CampaignMonitor and Kit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.215 136.811	426.596 113.341	87.177 19.782	16.027 4.442

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.46 % 82.84 %	16.44 % 14.46 %	3.02 % 3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40681 10459	33915 8895	5661 1376	1067 283	83.37 % 85.05 %	13.92 % 13.16 %	2.62 % 2.71 %
Elektronics	40873 10356	33152 8653	6489 1415	1171 349	81.11 % 83.56 %	15.88 % 13.66 %	2.86 % 3.37 %
Entertainment	40974 10567	32955 8748	6773 1541	1175 333	80.43 % 82.79 %	16.53 % 14.58 %	2.87 % 3.15 %
Cosmetics & Beauty	40765 10331	32650 8548	6833 1488	1275 342	80.09 % 82.74 %	16.76 % 14.40 %	3.13 % 3.31 %
Food & Drink	41218 10597	34223 8948	5844 1394	1121 334	83.03 % 84.44 %	14.18 % 13.15 %	2.72 % 3.15 %
Home & Garden	40474 10790	33695 9136	5669 1391	1101 311	83.25 % 84.67 %	14.01 % 12.89 %	2.72 % 2.88 %
Finance	40660 10557	31482 8542	7776 1698	1376 381	77.43 % 80.91 %	19.12 % 16.08 %	3.38 % 3.61 %
Health	41021 10573	32161 8619	7507 1606	1328 380	78.40 % 81.52 %	18.30 % 15.19 %	3.24 % 3.59 %
Pets	40885 10369	33559 8712	6088 1412	1208 303	82.08 % 84.02 %	14.89 % 13.62 %	2.95 % 2.92 %
Sport & Fitness	40998 10776	32557 8853	7088 1630	1330 342	79.41 % 82.15 %	17.29 % 15.13 %	3.24 % 3.17 %
Job & Career	40388 10314	31681 8317	7266 1644	1382 388	78.44 % 80.64 %	17.99 % 15.94 %	3.42 % 3.76 %
Dating	40672 10607	31152 8579	8208 1737	1296 377	76.59 % 80.88 %	20.18 % 16.38 %	3.19 % 3.55 %
Other	40606 10515	33414 8791	5975 1450	1197 319	82.29 % 83.60 %	14.71 % 13.79 %	2.95 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50119 10582	38446 8306	9908 1894	1738 432	76.71 % 78.49 %	19.77 % 17.90 %	3.47 % 4.08 %
Outlook Mail	49803 10476	38899 8535	9205 1624	1660 357	78.11 % 81.47 %	18.48 % 15.50 %	3.33 % 3.41 %
Yahoo Mail	50083 10520	40118 8653	8419 1563	1508 358	80.10 % 82.25 %	16.81 % 14.86 %	3.01 % 3.40 %
AOL Mail	49580 10508	39671 8667	8315 1575	1556 332	80.01 % 82.48 %	16.77 % 14.99 %	3.14 % 3.16 %
Mail.com	49831 10690	40556 8911	7827 1495	1429 339	81.39 % 83.36 %	15.71 % 13.99 %	2.87 % 3.17 %
Yandex Mail	50049 10676	39389 8724	8978 1666	1644 366	78.70 % 81.72 %	17.94 % 15.61 %	3.28 % 3.43 %
GMX Mail	49312 10579	40019 8923	7869 1413	1394 332	81.15 % 84.35 %	15.96 % 13.36 %	2.83 % 3.14 %
Zoho Mail	50061 10414	41038 8790	7616 1374	1382 316	81.98 % 84.41 %	15.21 % 13.19 %	2.76 % 3.03 %
ProtonMail	50590 10620	41607 9017	7639 1335	1308 307	82.24 % 84.91 %	15.10 % 12.57 %	2.59 % 2.89 %
Custom Mail	49345 10481	41064 8898	6934 1323	1296 309	83.22 % 84.90 %	14.05 % 12.62 %	2.63 % 2.95 %
iCloud Mail	10568 10432	8252 8237	1809 1799	479 427	78.08 % 78.96 %	17.12 % 17.25 %	4.53 % 4.09 %
Tuta	10645 10482	8915 8865	1379 1410	324 286	83.75 % 84.57 %	12.95 % 13.45 %	3.04 % 2.73 %
Juno.com	10229 10351	8622 8815	1279 1311	309 281	84.29 % 85.16 %	12.50 % 12.67 %	3.02 % 2.71 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.