CampaignMonitor and Kit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.333 146.779	434.606 121.410	89.255 21.659	16.271 4.684

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 82.72 %	16.52 % 14.76 %	3.01 % 3.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41539 11218	34613 9511	5836 1521	1087 304	83.33 % 84.78 %	14.05 % 13.56 %	2.62 % 2.71 %
Elektronics	41606 11171	33726 9312	6638 1569	1187 368	81.06 % 83.36 %	15.95 % 14.05 %	2.85 % 3.29 %
Entertainment	41709 11384	33523 9408	6916 1689	1194 354	80.37 % 82.64 %	16.58 % 14.84 %	2.86 % 3.11 %
Cosmetics & Beauty	41532 11110	33265 9186	6984 1632	1296 360	80.09 % 82.68 %	16.82 % 14.69 %	3.12 % 3.24 %
Food & Drink	42123 11359	34940 9555	6021 1532	1142 354	82.95 % 84.12 %	14.29 % 13.49 %	2.71 % 3.12 %
Home & Garden	41257 11505	34323 9712	5840 1518	1120 327	83.19 % 84.42 %	14.16 % 13.19 %	2.71 % 2.84 %
Finance	41415 11308	32074 9147	7944 1844	1394 399	77.45 % 80.89 %	19.18 % 16.31 %	3.37 % 3.53 %
Health	41795 11317	32771 9217	7671 1754	1345 397	78.41 % 81.44 %	18.35 % 15.50 %	3.22 % 3.51 %
Pets	41689 11156	34194 9349	6249 1557	1229 324	82.02 % 83.80 %	14.99 % 13.96 %	2.95 % 2.90 %
Sport & Fitness	41736 11514	33135 9452	7233 1763	1347 362	79.39 % 82.09 %	17.33 % 15.31 %	3.23 % 3.14 %
Job & Career	41130 11117	32271 8964	7427 1806	1403 406	78.46 % 80.63 %	18.06 % 16.25 %	3.41 % 3.65 %
Dating	41453 11331	31767 9169	8367 1873	1314 393	76.63 % 80.92 %	20.18 % 16.53 %	3.17 % 3.47 %
Other	41349 11289	34004 9428	6129 1601	1213 336	82.24 % 83.51 %	14.82 % 14.18 %	2.93 % 2.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50844 11320	39015 8903	10057 2028	1757 449	76.73 % 78.65 %	19.78 % 17.92 %	3.46 % 3.97 %
Outlook Mail	50599 11274	39533 9178	9375 1764	1679 377	78.13 % 81.41 %	18.53 % 15.65 %	3.32 % 3.34 %
Yahoo Mail	50860 11270	40714 9254	8574 1700	1527 374	80.05 % 82.11 %	16.86 % 15.08 %	3.00 % 3.32 %
AOL Mail	50322 11359	40253 9346	8472 1745	1574 351	79.99 % 82.28 %	16.84 % 15.36 %	3.13 % 3.09 %
Mail.com	50639 11451	41184 9532	7985 1638	1448 356	81.33 % 83.24 %	15.77 % 14.30 %	2.86 % 3.11 %
Yandex Mail	50804 11494	39995 9390	9135 1815	1661 387	78.72 % 81.69 %	17.98 % 15.79 %	3.27 % 3.37 %
GMX Mail	50110 11368	40652 9564	8019 1566	1412 353	81.13 % 84.13 %	16.00 % 13.78 %	2.82 % 3.11 %
Zoho Mail	50797 11124	41638 9364	7763 1513	1398 334	81.97 % 84.18 %	15.28 % 13.60 %	2.75 % 3.00 %
ProtonMail	51461 11333	42307 9585	7833 1483	1328 323	82.21 % 84.58 %	15.22 % 13.09 %	2.58 % 2.85 %
Custom Mail	50124 11194	41684 9482	7102 1455	1316 327	83.16 % 84.71 %	14.17 % 13.00 %	2.63 % 2.92 %
iCloud Mail	11368 11143	8888 8818	1970 1930	498 445	78.18 % 79.13 %	17.33 % 17.32 %	4.38 % 3.99 %
Tuta	11435 11320	9535 9547	1539 1561	346 308	83.38 % 84.34 %	13.46 % 13.79 %	3.03 % 2.72 %
Juno.com	10970 11129	9208 9447	1431 1461	327 300	83.94 % 84.89 %	13.04 % 13.13 %	2.98 % 2.70 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.