CampaignMonitor and Kit Email Deliverability Comparison

CampaignMonitor

Kit

In this comparison, the deliverability of CampaignMonitor and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 64.911	50.429 50.481	12.942 13.230	1.320 1.420

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 77.77 %	20.07 % 20.38 %	2.05 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 4894	4149 3792	1052 1020	110 105	78.64 % 77.48 %	19.94 % 20.84 %	2.08 % 2.15 %
Elektronics	5059 5030	3912 3922	1052 1020	101 105	77.33 % 77.97 %	20.79 % 20.28 %	2.00 % 2.09 %
Entertainment	4903 4908	3828 3808	974 1006	96 106	78.07 % 77.59 %	19.87 % 20.50 %	1.96 % 2.16 %
Cosmetics & Beauty	5043 5065	3986 3980	978 1006	99 100	79.04 % 78.58 %	19.39 % 19.86 %	1.96 % 1.97 %
Food & Drink	5077 4988	3955 3861	1032 1016	100 114	77.90 % 77.41 %	20.33 % 20.37 %	1.97 % 2.29 %
Home & Garden	4976 5048	3870 3865	1039 1080	102 107	77.77 % 76.56 %	20.88 % 21.39 %	2.05 % 2.12 %
Finance	4986 4952	4017 3998	880 864	112 108	80.57 % 80.74 %	17.65 % 17.45 %	2.25 % 2.18 %
Health	4821 5084	3930 4083	809 910	99 110	81.52 % 80.31 %	16.78 % 17.90 %	2.05 % 2.16 %
Pets	4871 5014	3791 3851	989 1061	104 118	77.83 % 76.80 %	20.30 % 21.16 %	2.14 % 2.35 %
Sport & Fitness	5025 5062	3882 3947	1043 1014	102 115	77.25 % 77.97 %	20.76 % 20.03 %	2.03 % 2.27 %
Job & Career	4737 4864	3630 3697	1038 1084	99 107	76.63 % 76.01 %	21.91 % 22.29 %	2.09 % 2.20 %
Dating	4843 5008	3620 3728	1131 1187	103 111	74.75 % 74.44 %	23.35 % 23.70 %	2.13 % 2.22 %
Other	4860 4994	3859 3949	925 962	93 114	79.40 % 79.07 %	19.03 % 19.26 %	1.91 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4615	3303 3460	1041 1070	88 95	74.73 % 74.97 %	23.55 % 23.19 %	1.99 % 2.06 %
Outlook Mail	4609 4732	3515 3659	1024 972	97 106	76.26 % 77.32 %	22.22 % 20.54 %	2.10 % 2.24 %
Yahoo Mail	4760 4596	3672 3525	986 976	95 99	77.14 % 76.70 %	20.71 % 21.24 %	2.00 % 2.15 %
AOL Mail	4801 4786	3696 3707	1022 993	98 103	76.98 % 77.46 %	21.29 % 20.75 %	2.04 % 2.15 %
Mail.com	4635 4724	3660 3756	882 884	90 104	78.96 % 79.51 %	19.03 % 18.71 %	1.94 % 2.20 %
Yandex Mail	4526 4809	3511 3687	948 1032	92 108	77.57 % 76.67 %	20.95 % 21.46 %	2.03 % 2.25 %
GMX Mail	4596 4636	3528 3545	984 1018	87 99	76.76 % 76.47 %	21.41 % 21.96 %	1.89 % 2.14 %
Zoho Mail	4783 4604	3837 3626	874 901	99 98	80.22 % 78.76 %	18.27 % 19.57 %	2.07 % 2.13 %
ProtonMail	4756 4602	3820 3648	873 873	106 100	80.32 % 79.27 %	18.36 % 18.97 %	2.23 % 2.17 %
Custom Mail	4613 4653	3739 3729	809 838	94 107	81.05 % 80.14 %	17.54 % 18.01 %	2.04 % 2.30 %
iCloud Mail	4633 4683	3481 3462	1072 1135	96 105	75.13 % 73.93 %	23.14 % 24.24 %	2.07 % 2.24 %
Tuta	4744 4804	3772 3807	887 907	97 107	79.51 % 79.25 %	18.70 % 18.88 %	2.04 % 2.23 %
Juno.com	4898 4682	3932 3714	875 883	106 108	80.28 % 79.33 %	17.86 % 18.86 %	2.16 % 2.31 %
Mailfence	3703 3985	2963 3156	665 748	75 81	80.02 % 79.20 %	17.96 % 18.77 %	2.03 % 2.03 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.