CleverReach and MailChimp Email Deliverability Comparison

CleverReach

MailChimp

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.707 76.959	58.850 59.487	15.975 15.878	1.882 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.72 % 77.30 %	20.83 % 20.63 %	2.45 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5801 6000	4410 4650	1255 1219	136 131	76.02 % 77.50 %	21.63 % 20.32 %	2.34 % 2.18 %
Elektronics	6054 5883	4691 4607	1221 1161	142 115	77.49 % 78.31 %	20.17 % 19.73 %	2.35 % 1.95 %
Entertainment	6218 5935	4734 4556	1328 1250	156 129	76.13 % 76.76 %	21.36 % 21.06 %	2.51 % 2.17 %
Cosmetics & Beauty	5790 5962	4484 4613	1169 1217	137 132	77.44 % 77.37 %	20.19 % 20.41 %	2.37 % 2.21 %
Food & Drink	5796 5877	4430 4530	1226 1223	140 124	76.43 % 77.08 %	21.15 % 20.81 %	2.42 % 2.11 %
Home & Garden	5906 5876	4509 4533	1242 1218	155 125	76.35 % 77.14 %	21.03 % 20.73 %	2.62 % 2.13 %
Finance	5752 5828	4589 4709	1017 1005	146 114	79.78 % 80.80 %	17.68 % 17.24 %	2.54 % 1.96 %
Health	6075 5965	4885 4812	1050 1037	140 116	80.41 % 80.67 %	17.28 % 17.38 %	2.30 % 1.94 %
Pets	6097 5918	4647 4536	1303 1259	147 123	76.22 % 76.65 %	21.37 % 21.27 %	2.41 % 2.08 %
Sport & Fitness	5770 5894	4408 4500	1232 1275	130 119	76.40 % 76.35 %	21.35 % 21.63 %	2.25 % 2.02 %
Job & Career	5870 6055	4370 4585	1354 1341	146 129	74.45 % 75.72 %	23.07 % 22.15 %	2.49 % 2.13 %
Dating	5825 5860	4228 4263	1451 1486	146 111	72.58 % 72.75 %	24.91 % 25.36 %	2.51 % 1.89 %
Other	5753 5906	4465 4593	1127 1187	161 126	77.61 % 77.77 %	19.59 % 20.10 %	2.80 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5373 5624	3941 4158	1304 1348	128 118	73.35 % 73.93 %	24.27 % 23.97 %	2.38 % 2.10 %
Outlook Mail	5349 5631	4007 4270	1213 1245	129 116	74.91 % 75.83 %	22.68 % 22.11 %	2.41 % 2.06 %
Yahoo Mail	5525 5381	4174 4091	1210 1175	141 115	75.55 % 76.03 %	21.90 % 21.84 %	2.55 % 2.14 %
AOL Mail	5496 5499	4148 4208	1213 1173	135 118	75.47 % 76.52 %	22.07 % 21.33 %	2.46 % 2.15 %
Mail.com	5307 5538	4155 4376	1030 1048	122 114	78.29 % 79.02 %	19.41 % 18.92 %	2.30 % 2.06 %
Yandex Mail	5519 5381	4184 4133	1204 1149	131 99	75.81 % 76.81 %	21.82 % 21.35 %	2.37 % 1.84 %
GMX Mail	5402 5464	4062 4128	1201 1219	139 117	75.19 % 75.55 %	22.23 % 22.31 %	2.57 % 2.14 %
Zoho Mail	5529 5556	4287 4351	1108 1090	134 115	77.54 % 78.31 %	20.04 % 19.62 %	2.42 % 2.07 %
ProtonMail	5683 5564	4479 4405	1063 1043	141 116	78.81 % 79.17 %	18.70 % 18.75 %	2.48 % 2.08 %
Custom Mail	5482 5358	4361 4305	977 944	144 109	79.55 % 80.35 %	17.82 % 17.62 %	2.63 % 2.03 %
iCloud Mail	5414 5424	3975 3991	1314 1320	125 113	73.42 % 73.58 %	24.27 % 24.34 %	2.31 % 2.08 %
Tuta	5609 5520	4433 4346	1027 1060	149 114	79.03 % 78.73 %	18.31 % 19.20 %	2.66 % 2.07 %
Juno.com	5619 5487	4386 4361	1098 999	135 127	78.06 % 79.48 %	19.54 % 18.21 %	2.40 % 2.31 %
Mailfence	5400 5532	4258 4364	1013 1065	129 103	78.85 % 78.89 %	18.76 % 19.25 %	2.39 % 1.86 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.