CampaignMonitor and HubSpot Email Deliverability Comparison

CampaignMonitor

HubSpot

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.162 76.317	58.907 58.417	15.592 16.122	1.663 1.778

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 76.55 %	20.47 % 21.13 %	2.18 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5925 5759	4584 4399	1216 1231	125 129	77.37 % 76.38 %	20.52 % 21.38 %	2.11 % 2.24 %
Elektronics	5732 5987	4416 4618	1197 1228	119 141	77.04 % 77.13 %	20.88 % 20.51 %	2.08 % 2.36 %
Entertainment	5825 5705	4475 4350	1215 1225	135 130	76.82 % 76.25 %	20.86 % 21.47 %	2.32 % 2.28 %
Cosmetics & Beauty	5804 5801	4515 4416	1158 1253	131 132	77.79 % 76.12 %	19.95 % 21.60 %	2.26 % 2.28 %
Food & Drink	5830 5993	4464 4578	1238 1270	128 145	76.57 % 76.39 %	21.23 % 21.19 %	2.20 % 2.42 %
Home & Garden	5930 5838	4587 4482	1220 1223	123 133	77.35 % 76.77 %	20.57 % 20.95 %	2.07 % 2.28 %
Finance	5659 5546	4584 4457	946 968	129 121	81.00 % 80.36 %	16.72 % 17.45 %	2.28 % 2.18 %
Health	5828 6076	4727 4856	972 1069	129 151	81.11 % 79.92 %	16.68 % 17.59 %	2.21 % 2.49 %
Pets	5943 6015	4596 4559	1221 1312	126 144	77.33 % 75.79 %	20.55 % 21.81 %	2.12 % 2.39 %
Sport & Fitness	5927 5788	4548 4417	1254 1236	125 135	76.73 % 76.31 %	21.16 % 21.35 %	2.11 % 2.33 %
Job & Career	6052 6033	4538 4488	1379 1407	135 138	74.98 % 74.39 %	22.79 % 23.32 %	2.23 % 2.29 %
Dating	5957 6032	4323 4316	1505 1576	129 140	72.57 % 71.55 %	25.26 % 26.13 %	2.17 % 2.32 %
Other	5750 5744	4550 4481	1071 1124	129 139	79.13 % 78.01 %	18.63 % 19.57 %	2.24 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5579 5435	4096 3926	1361 1378	122 131	73.42 % 72.24 %	24.40 % 25.35 %	2.19 % 2.41 %
Outlook Mail	5504 5458	4167 4093	1220 1252	117 113	75.71 % 74.99 %	22.17 % 22.94 %	2.13 % 2.07 %
Yahoo Mail	5397 5693	4143 4265	1133 1295	121 133	76.76 % 74.92 %	20.99 % 22.75 %	2.24 % 2.34 %
AOL Mail	5275 5472	4044 4130	1116 1215	115 127	76.66 % 75.48 %	21.16 % 22.20 %	2.18 % 2.32 %
Mail.com	5383 5610	4213 4339	1058 1140	112 131	78.26 % 77.34 %	19.65 % 20.32 %	2.08 % 2.34 %
Yandex Mail	5288 5237	4022 3993	1157 1139	109 105	76.06 % 76.25 %	21.88 % 21.75 %	2.06 % 2.00 %
GMX Mail	5572 5568	4272 4176	1174 1264	126 128	76.67 % 75.00 %	21.07 % 22.70 %	2.26 % 2.30 %
Zoho Mail	5385 5406	4242 4191	1025 1080	118 135	78.77 % 77.52 %	19.03 % 19.98 %	2.19 % 2.50 %
ProtonMail	5356 5386	4214 4259	1022 996	120 131	78.68 % 79.08 %	19.08 % 18.49 %	2.24 % 2.43 %
Custom Mail	5499 5249	4427 4188	954 943	118 118	80.51 % 79.79 %	17.35 % 17.97 %	2.15 % 2.25 %
iCloud Mail	5432 5507	3998 4018	1316 1347	118 142	73.60 % 72.96 %	24.23 % 24.46 %	2.17 % 2.58 %
Tuta	5521 5269	4353 4132	1047 1014	121 123	78.84 % 78.42 %	18.96 % 19.24 %	2.19 % 2.33 %
Juno.com	5500 5456	4389 4291	994 1044	117 121	79.80 % 78.65 %	18.07 % 19.13 %	2.13 % 2.22 %
Mailfence	5471 5571	4327 4416	1015 1015	129 140	79.09 % 79.27 %	18.55 % 18.22 %	2.36 % 2.51 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.