CampaignMonitor and Postmark Email Deliverability Comparison

CampaignMonitor

Postmark

In this comparison, the deliverability of CampaignMonitor and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.027 77.364	58.446 60.340	15.832 15.418	1.749 1.606

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 77.99 %	20.82 % 19.93 %	2.30 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5866 6125	4511 4737	1230 1265	125 123	76.90 % 77.34 %	20.97 % 20.65 %	2.13 % 2.01 %
Elektronics	5826 5829	4449 4554	1244 1152	133 123	76.36 % 78.13 %	21.35 % 19.76 %	2.28 % 2.11 %
Entertainment	5811 5939	4447 4607	1223 1218	141 114	76.53 % 77.57 %	21.05 % 20.51 %	2.43 % 1.92 %
Cosmetics & Beauty	5885 5972	4564 4699	1183 1157	138 116	77.55 % 78.68 %	20.10 % 19.37 %	2.34 % 1.94 %
Food & Drink	5906 5914	4496 4591	1275 1211	135 112	76.13 % 77.63 %	21.59 % 20.48 %	2.29 % 1.89 %
Home & Garden	5885 6083	4526 4729	1228 1227	131 127	76.91 % 77.74 %	20.87 % 20.17 %	2.23 % 2.09 %
Finance	5612 5980	4485 4887	990 957	137 136	79.92 % 81.72 %	17.64 % 16.00 %	2.44 % 2.27 %
Health	5810 6023	4689 4892	979 1009	142 122	80.71 % 81.22 %	16.85 % 16.75 %	2.44 % 2.03 %
Pets	5997 6058	4629 4677	1234 1257	134 124	77.19 % 77.20 %	20.58 % 20.75 %	2.23 % 2.05 %
Sport & Fitness	5812 5761	4437 4496	1247 1142	128 123	76.34 % 78.04 %	21.46 % 19.82 %	2.20 % 2.14 %
Job & Career	6083 5954	4528 4491	1415 1339	140 124	74.44 % 75.43 %	23.26 % 22.49 %	2.30 % 2.08 %
Dating	5840 5963	4210 4403	1498 1436	132 124	72.09 % 73.84 %	25.65 % 24.08 %	2.26 % 2.08 %
Other	5694 5763	4475 4577	1086 1048	133 138	78.59 % 79.42 %	19.07 % 18.18 %	2.34 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5559 5361	4035 3973	1391 1270	133 118	72.58 % 74.11 %	25.02 % 23.69 %	2.39 % 2.20 %
Outlook Mail	5469 5479	4126 4166	1219 1206	124 107	75.44 % 76.04 %	22.29 % 22.01 %	2.27 % 1.95 %
Yahoo Mail	5322 5570	4054 4261	1145 1199	123 110	76.17 % 76.50 %	21.51 % 21.53 %	2.31 % 1.97 %
AOL Mail	5298 5446	4050 4213	1128 1110	120 123	76.44 % 77.36 %	21.29 % 20.38 %	2.27 % 2.26 %
Mail.com	5401 5653	4196 4514	1086 1027	119 112	77.69 % 79.85 %	20.11 % 18.17 %	2.20 % 1.98 %
Yandex Mail	5389 5609	4085 4327	1185 1168	119 114	75.80 % 77.14 %	21.99 % 20.82 %	2.21 % 2.03 %
GMX Mail	5566 5412	4230 4097	1206 1202	130 113	76.00 % 75.70 %	21.67 % 22.21 %	2.34 % 2.09 %
Zoho Mail	5376 5461	4215 4290	1034 1060	127 111	78.40 % 78.56 %	19.23 % 19.41 %	2.36 % 2.03 %
ProtonMail	5376 5591	4202 4497	1046 986	128 108	78.16 % 80.43 %	19.46 % 17.64 %	2.38 % 1.93 %
Custom Mail	5399 5358	4299 4335	982 915	118 108	79.63 % 80.91 %	18.19 % 17.08 %	2.19 % 2.02 %
iCloud Mail	5372 5528	3935 4107	1315 1298	122 123	73.25 % 74.29 %	24.48 % 23.48 %	2.27 % 2.23 %
Tuta	5583 5765	4374 4608	1079 1039	130 118	78.34 % 79.93 %	19.33 % 18.02 %	2.33 % 2.05 %
Juno.com	5441 5695	4339 4582	976 982	126 131	79.75 % 80.46 %	17.94 % 17.24 %	2.32 % 2.30 %
Mailfence	5476 5436	4306 4370	1040 956	130 110	78.63 % 80.39 %	18.99 % 17.59 %	2.37 % 2.02 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.