CampaignMonitor and Rapidmail Email Deliverability Comparison

CampaignMonitor

Rapidmail

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 75.984	58.738 59.005	15.451 15.410	1.624 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 77.65 %	20.38 % 20.28 %	2.14 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 6026	4606 4670	1214 1222	125 134	77.48 % 77.50 %	20.42 % 20.28 %	2.10 % 2.22 %
Elektronics	5979 5985	4579 4712	1269 1157	131 116	76.58 % 78.73 %	21.22 % 19.33 %	2.19 % 1.94 %
Entertainment	5820 5674	4490 4369	1204 1184	126 121	77.15 % 77.00 %	20.69 % 20.87 %	2.16 % 2.13 %
Cosmetics & Beauty	5868 5816	4594 4553	1151 1145	123 118	78.29 % 78.28 %	19.61 % 19.69 %	2.10 % 2.03 %
Food & Drink	5972 5782	4599 4478	1250 1174	123 130	77.01 % 77.45 %	20.93 % 20.30 %	2.06 % 2.25 %
Home & Garden	5834 5826	4509 4465	1205 1239	120 122	77.29 % 76.64 %	20.65 % 21.27 %	2.06 % 2.09 %
Finance	5673 5870	4550 4778	990 974	133 118	80.20 % 81.40 %	17.45 % 16.59 %	2.34 % 2.01 %
Health	5751 5796	4677 4723	944 949	130 124	81.32 % 81.49 %	16.41 % 16.37 %	2.26 % 2.14 %
Pets	5801 5867	4497 4519	1181 1241	123 107	77.52 % 77.02 %	20.36 % 21.15 %	2.12 % 1.82 %
Sport & Fitness	5761 5831	4415 4485	1219 1221	127 125	76.64 % 76.92 %	21.16 % 20.94 %	2.20 % 2.14 %
Job & Career	5947 5718	4488 4270	1335 1337	124 111	75.47 % 74.68 %	22.45 % 23.38 %	2.09 % 1.94 %
Dating	5757 5775	4197 4232	1440 1430	120 113	72.90 % 73.28 %	25.01 % 24.76 %	2.08 % 1.96 %
Other	5705 6018	4537 4751	1049 1137	119 130	79.53 % 78.95 %	18.39 % 18.89 %	2.09 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5475	3965 4055	1350 1310	118 110	72.98 % 74.06 %	24.85 % 23.93 %	2.17 % 2.01 %
Outlook Mail	5462 5393	4139 4084	1204 1201	119 108	75.78 % 75.73 %	22.04 % 22.27 %	2.18 % 2.00 %
Yahoo Mail	5426 5328	4167 4070	1137 1153	122 105	76.80 % 76.39 %	20.95 % 21.64 %	2.25 % 1.97 %
AOL Mail	5448 5392	4176 4116	1154 1164	118 112	76.65 % 76.34 %	21.18 % 21.59 %	2.17 % 2.08 %
Mail.com	5457 5597	4272 4414	1077 1067	108 116	78.28 % 78.86 %	19.74 % 19.06 %	1.98 % 2.07 %
Yandex Mail	5191 5608	3973 4337	1105 1150	113 121	76.54 % 77.34 %	21.29 % 20.51 %	2.18 % 2.16 %
GMX Mail	5530 5475	4219 4114	1193 1245	118 116	76.29 % 75.14 %	21.57 % 22.74 %	2.13 % 2.12 %
Zoho Mail	5361 5508	4231 4347	1019 1040	111 121	78.92 % 78.92 %	19.01 % 18.88 %	2.07 % 2.20 %
ProtonMail	5510 5243	4373 4211	1013 927	124 105	79.36 % 80.32 %	18.38 % 17.68 %	2.25 % 2.00 %
Custom Mail	5357 5207	4305 4215	943 886	109 106	80.36 % 80.95 %	17.60 % 17.02 %	2.03 % 2.04 %
iCloud Mail	5307 5483	3913 4034	1280 1335	114 114	73.73 % 73.57 %	24.12 % 24.35 %	2.15 % 2.08 %
Tuta	5470 5533	4325 4433	1028 997	117 103	79.07 % 80.12 %	18.79 % 18.02 %	2.14 % 1.86 %
Juno.com	5437 5450	4363 4357	959 976	115 117	80.25 % 79.94 %	17.64 % 17.91 %	2.12 % 2.15 %
Mailfence	5424 5292	4317 4218	989 959	118 115	79.59 % 79.71 %	18.23 % 18.12 %	2.18 % 2.17 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.