CampaignMonitor and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.333 539.702	434.606 419.339	89.255 100.258	16.271 20.337

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 77.70 %	16.52 % 18.58 %	3.01 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41539 41721	34613 33492	5836 6774	1087 1460	83.33 % 80.28 %	14.05 % 16.24 %	2.62 % 3.50 %
Elektronics	41606 41235	33726 32328	6638 7435	1187 1470	81.06 % 78.40 %	15.95 % 18.03 %	2.85 % 3.56 %
Entertainment	41709 41423	33523 32165	6916 7714	1194 1572	80.37 % 77.65 %	16.58 % 18.62 %	2.86 % 3.79 %
Cosmetics & Beauty	41532 41529	33265 32219	6984 7795	1296 1531	80.09 % 77.58 %	16.82 % 18.77 %	3.12 % 3.69 %
Food & Drink	42123 41489	34940 33307	6021 6733	1142 1442	82.95 % 80.28 %	14.29 % 16.23 %	2.71 % 3.48 %
Home & Garden	41257 41937	34323 33695	5840 6819	1120 1442	83.19 % 80.35 %	14.16 % 16.26 %	2.71 % 3.44 %
Finance	41415 42111	32074 31429	7944 8936	1394 1738	77.45 % 74.63 %	19.18 % 21.22 %	3.37 % 4.13 %
Health	41795 41761	32771 31603	7671 8581	1345 1597	78.41 % 75.68 %	18.35 % 20.55 %	3.22 % 3.82 %
Pets	41689 41054	34194 32622	6249 6979	1229 1467	82.02 % 79.46 %	14.99 % 17.00 %	2.95 % 3.57 %
Sport & Fitness	41736 41428	33135 31760	7233 7987	1347 1698	79.39 % 76.66 %	17.33 % 19.28 %	3.23 % 4.10 %
Job & Career	41130 41300	32271 31289	7427 8311	1403 1727	78.46 % 75.76 %	18.06 % 20.12 %	3.41 % 4.18 %
Dating	41453 41399	31767 30550	8367 9196	1314 1689	76.63 % 73.79 %	20.18 % 22.21 %	3.17 % 4.08 %
Other	41349 41315	34004 32880	6129 6998	1213 1504	82.24 % 79.58 %	14.82 % 16.94 %	2.93 % 3.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50844 50989	39015 37672	10057 11161	1757 2165	76.73 % 73.88 %	19.78 % 21.89 %	3.46 % 4.25 %
Outlook Mail	50599 49841	39533 37454	9375 10380	1679 2026	78.13 % 75.15 %	18.53 % 20.83 %	3.32 % 4.06 %
Yahoo Mail	50860 50646	40714 38976	8574 9670	1527 2057	80.05 % 76.96 %	16.86 % 19.09 %	3.00 % 4.06 %
AOL Mail	50322 50926	40253 39239	8472 9711	1574 1991	79.99 % 77.05 %	16.84 % 19.07 %	3.13 % 3.91 %
Mail.com	50639 51169	41184 39944	7985 9310	1448 1927	81.33 % 78.06 %	15.77 % 18.19 %	2.86 % 3.77 %
Yandex Mail	50804 50327	39995 38148	9135 10190	1661 2013	78.72 % 75.80 %	17.98 % 20.25 %	3.27 % 4.00 %
GMX Mail	50110 49862	40652 38976	8019 9141	1412 1770	81.13 % 78.17 %	16.00 % 18.33 %	2.82 % 3.55 %
Zoho Mail	50797 50995	41638 40308	7763 8877	1398 1800	81.97 % 79.04 %	15.28 % 17.41 %	2.75 % 3.53 %
ProtonMail	51461 50537	42307 40129	7833 8733	1328 1698	82.21 % 79.41 %	15.22 % 17.28 %	2.58 % 3.36 %
Custom Mail	50124 50649	41684 40698	7102 8271	1316 1713	83.16 % 80.35 %	14.17 % 16.33 %	2.63 % 3.38 %
iCloud Mail	11368 11287	8888 8934	1970 1895	498 476	78.18 % 79.15 %	17.33 % 16.79 %	4.38 % 4.22 %
Tuta	11435 11268	9535 9403	1539 1507	346 372	83.38 % 83.45 %	13.46 % 13.37 %	3.03 % 3.30 %
Juno.com	10970 11206	9208 9458	1431 1412	327 329	83.94 % 84.40 %	13.04 % 12.60 %	2.98 % 2.94 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.