CampaignMonitor and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.333 540.132	434.606 409.890	89.255 108.635	16.271 20.807

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 75.89 %	16.52 % 20.11 %	3.01 % 3.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41539 41664	34613 32680	5836 7435	1087 1473	83.33 % 78.44 %	14.05 % 17.85 %	2.62 % 3.54 %
Elektronics	41606 40972	33726 31417	6638 7938	1187 1540	81.06 % 76.68 %	15.95 % 19.37 %	2.85 % 3.76 %
Entertainment	41709 41114	33523 31243	6916 8288	1194 1499	80.37 % 75.99 %	16.58 % 20.16 %	2.86 % 3.65 %
Cosmetics & Beauty	41532 41834	33265 31598	6984 8501	1296 1648	80.09 % 75.53 %	16.82 % 20.32 %	3.12 % 3.94 %
Food & Drink	42123 41882	34940 32881	6021 7488	1142 1456	82.95 % 78.51 %	14.29 % 17.88 %	2.71 % 3.48 %
Home & Garden	41257 41591	34323 32675	5840 7378	1120 1504	83.19 % 78.56 %	14.16 % 17.74 %	2.71 % 3.62 %
Finance	41415 41990	32074 30571	7944 9546	1394 1802	77.45 % 72.81 %	19.18 % 22.73 %	3.37 % 4.29 %
Health	41795 41789	32771 30833	7671 9245	1345 1656	78.41 % 73.78 %	18.35 % 22.12 %	3.22 % 3.96 %
Pets	41689 41593	34194 32313	6249 7714	1229 1511	82.02 % 77.69 %	14.99 % 18.55 %	2.95 % 3.63 %
Sport & Fitness	41736 41551	33135 31058	7233 8801	1347 1641	79.39 % 74.75 %	17.33 % 21.18 %	3.23 % 3.95 %
Job & Career	41130 41663	32271 30858	7427 9048	1403 1720	78.46 % 74.07 %	18.06 % 21.72 %	3.41 % 4.13 %
Dating	41453 41150	31767 29619	8367 9665	1314 1814	76.63 % 71.98 %	20.18 % 23.49 %	3.17 % 4.41 %
Other	41349 41339	34004 32144	6129 7588	1213 1543	82.24 % 77.76 %	14.82 % 18.36 %	2.93 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50844 50502	39015 36492	10057 11724	1757 2224	76.73 % 72.26 %	19.78 % 23.21 %	3.46 % 4.40 %
Outlook Mail	50599 50961	39533 37461	9375 11327	1679 2094	78.13 % 73.51 %	18.53 % 22.23 %	3.32 % 4.11 %
Yahoo Mail	50860 50638	40714 38160	8574 10406	1527 2022	80.05 % 75.36 %	16.86 % 20.55 %	3.00 % 3.99 %
AOL Mail	50322 50479	40253 38048	8472 10387	1574 1975	79.99 % 75.37 %	16.84 % 20.58 %	3.13 % 3.91 %
Mail.com	50639 50617	41184 38682	7985 9947	1448 1926	81.33 % 76.42 %	15.77 % 19.65 %	2.86 % 3.81 %
Yandex Mail	50804 50192	39995 37254	9135 10815	1661 2043	78.72 % 74.22 %	17.98 % 21.55 %	3.27 % 4.07 %
GMX Mail	50110 50901	40652 39034	8019 10013	1412 1786	81.13 % 76.69 %	16.00 % 19.67 %	2.82 % 3.51 %
Zoho Mail	50797 50518	41638 39176	7763 9475	1398 1810	81.97 % 77.55 %	15.28 % 18.76 %	2.75 % 3.58 %
ProtonMail	51461 50766	42307 39431	7833 9586	1328 1729	82.21 % 77.67 %	15.22 % 18.88 %	2.58 % 3.41 %
Custom Mail	50124 50779	41684 39836	7102 9103	1316 1780	83.16 % 78.45 %	14.17 % 17.93 %	2.63 % 3.51 %
iCloud Mail	11368 11150	8888 8322	1970 2234	498 540	78.18 % 74.64 %	17.33 % 20.04 %	4.38 % 4.84 %
Tuta	11435 11329	9535 8989	1539 1830	346 435	83.38 % 79.35 %	13.46 % 16.15 %	3.03 % 3.84 %
Juno.com	10970 11300	9208 9005	1431 1788	327 443	83.94 % 79.69 %	13.04 % 15.82 %	2.98 % 3.92 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.