CampaignMonitor and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.333 540.809	434.606 429.476	89.255 93.956	16.271 16.962

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 79.41 %	16.52 % 17.37 %	3.01 % 3.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41539 41731	34613 34323	5836 6227	1087 1154	83.33 % 82.25 %	14.05 % 14.92 %	2.62 % 2.77 %
Elektronics	41606 41736	33726 33437	6638 7044	1187 1228	81.06 % 80.12 %	15.95 % 16.88 %	2.85 % 2.94 %
Entertainment	41709 41563	33523 32868	6916 7256	1194 1397	80.37 % 79.08 %	16.58 % 17.46 %	2.86 % 3.36 %
Cosmetics & Beauty	41532 41888	33265 33179	6984 7325	1296 1341	80.09 % 79.21 %	16.82 % 17.49 %	3.12 % 3.20 %
Food & Drink	42123 41173	34940 33761	6021 6192	1142 1203	82.95 % 82.00 %	14.29 % 15.04 %	2.71 % 2.92 %
Home & Garden	41257 41723	34323 34310	5840 6209	1120 1162	83.19 % 82.23 %	14.16 % 14.88 %	2.71 % 2.79 %
Finance	41415 41760	32074 31948	7944 8355	1394 1430	77.45 % 76.50 %	19.18 % 20.01 %	3.37 % 3.42 %
Health	41795 41507	32771 32146	7671 7930	1345 1382	78.41 % 77.45 %	18.35 % 19.11 %	3.22 % 3.33 %
Pets	41689 41807	34194 33878	6249 6638	1229 1256	82.02 % 81.03 %	14.99 % 15.88 %	2.95 % 3.00 %
Sport & Fitness	41736 41664	33135 32667	7233 7612	1347 1356	79.39 % 78.41 %	17.33 % 18.27 %	3.23 % 3.25 %
Job & Career	41130 41107	32271 31905	7427 7746	1403 1442	78.46 % 77.61 %	18.06 % 18.84 %	3.41 % 3.51 %
Dating	41453 41652	31767 31294	8367 8904	1314 1415	76.63 % 75.13 %	20.18 % 21.38 %	3.17 % 3.40 %
Other	41349 41498	34004 33760	6129 6518	1213 1196	82.24 % 81.35 %	14.82 % 15.71 %	2.93 % 2.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50844 51086	39015 38594	10057 10618	1757 1846	76.73 % 75.55 %	19.78 % 20.78 %	3.46 % 3.61 %
Outlook Mail	50599 51210	39533 39249	9375 10141	1679 1781	78.13 % 76.64 %	18.53 % 19.80 %	3.32 % 3.48 %
Yahoo Mail	50860 50712	40714 40022	8574 9021	1527 1617	80.05 % 78.92 %	16.86 % 17.79 %	3.00 % 3.19 %
AOL Mail	50322 50325	40253 39809	8472 8931	1574 1578	79.99 % 79.10 %	16.84 % 17.75 %	3.13 % 3.14 %
Mail.com	50639 50912	41184 40754	7985 8568	1448 1555	81.33 % 80.05 %	15.77 % 16.83 %	2.86 % 3.05 %
Yandex Mail	50804 50899	39995 39456	9135 9691	1661 1728	78.72 % 77.52 %	17.98 % 19.04 %	3.27 % 3.39 %
GMX Mail	50110 50898	40652 40640	8019 8726	1412 1497	81.13 % 79.85 %	16.00 % 17.14 %	2.82 % 2.94 %
Zoho Mail	50797 50274	41638 40703	7763 8069	1398 1485	81.97 % 80.96 %	15.28 % 16.05 %	2.75 % 2.95 %
ProtonMail	51461 50433	42307 41046	7833 7995	1328 1369	82.21 % 81.39 %	15.22 % 15.85 %	2.58 % 2.71 %
Custom Mail	50124 50448	41684 41393	7102 7612	1316 1393	83.16 % 82.05 %	14.17 % 15.09 %	2.63 % 2.76 %
iCloud Mail	11368 11267	8888 8969	1970 1818	498 435	78.18 % 79.60 %	17.33 % 16.14 %	4.38 % 3.86 %
Tuta	11435 11206	9535 9420	1539 1421	346 343	83.38 % 84.06 %	13.46 % 12.68 %	3.03 % 3.06 %
Juno.com	10970 11139	9208 9421	1431 1345	327 335	83.94 % 84.58 %	13.04 % 12.07 %	2.98 % 3.01 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.