CleverReach and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
529.479 529.023	432.464 410.155	80.679 99.661	15.369 19.296

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.68 % 77.53 %	15.24 % 18.84 %	2.90 % 3.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40961 40780	34598 32711	5266 6742	1039 1334	84.47 % 80.21 %	12.86 % 16.53 %	2.54 % 3.27 %
Elektronics	40738 40680	33543 31904	5975 7408	1126 1388	82.34 % 78.43 %	14.67 % 18.21 %	2.76 % 3.41 %
Entertainment	40746 40315	33180 31153	6276 7650	1241 1509	81.43 % 77.27 %	15.40 % 18.98 %	3.05 % 3.74 %
Cosmetics & Beauty	40524 40872	33035 31657	6232 7709	1176 1492	81.52 % 77.45 %	15.38 % 18.86 %	2.90 % 3.65 %
Food & Drink	40549 40742	34240 32714	5221 6692	1012 1331	84.44 % 80.30 %	12.88 % 16.43 %	2.50 % 3.27 %
Home & Garden	41391 41145	34965 32984	5306 6836	1058 1340	84.47 % 80.17 %	12.82 % 16.61 %	2.56 % 3.26 %
Finance	40725 40688	32057 30328	7242 8720	1314 1633	78.72 % 74.54 %	17.78 % 21.43 %	3.23 % 4.01 %
Health	40688 40857	32359 30801	7017 8520	1218 1564	79.53 % 75.39 %	17.25 % 20.85 %	2.99 % 3.83 %
Pets	40291 39934	33646 31776	5489 6752	1098 1399	83.51 % 79.57 %	13.62 % 16.91 %	2.73 % 3.50 %
Sport & Fitness	41001 40270	33035 30878	6627 7855	1256 1550	80.57 % 76.68 %	16.16 % 19.51 %	3.06 % 3.85 %
Job & Career	40850 40545	32543 30679	6891 8223	1353 1647	79.66 % 75.67 %	16.87 % 20.28 %	3.31 % 4.06 %
Dating	40407 41443	31334 30238	7630 9539	1366 1687	77.55 % 72.96 %	18.88 % 23.02 %	3.38 % 4.07 %
Other	40608 40752	33929 32332	5507 7015	1112 1422	83.55 % 79.34 %	13.56 % 17.21 %	2.74 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50092 49825	39151 36707	9282 11050	1601 2064	78.16 % 73.67 %	18.53 % 22.18 %	3.20 % 4.14 %
Outlook Mail	49190 49546	38939 37206	8552 10388	1615 1976	79.16 % 75.09 %	17.39 % 20.97 %	3.28 % 3.99 %
Yahoo Mail	49793 49717	40431 38237	7794 9615	1512 1875	81.20 % 76.91 %	15.65 % 19.34 %	3.04 % 3.77 %
AOL Mail	49255 49981	40018 38424	7673 9717	1491 1865	81.25 % 76.88 %	15.58 % 19.44 %	3.03 % 3.73 %
Mail.com	50365 49958	41446 38897	7398 9259	1436 1822	82.29 % 77.86 %	14.69 % 18.53 %	2.85 % 3.65 %
Yandex Mail	50014 50039	40000 37873	8341 10256	1607 1916	79.98 % 75.69 %	16.68 % 20.50 %	3.21 % 3.83 %
GMX Mail	49690 49767	40988 38856	7347 9192	1273 1733	82.49 % 78.08 %	14.79 % 18.47 %	2.56 % 3.48 %
Zoho Mail	49647 49964	41335 39372	6869 8967	1350 1643	83.26 % 78.80 %	13.84 % 17.95 %	2.72 % 3.29 %
ProtonMail	49733 49240	41499 39030	6882 8575	1276 1639	83.44 % 79.26 %	13.84 % 17.41 %	2.57 % 3.33 %
Custom Mail	50050 49506	42229 39746	6515 8172	1229 1596	84.37 % 80.29 %	13.02 % 16.51 %	2.46 % 3.22 %
iCloud Mail	10666 10463	8512 8206	1662 1774	418 471	79.80 % 78.43 %	15.58 % 16.95 %	3.92 % 4.50 %
Tuta	10432 10410	8854 8680	1203 1368	286 352	84.87 % 83.38 %	11.53 % 13.14 %	2.74 % 3.38 %
Juno.com	10552 10607	9062 8921	1161 1328	275 344	85.88 % 84.10 %	11.00 % 12.52 %	2.61 % 3.24 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.