CampaignMonitor and Postmark Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.215 136.976	426.596 112.364	87.177 18.887	16.027 4.927

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.46 % 82.03 %	16.44 % 13.79 %	3.02 % 3.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40681 10570	33915 8833	5661 1298	1067 374	83.37 % 83.57 %	13.92 % 12.28 %	2.62 % 3.54 %
Elektronics	40873 10610	33152 8819	6489 1390	1171 350	81.11 % 83.12 %	15.88 % 13.10 %	2.86 % 3.30 %
Entertainment	40974 10467	32955 8578	6773 1464	1175 364	80.43 % 81.95 %	16.53 % 13.99 %	2.87 % 3.48 %
Cosmetics & Beauty	40765 10479	32650 8614	6833 1470	1275 357	80.09 % 82.20 %	16.76 % 14.03 %	3.13 % 3.41 %
Food & Drink	41218 10375	34223 8725	5844 1277	1121 316	83.03 % 84.10 %	14.18 % 12.31 %	2.72 % 3.05 %
Home & Garden	40474 10599	33695 8935	5669 1279	1101 330	83.25 % 84.30 %	14.01 % 12.07 %	2.72 % 3.11 %
Finance	40660 10560	31482 8433	7776 1644	1376 441	77.43 % 79.86 %	19.12 % 15.57 %	3.38 % 4.18 %
Health	41021 10405	32161 8412	7507 1507	1328 407	78.40 % 80.85 %	18.30 % 14.48 %	3.24 % 3.91 %
Pets	40885 10581	33559 8800	6088 1380	1208 348	82.08 % 83.17 %	14.89 % 13.04 %	2.95 % 3.29 %
Sport & Fitness	40998 10601	32557 8607	7088 1544	1330 388	79.41 % 81.19 %	17.29 % 14.56 %	3.24 % 3.66 %
Job & Career	40388 10684	31681 8520	7266 1642	1382 441	78.44 % 79.75 %	17.99 % 15.37 %	3.42 % 4.13 %
Dating	40672 10500	31152 8371	8208 1596	1296 448	76.59 % 79.72 %	20.18 % 15.20 %	3.19 % 4.27 %
Other	40606 10545	33414 8717	5975 1396	1197 363	82.29 % 82.66 %	14.71 % 13.24 %	2.95 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50119 10511	38446 8156	9908 1810	1738 485	76.71 % 77.59 %	19.77 % 17.22 %	3.47 % 4.61 %
Outlook Mail	49803 10428	38899 8368	9205 1576	1660 413	78.11 % 80.25 %	18.48 % 15.11 %	3.33 % 3.96 %
Yahoo Mail	50083 10503	40118 8550	8419 1508	1508 388	80.10 % 81.41 %	16.81 % 14.36 %	3.01 % 3.69 %
AOL Mail	49580 10562	39671 8605	8315 1474	1556 398	80.01 % 81.47 %	16.77 % 13.96 %	3.14 % 3.77 %
Mail.com	49831 10425	40556 8589	7827 1384	1429 366	81.39 % 82.39 %	15.71 % 13.28 %	2.87 % 3.51 %
Yandex Mail	50049 10371	39389 8368	8978 1553	1644 399	78.70 % 80.69 %	17.94 % 14.97 %	3.28 % 3.85 %
GMX Mail	49312 10552	40019 8797	7869 1325	1394 355	81.15 % 83.37 %	15.96 % 12.56 %	2.83 % 3.36 %
Zoho Mail	50061 10651	41038 8896	7616 1338	1382 339	81.98 % 83.52 %	15.21 % 12.56 %	2.76 % 3.18 %
ProtonMail	50590 10528	41607 8875	7639 1265	1308 340	82.24 % 84.30 %	15.10 % 12.02 %	2.59 % 3.23 %
Custom Mail	49345 10730	41064 9060	6934 1310	1296 337	83.22 % 84.44 %	14.05 % 12.21 %	2.63 % 3.14 %
iCloud Mail	10568 10502	8252 8295	1809 1722	479 428	78.08 % 78.98 %	17.12 % 16.40 %	4.53 % 4.08 %
Tuta	10645 10595	8915 8863	1379 1336	324 341	83.75 % 83.65 %	12.95 % 12.61 %	3.04 % 3.22 %
Juno.com	10229 10618	8622 8942	1279 1286	309 338	84.29 % 84.22 %	12.50 % 12.11 %	3.02 % 3.18 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.