Clever Elements and MailChimp Email Deliverability Comparison

Clever Elements

MailChimp

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
74.064 75.513	57.546 59.815	15.140 14.570	1.875 1.618

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.70 % 79.21 %	20.44 % 19.29 %	2.53 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5542 5755	4267 4524	1152 1147	140 119	76.99 % 78.61 %	20.79 % 19.93 %	2.53 % 2.07 %
Elektronics	5567 5687	4343 4519	1094 1090	147 115	78.01 % 79.46 %	19.65 % 19.17 %	2.64 % 2.02 %
Entertainment	5654 6048	4339 4743	1211 1211	143 129	76.74 % 78.42 %	21.42 % 20.02 %	2.53 % 2.13 %
Cosmetics & Beauty	5701 5894	4476 4716	1112 1075	154 134	78.51 % 80.01 %	19.51 % 18.24 %	2.70 % 2.27 %
Food & Drink	5717 6110	4414 4806	1193 1202	137 142	77.21 % 78.66 %	20.87 % 19.67 %	2.40 % 2.32 %
Home & Garden	5705 5541	4429 4344	1169 1105	141 123	77.63 % 78.40 %	20.49 % 19.94 %	2.47 % 2.22 %
Finance	5725 5767	4575 4702	1032 988	146 117	79.91 % 81.53 %	18.03 % 17.13 %	2.55 % 2.03 %
Health	5913 5806	4761 4768	1044 975	150 123	80.52 % 82.12 %	17.66 % 16.79 %	2.54 % 2.12 %
Pets	5710 5726	4466 4537	1141 1090	141 127	78.21 % 79.24 %	19.98 % 19.04 %	2.47 % 2.22 %
Sport & Fitness	5771 5840	4468 4610	1201 1157	151 122	77.42 % 78.94 %	20.81 % 19.81 %	2.62 % 2.09 %
Job & Career	5815 5775	4402 4475	1307 1209	151 124	75.70 % 77.49 %	22.48 % 20.94 %	2.60 % 2.15 %
Dating	5630 5705	4191 4363	1361 1252	130 118	74.44 % 76.48 %	24.17 % 21.95 %	2.31 % 2.07 %
Other	5614 5859	4415 4708	1123 1069	144 125	78.64 % 80.36 %	20.00 % 18.25 %	2.57 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5379 5571	4018 4262	1260 1233	141 108	74.70 % 76.50 %	23.42 % 22.13 %	2.62 % 1.94 %
Outlook Mail	5258 5371	4006 4200	1155 1113	133 111	76.19 % 78.20 %	21.97 % 20.72 %	2.53 % 2.07 %
Yahoo Mail	5267 5406	4088 4205	1110 1085	126 126	77.62 % 77.78 %	21.07 % 20.07 %	2.39 % 2.33 %
AOL Mail	5528 5645	4241 4437	1163 1124	144 123	76.72 % 78.60 %	21.04 % 19.91 %	2.60 % 2.18 %
Mail.com	5557 5653	4369 4537	1077 1028	143 126	78.62 % 80.26 %	19.38 % 18.19 %	2.57 % 2.23 %
Yandex Mail	5242 5417	4083 4253	1057 1073	135 124	77.89 % 78.51 %	20.16 % 19.81 %	2.58 % 2.29 %
GMX Mail	5352 5638	4081 4383	1166 1202	140 111	76.25 % 77.74 %	21.79 % 21.32 %	2.62 % 1.97 %
Zoho Mail	5608 5479	4415 4417	1086 1005	144 126	78.73 % 80.62 %	19.37 % 18.34 %	2.57 % 2.30 %
ProtonMail	5417 5535	4306 4464	1043 986	129 112	79.49 % 80.65 %	19.25 % 17.81 %	2.38 % 2.02 %
Custom Mail	5531 5423	4437 4450	1007 890	133 105	80.22 % 82.06 %	18.21 % 16.41 %	2.40 % 1.94 %
iCloud Mail	5443 5295	4065 4057	1275 1187	138 109	74.68 % 76.62 %	23.42 % 22.42 %	2.54 % 2.06 %
Tuta	5381 5554	4257 4492	1031 978	140 126	79.11 % 80.88 %	19.16 % 17.61 %	2.60 % 2.27 %
Juno.com	5422 5565	4315 4502	990 949	135 123	79.58 % 80.90 %	18.26 % 17.05 %	2.49 % 2.21 %
Mailfence	3679 3961	2865 3156	720 717	94 88	77.87 % 79.68 %	19.57 % 18.10 %	2.56 % 2.22 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.