CleverReach and Kit Email Deliverability Comparison

CleverReach

Kit

In this comparison, the deliverability of CleverReach and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.821 76.643	59.232 59.459	15.812 15.559	1.777 1.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.10 % 77.58 %	20.58 % 20.30 %	2.31 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 5965	4525 4577	1261 1261	134 127	76.44 % 76.73 %	21.30 % 21.14 %	2.26 % 2.13 %
Elektronics	5997 5786	4673 4548	1193 1115	131 123	77.92 % 78.60 %	19.89 % 19.27 %	2.18 % 2.13 %
Entertainment	6136 5907	4689 4528	1302 1255	145 124	76.42 % 76.65 %	21.22 % 21.25 %	2.36 % 2.10 %
Cosmetics & Beauty	5713 5954	4452 4658	1134 1174	127 122	77.93 % 78.23 %	19.85 % 19.72 %	2.22 % 2.05 %
Food & Drink	5963 5862	4595 4516	1228 1216	140 130	77.06 % 77.04 %	20.59 % 20.74 %	2.35 % 2.22 %
Home & Garden	5883 5934	4508 4595	1231 1212	144 127	76.63 % 77.44 %	20.92 % 20.42 %	2.45 % 2.14 %
Finance	5751 5829	4619 4725	992 983	140 121	80.32 % 81.06 %	17.25 % 16.86 %	2.43 % 2.08 %
Health	6122 5875	4942 4778	1050 974	130 123	80.73 % 81.33 %	17.15 % 16.58 %	2.12 % 2.09 %
Pets	5982 5980	4574 4592	1273 1254	135 134	76.46 % 76.79 %	21.28 % 20.97 %	2.26 % 2.24 %
Sport & Fitness	5763 5886	4431 4519	1206 1239	126 128	76.89 % 76.78 %	20.93 % 21.05 %	2.19 % 2.17 %
Job & Career	5864 5933	4388 4448	1337 1357	139 128	74.83 % 74.97 %	22.80 % 22.87 %	2.37 % 2.16 %
Dating	5930 5976	4305 4407	1488 1442	137 127	72.60 % 73.74 %	25.09 % 24.13 %	2.31 % 2.13 %
Other	5797 5756	4531 4568	1117 1077	149 111	78.16 % 79.36 %	19.27 % 18.71 %	2.57 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5364 5467	3954 4033	1289 1326	121 108	73.71 % 73.77 %	24.03 % 24.25 %	2.26 % 1.98 %
Outlook Mail	5356 5472	4034 4181	1198 1179	124 112	75.32 % 76.41 %	22.37 % 21.55 %	2.32 % 2.05 %
Yahoo Mail	5589 5648	4264 4305	1192 1227	133 116	76.29 % 76.22 %	21.33 % 21.72 %	2.38 % 2.05 %
AOL Mail	5522 5541	4189 4253	1196 1175	137 113	75.86 % 76.76 %	21.66 % 21.21 %	2.48 % 2.04 %
Mail.com	5344 5406	4192 4261	1031 1028	121 117	78.44 % 78.82 %	19.29 % 19.02 %	2.26 % 2.16 %
Yandex Mail	5575 5401	4250 4145	1201 1149	124 107	76.23 % 76.75 %	21.54 % 21.27 %	2.22 % 1.98 %
GMX Mail	5444 5515	4111 4185	1203 1210	130 120	75.51 % 75.88 %	22.10 % 21.94 %	2.39 % 2.18 %
Zoho Mail	5518 5463	4292 4294	1102 1049	124 120	77.78 % 78.60 %	19.97 % 19.20 %	2.25 % 2.20 %
ProtonMail	5687 5329	4495 4237	1066 970	126 122	79.04 % 79.51 %	18.74 % 18.20 %	2.22 % 2.29 %
Custom Mail	5525 5258	4420 4221	970 918	135 119	80.00 % 80.28 %	17.56 % 17.46 %	2.44 % 2.26 %
iCloud Mail	5436 5465	3994 4065	1319 1291	123 109	73.47 % 74.38 %	24.26 % 23.62 %	2.26 % 1.99 %
Tuta	5501 5744	4372 4555	996 1065	133 124	79.48 % 79.30 %	18.11 % 18.54 %	2.42 % 2.16 %
Juno.com	5598 5446	4396 4372	1073 955	129 119	78.53 % 80.28 %	19.17 % 17.54 %	2.30 % 2.19 %
Mailfence	5362 5488	4269 4352	976 1017	117 119	79.62 % 79.30 %	18.20 % 18.53 %	2.18 % 2.17 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.