CampaignMonitor and SendGrid Email Deliverability Comparison

CampaignMonitor

SendGrid

In this comparison, the deliverability of CampaignMonitor and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 64.547	50.429 49.094	12.942 14.120	1.320 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 76.06 %	20.07 % 21.88 %	2.05 % 2.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 5059	4149 3839	1052 1121	110 126	78.64 % 75.88 %	19.94 % 22.16 %	2.08 % 2.49 %
Elektronics	5059 4978	3912 3821	1052 1057	101 126	77.33 % 76.76 %	20.79 % 21.23 %	2.00 % 2.53 %
Entertainment	4903 5004	3828 3771	974 1134	96 128	78.07 % 75.36 %	19.87 % 22.66 %	1.96 % 2.56 %
Cosmetics & Beauty	5043 5094	3986 3896	978 1080	99 124	79.04 % 76.48 %	19.39 % 21.20 %	1.96 % 2.43 %
Food & Drink	5077 5062	3955 3823	1032 1128	100 125	77.90 % 75.52 %	20.33 % 22.28 %	1.97 % 2.47 %
Home & Garden	4976 4911	3870 3715	1039 1105	102 116	77.77 % 75.65 %	20.88 % 22.50 %	2.05 % 2.36 %
Finance	4986 5039	4017 3961	880 972	112 129	80.57 % 78.61 %	17.65 % 19.29 %	2.25 % 2.56 %
Health	4821 4971	3930 3953	809 914	99 113	81.52 % 79.52 %	16.78 % 18.39 %	2.05 % 2.27 %
Pets	4871 5036	3791 3814	989 1105	104 132	77.83 % 75.73 %	20.30 % 21.94 %	2.14 % 2.62 %
Sport & Fitness	5025 4891	3882 3712	1043 1088	102 129	77.25 % 75.89 %	20.76 % 22.24 %	2.03 % 2.64 %
Job & Career	4737 4630	3630 3393	1038 1133	99 114	76.63 % 73.28 %	21.91 % 24.47 %	2.09 % 2.46 %
Dating	4843 4935	3620 3577	1131 1252	103 120	74.75 % 72.48 %	23.35 % 25.37 %	2.13 % 2.43 %
Other	4860 4937	3859 3819	925 1031	93 112	79.40 % 77.35 %	19.03 % 20.88 %	1.91 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4616	3303 3369	1041 1142	88 122	74.73 % 72.99 %	23.55 % 24.74 %	1.99 % 2.64 %
Outlook Mail	4609 4779	3515 3606	1024 1083	97 112	76.26 % 75.46 %	22.22 % 22.66 %	2.10 % 2.34 %
Yahoo Mail	4760 4541	3672 3450	986 1002	95 113	77.14 % 75.97 %	20.71 % 22.07 %	2.00 % 2.49 %
AOL Mail	4801 4511	3696 3386	1022 1041	98 115	76.98 % 75.06 %	21.29 % 23.08 %	2.04 % 2.55 %
Mail.com	4635 4781	3660 3683	882 998	90 115	78.96 % 77.03 %	19.03 % 20.87 %	1.94 % 2.41 %
Yandex Mail	4526 4658	3511 3494	948 1075	92 112	77.57 % 75.01 %	20.95 % 23.08 %	2.03 % 2.40 %
GMX Mail	4596 4600	3528 3450	984 1073	87 104	76.76 % 75.00 %	21.41 % 23.33 %	1.89 % 2.26 %
Zoho Mail	4783 4791	3837 3649	874 1055	99 112	80.22 % 76.16 %	18.27 % 22.02 %	2.07 % 2.34 %
ProtonMail	4756 4516	3820 3490	873 923	106 116	80.32 % 77.28 %	18.36 % 20.44 %	2.23 % 2.57 %
Custom Mail	4613 4727	3739 3689	809 926	94 117	81.05 % 78.04 %	17.54 % 19.59 %	2.04 % 2.48 %
iCloud Mail	4633 4569	3481 3361	1072 1114	96 118	75.13 % 73.56 %	23.14 % 24.38 %	2.07 % 2.58 %
Tuta	4744 4715	3772 3647	887 969	97 120	79.51 % 77.35 %	18.70 % 20.55 %	2.04 % 2.55 %
Juno.com	4898 4710	3932 3667	875 940	106 117	80.28 % 77.86 %	17.86 % 19.96 %	2.16 % 2.48 %
Mailfence	3703 4033	2963 3153	665 779	75 101	80.02 % 78.18 %	17.96 % 19.32 %	2.03 % 2.50 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.