Clever Elements and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
529.511 529.023	410.957 410.155	98.420 99.661	20.099 19.296

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 77.53 %	18.59 % 18.84 %	3.80 % 3.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40899 40780	32830 32711	6617 6742	1441 1334	80.27 % 80.21 %	16.18 % 16.53 %	3.52 % 3.27 %
Elektronics	40477 40680	31710 31904	7305 7408	1449 1388	78.34 % 78.43 %	18.05 % 18.21 %	3.58 % 3.41 %
Entertainment	40644 40315	31524 31153	7569 7650	1555 1509	77.56 % 77.27 %	18.62 % 18.98 %	3.83 % 3.74 %
Cosmetics & Beauty	40769 40872	31597 31657	7657 7709	1514 1492	77.50 % 77.45 %	18.78 % 18.86 %	3.71 % 3.65 %
Food & Drink	40737 40742	32685 32714	6602 6692	1426 1331	80.23 % 80.30 %	16.21 % 16.43 %	3.50 % 3.27 %
Home & Garden	41129 41145	33026 32984	6678 6836	1424 1340	80.30 % 80.17 %	16.24 % 16.61 %	3.46 % 3.26 %
Finance	41249 40688	30722 30328	8785 8720	1720 1633	74.48 % 74.54 %	21.30 % 21.43 %	4.17 % 4.01 %
Health	40894 40857	30887 30801	8426 8520	1575 1564	75.53 % 75.39 %	20.60 % 20.85 %	3.85 % 3.83 %
Pets	40296 39934	32002 31776	6834 6752	1451 1399	79.42 % 79.57 %	16.96 % 16.91 %	3.60 % 3.50 %
Sport & Fitness	40663 40270	31126 30878	7841 7855	1680 1550	76.55 % 76.68 %	19.28 % 19.51 %	4.13 % 3.85 %
Job & Career	40472 40545	30602 30679	8169 8223	1706 1647	75.61 % 75.67 %	20.18 % 20.28 %	4.22 % 4.06 %
Dating	40652 41443	29936 30238	9065 9539	1673 1687	73.64 % 72.96 %	22.30 % 23.02 %	4.12 % 4.07 %
Other	40630 40752	32310 32332	6872 7015	1485 1422	79.52 % 79.34 %	16.91 % 17.21 %	3.65 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50205 49825	37032 36707	11014 11050	2146 2064	73.76 % 73.67 %	21.94 % 22.18 %	4.27 % 4.14 %
Outlook Mail	49061 49546	36815 37206	10247 10388	2009 1976	75.04 % 75.09 %	20.89 % 20.97 %	4.09 % 3.99 %
Yahoo Mail	49919 49717	38367 38237	9542 9615	2041 1875	76.86 % 76.91 %	19.11 % 19.34 %	4.09 % 3.77 %
AOL Mail	50085 49981	38559 38424	9559 9717	1972 1865	76.99 % 76.88 %	19.09 % 19.44 %	3.94 % 3.73 %
Mail.com	50391 49958	39297 38897	9176 9259	1913 1822	77.98 % 77.86 %	18.21 % 18.53 %	3.80 % 3.65 %
Yandex Mail	49557 50039	37525 37873	10051 10256	1993 1916	75.72 % 75.69 %	20.28 % 20.50 %	4.02 % 3.83 %
GMX Mail	49082 49767	38335 38856	9006 9192	1753 1733	78.10 % 78.08 %	18.35 % 18.47 %	3.57 % 3.48 %
Zoho Mail	50177 49964	39634 39372	8726 8967	1781 1643	78.99 % 78.80 %	17.39 % 17.95 %	3.55 % 3.29 %
ProtonMail	49797 49240	39517 39030	8591 8575	1682 1639	79.36 % 79.26 %	17.25 % 17.41 %	3.38 % 3.33 %
Custom Mail	49843 49506	40026 39746	8129 8172	1694 1596	80.30 % 80.29 %	16.31 % 16.51 %	3.40 % 3.22 %
iCloud Mail	10525 10463	8312 8206	1749 1774	455 471	78.97 % 78.43 %	16.62 % 16.95 %	4.32 % 4.50 %
Tuta	10452 10410	8740 8680	1349 1368	351 352	83.62 % 83.38 %	12.91 % 13.14 %	3.36 % 3.38 %
Juno.com	10417 10607	8798 8921	1281 1328	309 344	84.46 % 84.10 %	12.30 % 12.52 %	2.97 % 3.24 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.