CleverReach and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.472 40.838	441.406 28.449	81.719 11.943	15.527 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.82 % 69.66 %	15.15 % 29.24 %	2.88 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41750 3108	35305 2310	5343 763	1052 35	84.56 % 74.32 %	12.80 % 24.55 %	2.52 % 1.13 %
Elektronics	41469 3168	34200 2203	6050 930	1136 35	82.47 % 69.54 %	14.59 % 29.36 %	2.74 % 1.10 %
Entertainment	41553 3097	33896 2149	6357 920	1255 28	81.57 % 69.39 %	15.30 % 29.71 %	3.02 % 0.90 %
Cosmetics & Beauty	41200 3104	33633 2138	6302 928	1186 38	81.63 % 68.88 %	15.30 % 29.90 %	2.88 % 1.22 %
Food & Drink	41324 2988	34934 2221	5308 729	1023 38	84.54 % 74.33 %	12.84 % 24.40 %	2.48 % 1.27 %
Home & Garden	42182 3198	35673 2374	5392 790	1072 34	84.57 % 74.23 %	12.78 % 24.70 %	2.54 % 1.06 %
Finance	41579 3213	32822 2065	7335 1111	1328 37	78.94 % 64.27 %	17.64 % 34.58 %	3.19 % 1.15 %
Health	41398 3194	32996 2052	7088 1109	1228 33	79.70 % 64.25 %	17.12 % 34.72 %	2.97 % 1.03 %
Pets	41149 3075	34412 2277	5581 768	1113 30	83.63 % 74.05 %	13.56 % 24.98 %	2.70 % 0.98 %
Sport & Fitness	41809 3244	33759 2247	6708 961	1270 36	80.75 % 69.27 %	16.04 % 29.62 %	3.04 % 1.11 %
Job & Career	41609 3038	33221 2106	6969 898	1365 34	79.84 % 69.32 %	16.75 % 29.56 %	3.28 % 1.12 %
Dating	41116 3120	31970 1854	7706 1226	1376 40	77.76 % 59.42 %	18.74 % 39.29 %	3.35 % 1.28 %
Other	41334 3291	34585 2453	5580 810	1123 28	83.67 % 74.54 %	13.50 % 24.61 %	2.72 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50845 3918	39823 2512	9357 1366	1612 40	78.32 % 64.11 %	18.40 % 34.86 %	3.17 % 1.02 %
Outlook Mail	50049 4078	39705 2660	8642 1375	1626 43	79.33 % 65.23 %	17.27 % 33.72 %	3.25 % 1.05 %
Yahoo Mail	50570 4200	41121 2966	7875 1187	1526 47	81.32 % 70.62 %	15.57 % 28.26 %	3.02 % 1.12 %
AOL Mail	50069 4366	40749 3106	7762 1213	1505 47	81.39 % 71.14 %	15.50 % 27.78 %	3.01 % 1.08 %
Mail.com	51042 4218	42051 3033	7467 1137	1446 48	82.39 % 71.91 %	14.63 % 26.96 %	2.83 % 1.14 %
Yandex Mail	50803 4051	40706 2782	8423 1223	1621 46	80.13 % 68.67 %	16.58 % 30.19 %	3.19 % 1.14 %
GMX Mail	50436 4002	41660 2712	7422 1243	1282 47	82.60 % 67.77 %	14.72 % 31.06 %	2.54 % 1.17 %
Zoho Mail	50420 3898	42034 2817	6949 1038	1363 43	83.37 % 72.27 %	13.78 % 26.63 %	2.70 % 1.10 %
ProtonMail	50539 3953	42221 2797	6968 1112	1291 44	83.54 % 70.76 %	13.79 % 28.13 %	2.55 % 1.11 %
Custom Mail	50802 4154	42900 3064	6592 1049	1241 41	84.45 % 73.76 %	12.98 % 25.25 %	2.44 % 0.99 %
iCloud Mail	11427	9192	1740	429	80.44 % %	15.23 % %	3.75 % %
Tuta	11218	9555	1287	299	85.18 % %	11.47 % %	2.67 % %
Juno.com	11252	9689	1235	286	86.11 % %	10.98 % %	2.54 % %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.