CampaignMonitor and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.215 531.681	426.596 402.190	87.177 109.385	16.027 20.424

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.46 % 75.64 %	16.44 % 20.57 %	3.02 % 3.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40681 41337	33915 32287	5661 7568	1067 1487	83.37 % 78.11 %	13.92 % 18.31 %	2.62 % 3.60 %
Elektronics	40873 41011	33152 31288	6489 8229	1171 1521	81.11 % 76.29 %	15.88 % 20.07 %	2.86 % 3.71 %
Entertainment	40974 41493	32955 31274	6773 8681	1175 1573	80.43 % 75.37 %	16.53 % 20.92 %	2.87 % 3.79 %
Cosmetics & Beauty	40765 40441	32650 30571	6833 8302	1275 1608	80.09 % 75.59 %	16.76 % 20.53 %	3.13 % 3.98 %
Food & Drink	41218 40592	34223 31751	5844 7382	1121 1457	83.03 % 78.22 %	14.18 % 18.19 %	2.72 % 3.59 %
Home & Garden	40474 40756	33695 31942	5669 7426	1101 1416	83.25 % 78.37 %	14.01 % 18.22 %	2.72 % 3.47 %
Finance	40660 40750	31482 29707	7776 9452	1376 1602	77.43 % 72.90 %	19.12 % 23.20 %	3.38 % 3.93 %
Health	41021 40813	32161 30066	7507 9185	1328 1609	78.40 % 73.67 %	18.30 % 22.51 %	3.24 % 3.94 %
Pets	40885 41198	33559 31915	6088 7780	1208 1554	82.08 % 77.47 %	14.89 % 18.88 %	2.95 % 3.77 %
Sport & Fitness	40998 40590	32557 30266	7088 8640	1330 1710	79.41 % 74.57 %	17.29 % 21.29 %	3.24 % 4.21 %
Job & Career	40388 40735	31681 30048	7266 9013	1382 1686	78.44 % 73.76 %	17.99 % 22.13 %	3.42 % 4.14 %
Dating	40672 41007	31152 29390	8208 9909	1296 1747	76.59 % 71.67 %	20.18 % 24.16 %	3.19 % 4.26 %
Other	40606 40958	33414 31685	5975 7818	1197 1454	82.29 % 77.36 %	14.71 % 19.09 %	2.95 % 3.55 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50119 50717	38446 36543	9908 12106	1738 2083	76.71 % 72.05 %	19.77 % 23.87 %	3.47 % 4.11 %
Outlook Mail	49803 50084	38899 36654	9205 11381	1660 2085	78.11 % 73.19 %	18.48 % 22.72 %	3.33 % 4.16 %
Yahoo Mail	50083 49769	40118 37477	8419 10399	1508 1911	80.10 % 75.30 %	16.81 % 20.89 %	3.01 % 3.84 %
AOL Mail	49580 50026	39671 37591	8315 10453	1556 1991	80.01 % 75.14 %	16.77 % 20.90 %	3.14 % 3.98 %
Mail.com	49831 49969	40556 38188	7827 9913	1429 1872	81.39 % 76.42 %	15.71 % 19.84 %	2.87 % 3.75 %
Yandex Mail	50049 50317	39389 37226	8978 11122	1644 2005	78.70 % 73.98 %	17.94 % 22.10 %	3.28 % 3.98 %
GMX Mail	49312 49739	40019 37919	7869 10040	1394 1814	81.15 % 76.24 %	15.96 % 20.19 %	2.83 % 3.65 %
Zoho Mail	50061 50111	41038 38776	7616 9589	1382 1771	81.98 % 77.38 %	15.21 % 19.14 %	2.76 % 3.53 %
ProtonMail	50590 49459	41607 38288	7639 9454	1308 1733	82.24 % 77.41 %	15.10 % 19.11 %	2.59 % 3.50 %
Custom Mail	49345 49876	41064 38948	6934 9180	1296 1773	83.22 % 78.09 %	14.05 % 18.41 %	2.63 % 3.55 %
iCloud Mail	10568 10637	8252 7874	1809 2225	479 559	78.08 % 74.02 %	17.12 % 20.92 %	4.53 % 5.26 %
Tuta	10645 10350	8915 8202	1379 1763	324 414	83.75 % 79.25 %	12.95 % 17.03 %	3.04 % 4.00 %
Juno.com	10229 10627	8622 8504	1279 1760	309 413	84.29 % 80.02 %	12.50 % 16.56 %	3.02 % 3.89 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.