CampaignMonitor and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.333 402.780	434.606 303.984	89.255 83.770	16.271 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 75.47 %	16.52 % 20.80 %	3.01 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41539 30967	34613 24340	5836 5573	1087 1054	83.33 % 78.60 %	14.05 % 18.00 %	2.62 % 3.40 %
Elektronics	41606 30895	33726 23568	6638 6254	1187 1073	81.06 % 76.28 %	15.95 % 20.24 %	2.85 % 3.47 %
Entertainment	41709 31027	33523 23293	6916 6580	1194 1154	80.37 % 75.07 %	16.58 % 21.21 %	2.86 % 3.72 %
Cosmetics & Beauty	41532 30995	33265 23278	6984 6495	1296 1222	80.09 % 75.10 %	16.82 % 20.95 %	3.12 % 3.94 %
Food & Drink	42123 31626	34940 24770	6021 5807	1142 1049	82.95 % 78.32 %	14.29 % 18.36 %	2.71 % 3.32 %
Home & Garden	41257 31435	34323 24684	5840 5724	1120 1027	83.19 % 78.52 %	14.16 % 18.21 %	2.71 % 3.27 %
Finance	41415 31001	32074 22348	7944 7319	1394 1334	77.45 % 72.09 %	19.18 % 23.61 %	3.37 % 4.30 %
Health	41795 30974	32771 22552	7671 7177	1345 1245	78.41 % 72.81 %	18.35 % 23.17 %	3.22 % 4.02 %
Pets	41689 31300	34194 24299	6249 5924	1229 1077	82.02 % 77.63 %	14.99 % 18.93 %	2.95 % 3.44 %
Sport & Fitness	41736 30500	33135 22771	7233 6521	1347 1208	79.39 % 74.66 %	17.33 % 21.38 %	3.23 % 3.96 %
Job & Career	41130 30761	32271 22618	7427 6889	1403 1254	78.46 % 73.53 %	18.06 % 22.40 %	3.41 % 4.08 %
Dating	41453 30610	31767 21675	8367 7709	1314 1226	76.63 % 70.81 %	20.18 % 25.18 %	3.17 % 4.01 %
Other	41349 30689	34004 23788	6129 5798	1213 1103	82.24 % 77.51 %	14.82 % 18.89 %	2.93 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50844 40872	39015 29396	10057 9825	1757 1651	76.73 % 71.92 %	19.78 % 24.04 %	3.46 % 4.04 %
Outlook Mail	50599 39335	39533 28795	9375 8946	1679 1594	78.13 % 73.20 %	18.53 % 22.74 %	3.32 % 4.05 %
Yahoo Mail	50860 39623	40714 29861	8574 8266	1527 1496	80.05 % 75.36 %	16.86 % 20.86 %	3.00 % 3.78 %
AOL Mail	50322 40403	40253 30219	8472 8592	1574 1592	79.99 % 74.79 %	16.84 % 21.27 %	3.13 % 3.94 %
Mail.com	50639 40085	41184 30627	7985 8007	1448 1451	81.33 % 76.41 %	15.77 % 19.98 %	2.86 % 3.62 %
Yandex Mail	50804 39964	39995 29495	9135 8908	1661 1561	78.72 % 73.80 %	17.98 % 22.29 %	3.27 % 3.91 %
GMX Mail	50110 39884	40652 30400	8019 8097	1412 1387	81.13 % 76.22 %	16.00 % 20.30 %	2.82 % 3.48 %
Zoho Mail	50797 39823	41638 30796	7763 7635	1398 1392	81.97 % 77.33 %	15.28 % 19.17 %	2.75 % 3.50 %
ProtonMail	51461 40373	42307 31130	7833 7817	1328 1426	82.21 % 77.11 %	15.22 % 19.36 %	2.58 % 3.53 %
Custom Mail	50124 40291	41684 31574	7102 7332	1316 1385	83.16 % 78.36 %	14.17 % 18.20 %	2.63 % 3.44 %
iCloud Mail	11368 712	8888 535	1970 141	498 36	78.18 % 75.14 %	17.33 % 19.80 %	4.38 % 5.06 %
Tuta	11435 725	9535 595	1539 106	346 24	83.38 % 82.07 %	13.46 % 14.62 %	3.03 % 3.31 %
Juno.com	10970 690	9208 561	1431 98	327 31	83.94 % 81.30 %	13.04 % 14.20 %	2.98 % 4.49 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.