CampaignMonitor and Rapidmail Email Deliverability Comparison

CampaignMonitor

Rapidmail

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 64.021	50.429 49.316	12.942 13.356	1.320 1.567

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 77.03 %	20.07 % 20.86 %	2.05 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 4985	4149 3830	1052 1035	110 124	78.64 % 76.83 %	19.94 % 20.76 %	2.08 % 2.49 %
Elektronics	5059 5060	3912 3907	1052 1060	101 122	77.33 % 77.21 %	20.79 % 20.95 %	2.00 % 2.41 %
Entertainment	4903 4845	3828 3701	974 1032	96 119	78.07 % 76.39 %	19.87 % 21.30 %	1.96 % 2.46 %
Cosmetics & Beauty	5043 5111	3986 3966	978 1033	99 127	79.04 % 77.60 %	19.39 % 20.21 %	1.96 % 2.48 %
Food & Drink	5077 4783	3955 3675	1032 1021	100 122	77.90 % 76.83 %	20.33 % 21.35 %	1.97 % 2.55 %
Home & Garden	4976 4833	3870 3704	1039 1025	102 120	77.77 % 76.64 %	20.88 % 21.21 %	2.05 % 2.48 %
Finance	4986 4883	4017 3918	880 860	112 119	80.57 % 80.24 %	17.65 % 17.61 %	2.25 % 2.44 %
Health	4821 4902	3930 3912	809 888	99 125	81.52 % 79.80 %	16.78 % 18.12 %	2.05 % 2.55 %
Pets	4871 5097	3791 3900	989 1086	104 127	77.83 % 76.52 %	20.30 % 21.31 %	2.14 % 2.49 %
Sport & Fitness	5025 4851	3882 3737	1043 1004	102 110	77.25 % 77.04 %	20.76 % 20.70 %	2.03 % 2.27 %
Job & Career	4737 5045	3630 3757	1038 1205	99 120	76.63 % 74.47 %	21.91 % 23.89 %	2.09 % 2.38 %
Dating	4843 4829	3620 3546	1131 1175	103 110	74.75 % 73.43 %	23.35 % 24.33 %	2.13 % 2.28 %
Other	4860 4797	3859 3763	925 932	93 122	79.40 % 78.44 %	19.03 % 19.43 %	1.91 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4707	3303 3506	1041 1115	88 117	74.73 % 74.48 %	23.55 % 23.69 %	1.99 % 2.49 %
Outlook Mail	4609 4355	3515 3297	1024 972	97 107	76.26 % 75.71 %	22.22 % 22.32 %	2.10 % 2.46 %
Yahoo Mail	4760 4606	3672 3508	986 1008	95 113	77.14 % 76.16 %	20.71 % 21.88 %	2.00 % 2.45 %
AOL Mail	4801 4688	3696 3547	1022 1024	98 117	76.98 % 75.66 %	21.29 % 21.84 %	2.04 % 2.50 %
Mail.com	4635 4611	3660 3569	882 933	90 113	78.96 % 77.40 %	19.03 % 20.23 %	1.94 % 2.45 %
Yandex Mail	4526 4520	3511 3454	948 969	92 99	77.57 % 76.42 %	20.95 % 21.44 %	2.03 % 2.19 %
GMX Mail	4596 4676	3528 3552	984 1053	87 114	76.76 % 75.96 %	21.41 % 22.52 %	1.89 % 2.44 %
Zoho Mail	4783 4606	3837 3622	874 880	99 118	80.22 % 78.64 %	18.27 % 19.11 %	2.07 % 2.56 %
ProtonMail	4756 4471	3820 3508	873 870	106 106	80.32 % 78.46 %	18.36 % 19.46 %	2.23 % 2.37 %
Custom Mail	4613 4583	3739 3656	809 827	94 109	81.05 % 79.77 %	17.54 % 18.04 %	2.04 % 2.38 %
iCloud Mail	4633 4730	3481 3498	1072 1134	96 116	75.13 % 73.95 %	23.14 % 23.97 %	2.07 % 2.45 %
Tuta	4744 5008	3772 3942	887 969	97 125	79.51 % 78.71 %	18.70 % 19.35 %	2.04 % 2.50 %
Juno.com	4898 4631	3932 3658	875 869	106 116	80.28 % 78.99 %	17.86 % 18.76 %	2.16 % 2.50 %
Mailfence	3703 3829	2963 2999	665 733	75 97	80.02 % 78.32 %	17.96 % 19.14 %	2.03 % 2.53 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.