CampaignMonitor and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.333 539.472	434.606 441.406	89.255 81.719	16.271 15.527

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 81.82 %	16.52 % 15.15 %	3.01 % 2.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41539 41750	34613 35305	5836 5343	1087 1052	83.33 % 84.56 %	14.05 % 12.80 %	2.62 % 2.52 %
Elektronics	41606 41469	33726 34200	6638 6050	1187 1136	81.06 % 82.47 %	15.95 % 14.59 %	2.85 % 2.74 %
Entertainment	41709 41553	33523 33896	6916 6357	1194 1255	80.37 % 81.57 %	16.58 % 15.30 %	2.86 % 3.02 %
Cosmetics & Beauty	41532 41200	33265 33633	6984 6302	1296 1186	80.09 % 81.63 %	16.82 % 15.30 %	3.12 % 2.88 %
Food & Drink	42123 41324	34940 34934	6021 5308	1142 1023	82.95 % 84.54 %	14.29 % 12.84 %	2.71 % 2.48 %
Home & Garden	41257 42182	34323 35673	5840 5392	1120 1072	83.19 % 84.57 %	14.16 % 12.78 %	2.71 % 2.54 %
Finance	41415 41579	32074 32822	7944 7335	1394 1328	77.45 % 78.94 %	19.18 % 17.64 %	3.37 % 3.19 %
Health	41795 41398	32771 32996	7671 7088	1345 1228	78.41 % 79.70 %	18.35 % 17.12 %	3.22 % 2.97 %
Pets	41689 41149	34194 34412	6249 5581	1229 1113	82.02 % 83.63 %	14.99 % 13.56 %	2.95 % 2.70 %
Sport & Fitness	41736 41809	33135 33759	7233 6708	1347 1270	79.39 % 80.75 %	17.33 % 16.04 %	3.23 % 3.04 %
Job & Career	41130 41609	32271 33221	7427 6969	1403 1365	78.46 % 79.84 %	18.06 % 16.75 %	3.41 % 3.28 %
Dating	41453 41116	31767 31970	8367 7706	1314 1376	76.63 % 77.76 %	20.18 % 18.74 %	3.17 % 3.35 %
Other	41349 41334	34004 34585	6129 5580	1213 1123	82.24 % 83.67 %	14.82 % 13.50 %	2.93 % 2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50844 50845	39015 39823	10057 9357	1757 1612	76.73 % 78.32 %	19.78 % 18.40 %	3.46 % 3.17 %
Outlook Mail	50599 50049	39533 39705	9375 8642	1679 1626	78.13 % 79.33 %	18.53 % 17.27 %	3.32 % 3.25 %
Yahoo Mail	50860 50570	40714 41121	8574 7875	1527 1526	80.05 % 81.32 %	16.86 % 15.57 %	3.00 % 3.02 %
AOL Mail	50322 50069	40253 40749	8472 7762	1574 1505	79.99 % 81.39 %	16.84 % 15.50 %	3.13 % 3.01 %
Mail.com	50639 51042	41184 42051	7985 7467	1448 1446	81.33 % 82.39 %	15.77 % 14.63 %	2.86 % 2.83 %
Yandex Mail	50804 50803	39995 40706	9135 8423	1661 1621	78.72 % 80.13 %	17.98 % 16.58 %	3.27 % 3.19 %
GMX Mail	50110 50436	40652 41660	8019 7422	1412 1282	81.13 % 82.60 %	16.00 % 14.72 %	2.82 % 2.54 %
Zoho Mail	50797 50420	41638 42034	7763 6949	1398 1363	81.97 % 83.37 %	15.28 % 13.78 %	2.75 % 2.70 %
ProtonMail	51461 50539	42307 42221	7833 6968	1328 1291	82.21 % 83.54 %	15.22 % 13.79 %	2.58 % 2.55 %
Custom Mail	50124 50802	41684 42900	7102 6592	1316 1241	83.16 % 84.45 %	14.17 % 12.98 %	2.63 % 2.44 %
iCloud Mail	11368 11427	8888 9192	1970 1740	498 429	78.18 % 80.44 %	17.33 % 15.23 %	4.38 % 3.75 %
Tuta	11435 11218	9535 9555	1539 1287	346 299	83.38 % 85.18 %	13.46 % 11.47 %	3.03 % 2.67 %
Juno.com	10970 11252	9208 9689	1431 1235	327 286	83.94 % 86.11 %	13.04 % 10.98 %	2.98 % 2.54 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.