CleverReach and MailChimp Email Deliverability Comparison

CleverReach

MailChimp

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.591 66.382	51.083 51.054	13.168 13.829	1.340 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.88 % 76.91 %	20.08 % 20.83 %	2.04 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5101	3986 3894	1089 1089	101 118	77.01 % 76.34 %	21.04 % 21.35 %	1.95 % 2.31 %
Elektronics	5079 4904	3994 3804	978 996	107 104	78.64 % 77.57 %	19.26 % 20.31 %	2.11 % 2.12 %
Entertainment	5099 5369	3952 4076	1029 1171	118 122	77.51 % 75.92 %	20.18 % 21.81 %	2.31 % 2.27 %
Cosmetics & Beauty	4855 5168	3794 4006	964 1041	97 121	78.15 % 77.52 %	19.86 % 20.14 %	2.00 % 2.34 %
Food & Drink	5054 5285	3934 4035	1026 1124	94 126	77.84 % 76.35 %	20.30 % 21.27 %	1.86 % 2.38 %
Home & Garden	4930 4863	3827 3697	997 1056	106 110	77.63 % 76.02 %	20.22 % 21.71 %	2.15 % 2.26 %
Finance	5052 5073	4098 4069	850 898	104 106	81.12 % 80.21 %	16.83 % 17.70 %	2.06 % 2.09 %
Health	5385 5124	4332 4147	949 861	104 116	80.45 % 80.93 %	17.62 % 16.80 %	1.93 % 2.26 %
Pets	5176 4941	4012 3794	1063 1033	101 114	77.51 % 76.79 %	20.54 % 20.91 %	1.95 % 2.31 %
Sport & Fitness	4783 5173	3736 3949	950 1111	97 113	78.11 % 76.34 %	19.86 % 21.48 %	2.03 % 2.18 %
Job & Career	4963 5096	3751 3798	1108 1183	104 115	75.58 % 74.53 %	22.33 % 23.21 %	2.10 % 2.26 %
Dating	4853 5038	3566 3682	1196 1241	91 115	73.48 % 73.08 %	24.64 % 24.63 %	1.88 % 2.28 %
Other	5186 5247	4101 4103	969 1025	116 119	79.08 % 78.20 %	18.68 % 19.53 %	2.24 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4758 4814	3508 3525	1160 1190	90 99	73.73 % 73.22 %	24.38 % 24.72 %	1.89 % 2.06 %
Outlook Mail	4440 4762	3390 3581	960 1078	90 103	76.35 % 75.20 %	21.62 % 22.64 %	2.03 % 2.16 %
Yahoo Mail	4735 4667	3664 3510	966 1038	105 119	77.38 % 75.21 %	20.40 % 22.24 %	2.22 % 2.55 %
AOL Mail	4668 4835	3624 3679	949 1043	95 113	77.63 % 76.09 %	20.33 % 21.57 %	2.04 % 2.34 %
Mail.com	4759 4713	3743 3701	918 903	98 109	78.65 % 78.53 %	19.29 % 19.16 %	2.06 % 2.31 %
Yandex Mail	4645 4602	3561 3523	993 970	91 109	76.66 % 76.55 %	21.38 % 21.08 %	1.96 % 2.37 %
GMX Mail	4689 4884	3543 3652	1039 1126	107 106	75.56 % 74.77 %	22.16 % 23.05 %	2.28 % 2.17 %
Zoho Mail	4660 4719	3669 3669	905 935	86 115	78.73 % 77.75 %	19.42 % 19.81 %	1.85 % 2.44 %
ProtonMail	4930 4809	3945 3772	883 933	102 104	80.02 % 78.44 %	17.91 % 19.40 %	2.07 % 2.16 %
Custom Mail	4755 4669	3824 3797	829 778	102 94	80.42 % 81.32 %	17.43 % 16.66 %	2.15 % 2.01 %
iCloud Mail	4483 4648	3326 3388	1059 1161	98 99	74.19 % 72.89 %	23.62 % 24.98 %	2.19 % 2.13 %
Tuta	4691 4741	3781 3737	828 898	82 106	80.60 % 78.82 %	17.65 % 18.94 %	1.75 % 2.24 %
Juno.com	4708 4766	3758 3779	850 878	100 109	79.82 % 79.29 %	18.05 % 18.42 %	2.12 % 2.29 %
Mailfence	4670 4753	3747 3741	829 898	94 114	80.24 % 78.71 %	17.75 % 18.89 %	2.01 % 2.40 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.