CleverReach and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.472 539.057	441.406 418.308	81.719 101.600	15.527 19.540

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.82 % 77.60 %	15.15 % 18.85 %	2.88 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41750 41572	35305 33342	5343 6908	1052 1351	84.56 % 80.20 %	12.80 % 16.62 %	2.52 % 3.25 %
Elektronics	41469 41454	34200 32533	6050 7563	1136 1406	82.47 % 78.48 %	14.59 % 18.24 %	2.74 % 3.39 %
Entertainment	41553 41090	33896 31786	6357 7808	1255 1529	81.57 % 77.36 %	15.30 % 19.00 %	3.02 % 3.72 %
Cosmetics & Beauty	41200 41643	33633 32288	6302 7847	1186 1511	81.63 % 77.54 %	15.30 % 18.84 %	2.88 % 3.63 %
Food & Drink	41324 41599	34934 33412	5308 6854	1023 1352	84.54 % 80.32 %	12.84 % 16.48 %	2.48 % 3.25 %
Home & Garden	42182 41818	35673 33534	5392 6962	1072 1357	84.57 % 80.19 %	12.78 % 16.65 %	2.54 % 3.25 %
Finance	41579 41479	32822 30971	7335 8866	1328 1651	78.94 % 74.67 %	17.64 % 21.37 %	3.19 % 3.98 %
Health	41398 41568	32996 31376	7088 8660	1228 1581	79.70 % 75.48 %	17.12 % 20.83 %	2.97 % 3.80 %
Pets	41149 40695	34412 32392	5581 6903	1113 1419	83.63 % 79.60 %	13.56 % 16.96 %	2.70 % 3.49 %
Sport & Fitness	41809 41056	33759 31508	6708 8017	1270 1571	80.75 % 76.74 %	16.04 % 19.53 %	3.04 % 3.83 %
Job & Career	41609 41330	33221 31324	6969 8366	1365 1665	79.84 % 75.79 %	16.75 % 20.24 %	3.28 % 4.03 %
Dating	41116 42200	31970 30854	7706 9679	1376 1706	77.76 % 73.11 %	18.74 % 22.94 %	3.35 % 4.04 %
Other	41334 41553	34585 32988	5580 7167	1123 1441	83.67 % 79.39 %	13.50 % 17.25 %	2.72 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50845 50625	39823 37369	9357 11211	1612 2081	78.32 % 73.82 %	18.40 % 22.15 %	3.17 % 4.11 %
Outlook Mail	50049 50264	39705 37792	8642 10524	1626 1994	79.33 % 75.19 %	17.27 % 20.94 %	3.25 % 3.97 %
Yahoo Mail	50570 50468	41121 38832	7875 9744	1526 1893	81.32 % 76.94 %	15.57 % 19.31 %	3.02 % 3.75 %
AOL Mail	50069 50779	40749 39072	7762 9865	1505 1885	81.39 % 76.95 %	15.50 % 19.43 %	3.01 % 3.71 %
Mail.com	51042 50767	42051 39555	7467 9423	1446 1840	82.39 % 77.91 %	14.63 % 18.56 %	2.83 % 3.62 %
Yandex Mail	50803 50905	40706 38563	8423 10432	1621 1939	80.13 % 75.75 %	16.58 % 20.49 %	3.19 % 3.81 %
GMX Mail	50436 50610	41660 39538	7422 9362	1282 1752	82.60 % 78.12 %	14.72 % 18.50 %	2.54 % 3.46 %
Zoho Mail	50420 50703	42034 39986	6949 9114	1363 1662	83.37 % 78.86 %	13.78 % 17.98 %	2.70 % 3.28 %
ProtonMail	50539 50015	42221 39667	6968 8715	1291 1658	83.54 % 79.31 %	13.79 % 17.42 %	2.55 % 3.32 %
Custom Mail	50802 50272	42900 40360	6592 8317	1241 1615	84.45 % 80.28 %	12.98 % 16.54 %	2.44 % 3.21 %
iCloud Mail	11427 11136	9192 8762	1740 1909	429 487	80.44 % 78.68 %	15.23 % 17.14 %	3.75 % 4.37 %
Tuta	11218 11139	9555 9270	1287 1513	299 371	85.18 % 83.22 %	11.47 % 13.58 %	2.67 % 3.33 %
Juno.com	11252 11374	9689 9542	1235 1471	286 363	86.11 % 83.89 %	10.98 % 12.93 %	2.54 % 3.19 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.