CampaignMonitor and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.333 147.229	434.606 115.221	89.255 25.724	16.271 5.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 78.26 %	16.52 % 17.47 %	3.01 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41539 11408	34613 9129	5836 1869	1087 375	83.33 % 80.02 %	14.05 % 16.38 %	2.62 % 3.29 %
Elektronics	41606 11303	33726 8906	6638 1917	1187 428	81.06 % 78.79 %	15.95 % 16.96 %	2.85 % 3.79 %
Entertainment	41709 11433	33523 8934	6916 2005	1194 442	80.37 % 78.14 %	16.58 % 17.54 %	2.86 % 3.87 %
Cosmetics & Beauty	41532 11313	33265 8861	6984 1972	1296 413	80.09 % 78.33 %	16.82 % 17.43 %	3.12 % 3.65 %
Food & Drink	42123 11333	34940 9041	6021 1826	1142 388	82.95 % 79.78 %	14.29 % 16.11 %	2.71 % 3.42 %
Home & Garden	41257 11375	34323 9087	5840 1822	1120 390	83.19 % 79.89 %	14.16 % 16.02 %	2.71 % 3.43 %
Finance	41415 11397	32074 8692	7944 2187	1394 456	77.45 % 76.27 %	19.18 % 19.19 %	3.37 % 4.00 %
Health	41795 11055	32771 8544	7671 2009	1345 436	78.41 % 77.29 %	18.35 % 18.17 %	3.22 % 3.94 %
Pets	41689 11209	34194 8871	6249 1865	1229 396	82.02 % 79.14 %	14.99 % 16.64 %	2.95 % 3.53 %
Sport & Fitness	41736 11457	33135 8882	7233 2103	1347 444	79.39 % 77.52 %	17.33 % 18.36 %	3.23 % 3.88 %
Job & Career	41130 11111	32271 8507	7427 2111	1403 427	78.46 % 76.56 %	18.06 % 19.00 %	3.41 % 3.84 %
Dating	41453 11402	31767 8718	8367 2132	1314 473	76.63 % 76.46 %	20.18 % 18.70 %	3.17 % 4.15 %
Other	41349 11433	34004 9049	6129 1906	1213 394	82.24 % 79.15 %	14.82 % 16.67 %	2.93 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50844 11334	39015 8435	10057 2371	1757 492	76.73 % 74.42 %	19.78 % 20.92 %	3.46 % 4.34 %
Outlook Mail	50599 11224	39533 8599	9375 2113	1679 464	78.13 % 76.61 %	18.53 % 18.83 %	3.32 % 4.13 %
Yahoo Mail	50860 11362	40714 8869	8574 2024	1527 423	80.05 % 78.06 %	16.86 % 17.81 %	3.00 % 3.72 %
AOL Mail	50322 11496	40253 8930	8472 2042	1574 474	79.99 % 77.68 %	16.84 % 17.76 %	3.13 % 4.12 %
Mail.com	50639 11228	41184 8829	7985 1911	1448 424	81.33 % 78.63 %	15.77 % 17.02 %	2.86 % 3.78 %
Yandex Mail	50804 11268	39995 8673	9135 2081	1661 440	78.72 % 76.97 %	17.98 % 18.47 %	3.27 % 3.90 %
GMX Mail	50110 11272	40652 9000	8019 1829	1412 376	81.13 % 79.84 %	16.00 % 16.23 %	2.82 % 3.34 %
Zoho Mail	50797 11464	41638 9118	7763 1880	1398 402	81.97 % 79.54 %	15.28 % 16.40 %	2.75 % 3.51 %
ProtonMail	51461 11360	42307 9123	7833 1796	1328 362	82.21 % 80.31 %	15.22 % 15.81 %	2.58 % 3.19 %
Custom Mail	50124 11178	41684 8945	7102 1779	1316 379	83.16 % 80.02 %	14.17 % 15.92 %	2.63 % 3.39 %
iCloud Mail	11368 11393	8888 8603	1970 2263	498 435	78.18 % 75.51 %	17.33 % 19.86 %	4.38 % 3.82 %
Tuta	11435 11428	9535 9105	1539 1877	346 405	83.38 % 79.67 %	13.46 % 16.42 %	3.03 % 3.54 %
Juno.com	10970 11222	9208 8992	1431 1758	327 386	83.94 % 80.13 %	13.04 % 15.67 %	2.98 % 3.44 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.