35 % 20.92 %	4.99 % 5.26 %
Tuta	10447 10350	8239 8202	1797 1763	436 414	78.86 % 79.25 %	17.20 % 17.03 %	4.17 % 4.00 %
Juno.com	10614 10627	8444 8504	1794 1760	425 413	79.56 % 80.02 %	16.90 % 16.56 %	4.00 % 3.89 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.