CleverReach and Kit Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
529.479 136.811	432.464 113.341	80.679 19.782	15.369 4.442

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.68 % 82.84 %	15.24 % 14.46 %	2.90 % 3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40961 10459	34598 8895	5266 1376	1039 283	84.47 % 85.05 %	12.86 % 13.16 %	2.54 % 2.71 %
Elektronics	40738 10356	33543 8653	5975 1415	1126 349	82.34 % 83.56 %	14.67 % 13.66 %	2.76 % 3.37 %
Entertainment	40746 10567	33180 8748	6276 1541	1241 333	81.43 % 82.79 %	15.40 % 14.58 %	3.05 % 3.15 %
Cosmetics & Beauty	40524 10331	33035 8548	6232 1488	1176 342	81.52 % 82.74 %	15.38 % 14.40 %	2.90 % 3.31 %
Food & Drink	40549 10597	34240 8948	5221 1394	1012 334	84.44 % 84.44 %	12.88 % 13.15 %	2.50 % 3.15 %
Home & Garden	41391 10790	34965 9136	5306 1391	1058 311	84.47 % 84.67 %	12.82 % 12.89 %	2.56 % 2.88 %
Finance	40725 10557	32057 8542	7242 1698	1314 381	78.72 % 80.91 %	17.78 % 16.08 %	3.23 % 3.61 %
Health	40688 10573	32359 8619	7017 1606	1218 380	79.53 % 81.52 %	17.25 % 15.19 %	2.99 % 3.59 %
Pets	40291 10369	33646 8712	5489 1412	1098 303	83.51 % 84.02 %	13.62 % 13.62 %	2.73 % 2.92 %
Sport & Fitness	41001 10776	33035 8853	6627 1630	1256 342	80.57 % 82.15 %	16.16 % 15.13 %	3.06 % 3.17 %
Job & Career	40850 10314	32543 8317	6891 1644	1353 388	79.66 % 80.64 %	16.87 % 15.94 %	3.31 % 3.76 %
Dating	40407 10607	31334 8579	7630 1737	1366 377	77.55 % 80.88 %	18.88 % 16.38 %	3.38 % 3.55 %
Other	40608 10515	33929 8791	5507 1450	1112 319	83.55 % 83.60 %	13.56 % 13.79 %	2.74 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50092 10582	39151 8306	9282 1894	1601 432	78.16 % 78.49 %	18.53 % 17.90 %	3.20 % 4.08 %
Outlook Mail	49190 10476	38939 8535	8552 1624	1615 357	79.16 % 81.47 %	17.39 % 15.50 %	3.28 % 3.41 %
Yahoo Mail	49793 10520	40431 8653	7794 1563	1512 358	81.20 % 82.25 %	15.65 % 14.86 %	3.04 % 3.40 %
AOL Mail	49255 10508	40018 8667	7673 1575	1491 332	81.25 % 82.48 %	15.58 % 14.99 %	3.03 % 3.16 %
Mail.com	50365 10690	41446 8911	7398 1495	1436 339	82.29 % 83.36 %	14.69 % 13.99 %	2.85 % 3.17 %
Yandex Mail	50014 10676	40000 8724	8341 1666	1607 366	79.98 % 81.72 %	16.68 % 15.61 %	3.21 % 3.43 %
GMX Mail	49690 10579	40988 8923	7347 1413	1273 332	82.49 % 84.35 %	14.79 % 13.36 %	2.56 % 3.14 %
Zoho Mail	49647 10414	41335 8790	6869 1374	1350 316	83.26 % 84.41 %	13.84 % 13.19 %	2.72 % 3.03 %
ProtonMail	49733 10620	41499 9017	6882 1335	1276 307	83.44 % 84.91 %	13.84 % 12.57 %	2.57 % 2.89 %
Custom Mail	50050 10481	42229 8898	6515 1323	1229 309	84.37 % 84.90 %	13.02 % 12.62 %	2.46 % 2.95 %
iCloud Mail	10666 10432	8512 8237	1662 1799	418 427	79.80 % 78.96 %	15.58 % 17.25 %	3.92 % 4.09 %
Tuta	10432 10482	8854 8865	1203 1410	286 286	84.87 % 84.57 %	11.53 % 13.45 %	2.74 % 2.73 %
Juno.com	10552 10351	9062 8815	1161 1311	275 281	85.88 % 85.16 %	11.00 % 12.67 %	2.61 % 2.71 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.