CampaignMonitor and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.215 40.838	426.596 28.449	87.177 11.943	16.027 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.46 % 69.66 %	16.44 % 29.24 %	3.02 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40681 3108	33915 2310	5661 763	1067 35	83.37 % 74.32 %	13.92 % 24.55 %	2.62 % 1.13 %
Elektronics	40873 3168	33152 2203	6489 930	1171 35	81.11 % 69.54 %	15.88 % 29.36 %	2.86 % 1.10 %
Entertainment	40974 3097	32955 2149	6773 920	1175 28	80.43 % 69.39 %	16.53 % 29.71 %	2.87 % 0.90 %
Cosmetics & Beauty	40765 3104	32650 2138	6833 928	1275 38	80.09 % 68.88 %	16.76 % 29.90 %	3.13 % 1.22 %
Food & Drink	41218 2988	34223 2221	5844 729	1121 38	83.03 % 74.33 %	14.18 % 24.40 %	2.72 % 1.27 %
Home & Garden	40474 3198	33695 2374	5669 790	1101 34	83.25 % 74.23 %	14.01 % 24.70 %	2.72 % 1.06 %
Finance	40660 3213	31482 2065	7776 1111	1376 37	77.43 % 64.27 %	19.12 % 34.58 %	3.38 % 1.15 %
Health	41021 3194	32161 2052	7507 1109	1328 33	78.40 % 64.25 %	18.30 % 34.72 %	3.24 % 1.03 %
Pets	40885 3075	33559 2277	6088 768	1208 30	82.08 % 74.05 %	14.89 % 24.98 %	2.95 % 0.98 %
Sport & Fitness	40998 3244	32557 2247	7088 961	1330 36	79.41 % 69.27 %	17.29 % 29.62 %	3.24 % 1.11 %
Job & Career	40388 3038	31681 2106	7266 898	1382 34	78.44 % 69.32 %	17.99 % 29.56 %	3.42 % 1.12 %
Dating	40672 3120	31152 1854	8208 1226	1296 40	76.59 % 59.42 %	20.18 % 39.29 %	3.19 % 1.28 %
Other	40606 3291	33414 2453	5975 810	1197 28	82.29 % 74.54 %	14.71 % 24.61 %	2.95 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50119 3918	38446 2512	9908 1366	1738 40	76.71 % 64.11 %	19.77 % 34.86 %	3.47 % 1.02 %
Outlook Mail	49803 4078	38899 2660	9205 1375	1660 43	78.11 % 65.23 %	18.48 % 33.72 %	3.33 % 1.05 %
Yahoo Mail	50083 4200	40118 2966	8419 1187	1508 47	80.10 % 70.62 %	16.81 % 28.26 %	3.01 % 1.12 %
AOL Mail	49580 4366	39671 3106	8315 1213	1556 47	80.01 % 71.14 %	16.77 % 27.78 %	3.14 % 1.08 %
Mail.com	49831 4218	40556 3033	7827 1137	1429 48	81.39 % 71.91 %	15.71 % 26.96 %	2.87 % 1.14 %
Yandex Mail	50049 4051	39389 2782	8978 1223	1644 46	78.70 % 68.67 %	17.94 % 30.19 %	3.28 % 1.14 %
GMX Mail	49312 4002	40019 2712	7869 1243	1394 47	81.15 % 67.77 %	15.96 % 31.06 %	2.83 % 1.17 %
Zoho Mail	50061 3898	41038 2817	7616 1038	1382 43	81.98 % 72.27 %	15.21 % 26.63 %	2.76 % 1.10 %
ProtonMail	50590 3953	41607 2797	7639 1112	1308 44	82.24 % 70.76 %	15.10 % 28.13 %	2.59 % 1.11 %
Custom Mail	49345 4154	41064 3064	6934 1049	1296 41	83.22 % 73.76 %	14.05 % 25.25 %	2.63 % 0.99 %
iCloud Mail	10568	8252	1809	479	78.08 % %	17.12 % %	4.53 % %
Tuta	10645	8915	1379	324	83.75 % %	12.95 % %	3.04 % %
Juno.com	10229	8622	1279	309	84.29 % %	12.50 % %	3.02 % %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.