CleverReach and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.472 540.072	441.406 436.102	81.719 88.692	15.527 15.609

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.82 % 80.75 %	15.15 % 16.42 %	2.88 % 2.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41750 41192	35305 34443	5343 5750	1052 1026	84.56 % 83.62 %	12.80 % 13.96 %	2.52 % 2.49 %
Elektronics	41469 42041	34200 34267	6050 6641	1136 1162	82.47 % 81.51 %	14.59 % 15.80 %	2.74 % 2.76 %
Entertainment	41553 41494	33896 33475	6357 6860	1255 1179	81.57 % 80.67 %	15.30 % 16.53 %	3.02 % 2.84 %
Cosmetics & Beauty	41200 41166	33633 33256	6302 6807	1186 1154	81.63 % 80.79 %	15.30 % 16.54 %	2.88 % 2.80 %
Food & Drink	41324 41465	34934 34604	5308 5838	1023 1039	84.54 % 83.45 %	12.84 % 14.08 %	2.48 % 2.51 %
Home & Garden	42182 41478	35673 34598	5392 5816	1072 1097	84.57 % 83.41 %	12.78 % 14.02 %	2.54 % 2.64 %
Finance	41579 41470	32822 32247	7335 7855	1328 1400	78.94 % 77.76 %	17.64 % 18.94 %	3.19 % 3.38 %
Health	41398 41430	32996 32596	7088 7529	1228 1313	79.70 % 78.68 %	17.12 % 18.17 %	2.97 % 3.17 %
Pets	41149 41317	34412 34092	5581 6129	1113 1104	83.63 % 82.51 %	13.56 % 14.83 %	2.70 % 2.67 %
Sport & Fitness	41809 41689	33759 33126	6708 7293	1270 1320	80.75 % 79.46 %	16.04 % 17.49 %	3.04 % 3.17 %
Job & Career	41609 42406	33221 33371	6969 7698	1365 1351	79.84 % 78.69 %	16.75 % 18.15 %	3.28 % 3.19 %
Dating	41116 41141	31970 31534	7706 8258	1376 1375	77.76 % 76.65 %	18.74 % 20.07 %	3.35 % 3.34 %
Other	41334 41783	34585 34493	5580 6218	1123 1089	83.67 % 82.55 %	13.50 % 14.88 %	2.72 % 2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50845 50976	39823 39400	9357 9941	1612 1670	78.32 % 77.29 %	18.40 % 19.50 %	3.17 % 3.28 %
Outlook Mail	50049 51116	39705 39905	8642 9591	1626 1639	79.33 % 78.07 %	17.27 % 18.76 %	3.25 % 3.21 %
Yahoo Mail	50570 50144	41121 40214	7875 8379	1526 1546	81.32 % 80.20 %	15.57 % 16.71 %	3.02 % 3.08 %
AOL Mail	50069 50753	40749 40721	7762 8521	1505 1522	81.39 % 80.23 %	15.50 % 16.79 %	3.01 % 3.00 %
Mail.com	51042 50586	42051 41133	7467 8028	1446 1435	82.39 % 81.31 %	14.63 % 15.87 %	2.83 % 2.84 %
Yandex Mail	50803 50713	40706 40085	8423 9109	1621 1568	80.13 % 79.04 %	16.58 % 17.96 %	3.19 % 3.09 %
GMX Mail	50436 50324	41660 40973	7422 8043	1282 1331	82.60 % 81.42 %	14.72 % 15.98 %	2.54 % 2.64 %
Zoho Mail	50420 50533	42034 41635	6949 7584	1363 1345	83.37 % 82.39 %	13.78 % 15.01 %	2.70 % 2.66 %
ProtonMail	50539 51185	42221 42157	6968 7770	1291 1272	83.54 % 82.36 %	13.79 % 15.18 %	2.55 % 2.49 %
Custom Mail	50802 49900	42900 41699	6592 6982	1241 1239	84.45 % 83.57 %	12.98 % 13.99 %	2.44 % 2.48 %
iCloud Mail	11427 11288	9192 9061	1740 1877	429 400	80.44 % 80.27 %	15.23 % 16.63 %	3.75 % 3.54 %
Tuta	11218 11135	9555 9409	1287 1434	299 315	85.18 % 84.50 %	11.47 % 12.88 %	2.67 % 2.83 %
Juno.com	11252 11419	9689 9710	1235 1433	286 327	86.11 % 85.03 %	10.98 % 12.55 %	2.54 % 2.86 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.