Clever Elements and Kit Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.702 146.779	419.339 121.410	100.258 21.659	20.337 4.684

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.70 % 82.72 %	18.58 % 14.76 %	3.77 % 3.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41721 11218	33492 9511	6774 1521	1460 304	80.28 % 84.78 %	16.24 % 13.56 %	3.50 % 2.71 %
Elektronics	41235 11171	32328 9312	7435 1569	1470 368	78.40 % 83.36 %	18.03 % 14.05 %	3.56 % 3.29 %
Entertainment	41423 11384	32165 9408	7714 1689	1572 354	77.65 % 82.64 %	18.62 % 14.84 %	3.79 % 3.11 %
Cosmetics & Beauty	41529 11110	32219 9186	7795 1632	1531 360	77.58 % 82.68 %	18.77 % 14.69 %	3.69 % 3.24 %
Food & Drink	41489 11359	33307 9555	6733 1532	1442 354	80.28 % 84.12 %	16.23 % 13.49 %	3.48 % 3.12 %
Home & Garden	41937 11505	33695 9712	6819 1518	1442 327	80.35 % 84.42 %	16.26 % 13.19 %	3.44 % 2.84 %
Finance	42111 11308	31429 9147	8936 1844	1738 399	74.63 % 80.89 %	21.22 % 16.31 %	4.13 % 3.53 %
Health	41761 11317	31603 9217	8581 1754	1597 397	75.68 % 81.44 %	20.55 % 15.50 %	3.82 % 3.51 %
Pets	41054 11156	32622 9349	6979 1557	1467 324	79.46 % 83.80 %	17.00 % 13.96 %	3.57 % 2.90 %
Sport & Fitness	41428 11514	31760 9452	7987 1763	1698 362	76.66 % 82.09 %	19.28 % 15.31 %	4.10 % 3.14 %
Job & Career	41300 11117	31289 8964	8311 1806	1727 406	75.76 % 80.63 %	20.12 % 16.25 %	4.18 % 3.65 %
Dating	41399 11331	30550 9169	9196 1873	1689 393	73.79 % 80.92 %	22.21 % 16.53 %	4.08 % 3.47 %
Other	41315 11289	32880 9428	6998 1601	1504 336	79.58 % 83.51 %	16.94 % 14.18 %	3.64 % 2.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50989 11320	37672 8903	11161 2028	2165 449	73.88 % 78.65 %	21.89 % 17.92 %	4.25 % 3.97 %
Outlook Mail	49841 11274	37454 9178	10380 1764	2026 377	75.15 % 81.41 %	20.83 % 15.65 %	4.06 % 3.34 %
Yahoo Mail	50646 11270	38976 9254	9670 1700	2057 374	76.96 % 82.11 %	19.09 % 15.08 %	4.06 % 3.32 %
AOL Mail	50926 11359	39239 9346	9711 1745	1991 351	77.05 % 82.28 %	19.07 % 15.36 %	3.91 % 3.09 %
Mail.com	51169 11451	39944 9532	9310 1638	1927 356	78.06 % 83.24 %	18.19 % 14.30 %	3.77 % 3.11 %
Yandex Mail	50327 11494	38148 9390	10190 1815	2013 387	75.80 % 81.69 %	20.25 % 15.79 %	4.00 % 3.37 %
GMX Mail	49862 11368	38976 9564	9141 1566	1770 353	78.17 % 84.13 %	18.33 % 13.78 %	3.55 % 3.11 %
Zoho Mail	50995 11124	40308 9364	8877 1513	1800 334	79.04 % 84.18 %	17.41 % 13.60 %	3.53 % 3.00 %
ProtonMail	50537 11333	40129 9585	8733 1483	1698 323	79.41 % 84.58 %	17.28 % 13.09 %	3.36 % 2.85 %
Custom Mail	50649 11194	40698 9482	8271 1455	1713 327	80.35 % 84.71 %	16.33 % 13.00 %	3.38 % 2.92 %
iCloud Mail	11287 11143	8934 8818	1895 1930	476 445	79.15 % 79.13 %	16.79 % 17.32 %	4.22 % 3.99 %
Tuta	11268 11320	9403 9547	1507 1561	372 308	83.45 % 84.34 %	13.37 % 13.79 %	3.30 % 2.72 %
Juno.com	11206 11129	9458 9447	1412 1461	329 300	84.40 % 84.89 %	12.60 % 13.13 %	2.94 % 2.70 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.