CampaignMonitor and SendPulse Email Deliverability Comparison

CampaignMonitor

SendPulse

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 64.719	50.429 50.459	12.942 13.109	1.320 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 77.97 %	20.07 % 20.26 %	2.05 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 4975	4149 3878	1052 1008	110 122	78.64 % 77.95 %	19.94 % 20.26 %	2.08 % 2.45 %
Elektronics	5059 4947	3912 3896	1052 961	101 107	77.33 % 78.75 %	20.79 % 19.43 %	2.00 % 2.16 %
Entertainment	4903 5003	3828 3894	974 1014	96 118	78.07 % 77.83 %	19.87 % 20.27 %	1.96 % 2.36 %
Cosmetics & Beauty	5043 4875	3986 3863	978 916	99 100	79.04 % 79.24 %	19.39 % 18.79 %	1.96 % 2.05 %
Food & Drink	5077 5122	3955 3957	1032 1082	100 112	77.90 % 77.25 %	20.33 % 21.12 %	1.97 % 2.19 %
Home & Garden	4976 5079	3870 3910	1039 1095	102 109	77.77 % 76.98 %	20.88 % 21.56 %	2.05 % 2.15 %
Finance	4986 5067	4017 4097	880 874	112 113	80.57 % 80.86 %	17.65 % 17.25 %	2.25 % 2.23 %
Health	4821 4902	3930 3931	809 881	99 110	81.52 % 80.19 %	16.78 % 17.97 %	2.05 % 2.24 %
Pets	4871 5090	3791 3941	989 1066	104 118	77.83 % 77.43 %	20.30 % 20.94 %	2.14 % 2.32 %
Sport & Fitness	5025 4914	3882 3811	1043 1035	102 113	77.25 % 77.55 %	20.76 % 21.06 %	2.03 % 2.30 %
Job & Career	4737 4895	3630 3699	1038 1106	99 116	76.63 % 75.57 %	21.91 % 22.59 %	2.09 % 2.37 %
Dating	4843 5053	3620 3765	1131 1180	103 118	74.75 % 74.51 %	23.35 % 23.35 %	2.13 % 2.34 %
Other	4860 4797	3859 3817	925 891	93 107	79.40 % 79.57 %	19.03 % 18.57 %	1.91 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4730	3303 3520	1041 1124	88 104	74.73 % 74.42 %	23.55 % 23.76 %	1.99 % 2.20 %
Outlook Mail	4609 4557	3515 3490	1024 998	97 98	76.26 % 76.59 %	22.22 % 21.90 %	2.10 % 2.15 %
Yahoo Mail	4760 4628	3672 3555	986 989	95 109	77.14 % 76.82 %	20.71 % 21.37 %	2.00 % 2.36 %
AOL Mail	4801 4716	3696 3682	1022 975	98 98	76.98 % 78.07 %	21.29 % 20.67 %	2.04 % 2.08 %
Mail.com	4635 4720	3660 3740	882 892	90 107	78.96 % 79.24 %	19.03 % 18.90 %	1.94 % 2.27 %
Yandex Mail	4526 4658	3511 3608	948 960	92 102	77.57 % 77.46 %	20.95 % 20.61 %	2.03 % 2.19 %
GMX Mail	4596 4638	3528 3542	984 1003	87 111	76.76 % 76.37 %	21.41 % 21.63 %	1.89 % 2.39 %
Zoho Mail	4783 4746	3837 3731	874 950	99 102	80.22 % 78.61 %	18.27 % 20.02 %	2.07 % 2.15 %
ProtonMail	4756 4892	3820 3929	873 867	106 117	80.32 % 80.31 %	18.36 % 17.72 %	2.23 % 2.39 %
Custom Mail	4613 4415	3739 3548	809 784	94 99	81.05 % 80.36 %	17.54 % 17.76 %	2.04 % 2.24 %
iCloud Mail	4633 4685	3481 3481	1072 1122	96 104	75.13 % 74.30 %	23.14 % 23.95 %	2.07 % 2.22 %
Tuta	4744 4685	3772 3760	887 848	97 108	79.51 % 80.26 %	18.70 % 18.10 %	2.04 % 2.31 %
Juno.com	4898 4714	3932 3738	875 887	106 114	80.28 % 79.30 %	17.86 % 18.82 %	2.16 % 2.42 %
Mailfence	3703 3935	2963 3135	665 710	75 90	80.02 % 79.67 %	17.96 % 18.04 %	2.03 % 2.29 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.