CampaignMonitor and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.333 539.057	434.606 418.308	89.255 101.600	16.271 19.540

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 77.60 %	16.52 % 18.85 %	3.01 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41539 41572	34613 33342	5836 6908	1087 1351	83.33 % 80.20 %	14.05 % 16.62 %	2.62 % 3.25 %
Elektronics	41606 41454	33726 32533	6638 7563	1187 1406	81.06 % 78.48 %	15.95 % 18.24 %	2.85 % 3.39 %
Entertainment	41709 41090	33523 31786	6916 7808	1194 1529	80.37 % 77.36 %	16.58 % 19.00 %	2.86 % 3.72 %
Cosmetics & Beauty	41532 41643	33265 32288	6984 7847	1296 1511	80.09 % 77.54 %	16.82 % 18.84 %	3.12 % 3.63 %
Food & Drink	42123 41599	34940 33412	6021 6854	1142 1352	82.95 % 80.32 %	14.29 % 16.48 %	2.71 % 3.25 %
Home & Garden	41257 41818	34323 33534	5840 6962	1120 1357	83.19 % 80.19 %	14.16 % 16.65 %	2.71 % 3.25 %
Finance	41415 41479	32074 30971	7944 8866	1394 1651	77.45 % 74.67 %	19.18 % 21.37 %	3.37 % 3.98 %
Health	41795 41568	32771 31376	7671 8660	1345 1581	78.41 % 75.48 %	18.35 % 20.83 %	3.22 % 3.80 %
Pets	41689 40695	34194 32392	6249 6903	1229 1419	82.02 % 79.60 %	14.99 % 16.96 %	2.95 % 3.49 %
Sport & Fitness	41736 41056	33135 31508	7233 8017	1347 1571	79.39 % 76.74 %	17.33 % 19.53 %	3.23 % 3.83 %
Job & Career	41130 41330	32271 31324	7427 8366	1403 1665	78.46 % 75.79 %	18.06 % 20.24 %	3.41 % 4.03 %
Dating	41453 42200	31767 30854	8367 9679	1314 1706	76.63 % 73.11 %	20.18 % 22.94 %	3.17 % 4.04 %
Other	41349 41553	34004 32988	6129 7167	1213 1441	82.24 % 79.39 %	14.82 % 17.25 %	2.93 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50844 50625	39015 37369	10057 11211	1757 2081	76.73 % 73.82 %	19.78 % 22.15 %	3.46 % 4.11 %
Outlook Mail	50599 50264	39533 37792	9375 10524	1679 1994	78.13 % 75.19 %	18.53 % 20.94 %	3.32 % 3.97 %
Yahoo Mail	50860 50468	40714 38832	8574 9744	1527 1893	80.05 % 76.94 %	16.86 % 19.31 %	3.00 % 3.75 %
AOL Mail	50322 50779	40253 39072	8472 9865	1574 1885	79.99 % 76.95 %	16.84 % 19.43 %	3.13 % 3.71 %
Mail.com	50639 50767	41184 39555	7985 9423	1448 1840	81.33 % 77.91 %	15.77 % 18.56 %	2.86 % 3.62 %
Yandex Mail	50804 50905	39995 38563	9135 10432	1661 1939	78.72 % 75.75 %	17.98 % 20.49 %	3.27 % 3.81 %
GMX Mail	50110 50610	40652 39538	8019 9362	1412 1752	81.13 % 78.12 %	16.00 % 18.50 %	2.82 % 3.46 %
Zoho Mail	50797 50703	41638 39986	7763 9114	1398 1662	81.97 % 78.86 %	15.28 % 17.98 %	2.75 % 3.28 %
ProtonMail	51461 50015	42307 39667	7833 8715	1328 1658	82.21 % 79.31 %	15.22 % 17.42 %	2.58 % 3.32 %
Custom Mail	50124 50272	41684 40360	7102 8317	1316 1615	83.16 % 80.28 %	14.17 % 16.54 %	2.63 % 3.21 %
iCloud Mail	11368 11136	8888 8762	1970 1909	498 487	78.18 % 78.68 %	17.33 % 17.14 %	4.38 % 4.37 %
Tuta	11435 11139	9535 9270	1539 1513	346 371	83.38 % 83.22 %	13.46 % 13.58 %	3.03 % 3.33 %
Juno.com	10970 11374	9208 9542	1431 1471	327 363	83.94 % 83.89 %	13.04 % 12.93 %	2.98 % 3.19 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.