CampaignMonitor and Klick-Tipp Email Deliverability Comparison

CampaignMonitor

Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
74.820 74.865	58.782 59.172	14.901 14.450	1.562 1.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.56 % 79.04 %	19.92 % 19.30 %	2.09 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6111 5618	4830 4463	1207 1060	127 121	79.04 % 79.44 %	19.75 % 18.87 %	2.08 % 2.15 %
Elektronics	5909 5914	4589 4700	1204 1133	122 127	77.66 % 79.47 %	20.38 % 19.16 %	2.06 % 2.15 %
Entertainment	5788 5835	4530 4605	1123 1129	116 137	78.27 % 78.92 %	19.40 % 19.35 %	2.00 % 2.35 %
Cosmetics & Beauty	5821 5829	4622 4593	1131 1160	117 127	79.40 % 78.80 %	19.43 % 19.90 %	2.01 % 2.18 %
Food & Drink	5830 5802	4553 4557	1183 1131	118 135	78.10 % 78.54 %	20.29 % 19.49 %	2.02 % 2.33 %
Home & Garden	5740 5741	4492 4539	1192 1114	121 123	78.26 % 79.06 %	20.77 % 19.40 %	2.11 % 2.14 %
Finance	5788 5699	4658 4653	1047 937	131 134	80.48 % 81.65 %	18.09 % 16.44 %	2.26 % 2.35 %
Health	5574 5815	4548 4697	951 1025	116 132	81.59 % 80.77 %	17.06 % 17.63 %	2.08 % 2.27 %
Pets	5645 5668	4415 4455	1142 1098	124 125	78.21 % 78.60 %	20.23 % 19.37 %	2.20 % 2.21 %
Sport & Fitness	5879 5709	4567 4495	1208 1138	120 135	77.68 % 78.74 %	20.55 % 19.93 %	2.04 % 2.36 %
Job & Career	5483 5559	4225 4283	1172 1175	118 129	77.06 % 77.05 %	21.38 % 21.14 %	2.15 % 2.32 %
Dating	5647 5861	4287 4452	1276 1299	122 124	75.92 % 75.96 %	22.60 % 22.16 %	2.16 % 2.12 %
Other	5605 5815	4466 4680	1065 1051	110 123	79.68 % 80.48 %	19.00 % 18.07 %	1.96 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5188 5393	3934 4141	1178 1174	107 118	75.83 % 76.78 %	22.71 % 21.77 %	2.06 % 2.19 %
Outlook Mail	5437 5535	4182 4312	1176 1133	117 120	76.92 % 77.90 %	21.63 % 20.47 %	2.15 % 2.17 %
Yahoo Mail	5553 5409	4307 4226	1128 1071	115 123	77.56 % 78.13 %	20.31 % 19.80 %	2.07 % 2.27 %
AOL Mail	5675 5516	4390 4302	1189 1127	117 119	77.36 % 77.99 %	20.95 % 20.43 %	2.06 % 2.16 %
Mail.com	5432 5233	4300 4197	1040 935	107 118	79.16 % 80.20 %	19.15 % 17.87 %	1.97 % 2.25 %
Yandex Mail	5326 5650	4165 4436	1107 1137	111 121	78.20 % 78.51 %	20.78 % 20.12 %	2.08 % 2.14 %
GMX Mail	5438 5620	4206 4373	1137 1156	106 125	77.34 % 77.81 %	20.91 % 20.57 %	1.95 % 2.22 %
Zoho Mail	5548 5370	4454 4299	1021 992	117 120	80.28 % 80.06 %	18.40 % 18.47 %	2.11 % 2.23 %
ProtonMail	5500 5424	4424 4362	1010 961	122 122	80.44 % 80.42 %	18.36 % 17.72 %	2.22 % 2.25 %
Custom Mail	5438 5414	4404 4421	964 893	112 129	80.99 % 81.66 %	17.73 % 16.49 %	2.06 % 2.38 %
iCloud Mail	5454 5402	4144 4130	1224 1204	117 129	75.98 % 76.45 %	22.44 % 22.29 %	2.15 % 2.39 %
Tuta	5529 5486	4407 4367	1040 1021	115 128	79.71 % 79.60 %	18.81 % 18.61 %	2.08 % 2.33 %
Juno.com	5599 5475	4502 4435	1022 962	124 117	80.41 % 81.00 %	18.25 % 17.57 %	2.21 % 2.14 %
Mailfence	3703 3938	2963 3171	665 684	75 83	80.02 % 80.52 %	17.96 % 17.37 %	2.03 % 2.11 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.