CleverReach and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
529.479 530.032	432.464 427.994	80.679 86.778	15.369 15.364

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.68 % 80.75 %	15.24 % 16.37 %	2.90 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40961 40525	34598 33900	5266 5627	1039 1011	84.47 % 83.65 %	12.86 % 13.89 %	2.54 % 2.49 %
Elektronics	40738 41233	33543 33607	5975 6492	1126 1141	82.34 % 81.51 %	14.67 % 15.74 %	2.76 % 2.77 %
Entertainment	40746 40726	33180 32858	6276 6711	1241 1160	81.43 % 80.68 %	15.40 % 16.48 %	3.05 % 2.85 %
Cosmetics & Beauty	40524 40372	33035 32609	6232 6653	1176 1133	81.52 % 80.77 %	15.38 % 16.48 %	2.90 % 2.81 %
Food & Drink	40549 40754	34240 34025	5221 5711	1012 1020	84.44 % 83.49 %	12.88 % 14.01 %	2.50 % 2.50 %
Home & Garden	41391 40681	34965 33952	5306 5666	1058 1079	84.47 % 83.46 %	12.82 % 13.93 %	2.56 % 2.65 %
Finance	40725 40706	32057 31631	7242 7703	1314 1383	78.72 % 77.71 %	17.78 % 18.92 %	3.23 % 3.40 %
Health	40688 40588	32359 31916	7017 7355	1218 1292	79.53 % 78.63 %	17.25 % 18.12 %	2.99 % 3.18 %
Pets	40291 40538	33646 33475	5489 5983	1098 1085	83.51 % 82.58 %	13.62 % 14.76 %	2.73 % 2.68 %
Sport & Fitness	41001 40886	33035 32474	6627 7140	1256 1298	80.57 % 79.43 %	16.16 % 17.46 %	3.06 % 3.17 %
Job & Career	40850 41645	32543 32757	6891 7555	1353 1333	79.66 % 78.66 %	16.87 % 18.14 %	3.31 % 3.20 %
Dating	40407 40358	31334 30913	7630 8117	1366 1357	77.55 % 76.60 %	18.88 % 20.11 %	3.38 % 3.36 %
Other	40608 41020	33929 33877	5507 6065	1112 1072	83.55 % 82.59 %	13.56 % 14.79 %	2.74 % 2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50092 50151	39151 38733	9282 9781	1601 1649	78.16 % 77.23 %	18.53 % 19.50 %	3.20 % 3.29 %
Outlook Mail	49190 50330	38939 39269	8552 9435	1615 1619	79.16 % 78.02 %	17.39 % 18.75 %	3.28 % 3.22 %
Yahoo Mail	49793 49358	40431 39596	7794 8246	1512 1527	81.20 % 80.22 %	15.65 % 16.71 %	3.04 % 3.09 %
AOL Mail	49255 49945	40018 40061	7673 8370	1491 1505	81.25 % 80.21 %	15.58 % 16.76 %	3.03 % 3.01 %
Mail.com	50365 49836	41446 40522	7398 7891	1436 1416	82.29 % 81.31 %	14.69 % 15.83 %	2.85 % 2.84 %
Yandex Mail	50014 49988	40000 39498	8341 8972	1607 1550	79.98 % 79.01 %	16.68 % 17.95 %	3.21 % 3.10 %
GMX Mail	49690 49533	40988 40341	7347 7884	1273 1313	82.49 % 81.44 %	14.79 % 15.92 %	2.56 % 2.65 %
Zoho Mail	49647 49696	41335 40947	6869 7433	1350 1324	83.26 % 82.39 %	13.84 % 14.96 %	2.72 % 2.66 %
ProtonMail	49733 50476	41499 41591	6882 7634	1276 1254	83.44 % 82.40 %	13.84 % 15.12 %	2.57 % 2.48 %
Custom Mail	50050 49151	42229 41100	6515 6849	1229 1220	84.37 % 83.62 %	13.02 % 13.93 %	2.46 % 2.48 %
iCloud Mail	10666 10548	8512 8452	1662 1729	418 379	79.80 % 80.13 %	15.58 % 16.39 %	3.92 % 3.59 %
Tuta	10432 10432	8854 8839	1203 1294	286 300	84.87 % 84.73 %	11.53 % 12.40 %	2.74 % 2.88 %
Juno.com	10552 10588	9062 9045	1161 1260	275 308	85.88 % 85.43 %	11.00 % 11.90 %	2.61 % 2.91 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.