CampaignMonitor and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.333 538.934	434.606 426.502	89.255 94.551	16.271 17.353

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 79.14 %	16.52 % 17.54 %	3.01 % 3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41539 41711	34613 34147	5836 6359	1087 1158	83.33 % 81.87 %	14.05 % 15.25 %	2.62 % 2.78 %
Elektronics	41606 41299	33726 32983	6638 7007	1187 1275	81.06 % 79.86 %	15.95 % 16.97 %	2.85 % 3.09 %
Entertainment	41709 41381	33523 32673	6916 7270	1194 1387	80.37 % 78.96 %	16.58 % 17.57 %	2.86 % 3.35 %
Cosmetics & Beauty	41532 41440	33265 32699	6984 7333	1296 1377	80.09 % 78.91 %	16.82 % 17.70 %	3.12 % 3.32 %
Food & Drink	42123 41789	34940 34098	6021 6465	1142 1192	82.95 % 81.60 %	14.29 % 15.47 %	2.71 % 2.85 %
Home & Garden	41257 41616	34323 34058	5840 6330	1120 1199	83.19 % 81.84 %	14.16 % 15.21 %	2.71 % 2.88 %
Finance	41415 40917	32074 31191	7944 8195	1394 1493	77.45 % 76.23 %	19.18 % 20.03 %	3.37 % 3.65 %
Health	41795 41159	32771 31695	7671 8040	1345 1394	78.41 % 77.01 %	18.35 % 19.53 %	3.22 % 3.39 %
Pets	41689 41883	34194 33893	6249 6695	1229 1233	82.02 % 80.92 %	14.99 % 15.99 %	2.95 % 2.94 %
Sport & Fitness	41736 41437	33135 32356	7233 7657	1347 1378	79.39 % 78.08 %	17.33 % 18.48 %	3.23 % 3.33 %
Job & Career	41130 41673	32271 32225	7427 7971	1403 1472	78.46 % 77.33 %	18.06 % 19.13 %	3.41 % 3.53 %
Dating	41453 41160	31767 30882	8367 8686	1314 1510	76.63 % 75.03 %	20.18 % 21.10 %	3.17 % 3.67 %
Other	41349 41469	34004 33602	6129 6543	1213 1285	82.24 % 81.03 %	14.82 % 15.78 %	2.93 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50844 50327	39015 38109	10057 10375	1757 1823	76.73 % 75.72 %	19.78 % 20.62 %	3.46 % 3.62 %
Outlook Mail	50599 50746	39533 38894	9375 10005	1679 1811	78.13 % 76.64 %	18.53 % 19.72 %	3.32 % 3.57 %
Yahoo Mail	50860 50124	40714 39412	8574 9018	1527 1643	80.05 % 78.63 %	16.86 % 17.99 %	3.00 % 3.28 %
AOL Mail	50322 50850	40253 39950	8472 9161	1574 1676	79.99 % 78.56 %	16.84 % 18.02 %	3.13 % 3.30 %
Mail.com	50639 50932	41184 40608	7985 8725	1448 1586	81.33 % 79.73 %	15.77 % 17.13 %	2.86 % 3.11 %
Yandex Mail	50804 50208	39995 38841	9135 9576	1661 1731	78.72 % 77.36 %	17.98 % 19.07 %	3.27 % 3.45 %
GMX Mail	50110 50619	40652 40400	8019 8690	1412 1508	81.13 % 79.81 %	16.00 % 17.17 %	2.82 % 2.98 %
Zoho Mail	50797 51001	41638 41076	7763 8333	1398 1545	81.97 % 80.54 %	15.28 % 16.34 %	2.75 % 3.03 %
ProtonMail	51461 50241	42307 40670	7833 8133	1328 1413	82.21 % 80.95 %	15.22 % 16.19 %	2.58 % 2.81 %
Custom Mail	50124 50022	41684 40947	7102 7624	1316 1388	83.16 % 81.86 %	14.17 % 15.24 %	2.63 % 2.77 %
iCloud Mail	11368 11397	8888 8913	1970 1932	498 513	78.18 % 78.20 %	17.33 % 16.95 %	4.38 % 4.50 %
Tuta	11435 11259	9535 9311	1539 1514	346 376	83.38 % 82.70 %	13.46 % 13.45 %	3.03 % 3.34 %
Juno.com	10970 11208	9208 9371	1431 1465	327 340	83.94 % 83.61 %	13.04 % 13.07 %	2.98 % 3.03 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.