CampaignMonitor and HubSpot Email Deliverability Comparison

CampaignMonitor

HubSpot

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.803 76.378	59.143 58.655	15.151 15.934	1.509 1.789

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.02 % 76.80 %	19.99 % 20.86 %	1.99 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5752	4635 4409	1195 1221	115 122	77.96 % 76.65 %	20.10 % 21.23 %	1.93 % 2.12 %
Elektronics	5832 5967	4507 4611	1205 1220	120 136	77.28 % 77.28 %	20.66 % 20.45 %	2.06 % 2.28 %
Entertainment	5829 5777	4528 4429	1182 1221	119 127	77.68 % 76.67 %	20.28 % 21.14 %	2.04 % 2.20 %
Cosmetics & Beauty	5850 5840	4594 4492	1140 1219	116 129	78.53 % 76.92 %	19.49 % 20.87 %	1.98 % 2.21 %
Food & Drink	5925 6046	4591 4629	1220 1268	114 149	77.49 % 76.56 %	20.59 % 20.97 %	1.92 % 2.46 %
Home & Garden	5896 5763	4608 4424	1172 1207	116 132	78.15 % 76.77 %	19.88 % 20.94 %	1.97 % 2.29 %
Finance	5613 5687	4540 4538	954 1014	119 135	80.88 % 79.80 %	17.00 % 17.83 %	2.12 % 2.37 %
Health	5766 6033	4725 4832	918 1042	123 159	81.95 % 80.09 %	15.92 % 17.27 %	2.13 % 2.64 %
Pets	5928 5958	4622 4514	1194 1299	112 145	77.97 % 75.76 %	20.14 % 21.80 %	1.89 % 2.43 %
Sport & Fitness	5795 5774	4474 4424	1207 1223	114 127	77.20 % 76.62 %	20.83 % 21.18 %	1.97 % 2.20 %
Job & Career	5942 5844	4505 4351	1320 1355	117 138	75.82 % 74.45 %	22.21 % 23.19 %	1.97 % 2.36 %
Dating	5730 6035	4210 4362	1410 1533	110 140	73.47 % 72.28 %	24.61 % 25.40 %	1.92 % 2.32 %
Other	5752 5902	4604 4640	1034 1112	114 150	80.04 % 78.62 %	17.98 % 18.84 %	1.98 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5506 5465	4043 3965	1347 1359	116 141	73.43 % 72.55 %	24.46 % 24.87 %	2.11 % 2.58 %
Outlook Mail	5532 5319	4224 3985	1199 1216	109 118	76.36 % 74.92 %	21.67 % 22.86 %	1.97 % 2.22 %
Yahoo Mail	5402 5777	4167 4363	1124 1282	111 132	77.14 % 75.52 %	20.81 % 22.19 %	2.05 % 2.28 %
AOL Mail	5388 5568	4177 4225	1107 1216	104 127	77.52 % 75.88 %	20.55 % 21.84 %	1.93 % 2.28 %
Mail.com	5399 5561	4270 4317	1028 1112	101 132	79.09 % 77.63 %	19.04 % 20.00 %	1.87 % 2.37 %
Yandex Mail	5273 5259	4059 4017	1108 1129	106 113	76.98 % 76.38 %	21.01 % 21.47 %	2.01 % 2.15 %
GMX Mail	5515 5487	4231 4123	1173 1235	111 129	76.72 % 75.14 %	21.27 % 22.51 %	2.01 % 2.35 %
Zoho Mail	5294 5411	4218 4228	973 1060	103 123	79.68 % 78.14 %	18.38 % 19.59 %	1.95 % 2.27 %
ProtonMail	5415 5330	4319 4190	984 1014	112 126	79.76 % 78.61 %	18.17 % 19.02 %	2.07 % 2.36 %
Custom Mail	5386 5367	4349 4276	934 966	103 125	80.75 % 79.67 %	17.34 % 18.00 %	1.91 % 2.33 %
iCloud Mail	5266 5558	3927 4065	1235 1358	104 135	74.57 % 73.14 %	23.45 % 24.43 %	1.97 % 2.43 %
Tuta	5574 5318	4430 4203	1031 991	113 124	79.48 % 79.03 %	18.50 % 18.63 %	2.03 % 2.33 %
Juno.com	5389 5468	4358 4353	926 988	105 127	80.87 % 79.61 %	17.18 % 18.07 %	1.95 % 2.32 %
Mailfence	5464 5490	4371 4345	982 1008	111 137	80.00 % 79.14 %	17.97 % 18.36 %	2.03 % 2.50 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.