CampaignMonitor and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.215 529.923	426.596 401.437	87.177 106.897	16.027 20.558

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.46 % 75.75 %	16.44 % 20.17 %	3.02 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40681 40882	33915 32035	5661 7295	1067 1458	83.37 % 78.36 %	13.92 % 17.84 %	2.62 % 3.57 %
Elektronics	40873 40212	33152 30791	6489 7802	1171 1520	81.11 % 76.57 %	15.88 % 19.40 %	2.86 % 3.78 %
Entertainment	40974 40358	32955 30619	6773 8159	1175 1482	80.43 % 75.87 %	16.53 % 20.22 %	2.87 % 3.67 %
Cosmetics & Beauty	40765 41115	32650 31004	6833 8377	1275 1630	80.09 % 75.41 %	16.76 % 20.37 %	3.13 % 3.96 %
Food & Drink	41218 41033	34223 32175	5844 7350	1121 1433	83.03 % 78.41 %	14.18 % 17.91 %	2.72 % 3.49 %
Home & Garden	40474 40847	33695 32049	5669 7253	1101 1487	83.25 % 78.46 %	14.01 % 17.76 %	2.72 % 3.64 %
Finance	40660 41240	31482 29945	7776 9418	1376 1784	77.43 % 72.61 %	19.12 % 22.84 %	3.38 % 4.33 %
Health	41021 40960	32161 30150	7507 9108	1328 1637	78.40 % 73.61 %	18.30 % 22.24 %	3.24 % 4.00 %
Pets	40885 40723	33559 31590	6088 7570	1208 1488	82.08 % 77.57 %	14.89 % 18.59 %	2.95 % 3.65 %
Sport & Fitness	40998 40763	32557 30398	7088 8671	1330 1623	79.41 % 74.57 %	17.29 % 21.27 %	3.24 % 3.98 %
Job & Career	40388 40862	31681 30198	7266 8910	1382 1699	78.44 % 73.90 %	17.99 % 21.81 %	3.42 % 4.16 %
Dating	40672 40360	31152 28979	8208 9526	1296 1793	76.59 % 71.80 %	20.18 % 23.60 %	3.19 % 4.44 %
Other	40606 40568	33414 31504	5975 7458	1197 1524	82.29 % 77.66 %	14.71 % 18.38 %	2.95 % 3.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50119 49736	38446 35869	9908 11595	1738 2204	76.71 % 72.12 %	19.77 % 23.31 %	3.47 % 4.43 %
Outlook Mail	49803 50211	38899 36834	9205 11192	1660 2077	78.11 % 73.36 %	18.48 % 22.29 %	3.33 % 4.14 %
Yahoo Mail	50083 49805	40118 37470	8419 10271	1508 2001	80.10 % 75.23 %	16.81 % 20.62 %	3.01 % 4.02 %
AOL Mail	49580 49621	39671 37342	8315 10245	1556 1953	80.01 % 75.25 %	16.77 % 20.65 %	3.14 % 3.94 %
Mail.com	49831 49893	40556 38095	7827 9822	1429 1908	81.39 % 76.35 %	15.71 % 19.69 %	2.87 % 3.82 %
Yandex Mail	50049 49421	39389 36614	8978 10690	1644 2025	78.70 % 74.09 %	17.94 % 21.63 %	3.28 % 4.10 %
GMX Mail	49312 50154	40019 38411	7869 9895	1394 1767	81.15 % 76.59 %	15.96 % 19.73 %	2.83 % 3.52 %
Zoho Mail	50061 49669	41038 38477	7616 9324	1382 1790	81.98 % 77.47 %	15.21 % 18.77 %	2.76 % 3.60 %
ProtonMail	50590 49933	41607 38724	7639 9440	1308 1708	82.24 % 77.55 %	15.10 % 18.91 %	2.59 % 3.42 %
Custom Mail	49345 50051	41064 39241	6934 8983	1296 1763	83.22 % 78.40 %	14.05 % 17.95 %	2.63 % 3.52 %
iCloud Mail	10568 10426	8252 7717	1809 2108	479 522	78.08 % 74.02 %	17.12 % 20.22 %	4.53 % 5.01 %
Tuta	10645 10549	8915 8348	1379 1695	324 416	83.75 % 79.14 %	12.95 % 16.07 %	3.04 % 3.94 %
Juno.com	10229 10454	8622 8295	1279 1637	309 424	84.29 % 79.35 %	12.50 % 15.66 %	3.02 % 4.06 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.