CampaignMonitor and MailerLite Email Deliverability Comparison

CampaignMonitor

MailerLite

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 65.001	50.429 50.857	12.942 12.922	1.320 1.453

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 78.24 %	20.07 % 19.88 %	2.05 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 4842	4149 3740	1052 1022	110 98	78.64 % 77.24 %	19.94 % 21.11 %	2.08 % 2.02 %
Elektronics	5059 4916	3912 3884	1052 939	101 115	77.33 % 79.01 %	20.79 % 19.10 %	2.00 % 2.34 %
Entertainment	4903 4957	3828 3814	974 1048	96 109	78.07 % 76.94 %	19.87 % 21.14 %	1.96 % 2.20 %
Cosmetics & Beauty	5043 5008	3986 3967	978 957	99 101	79.04 % 79.21 %	19.39 % 19.11 %	1.96 % 2.02 %
Food & Drink	5077 4971	3955 3858	1032 1012	100 119	77.90 % 77.61 %	20.33 % 20.36 %	1.97 % 2.39 %
Home & Garden	4976 4988	3870 3921	1039 980	102 111	77.77 % 78.61 %	20.88 % 19.65 %	2.05 % 2.23 %
Finance	4986 4881	4017 3951	880 833	112 119	80.57 % 80.95 %	17.65 % 17.07 %	2.25 % 2.44 %
Health	4821 5008	3930 4074	809 838	99 106	81.52 % 81.35 %	16.78 % 16.73 %	2.05 % 2.12 %
Pets	4871 5280	3791 4153	989 1018	104 129	77.83 % 78.66 %	20.30 % 19.28 %	2.14 % 2.44 %
Sport & Fitness	5025 4941	3882 3837	1043 1004	102 120	77.25 % 77.66 %	20.76 % 20.32 %	2.03 % 2.43 %
Job & Career	4737 5006	3630 3806	1038 1112	99 106	76.63 % 76.03 %	21.91 % 22.21 %	2.09 % 2.12 %
Dating	4843 5140	3620 3824	1131 1221	103 105	74.75 % 74.40 %	23.35 % 23.75 %	2.13 % 2.04 %
Other	4860 5063	3859 4028	925 938	93 115	79.40 % 79.56 %	19.03 % 18.53 %	1.91 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4749	3303 3543	1041 1104	88 108	74.73 % 74.61 %	23.55 % 23.25 %	1.99 % 2.27 %
Outlook Mail	4609 4776	3515 3672	1024 1032	97 101	76.26 % 76.88 %	22.22 % 21.61 %	2.10 % 2.11 %
Yahoo Mail	4760 4775	3672 3703	986 979	95 106	77.14 % 77.55 %	20.71 % 20.50 %	2.00 % 2.22 %
AOL Mail	4801 4779	3696 3726	1022 952	98 113	76.98 % 77.97 %	21.29 % 19.92 %	2.04 % 2.36 %
Mail.com	4635 4795	3660 3770	882 923	90 108	78.96 % 78.62 %	19.03 % 19.25 %	1.94 % 2.25 %
Yandex Mail	4526 4767	3511 3711	948 969	92 99	77.57 % 77.85 %	20.95 % 20.33 %	2.03 % 2.08 %
GMX Mail	4596 4655	3528 3584	984 980	87 104	76.76 % 76.99 %	21.41 % 21.05 %	1.89 % 2.23 %
Zoho Mail	4783 4659	3837 3690	874 893	99 97	80.22 % 79.20 %	18.27 % 19.17 %	2.07 % 2.08 %
ProtonMail	4756 4642	3820 3723	873 850	106 110	80.32 % 80.20 %	18.36 % 18.31 %	2.23 % 2.37 %
Custom Mail	4613 4666	3739 3772	809 789	94 109	81.05 % 80.84 %	17.54 % 16.91 %	2.04 % 2.34 %
iCloud Mail	4633 4551	3481 3454	1072 1015	96 107	75.13 % 75.90 %	23.14 % 22.30 %	2.07 % 2.35 %
Tuta	4744 4580	3772 3639	887 844	97 112	79.51 % 79.45 %	18.70 % 18.43 %	2.04 % 2.45 %
Juno.com	4898 4778	3932 3819	875 891	106 102	80.28 % 79.93 %	17.86 % 18.65 %	2.16 % 2.13 %
Mailfence	3703 3829	2963 3051	665 701	75 77	80.02 % 79.68 %	17.96 % 18.31 %	2.03 % 2.01 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.