CampaignMonitor and Postmark Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.333 147.015	434.606 120.909	89.255 20.423	16.271 5.173

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 82.24 %	16.52 % 13.89 %	3.01 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41539 11277	34613 9443	5836 1406	1087 392	83.33 % 83.74 %	14.05 % 12.47 %	2.62 % 3.48 %
Elektronics	41606 11316	33726 9424	6638 1504	1187 369	81.06 % 83.28 %	15.95 % 13.29 %	2.85 % 3.26 %
Entertainment	41709 11234	33523 9229	6916 1581	1194 384	80.37 % 82.15 %	16.58 % 14.07 %	2.86 % 3.42 %
Cosmetics & Beauty	41532 11222	33265 9250	6984 1584	1296 374	80.09 % 82.43 %	16.82 % 14.12 %	3.12 % 3.33 %
Food & Drink	42123 11120	34940 9368	6021 1383	1142 332	82.95 % 84.24 %	14.29 % 12.44 %	2.71 % 2.99 %
Home & Garden	41257 11374	34323 9586	5840 1393	1120 350	83.19 % 84.28 %	14.16 % 12.25 %	2.71 % 3.08 %
Finance	41415 11390	32074 9148	7944 1768	1394 462	77.45 % 80.32 %	19.18 % 15.52 %	3.37 % 4.06 %
Health	41795 11190	32771 9063	7671 1621	1345 427	78.41 % 80.99 %	18.35 % 14.49 %	3.22 % 3.82 %
Pets	41689 11339	34194 9439	6249 1493	1229 366	82.02 % 83.24 %	14.99 % 13.17 %	2.95 % 3.23 %
Sport & Fitness	41736 11448	33135 9331	7233 1674	1347 407	79.39 % 81.51 %	17.33 % 14.62 %	3.23 % 3.56 %
Job & Career	41130 11464	32271 9177	7427 1777	1403 461	78.46 % 80.05 %	18.06 % 15.50 %	3.41 % 4.02 %
Dating	41453 11236	31767 9005	8367 1710	1314 466	76.63 % 80.14 %	20.18 % 15.22 %	3.17 % 4.15 %
Other	41349 11405	34004 9446	6129 1529	1213 383	82.24 % 82.82 %	14.82 % 13.41 %	2.93 % 3.36 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50844 11316	39015 8843	10057 1929	1757 504	76.73 % 78.15 %	19.78 % 17.05 %	3.46 % 4.45 %
Outlook Mail	50599 11176	39533 8989	9375 1692	1679 431	78.13 % 80.43 %	18.53 % 15.14 %	3.32 % 3.86 %
Yahoo Mail	50860 11164	40714 9116	8574 1606	1527 405	80.05 % 81.66 %	16.86 % 14.39 %	3.00 % 3.63 %
AOL Mail	50322 11334	40253 9266	8472 1583	1574 416	79.99 % 81.75 %	16.84 % 13.97 %	3.13 % 3.67 %
Mail.com	50639 11147	41184 9200	7985 1496	1448 380	81.33 % 82.53 %	15.77 % 13.42 %	2.86 % 3.41 %
Yandex Mail	50804 11157	39995 9033	9135 1672	1661 421	78.72 % 80.96 %	17.98 % 14.99 %	3.27 % 3.77 %
GMX Mail	50110 11304	40652 9436	8019 1439	1412 376	81.13 % 83.47 %	16.00 % 12.73 %	2.82 % 3.33 %
Zoho Mail	50797 11469	41638 9590	7763 1471	1398 358	81.97 % 83.62 %	15.28 % 12.83 %	2.75 % 3.12 %
ProtonMail	51461 11276	42307 9512	7833 1389	1328 359	82.21 % 84.36 %	15.22 % 12.32 %	2.58 % 3.18 %
Custom Mail	50124 11489	41684 9705	7102 1423	1316 354	83.16 % 84.47 %	14.17 % 12.39 %	2.63 % 3.08 %
iCloud Mail	11368 11321	8888 8998	1970 1836	498 449	78.18 % 79.48 %	17.33 % 16.22 %	4.38 % 3.97 %
Tuta	11435 11402	9535 9558	1539 1461	346 360	83.38 % 83.83 %	13.46 % 12.81 %	3.03 % 3.16 %
Juno.com	10970 11460	9208 9663	1431 1426	327 360	83.94 % 84.32 %	13.04 % 12.44 %	2.98 % 3.14 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.