CleverReach and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
529.479 40.838	432.464 28.449	80.679 11.943	15.369 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.68 % 69.66 %	15.24 % 29.24 %	2.90 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40961 3108	34598 2310	5266 763	1039 35	84.47 % 74.32 %	12.86 % 24.55 %	2.54 % 1.13 %
Elektronics	40738 3168	33543 2203	5975 930	1126 35	82.34 % 69.54 %	14.67 % 29.36 %	2.76 % 1.10 %
Entertainment	40746 3097	33180 2149	6276 920	1241 28	81.43 % 69.39 %	15.40 % 29.71 %	3.05 % 0.90 %
Cosmetics & Beauty	40524 3104	33035 2138	6232 928	1176 38	81.52 % 68.88 %	15.38 % 29.90 %	2.90 % 1.22 %
Food & Drink	40549 2988	34240 2221	5221 729	1012 38	84.44 % 74.33 %	12.88 % 24.40 %	2.50 % 1.27 %
Home & Garden	41391 3198	34965 2374	5306 790	1058 34	84.47 % 74.23 %	12.82 % 24.70 %	2.56 % 1.06 %
Finance	40725 3213	32057 2065	7242 1111	1314 37	78.72 % 64.27 %	17.78 % 34.58 %	3.23 % 1.15 %
Health	40688 3194	32359 2052	7017 1109	1218 33	79.53 % 64.25 %	17.25 % 34.72 %	2.99 % 1.03 %
Pets	40291 3075	33646 2277	5489 768	1098 30	83.51 % 74.05 %	13.62 % 24.98 %	2.73 % 0.98 %
Sport & Fitness	41001 3244	33035 2247	6627 961	1256 36	80.57 % 69.27 %	16.16 % 29.62 %	3.06 % 1.11 %
Job & Career	40850 3038	32543 2106	6891 898	1353 34	79.66 % 69.32 %	16.87 % 29.56 %	3.31 % 1.12 %
Dating	40407 3120	31334 1854	7630 1226	1366 40	77.55 % 59.42 %	18.88 % 39.29 %	3.38 % 1.28 %
Other	40608 3291	33929 2453	5507 810	1112 28	83.55 % 74.54 %	13.56 % 24.61 %	2.74 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50092 3918	39151 2512	9282 1366	1601 40	78.16 % 64.11 %	18.53 % 34.86 %	3.20 % 1.02 %
Outlook Mail	49190 4078	38939 2660	8552 1375	1615 43	79.16 % 65.23 %	17.39 % 33.72 %	3.28 % 1.05 %
Yahoo Mail	49793 4200	40431 2966	7794 1187	1512 47	81.20 % 70.62 %	15.65 % 28.26 %	3.04 % 1.12 %
AOL Mail	49255 4366	40018 3106	7673 1213	1491 47	81.25 % 71.14 %	15.58 % 27.78 %	3.03 % 1.08 %
Mail.com	50365 4218	41446 3033	7398 1137	1436 48	82.29 % 71.91 %	14.69 % 26.96 %	2.85 % 1.14 %
Yandex Mail	50014 4051	40000 2782	8341 1223	1607 46	79.98 % 68.67 %	16.68 % 30.19 %	3.21 % 1.14 %
GMX Mail	49690 4002	40988 2712	7347 1243	1273 47	82.49 % 67.77 %	14.79 % 31.06 %	2.56 % 1.17 %
Zoho Mail	49647 3898	41335 2817	6869 1038	1350 43	83.26 % 72.27 %	13.84 % 26.63 %	2.72 % 1.10 %
ProtonMail	49733 3953	41499 2797	6882 1112	1276 44	83.44 % 70.76 %	13.84 % 28.13 %	2.57 % 1.11 %
Custom Mail	50050 4154	42229 3064	6515 1049	1229 41	84.37 % 73.76 %	13.02 % 25.25 %	2.46 % 0.99 %
iCloud Mail	10666	8512	1662	418	79.80 % %	15.58 % %	3.92 % %
Tuta	10432	8854	1203	286	84.87 % %	11.53 % %	2.74 % %
Juno.com	10552	9062	1161	275	85.88 % %	11.00 % %	2.61 % %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.