CampaignMonitor and MailChimp Email Deliverability Comparison

CampaignMonitor

MailChimp

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.803 76.613	59.143 59.252	15.151 15.766	1.509 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.02 % 77.34 %	19.99 % 20.58 %	1.99 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5967	4635 4621	1195 1214	115 132	77.96 % 77.44 %	20.10 % 20.35 %	1.93 % 2.21 %
Elektronics	5832 5833	4507 4562	1205 1155	120 116	77.28 % 78.21 %	20.66 % 19.80 %	2.06 % 1.99 %
Entertainment	5829 5887	4528 4518	1182 1242	119 127	77.68 % 76.75 %	20.28 % 21.10 %	2.04 % 2.16 %
Cosmetics & Beauty	5850 5995	4594 4649	1140 1213	116 133	78.53 % 77.55 %	19.49 % 20.23 %	1.98 % 2.22 %
Food & Drink	5925 5899	4591 4523	1220 1254	114 122	77.49 % 76.67 %	20.59 % 21.26 %	1.92 % 2.07 %
Home & Garden	5896 5782	4608 4470	1172 1189	116 123	78.15 % 77.31 %	19.88 % 20.56 %	1.97 % 2.13 %
Finance	5613 5772	4540 4663	954 994	119 115	80.88 % 80.79 %	17.00 % 17.22 %	2.12 % 1.99 %
Health	5766 5975	4725 4841	918 1020	123 114	81.95 % 81.02 %	15.92 % 17.07 %	2.13 % 1.91 %
Pets	5928 5858	4622 4488	1194 1246	112 124	77.97 % 76.61 %	20.14 % 21.27 %	1.89 % 2.12 %
Sport & Fitness	5795 5916	4474 4517	1207 1279	114 120	77.20 % 76.35 %	20.83 % 21.62 %	1.97 % 2.03 %
Job & Career	5942 5965	4505 4522	1320 1315	117 128	75.82 % 75.81 %	22.21 % 22.05 %	1.97 % 2.15 %
Dating	5730 5837	4210 4253	1410 1471	110 113	73.47 % 72.86 %	24.61 % 25.20 %	1.92 % 1.94 %
Other	5752 5927	4604 4625	1034 1174	114 128	80.04 % 78.03 %	17.98 % 19.81 %	1.98 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5506 5532	4043 4089	1347 1328	116 115	73.43 % 73.92 %	24.46 % 24.01 %	2.11 % 2.08 %
Outlook Mail	5532 5564	4224 4210	1199 1236	109 118	76.36 % 75.66 %	21.67 % 22.21 %	1.97 % 2.12 %
Yahoo Mail	5402 5448	4167 4117	1124 1213	111 118	77.14 % 75.57 %	20.81 % 22.27 %	2.05 % 2.17 %
AOL Mail	5388 5409	4177 4134	1107 1161	104 114	77.52 % 76.43 %	20.55 % 21.46 %	1.93 % 2.11 %
Mail.com	5399 5504	4270 4344	1028 1044	101 116	79.09 % 78.92 %	19.04 % 18.97 %	1.87 % 2.11 %
Yandex Mail	5273 5317	4059 4106	1108 1115	106 96	76.98 % 77.22 %	21.01 % 20.97 %	2.01 % 1.81 %
GMX Mail	5515 5521	4231 4158	1173 1243	111 120	76.72 % 75.31 %	21.27 % 22.51 %	2.01 % 2.17 %
Zoho Mail	5294 5495	4218 4314	973 1067	103 114	79.68 % 78.51 %	18.38 % 19.42 %	1.95 % 2.07 %
ProtonMail	5415 5549	4319 4390	984 1043	112 116	79.76 % 79.11 %	18.17 % 18.80 %	2.07 % 2.09 %
Custom Mail	5386 5367	4349 4325	934 933	103 109	80.75 % 80.59 %	17.34 % 17.38 %	1.91 % 2.03 %
iCloud Mail	5266 5449	3927 4026	1235 1311	104 112	74.57 % 73.89 %	23.45 % 24.06 %	1.97 % 2.06 %
Tuta	5574 5457	4430 4309	1031 1035	113 113	79.48 % 78.96 %	18.50 % 18.97 %	2.03 % 2.07 %
Juno.com	5389 5540	4358 4416	926 1000	105 124	80.87 % 79.71 %	17.18 % 18.05 %	1.95 % 2.24 %
Mailfence	5464 5461	4371 4314	982 1037	111 110	80.00 % 79.00 %	17.97 % 18.99 %	2.03 % 2.01 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.