CleverReach and MailChimp Email Deliverability Comparison

CleverReach

MailChimp

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.680 65.936	50.687 51.160	13.479 13.384	1.514 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 77.59 %	20.52 % 20.30 %	2.31 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5183 5099	3952 3965	1119 1019	112 115	76.25 % 77.76 %	21.59 % 19.98 %	2.16 % 2.26 %
Elektronics	5150 5008	4015 3919	1020 990	115 99	77.96 % 78.25 %	19.81 % 19.77 %	2.23 % 1.98 %
Entertainment	5206 5033	3977 3870	1101 1048	128 115	76.39 % 76.89 %	21.15 % 20.82 %	2.46 % 2.28 %
Cosmetics & Beauty	4841 5185	3753 4035	975 1039	113 111	77.53 % 77.82 %	20.14 % 20.04 %	2.33 % 2.14 %
Food & Drink	4975 5184	3850 3994	1014 1077	111 113	77.39 % 77.04 %	20.38 % 20.78 %	2.23 % 2.18 %
Home & Garden	5121 4912	3940 3806	1054 998	127 108	76.94 % 77.48 %	20.58 % 20.32 %	2.48 % 2.20 %
Finance	4854 5032	3894 4079	842 852	118 101	80.22 % 81.06 %	17.35 % 16.93 %	2.43 % 2.01 %
Health	5371 5110	4317 4145	942 860	112 105	80.38 % 81.12 %	17.54 % 16.83 %	2.09 % 2.05 %
Pets	5245 4968	4017 3822	1110 1042	118 104	76.59 % 76.93 %	21.16 % 20.97 %	2.25 % 2.09 %
Sport & Fitness	4913 5174	3806 3965	1001 1105	106 104	77.47 % 76.63 %	20.37 % 21.36 %	2.16 % 2.01 %
Job & Career	4955 5121	3708 3890	1130 1122	117 109	74.83 % 75.96 %	22.81 % 21.91 %	2.36 % 2.13 %
Dating	5012 5104	3655 3750	1246 1256	111 98	72.92 % 73.47 %	24.86 % 24.61 %	2.21 % 1.92 %
Other	4854 5006	3803 3920	925 976	126 110	78.35 % 78.31 %	19.06 % 19.50 %	2.60 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4697 4713	3439 3478	1157 1139	101 96	73.22 % 73.80 %	24.63 % 24.17 %	2.15 % 2.04 %
Outlook Mail	4568 4690	3440 3564	1026 1027	102 99	75.31 % 75.99 %	22.46 % 21.90 %	2.23 % 2.11 %
Yahoo Mail	4830 4677	3690 3550	1020 1021	120 106	76.40 % 75.90 %	21.12 % 21.83 %	2.48 % 2.27 %
AOL Mail	4697 4716	3592 3603	988 1001	117 112	76.47 % 76.40 %	21.03 % 21.23 %	2.49 % 2.37 %
Mail.com	4524 4803	3538 3813	880 892	106 98	78.21 % 79.39 %	19.45 % 18.57 %	2.34 % 2.04 %
Yandex Mail	4712 4594	3607 3559	998 948	107 87	76.55 % 77.47 %	21.18 % 20.64 %	2.27 % 1.89 %
GMX Mail	4594 4720	3471 3556	1014 1066	109 98	75.56 % 75.34 %	22.07 % 22.58 %	2.37 % 2.08 %
Zoho Mail	4828 4722	3766 3721	959 901	103 100	78.00 % 78.80 %	19.86 % 19.08 %	2.13 % 2.12 %
ProtonMail	4851 4770	3840 3778	904 889	107 103	79.16 % 79.20 %	18.64 % 18.64 %	2.21 % 2.16 %
Custom Mail	4690 4779	3747 3872	828 809	115 98	79.89 % 81.02 %	17.65 % 16.93 %	2.45 % 2.05 %
iCloud Mail	4638 4637	3383 3432	1146 1108	109 97	72.94 % 74.01 %	24.71 % 23.89 %	2.35 % 2.09 %
Tuta	4728 4747	3772 3763	854 884	102 100	79.78 % 79.27 %	18.06 % 18.62 %	2.16 % 2.11 %
Juno.com	4734 4755	3750 3805	872 844	112 106	79.21 % 80.02 %	18.42 % 17.75 %	2.37 % 2.23 %
Mailfence	4589 4613	3652 3666	833 855	104 92	79.58 % 79.47 %	18.15 % 18.53 %	2.27 % 1.99 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.