Clever Elements and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.702 539.057	419.339 418.308	100.258 101.600	20.337 19.540

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.70 % 77.60 %	18.58 % 18.85 %	3.77 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41721 41572	33492 33342	6774 6908	1460 1351	80.28 % 80.20 %	16.24 % 16.62 %	3.50 % 3.25 %
Elektronics	41235 41454	32328 32533	7435 7563	1470 1406	78.40 % 78.48 %	18.03 % 18.24 %	3.56 % 3.39 %
Entertainment	41423 41090	32165 31786	7714 7808	1572 1529	77.65 % 77.36 %	18.62 % 19.00 %	3.79 % 3.72 %
Cosmetics & Beauty	41529 41643	32219 32288	7795 7847	1531 1511	77.58 % 77.54 %	18.77 % 18.84 %	3.69 % 3.63 %
Food & Drink	41489 41599	33307 33412	6733 6854	1442 1352	80.28 % 80.32 %	16.23 % 16.48 %	3.48 % 3.25 %
Home & Garden	41937 41818	33695 33534	6819 6962	1442 1357	80.35 % 80.19 %	16.26 % 16.65 %	3.44 % 3.25 %
Finance	42111 41479	31429 30971	8936 8866	1738 1651	74.63 % 74.67 %	21.22 % 21.37 %	4.13 % 3.98 %
Health	41761 41568	31603 31376	8581 8660	1597 1581	75.68 % 75.48 %	20.55 % 20.83 %	3.82 % 3.80 %
Pets	41054 40695	32622 32392	6979 6903	1467 1419	79.46 % 79.60 %	17.00 % 16.96 %	3.57 % 3.49 %
Sport & Fitness	41428 41056	31760 31508	7987 8017	1698 1571	76.66 % 76.74 %	19.28 % 19.53 %	4.10 % 3.83 %
Job & Career	41300 41330	31289 31324	8311 8366	1727 1665	75.76 % 75.79 %	20.12 % 20.24 %	4.18 % 4.03 %
Dating	41399 42200	30550 30854	9196 9679	1689 1706	73.79 % 73.11 %	22.21 % 22.94 %	4.08 % 4.04 %
Other	41315 41553	32880 32988	6998 7167	1504 1441	79.58 % 79.39 %	16.94 % 17.25 %	3.64 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50989 50625	37672 37369	11161 11211	2165 2081	73.88 % 73.82 %	21.89 % 22.15 %	4.25 % 4.11 %
Outlook Mail	49841 50264	37454 37792	10380 10524	2026 1994	75.15 % 75.19 %	20.83 % 20.94 %	4.06 % 3.97 %
Yahoo Mail	50646 50468	38976 38832	9670 9744	2057 1893	76.96 % 76.94 %	19.09 % 19.31 %	4.06 % 3.75 %
AOL Mail	50926 50779	39239 39072	9711 9865	1991 1885	77.05 % 76.95 %	19.07 % 19.43 %	3.91 % 3.71 %
Mail.com	51169 50767	39944 39555	9310 9423	1927 1840	78.06 % 77.91 %	18.19 % 18.56 %	3.77 % 3.62 %
Yandex Mail	50327 50905	38148 38563	10190 10432	2013 1939	75.80 % 75.75 %	20.25 % 20.49 %	4.00 % 3.81 %
GMX Mail	49862 50610	38976 39538	9141 9362	1770 1752	78.17 % 78.12 %	18.33 % 18.50 %	3.55 % 3.46 %
Zoho Mail	50995 50703	40308 39986	8877 9114	1800 1662	79.04 % 78.86 %	17.41 % 17.98 %	3.53 % 3.28 %
ProtonMail	50537 50015	40129 39667	8733 8715	1698 1658	79.41 % 79.31 %	17.28 % 17.42 %	3.36 % 3.32 %
Custom Mail	50649 50272	40698 40360	8271 8317	1713 1615	80.35 % 80.28 %	16.33 % 16.54 %	3.38 % 3.21 %
iCloud Mail	11287 11136	8934 8762	1895 1909	476 487	79.15 % 78.68 %	16.79 % 17.14 %	4.22 % 4.37 %
Tuta	11268 11139	9403 9270	1507 1513	372 371	83.45 % 83.22 %	13.37 % 13.58 %	3.30 % 3.33 %
Juno.com	11206 11374	9458 9542	1412 1471	329 363	84.40 % 83.89 %	12.60 % 12.93 %	2.94 % 3.19 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.