CleverReach and Kit Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.472 146.779	441.406 121.410	81.719 21.659	15.527 4.684

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.82 % 82.72 %	15.15 % 14.76 %	2.88 % 3.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41750 11218	35305 9511	5343 1521	1052 304	84.56 % 84.78 %	12.80 % 13.56 %	2.52 % 2.71 %
Elektronics	41469 11171	34200 9312	6050 1569	1136 368	82.47 % 83.36 %	14.59 % 14.05 %	2.74 % 3.29 %
Entertainment	41553 11384	33896 9408	6357 1689	1255 354	81.57 % 82.64 %	15.30 % 14.84 %	3.02 % 3.11 %
Cosmetics & Beauty	41200 11110	33633 9186	6302 1632	1186 360	81.63 % 82.68 %	15.30 % 14.69 %	2.88 % 3.24 %
Food & Drink	41324 11359	34934 9555	5308 1532	1023 354	84.54 % 84.12 %	12.84 % 13.49 %	2.48 % 3.12 %
Home & Garden	42182 11505	35673 9712	5392 1518	1072 327	84.57 % 84.42 %	12.78 % 13.19 %	2.54 % 2.84 %
Finance	41579 11308	32822 9147	7335 1844	1328 399	78.94 % 80.89 %	17.64 % 16.31 %	3.19 % 3.53 %
Health	41398 11317	32996 9217	7088 1754	1228 397	79.70 % 81.44 %	17.12 % 15.50 %	2.97 % 3.51 %
Pets	41149 11156	34412 9349	5581 1557	1113 324	83.63 % 83.80 %	13.56 % 13.96 %	2.70 % 2.90 %
Sport & Fitness	41809 11514	33759 9452	6708 1763	1270 362	80.75 % 82.09 %	16.04 % 15.31 %	3.04 % 3.14 %
Job & Career	41609 11117	33221 8964	6969 1806	1365 406	79.84 % 80.63 %	16.75 % 16.25 %	3.28 % 3.65 %
Dating	41116 11331	31970 9169	7706 1873	1376 393	77.76 % 80.92 %	18.74 % 16.53 %	3.35 % 3.47 %
Other	41334 11289	34585 9428	5580 1601	1123 336	83.67 % 83.51 %	13.50 % 14.18 %	2.72 % 2.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50845 11320	39823 8903	9357 2028	1612 449	78.32 % 78.65 %	18.40 % 17.92 %	3.17 % 3.97 %
Outlook Mail	50049 11274	39705 9178	8642 1764	1626 377	79.33 % 81.41 %	17.27 % 15.65 %	3.25 % 3.34 %
Yahoo Mail	50570 11270	41121 9254	7875 1700	1526 374	81.32 % 82.11 %	15.57 % 15.08 %	3.02 % 3.32 %
AOL Mail	50069 11359	40749 9346	7762 1745	1505 351	81.39 % 82.28 %	15.50 % 15.36 %	3.01 % 3.09 %
Mail.com	51042 11451	42051 9532	7467 1638	1446 356	82.39 % 83.24 %	14.63 % 14.30 %	2.83 % 3.11 %
Yandex Mail	50803 11494	40706 9390	8423 1815	1621 387	80.13 % 81.69 %	16.58 % 15.79 %	3.19 % 3.37 %
GMX Mail	50436 11368	41660 9564	7422 1566	1282 353	82.60 % 84.13 %	14.72 % 13.78 %	2.54 % 3.11 %
Zoho Mail	50420 11124	42034 9364	6949 1513	1363 334	83.37 % 84.18 %	13.78 % 13.60 %	2.70 % 3.00 %
ProtonMail	50539 11333	42221 9585	6968 1483	1291 323	83.54 % 84.58 %	13.79 % 13.09 %	2.55 % 2.85 %
Custom Mail	50802 11194	42900 9482	6592 1455	1241 327	84.45 % 84.71 %	12.98 % 13.00 %	2.44 % 2.92 %
iCloud Mail	11427 11143	9192 8818	1740 1930	429 445	80.44 % 79.13 %	15.23 % 17.32 %	3.75 % 3.99 %
Tuta	11218 11320	9555 9547	1287 1561	299 308	85.18 % 84.34 %	11.47 % 13.79 %	2.67 % 2.72 %
Juno.com	11252 11129	9689 9447	1235 1461	286 300	86.11 % 84.89 %	10.98 % 13.13 %	2.54 % 2.70 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.