CleverReach and MailChimp Email Deliverability Comparison

CleverReach

MailChimp

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.852 76.936	59.179 59.712	15.819 15.605	1.854 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.00 % 77.61 %	20.58 % 20.28 %	2.41 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5977 5992	4548 4655	1290 1204	139 133	76.09 % 77.69 %	21.58 % 20.09 %	2.33 % 2.22 %
Elektronics	6026 5825	4693 4567	1191 1145	142 113	77.88 % 78.40 %	19.76 % 19.66 %	2.36 % 1.94 %
Entertainment	6159 5903	4687 4538	1314 1232	158 133	76.10 % 76.88 %	21.33 % 20.87 %	2.57 % 2.25 %
Cosmetics & Beauty	5643 6045	4372 4714	1135 1199	136 132	77.48 % 77.98 %	20.11 % 19.83 %	2.41 % 2.18 %
Food & Drink	5876 5962	4530 4581	1208 1253	138 128	77.09 % 76.84 %	20.56 % 21.02 %	2.35 % 2.15 %
Home & Garden	5944 5803	4555 4506	1235 1172	154 125	76.63 % 77.65 %	20.78 % 20.20 %	2.59 % 2.15 %
Finance	5740 5858	4602 4742	997 998	141 118	80.17 % 80.95 %	17.37 % 17.04 %	2.46 % 2.01 %
Health	6250 5981	5029 4863	1080 998	141 120	80.46 % 81.31 %	17.28 % 16.69 %	2.26 % 2.01 %
Pets	6132 5832	4688 4494	1299 1216	145 122	76.45 % 77.06 %	21.18 % 20.85 %	2.36 % 2.09 %
Sport & Fitness	5711 5982	4400 4589	1183 1270	128 123	77.04 % 76.71 %	20.71 % 21.23 %	2.24 % 2.06 %
Job & Career	5882 5965	4398 4537	1341 1300	143 128	74.77 % 76.06 %	22.80 % 21.79 %	2.43 % 2.15 %
Dating	5821 5889	4230 4313	1453 1466	138 110	72.67 % 73.24 %	24.96 % 24.89 %	2.37 % 1.87 %
Other	5691 5899	4447 4613	1093 1152	151 134	78.14 % 78.20 %	19.21 % 19.53 %	2.65 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5452 5571	3985 4125	1344 1335	123 111	73.09 % 74.04 %	24.65 % 23.96 %	2.26 % 1.99 %
Outlook Mail	5316 5472	3991 4161	1198 1196	127 115	75.08 % 76.04 %	22.54 % 21.86 %	2.39 % 2.10 %
Yahoo Mail	5645 5460	4307 4155	1195 1185	143 120	76.30 % 76.10 %	21.17 % 21.70 %	2.53 % 2.20 %
AOL Mail	5494 5454	4196 4171	1154 1160	144 123	76.37 % 76.48 %	21.00 % 21.27 %	2.62 % 2.26 %
Mail.com	5341 5536	4173 4394	1041 1029	127 113	78.13 % 79.37 %	19.49 % 18.59 %	2.38 % 2.04 %
Yandex Mail	5456 5330	4153 4125	1174 1104	129 101	76.12 % 77.39 %	21.52 % 20.71 %	2.36 % 1.89 %
GMX Mail	5392 5596	4058 4230	1201 1245	133 121	75.26 % 75.59 %	22.27 % 22.25 %	2.47 % 2.16 %
Zoho Mail	5616 5518	4374 4337	1113 1064	129 117	77.88 % 78.60 %	19.82 % 19.28 %	2.30 % 2.12 %
ProtonMail	5686 5600	4502 4443	1051 1034	133 123	79.18 % 79.34 %	18.48 % 18.46 %	2.34 % 2.20 %
Custom Mail	5533 5477	4414 4443	978 924	141 110	79.78 % 81.12 %	17.68 % 16.87 %	2.55 % 2.01 %
iCloud Mail	5394 5452	3936 4036	1326 1303	132 113	72.97 % 74.03 %	24.58 % 23.90 %	2.45 % 2.07 %
Tuta	5551 5533	4406 4385	1015 1030	130 118	79.37 % 79.25 %	18.28 % 18.62 %	2.34 % 2.13 %
Juno.com	5613 5504	4419 4396	1058 985	136 123	78.73 % 79.87 %	18.85 % 17.90 %	2.42 % 2.23 %
Mailfence	5363 5433	4265 4311	971 1011	127 111	79.53 % 79.35 %	18.11 % 18.61 %	2.37 % 2.04 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.