CampaignMonitor and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.333 155.661	434.606 121.085	89.255 28.246	16.271 6.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 77.79 %	16.52 % 18.15 %	3.01 % 4.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41539 12102	34613 9602	5836 2049	1087 465	83.33 % 79.34 %	14.05 % 16.93 %	2.62 % 3.84 %
Elektronics	41606 12069	33726 9520	6638 2100	1187 437	81.06 % 78.88 %	15.95 % 17.40 %	2.85 % 3.62 %
Entertainment	41709 11906	33523 9252	6916 2175	1194 474	80.37 % 77.71 %	16.58 % 18.27 %	2.86 % 3.98 %
Cosmetics & Beauty	41532 11995	33265 9343	6984 2162	1296 485	80.09 % 77.89 %	16.82 % 18.02 %	3.12 % 4.04 %
Food & Drink	42123 12077	34940 9600	6021 2019	1142 441	82.95 % 79.49 %	14.29 % 16.72 %	2.71 % 3.65 %
Home & Garden	41257 11830	34323 9384	5840 1991	1120 455	83.19 % 79.32 %	14.16 % 16.83 %	2.71 % 3.85 %
Finance	41415 11976	32074 9061	7944 2357	1394 554	77.45 % 75.66 %	19.18 % 19.68 %	3.37 % 4.63 %
Health	41795 12036	32771 9272	7671 2296	1345 478	78.41 % 77.04 %	18.35 % 19.08 %	3.22 % 3.97 %
Pets	41689 11750	34194 9278	6249 2031	1229 446	82.02 % 78.96 %	14.99 % 17.29 %	2.95 % 3.80 %
Sport & Fitness	41736 12053	33135 9265	7233 2288	1347 501	79.39 % 76.87 %	17.33 % 18.98 %	3.23 % 4.16 %
Job & Career	41130 12101	32271 9148	7427 2405	1403 551	78.46 % 75.60 %	18.06 % 19.87 %	3.41 % 4.55 %
Dating	41453 11818	31767 8960	8367 2309	1314 534	76.63 % 75.82 %	20.18 % 19.54 %	3.17 % 4.52 %
Other	41349 11948	34004 9400	6129 2064	1213 485	82.24 % 78.67 %	14.82 % 17.27 %	2.93 % 4.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50844 11952	39015 8857	10057 2554	1757 541	76.73 % 74.10 %	19.78 % 21.37 %	3.46 % 4.53 %
Outlook Mail	50599 12072	39533 9201	9375 2330	1679 533	78.13 % 76.22 %	18.53 % 19.30 %	3.32 % 4.42 %
Yahoo Mail	50860 12087	40714 9378	8574 2249	1527 460	80.05 % 77.59 %	16.86 % 18.61 %	3.00 % 3.81 %
AOL Mail	50322 11808	40253 9106	8472 2194	1574 508	79.99 % 77.12 %	16.84 % 18.58 %	3.13 % 4.30 %
Mail.com	50639 11996	41184 9419	7985 2139	1448 443	81.33 % 78.52 %	15.77 % 17.83 %	2.86 % 3.69 %
Yandex Mail	50804 11927	39995 9116	9135 2292	1661 519	78.72 % 76.43 %	17.98 % 19.22 %	3.27 % 4.35 %
GMX Mail	50110 12057	40652 9538	8019 2054	1412 463	81.13 % 79.11 %	16.00 % 17.04 %	2.82 % 3.84 %
Zoho Mail	50797 11977	41638 9485	7763 2047	1398 460	81.97 % 79.19 %	15.28 % 17.09 %	2.75 % 3.84 %
ProtonMail	51461 12164	42307 9676	7833 1997	1328 487	82.21 % 79.55 %	15.22 % 16.42 %	2.58 % 4.00 %
Custom Mail	50124 11941	41684 9570	7102 1956	1316 413	83.16 % 80.14 %	14.17 % 16.38 %	2.63 % 3.46 %
iCloud Mail	11368 11970	8888 8836	1970 2467	498 625	78.18 % 73.82 %	17.33 % 20.61 %	4.38 % 5.22 %
Tuta	11435 12040	9535 9564	1539 2036	346 446	83.38 % 79.44 %	13.46 % 16.91 %	3.03 % 3.70 %
Juno.com	10970 11670	9208 9339	1431 1931	327 408	83.94 % 80.03 %	13.04 % 16.55 %	2.98 % 3.50 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.