CampaignMonitor and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.215 530.933	426.596 421.172	87.177 92.382	16.027 16.721

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.46 % 79.33 %	16.44 % 17.40 %	3.02 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40681 40952	33915 33658	5661 6116	1067 1136	83.37 % 82.19 %	13.92 % 14.93 %	2.62 % 2.77 %
Elektronics	40873 40921	33152 32752	6489 6917	1171 1208	81.11 % 80.04 %	15.88 % 16.90 %	2.86 % 2.95 %
Entertainment	40974 40783	32955 32217	6773 7132	1175 1375	80.43 % 79.00 %	16.53 % 17.49 %	2.87 % 3.37 %
Cosmetics & Beauty	40765 41117	32650 32533	6833 7194	1275 1326	80.09 % 79.12 %	16.76 % 17.50 %	3.13 % 3.22 %
Food & Drink	41218 40396	34223 33109	5844 6053	1121 1184	83.03 % 81.96 %	14.18 % 14.98 %	2.72 % 2.93 %
Home & Garden	40474 40958	33695 33667	5669 6087	1101 1144	83.25 % 82.20 %	14.01 % 14.86 %	2.72 % 2.79 %
Finance	40660 40987	31482 31298	7776 8233	1376 1411	77.43 % 76.36 %	19.12 % 20.09 %	3.38 % 3.44 %
Health	41021 40750	32161 31502	7507 7808	1328 1364	78.40 % 77.31 %	18.30 % 19.16 %	3.24 % 3.35 %
Pets	40885 41046	33559 33245	6088 6510	1208 1236	82.08 % 80.99 %	14.89 % 15.86 %	2.95 % 3.01 %
Sport & Fitness	40998 40935	32557 32062	7088 7498	1330 1337	79.41 % 78.32 %	17.29 % 18.32 %	3.24 % 3.27 %
Job & Career	40388 40361	31681 31281	7266 7625	1382 1424	78.44 % 77.50 %	17.99 % 18.89 %	3.42 % 3.53 %
Dating	40672 40964	31152 30716	8208 8803	1296 1398	76.59 % 74.98 %	20.18 % 21.49 %	3.19 % 3.41 %
Other	40606 40763	33414 33132	5975 6406	1197 1178	82.29 % 81.28 %	14.71 % 15.72 %	2.95 % 2.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50119 50283	38446 37913	9908 10490	1738 1824	76.71 % 75.40 %	19.77 % 20.86 %	3.47 % 3.63 %
Outlook Mail	49803 50379	38899 38574	9205 10011	1660 1761	78.11 % 76.57 %	18.48 % 19.87 %	3.33 % 3.50 %
Yahoo Mail	50083 49967	40118 39399	8419 8900	1508 1599	80.10 % 78.85 %	16.81 % 17.81 %	3.01 % 3.20 %
AOL Mail	49580 49615	39671 39207	8315 8812	1556 1561	80.01 % 79.02 %	16.77 % 17.76 %	3.14 % 3.15 %
Mail.com	49831 50111	40556 40076	7827 8442	1429 1536	81.39 % 79.97 %	15.71 % 16.85 %	2.87 % 3.07 %
Yandex Mail	50049 50195	39389 38855	8978 9581	1644 1710	78.70 % 77.41 %	17.94 % 19.09 %	3.28 % 3.41 %
GMX Mail	49312 50183	40019 40037	7869 8618	1394 1480	81.15 % 79.78 %	15.96 % 17.17 %	2.83 % 2.95 %
Zoho Mail	50061 49512	41038 40066	7616 7943	1382 1464	81.98 % 80.92 %	15.21 % 16.04 %	2.76 % 2.96 %
ProtonMail	50590 49654	41607 40382	7639 7870	1308 1351	82.24 % 81.33 %	15.10 % 15.85 %	2.59 % 2.72 %
Custom Mail	49345 49678	41064 40747	6934 7495	1296 1377	83.22 % 82.02 %	14.05 % 15.09 %	2.63 % 2.77 %
iCloud Mail	10568 10447	8252 8288	1809 1684	479 412	78.08 % 79.33 %	17.12 % 16.12 %	4.53 % 3.94 %
Tuta	10645 10504	8915 8827	1379 1299	324 328	83.75 % 84.03 %	12.95 % 12.37 %	3.04 % 3.12 %
Juno.com	10229 10405	8622 8801	1279 1237	309 318	84.29 % 84.58 %	12.50 % 11.89 %	3.02 % 3.06 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.