CampaignMonitor and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.215 529.511	426.596 410.957	87.177 98.420	16.027 20.099

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.46 % 77.61 %	16.44 % 18.59 %	3.02 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40681 40899	33915 32830	5661 6617	1067 1441	83.37 % 80.27 %	13.92 % 16.18 %	2.62 % 3.52 %
Elektronics	40873 40477	33152 31710	6489 7305	1171 1449	81.11 % 78.34 %	15.88 % 18.05 %	2.86 % 3.58 %
Entertainment	40974 40644	32955 31524	6773 7569	1175 1555	80.43 % 77.56 %	16.53 % 18.62 %	2.87 % 3.83 %
Cosmetics & Beauty	40765 40769	32650 31597	6833 7657	1275 1514	80.09 % 77.50 %	16.76 % 18.78 %	3.13 % 3.71 %
Food & Drink	41218 40737	34223 32685	5844 6602	1121 1426	83.03 % 80.23 %	14.18 % 16.21 %	2.72 % 3.50 %
Home & Garden	40474 41129	33695 33026	5669 6678	1101 1424	83.25 % 80.30 %	14.01 % 16.24 %	2.72 % 3.46 %
Finance	40660 41249	31482 30722	7776 8785	1376 1720	77.43 % 74.48 %	19.12 % 21.30 %	3.38 % 4.17 %
Health	41021 40894	32161 30887	7507 8426	1328 1575	78.40 % 75.53 %	18.30 % 20.60 %	3.24 % 3.85 %
Pets	40885 40296	33559 32002	6088 6834	1208 1451	82.08 % 79.42 %	14.89 % 16.96 %	2.95 % 3.60 %
Sport & Fitness	40998 40663	32557 31126	7088 7841	1330 1680	79.41 % 76.55 %	17.29 % 19.28 %	3.24 % 4.13 %
Job & Career	40388 40472	31681 30602	7266 8169	1382 1706	78.44 % 75.61 %	17.99 % 20.18 %	3.42 % 4.22 %
Dating	40672 40652	31152 29936	8208 9065	1296 1673	76.59 % 73.64 %	20.18 % 22.30 %	3.19 % 4.12 %
Other	40606 40630	33414 32310	5975 6872	1197 1485	82.29 % 79.52 %	14.71 % 16.91 %	2.95 % 3.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50119 50205	38446 37032	9908 11014	1738 2146	76.71 % 73.76 %	19.77 % 21.94 %	3.47 % 4.27 %
Outlook Mail	49803 49061	38899 36815	9205 10247	1660 2009	78.11 % 75.04 %	18.48 % 20.89 %	3.33 % 4.09 %
Yahoo Mail	50083 49919	40118 38367	8419 9542	1508 2041	80.10 % 76.86 %	16.81 % 19.11 %	3.01 % 4.09 %
AOL Mail	49580 50085	39671 38559	8315 9559	1556 1972	80.01 % 76.99 %	16.77 % 19.09 %	3.14 % 3.94 %
Mail.com	49831 50391	40556 39297	7827 9176	1429 1913	81.39 % 77.98 %	15.71 % 18.21 %	2.87 % 3.80 %
Yandex Mail	50049 49557	39389 37525	8978 10051	1644 1993	78.70 % 75.72 %	17.94 % 20.28 %	3.28 % 4.02 %
GMX Mail	49312 49082	40019 38335	7869 9006	1394 1753	81.15 % 78.10 %	15.96 % 18.35 %	2.83 % 3.57 %
Zoho Mail	50061 50177	41038 39634	7616 8726	1382 1781	81.98 % 78.99 %	15.21 % 17.39 %	2.76 % 3.55 %
ProtonMail	50590 49797	41607 39517	7639 8591	1308 1682	82.24 % 79.36 %	15.10 % 17.25 %	2.59 % 3.38 %
Custom Mail	49345 49843	41064 40026	6934 8129	1296 1694	83.22 % 80.30 %	14.05 % 16.31 %	2.63 % 3.40 %
iCloud Mail	10568 10525	8252 8312	1809 1749	479 455	78.08 % 78.97 %	17.12 % 16.62 %	4.53 % 4.32 %
Tuta	10645 10452	8915 8740	1379 1349	324 351	83.75 % 83.62 %	12.95 % 12.91 %	3.04 % 3.36 %
Juno.com	10229 10417	8622 8798	1279 1281	309 309	84.29 % 84.46 %	12.50 % 12.30 %	3.02 % 2.97 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.