CampaignMonitor and Mailgun Email Deliverability Comparison

CampaignMonitor

Mailgun

In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.221 65.108	50.522 50.027	13.308 13.594	1.391 1.487

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 76.84 %	20.40 % 20.88 %	2.13 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5244 5003	4070 3890	1061 1011	113 102	77.61 % 77.75 %	20.23 % 20.21 %	2.15 % 2.04 %
Elektronics	5223 4994	3994 3875	1117 998	112 121	76.47 % 77.59 %	21.39 % 19.98 %	2.14 % 2.42 %
Entertainment	4979 4888	3862 3723	1015 1050	102 115	77.57 % 76.17 %	20.39 % 21.48 %	2.05 % 2.35 %
Cosmetics & Beauty	5137 4954	4025 3827	1011 1017	101 110	78.35 % 77.25 %	19.68 % 20.53 %	1.97 % 2.22 %
Food & Drink	5047 4881	3894 3760	1052 1006	101 115	77.15 % 77.03 %	20.84 % 20.61 %	2.00 % 2.36 %
Home & Garden	4939 5164	3799 3981	1033 1073	107 110	76.92 % 77.09 %	20.92 % 20.78 %	2.17 % 2.13 %
Finance	5045 5006	4043 4057	884 832	118 117	80.14 % 81.04 %	17.52 % 16.62 %	2.34 % 2.34 %
Health	4903 4959	3992 3945	797 900	114 114	81.42 % 79.55 %	16.26 % 18.15 %	2.33 % 2.30 %
Pets	4935 5179	3814 3911	1012 1143	109 125	77.28 % 75.52 %	20.51 % 22.07 %	2.21 % 2.41 %
Sport & Fitness	5102 5062	3899 3851	1097 1090	106 121	76.42 % 76.08 %	21.50 % 21.53 %	2.08 % 2.39 %
Job & Career	4843 4784	3649 3538	1094 1140	100 106	75.35 % 73.95 %	22.59 % 23.83 %	2.06 % 2.22 %
Dating	4874 5029	3582 3637	1186 1277	106 115	73.49 % 72.32 %	24.33 % 25.39 %	2.17 % 2.29 %
Other	4950 5205	3899 4032	949 1057	102 116	78.77 % 77.46 %	19.17 % 20.31 %	2.06 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4494 4665	3282 3427	1117 1133	95 105	73.03 % 73.46 %	24.86 % 24.29 %	2.11 % 2.25 %
Outlook Mail	4608 4729	3453 3527	1050 1091	105 111	74.93 % 74.58 %	22.79 % 23.07 %	2.28 % 2.35 %
Yahoo Mail	4711 4699	3606 3550	1007 1040	98 109	76.54 % 75.55 %	21.38 % 22.13 %	2.08 % 2.32 %
AOL Mail	4830 4477	3694 3422	1035 957	101 98	76.48 % 76.44 %	21.43 % 21.38 %	2.09 % 2.19 %
Mail.com	4668 4529	3676 3538	897 885	95 106	78.75 % 78.12 %	19.22 % 19.54 %	2.04 % 2.34 %
Yandex Mail	4542 4855	3490 3696	954 1053	98 106	76.84 % 76.13 %	21.00 % 21.69 %	2.16 % 2.18 %
GMX Mail	4580 4457	3461 3340	1028 1013	91 104	75.57 % 74.94 %	22.45 % 22.73 %	1.99 % 2.33 %
Zoho Mail	4790 4671	3801 3647	883 908	106 116	79.35 % 78.08 %	18.43 % 19.44 %	2.21 % 2.48 %
ProtonMail	4708 4629	3742 3643	856 884	110 102	79.48 % 78.70 %	18.18 % 19.10 %	2.34 % 2.20 %
Custom Mail	4551 4605	3664 3699	795 812	92 94	80.51 % 80.33 %	17.47 % 17.63 %	2.02 % 2.04 %
iCloud Mail	4549 4625	3355 3333	1097 1183	97 109	73.75 % 72.06 %	24.12 % 25.58 %	2.13 % 2.36 %
Tuta	4777 4627	3784 3649	894 872	99 106	79.21 % 78.86 %	18.71 % 18.85 %	2.07 % 2.29 %
Juno.com	4921 4702	3939 3704	874 880	108 118	80.04 % 78.77 %	17.76 % 18.72 %	2.19 % 2.51 %
Mailfence	4492 4838	3575 3852	821 883	96 103	79.59 % 79.62 %	18.28 % 18.25 %	2.14 % 2.13 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.