Clever Elements and Kit Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
529.511 136.811	410.957 113.341	98.420 19.782	20.099 4.442

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 82.84 %	18.59 % 14.46 %	3.80 % 3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40899 10459	32830 8895	6617 1376	1441 283	80.27 % 85.05 %	16.18 % 13.16 %	3.52 % 2.71 %
Elektronics	40477 10356	31710 8653	7305 1415	1449 349	78.34 % 83.56 %	18.05 % 13.66 %	3.58 % 3.37 %
Entertainment	40644 10567	31524 8748	7569 1541	1555 333	77.56 % 82.79 %	18.62 % 14.58 %	3.83 % 3.15 %
Cosmetics & Beauty	40769 10331	31597 8548	7657 1488	1514 342	77.50 % 82.74 %	18.78 % 14.40 %	3.71 % 3.31 %
Food & Drink	40737 10597	32685 8948	6602 1394	1426 334	80.23 % 84.44 %	16.21 % 13.15 %	3.50 % 3.15 %
Home & Garden	41129 10790	33026 9136	6678 1391	1424 311	80.30 % 84.67 %	16.24 % 12.89 %	3.46 % 2.88 %
Finance	41249 10557	30722 8542	8785 1698	1720 381	74.48 % 80.91 %	21.30 % 16.08 %	4.17 % 3.61 %
Health	40894 10573	30887 8619	8426 1606	1575 380	75.53 % 81.52 %	20.60 % 15.19 %	3.85 % 3.59 %
Pets	40296 10369	32002 8712	6834 1412	1451 303	79.42 % 84.02 %	16.96 % 13.62 %	3.60 % 2.92 %
Sport & Fitness	40663 10776	31126 8853	7841 1630	1680 342	76.55 % 82.15 %	19.28 % 15.13 %	4.13 % 3.17 %
Job & Career	40472 10314	30602 8317	8169 1644	1706 388	75.61 % 80.64 %	20.18 % 15.94 %	4.22 % 3.76 %
Dating	40652 10607	29936 8579	9065 1737	1673 377	73.64 % 80.88 %	22.30 % 16.38 %	4.12 % 3.55 %
Other	40630 10515	32310 8791	6872 1450	1485 319	79.52 % 83.60 %	16.91 % 13.79 %	3.65 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50205 10582	37032 8306	11014 1894	2146 432	73.76 % 78.49 %	21.94 % 17.90 %	4.27 % 4.08 %
Outlook Mail	49061 10476	36815 8535	10247 1624	2009 357	75.04 % 81.47 %	20.89 % 15.50 %	4.09 % 3.41 %
Yahoo Mail	49919 10520	38367 8653	9542 1563	2041 358	76.86 % 82.25 %	19.11 % 14.86 %	4.09 % 3.40 %
AOL Mail	50085 10508	38559 8667	9559 1575	1972 332	76.99 % 82.48 %	19.09 % 14.99 %	3.94 % 3.16 %
Mail.com	50391 10690	39297 8911	9176 1495	1913 339	77.98 % 83.36 %	18.21 % 13.99 %	3.80 % 3.17 %
Yandex Mail	49557 10676	37525 8724	10051 1666	1993 366	75.72 % 81.72 %	20.28 % 15.61 %	4.02 % 3.43 %
GMX Mail	49082 10579	38335 8923	9006 1413	1753 332	78.10 % 84.35 %	18.35 % 13.36 %	3.57 % 3.14 %
Zoho Mail	50177 10414	39634 8790	8726 1374	1781 316	78.99 % 84.41 %	17.39 % 13.19 %	3.55 % 3.03 %
ProtonMail	49797 10620	39517 9017	8591 1335	1682 307	79.36 % 84.91 %	17.25 % 12.57 %	3.38 % 2.89 %
Custom Mail	49843 10481	40026 8898	8129 1323	1694 309	80.30 % 84.90 %	16.31 % 12.62 %	3.40 % 2.95 %
iCloud Mail	10525 10432	8312 8237	1749 1799	455 427	78.97 % 78.96 %	16.62 % 17.25 %	4.32 % 4.09 %
Tuta	10452 10482	8740 8865	1349 1410	351 286	83.62 % 84.57 %	12.91 % 13.45 %	3.36 % 2.73 %
Juno.com	10417 10351	8798 8815	1281 1311	309 281	84.46 % 85.16 %	12.30 % 12.67 %	2.97 % 2.71 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.