CampaignMonitor and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.215 528.738	426.596 418.246	87.177 92.634	16.027 17.112

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.46 % 79.10 %	16.44 % 17.52 %	3.02 % 3.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40681 40935	33915 33523	5661 6222	1067 1139	83.37 % 81.89 %	13.92 % 15.20 %	2.62 % 2.78 %
Elektronics	40873 40549	33152 32379	6489 6852	1171 1255	81.11 % 79.85 %	15.88 % 16.90 %	2.86 % 3.10 %
Entertainment	40974 40582	32955 32024	6773 7132	1175 1368	80.43 % 78.91 %	16.53 % 17.57 %	2.87 % 3.37 %
Cosmetics & Beauty	40765 40570	32650 31998	6833 7170	1275 1356	80.09 % 78.87 %	16.76 % 17.67 %	3.13 % 3.34 %
Food & Drink	41218 41014	34223 33469	5844 6302	1121 1174	83.03 % 81.60 %	14.18 % 15.37 %	2.72 % 2.86 %
Home & Garden	40474 40842	33695 33430	5669 6184	1101 1183	83.25 % 81.85 %	14.01 % 15.14 %	2.72 % 2.90 %
Finance	40660 40097	31482 30529	7776 8043	1376 1473	77.43 % 76.14 %	19.12 % 20.06 %	3.38 % 3.67 %
Health	41021 40368	32161 31060	7507 7881	1328 1374	78.40 % 76.94 %	18.30 % 19.52 %	3.24 % 3.40 %
Pets	40885 41049	33559 33216	6088 6540	1208 1215	82.08 % 80.92 %	14.89 % 15.93 %	2.95 % 2.96 %
Sport & Fitness	40998 40742	32557 31799	7088 7536	1330 1361	79.41 % 78.05 %	17.29 % 18.50 %	3.24 % 3.34 %
Job & Career	40388 40876	31681 31567	7266 7812	1382 1455	78.44 % 77.23 %	17.99 % 19.11 %	3.42 % 3.56 %
Dating	40672 40437	31152 30296	8208 8563	1296 1494	76.59 % 74.92 %	20.18 % 21.18 %	3.19 % 3.69 %
Other	40606 40677	33414 32956	5975 6397	1197 1265	82.29 % 81.02 %	14.71 % 15.73 %	2.95 % 3.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50119 49518	38446 37439	9908 10225	1738 1803	76.71 % 75.61 %	19.77 % 20.65 %	3.47 % 3.64 %
Outlook Mail	49803 49982	38899 38275	9205 9860	1660 1790	78.11 % 76.58 %	18.48 % 19.73 %	3.33 % 3.58 %
Yahoo Mail	50083 49393	40118 38823	8419 8870	1508 1626	80.10 % 78.60 %	16.81 % 17.96 %	3.01 % 3.29 %
AOL Mail	49580 50043	39671 39306	8315 9015	1556 1659	80.01 % 78.54 %	16.77 % 18.01 %	3.14 % 3.32 %
Mail.com	49831 50260	40556 40062	7827 8611	1429 1570	81.39 % 79.71 %	15.71 % 17.13 %	2.87 % 3.12 %
Yandex Mail	50049 49420	39389 38206	8978 9438	1644 1714	78.70 % 77.31 %	17.94 % 19.10 %	3.28 % 3.47 %
GMX Mail	49312 49829	40019 39747	7869 8528	1394 1490	81.15 % 79.77 %	15.96 % 17.11 %	2.83 % 2.99 %
Zoho Mail	50061 50232	41038 40452	7616 8191	1382 1528	81.98 % 80.53 %	15.21 % 16.31 %	2.76 % 3.04 %
ProtonMail	50590 49405	41607 40001	7639 7973	1308 1393	82.24 % 80.97 %	15.10 % 16.14 %	2.59 % 2.82 %
Custom Mail	49345 49191	41064 40287	6934 7465	1296 1367	83.22 % 81.90 %	14.05 % 15.18 %	2.63 % 2.78 %
iCloud Mail	10568 10637	8252 8290	1809 1795	479 495	78.08 % 77.94 %	17.12 % 16.88 %	4.53 % 4.65 %
Tuta	10645 10380	8915 8594	1379 1346	324 354	83.75 % 82.79 %	12.95 % 12.97 %	3.04 % 3.41 %
Juno.com	10229 10448	8622 8764	1279 1317	309 323	84.29 % 83.88 %	12.50 % 12.61 %	3.02 % 3.09 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.