CleverReach and Kit Email Deliverability Comparison

CleverReach

Kit

In this comparison, the deliverability of CleverReach and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.607 64.911	51.485 50.481	11.987 13.230	1.282 1.420

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.69 % 77.77 %	18.55 % 20.38 %	1.98 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5149 4894	4064 3792	995 1020	98 105	78.93 % 77.48 %	19.32 % 20.84 %	1.90 % 2.15 %
Elektronics	4937 5030	3959 3922	884 1020	105 105	80.19 % 77.97 %	17.91 % 20.28 %	2.13 % 2.09 %
Entertainment	5044 4908	4003 3808	934 1006	111 106	79.36 % 77.59 %	18.52 % 20.50 %	2.20 % 2.16 %
Cosmetics & Beauty	4653 5065	3713 3980	852 1006	90 100	79.80 % 78.58 %	18.31 % 19.86 %	1.93 % 1.97 %
Food & Drink	5047 4988	4017 3861	954 1016	93 114	79.59 % 77.41 %	18.90 % 20.37 %	1.84 % 2.29 %
Home & Garden	4863 5048	3865 3865	916 1080	99 107	79.48 % 76.56 %	18.84 % 21.39 %	2.04 % 2.12 %
Finance	5039 4952	4163 3998	796 864	98 108	82.62 % 80.74 %	15.80 % 17.45 %	1.94 % 2.18 %
Health	5172 5084	4226 4083	855 910	99 110	81.71 % 80.31 %	16.53 % 17.90 %	1.91 % 2.16 %
Pets	5116 5014	4064 3851	968 1061	99 118	79.44 % 76.80 %	18.92 % 21.16 %	1.94 % 2.35 %
Sport & Fitness	4798 5062	3846 3947	866 1014	97 115	80.16 % 77.97 %	18.05 % 20.03 %	2.02 % 2.27 %
Job & Career	4890 4864	3804 3697	995 1084	100 107	77.79 % 76.01 %	20.35 % 22.29 %	2.04 % 2.20 %
Dating	4802 5008	3639 3728	1088 1187	88 111	75.78 % 74.44 %	22.66 % 23.70 %	1.83 % 2.22 %
Other	5097 4994	4122 3949	884 962	105 114	80.87 % 79.07 %	17.34 % 19.26 %	2.06 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4699 4615	3577 3460	1043 1070	84 95	76.12 % 74.97 %	22.20 % 23.19 %	1.79 % 2.06 %
Outlook Mail	4544 4732	3589 3659	876 972	87 106	78.98 % 77.32 %	19.28 % 20.54 %	1.91 % 2.24 %
Yahoo Mail	4692 4596	3723 3525	875 976	102 99	79.35 % 76.70 %	18.65 % 21.24 %	2.17 % 2.15 %
AOL Mail	4679 4786	3742 3707	865 993	92 103	79.97 % 77.46 %	18.49 % 20.75 %	1.97 % 2.15 %
Mail.com	4710 4724	3774 3756	851 884	92 104	80.13 % 79.51 %	18.07 % 18.71 %	1.95 % 2.20 %
Yandex Mail	4584 4809	3617 3687	891 1032	89 108	78.90 % 76.67 %	19.44 % 21.46 %	1.94 % 2.25 %
GMX Mail	4687 4636	3659 3545	936 1018	102 99	78.07 % 76.47 %	19.97 % 21.96 %	2.18 % 2.14 %
Zoho Mail	4616 4604	3721 3626	829 901	85 98	80.61 % 78.76 %	17.96 % 19.57 %	1.84 % 2.13 %
ProtonMail	4942 4602	4026 3648	831 873	102 100	81.46 % 79.27 %	16.82 % 18.97 %	2.06 % 2.17 %
Custom Mail	4792 4653	3915 3729	786 838	99 107	81.70 % 80.14 %	16.40 % 18.01 %	2.07 % 2.30 %
iCloud Mail	4499 4683	3449 3462	963 1135	95 105	76.66 % 73.93 %	21.40 % 24.24 %	2.11 % 2.24 %
Tuta	4611 4804	3769 3807	774 907	80 107	81.74 % 79.25 %	16.79 % 18.88 %	1.73 % 2.23 %
Juno.com	4635 4682	3767 3714	784 883	96 108	81.27 % 79.33 %	16.91 % 18.86 %	2.07 % 2.31 %
Mailfence	3917 3985	3157 3156	683 748	77 81	80.60 % 79.20 %	17.44 % 18.77 %	1.97 % 2.03 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.