CampaignMonitor and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.333 40.838	434.606 28.449	89.255 11.943	16.271 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 69.66 %	16.52 % 29.24 %	3.01 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41539 3108	34613 2310	5836 763	1087 35	83.33 % 74.32 %	14.05 % 24.55 %	2.62 % 1.13 %
Elektronics	41606 3168	33726 2203	6638 930	1187 35	81.06 % 69.54 %	15.95 % 29.36 %	2.85 % 1.10 %
Entertainment	41709 3097	33523 2149	6916 920	1194 28	80.37 % 69.39 %	16.58 % 29.71 %	2.86 % 0.90 %
Cosmetics & Beauty	41532 3104	33265 2138	6984 928	1296 38	80.09 % 68.88 %	16.82 % 29.90 %	3.12 % 1.22 %
Food & Drink	42123 2988	34940 2221	6021 729	1142 38	82.95 % 74.33 %	14.29 % 24.40 %	2.71 % 1.27 %
Home & Garden	41257 3198	34323 2374	5840 790	1120 34	83.19 % 74.23 %	14.16 % 24.70 %	2.71 % 1.06 %
Finance	41415 3213	32074 2065	7944 1111	1394 37	77.45 % 64.27 %	19.18 % 34.58 %	3.37 % 1.15 %
Health	41795 3194	32771 2052	7671 1109	1345 33	78.41 % 64.25 %	18.35 % 34.72 %	3.22 % 1.03 %
Pets	41689 3075	34194 2277	6249 768	1229 30	82.02 % 74.05 %	14.99 % 24.98 %	2.95 % 0.98 %
Sport & Fitness	41736 3244	33135 2247	7233 961	1347 36	79.39 % 69.27 %	17.33 % 29.62 %	3.23 % 1.11 %
Job & Career	41130 3038	32271 2106	7427 898	1403 34	78.46 % 69.32 %	18.06 % 29.56 %	3.41 % 1.12 %
Dating	41453 3120	31767 1854	8367 1226	1314 40	76.63 % 59.42 %	20.18 % 39.29 %	3.17 % 1.28 %
Other	41349 3291	34004 2453	6129 810	1213 28	82.24 % 74.54 %	14.82 % 24.61 %	2.93 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50844 3918	39015 2512	10057 1366	1757 40	76.73 % 64.11 %	19.78 % 34.86 %	3.46 % 1.02 %
Outlook Mail	50599 4078	39533 2660	9375 1375	1679 43	78.13 % 65.23 %	18.53 % 33.72 %	3.32 % 1.05 %
Yahoo Mail	50860 4200	40714 2966	8574 1187	1527 47	80.05 % 70.62 %	16.86 % 28.26 %	3.00 % 1.12 %
AOL Mail	50322 4366	40253 3106	8472 1213	1574 47	79.99 % 71.14 %	16.84 % 27.78 %	3.13 % 1.08 %
Mail.com	50639 4218	41184 3033	7985 1137	1448 48	81.33 % 71.91 %	15.77 % 26.96 %	2.86 % 1.14 %
Yandex Mail	50804 4051	39995 2782	9135 1223	1661 46	78.72 % 68.67 %	17.98 % 30.19 %	3.27 % 1.14 %
GMX Mail	50110 4002	40652 2712	8019 1243	1412 47	81.13 % 67.77 %	16.00 % 31.06 %	2.82 % 1.17 %
Zoho Mail	50797 3898	41638 2817	7763 1038	1398 43	81.97 % 72.27 %	15.28 % 26.63 %	2.75 % 1.10 %
ProtonMail	51461 3953	42307 2797	7833 1112	1328 44	82.21 % 70.76 %	15.22 % 28.13 %	2.58 % 1.11 %
Custom Mail	50124 4154	41684 3064	7102 1049	1316 41	83.16 % 73.76 %	14.17 % 25.25 %	2.63 % 0.99 %
iCloud Mail	11368	8888	1970	498	78.18 % %	17.33 % %	4.38 % %
Tuta	11435	9535	1539	346	83.38 % %	13.46 % %	3.03 % %
Juno.com	10970	9208	1431	327	83.94 % %	13.04 % %	2.98 % %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.