CampaignMonitor and Postmark Email Deliverability Comparison

CampaignMonitor

Postmark

In this comparison, the deliverability of CampaignMonitor and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 65.170	50.958 50.776	13.015 13.059	1.320 1.335

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 77.91 %	19.93 % 20.04 %	2.02 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 5054	3919 3909	994 1048	107 97	78.07 % 77.34 %	19.80 % 20.74 %	2.13 % 1.92 %
Elektronics	5236 4865	4051 3784	1073 983	112 98	77.37 % 77.78 %	20.49 % 20.21 %	2.14 % 2.01 %
Entertainment	5088 4883	3969 3811	1014 967	105 105	78.01 % 78.05 %	19.93 % 19.80 %	2.06 % 2.15 %
Cosmetics & Beauty	5233 5003	4143 3922	992 985	98 96	79.17 % 78.39 %	18.96 % 19.69 %	1.87 % 1.92 %
Food & Drink	5174 5094	4021 3918	1056 1077	97 99	77.72 % 76.91 %	20.41 % 21.14 %	1.87 % 1.94 %
Home & Garden	4985 5052	3871 3925	1017 1016	97 111	77.65 % 77.69 %	20.40 % 20.11 %	1.95 % 2.20 %
Finance	4989 5254	4025 4268	856 882	108 104	80.68 % 81.23 %	17.16 % 16.79 %	2.16 % 1.98 %
Health	4911 4946	4017 4022	785 816	109 108	81.80 % 81.32 %	15.98 % 16.50 %	2.22 % 2.18 %
Pets	4962 5085	3860 3940	1005 1041	97 104	77.79 % 77.48 %	20.25 % 20.47 %	1.95 % 2.05 %
Sport & Fitness	4982 5081	3844 3966	1032 1018	106 97	77.16 % 78.06 %	20.71 % 20.04 %	2.13 % 1.91 %
Job & Career	4950 4957	3752 3705	1099 1146	99 106	75.80 % 74.74 %	22.20 % 23.12 %	2.00 % 2.14 %
Dating	4948 4950	3642 3655	1213 1198	93 97	73.61 % 73.84 %	24.51 % 24.20 %	1.88 % 1.96 %
Other	4815 4946	3844 3951	879 882	92 113	79.83 % 79.88 %	18.26 % 17.83 %	1.91 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4513	3433 3341	1120 1083	96 89	73.84 % 74.03 %	24.09 % 24.00 %	2.06 % 1.97 %
Outlook Mail	4767 4625	3618 3521	1052 1012	97 92	75.90 % 76.13 %	22.07 % 21.88 %	2.03 % 1.99 %
Yahoo Mail	4593 4521	3558 3465	940 960	95 96	77.47 % 76.64 %	20.47 % 21.23 %	2.07 % 2.12 %
AOL Mail	4641 4776	3583 3694	966 980	92 102	77.20 % 77.35 %	20.81 % 20.52 %	1.98 % 2.14 %
Mail.com	4691 4943	3707 3946	892 900	92 97	79.02 % 79.83 %	19.02 % 18.21 %	1.96 % 1.96 %
Yandex Mail	4491 4742	3462 3626	934 1017	95 99	77.09 % 76.47 %	20.80 % 21.45 %	2.12 % 2.09 %
GMX Mail	4708 4579	3600 3454	1017 1030	91 95	76.47 % 75.43 %	21.60 % 22.49 %	1.93 % 2.07 %
Zoho Mail	4719 4664	3752 3665	874 905	93 94	79.51 % 78.58 %	18.52 % 19.40 %	1.97 % 2.02 %
ProtonMail	4715 4584	3769 3702	845 793	101 89	79.94 % 80.76 %	17.92 % 17.30 %	2.14 % 1.94 %
Custom Mail	4723 4579	3829 3710	804 766	90 103	81.07 % 81.02 %	17.02 % 16.73 %	1.91 % 2.25 %
iCloud Mail	4569 4644	3396 3451	1081 1095	92 98	74.33 % 74.31 %	23.66 % 23.58 %	2.01 % 2.11 %
Tuta	4713 4740	3749 3800	868 842	96 98	79.55 % 80.17 %	18.42 % 17.76 %	2.04 % 2.07 %
Juno.com	4754 4891	3830 3897	827 893	97 101	80.56 % 79.68 %	17.40 % 18.26 %	2.04 % 2.07 %
Mailfence	4560 4369	3672 3504	795 783	93 82	80.53 % 80.20 %	17.43 % 17.92 %	2.04 % 1.88 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.