CleverReach and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.472 402.780	441.406 303.984	81.719 83.770	15.527 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.82 % 75.47 %	15.15 % 20.80 %	2.88 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41750 30967	35305 24340	5343 5573	1052 1054	84.56 % 78.60 %	12.80 % 18.00 %	2.52 % 3.40 %
Elektronics	41469 30895	34200 23568	6050 6254	1136 1073	82.47 % 76.28 %	14.59 % 20.24 %	2.74 % 3.47 %
Entertainment	41553 31027	33896 23293	6357 6580	1255 1154	81.57 % 75.07 %	15.30 % 21.21 %	3.02 % 3.72 %
Cosmetics & Beauty	41200 30995	33633 23278	6302 6495	1186 1222	81.63 % 75.10 %	15.30 % 20.95 %	2.88 % 3.94 %
Food & Drink	41324 31626	34934 24770	5308 5807	1023 1049	84.54 % 78.32 %	12.84 % 18.36 %	2.48 % 3.32 %
Home & Garden	42182 31435	35673 24684	5392 5724	1072 1027	84.57 % 78.52 %	12.78 % 18.21 %	2.54 % 3.27 %
Finance	41579 31001	32822 22348	7335 7319	1328 1334	78.94 % 72.09 %	17.64 % 23.61 %	3.19 % 4.30 %
Health	41398 30974	32996 22552	7088 7177	1228 1245	79.70 % 72.81 %	17.12 % 23.17 %	2.97 % 4.02 %
Pets	41149 31300	34412 24299	5581 5924	1113 1077	83.63 % 77.63 %	13.56 % 18.93 %	2.70 % 3.44 %
Sport & Fitness	41809 30500	33759 22771	6708 6521	1270 1208	80.75 % 74.66 %	16.04 % 21.38 %	3.04 % 3.96 %
Job & Career	41609 30761	33221 22618	6969 6889	1365 1254	79.84 % 73.53 %	16.75 % 22.40 %	3.28 % 4.08 %
Dating	41116 30610	31970 21675	7706 7709	1376 1226	77.76 % 70.81 %	18.74 % 25.18 %	3.35 % 4.01 %
Other	41334 30689	34585 23788	5580 5798	1123 1103	83.67 % 77.51 %	13.50 % 18.89 %	2.72 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50845 40872	39823 29396	9357 9825	1612 1651	78.32 % 71.92 %	18.40 % 24.04 %	3.17 % 4.04 %
Outlook Mail	50049 39335	39705 28795	8642 8946	1626 1594	79.33 % 73.20 %	17.27 % 22.74 %	3.25 % 4.05 %
Yahoo Mail	50570 39623	41121 29861	7875 8266	1526 1496	81.32 % 75.36 %	15.57 % 20.86 %	3.02 % 3.78 %
AOL Mail	50069 40403	40749 30219	7762 8592	1505 1592	81.39 % 74.79 %	15.50 % 21.27 %	3.01 % 3.94 %
Mail.com	51042 40085	42051 30627	7467 8007	1446 1451	82.39 % 76.41 %	14.63 % 19.98 %	2.83 % 3.62 %
Yandex Mail	50803 39964	40706 29495	8423 8908	1621 1561	80.13 % 73.80 %	16.58 % 22.29 %	3.19 % 3.91 %
GMX Mail	50436 39884	41660 30400	7422 8097	1282 1387	82.60 % 76.22 %	14.72 % 20.30 %	2.54 % 3.48 %
Zoho Mail	50420 39823	42034 30796	6949 7635	1363 1392	83.37 % 77.33 %	13.78 % 19.17 %	2.70 % 3.50 %
ProtonMail	50539 40373	42221 31130	6968 7817	1291 1426	83.54 % 77.11 %	13.79 % 19.36 %	2.55 % 3.53 %
Custom Mail	50802 40291	42900 31574	6592 7332	1241 1385	84.45 % 78.36 %	12.98 % 18.20 %	2.44 % 3.44 %
iCloud Mail	11427 712	9192 535	1740 141	429 36	80.44 % 75.14 %	15.23 % 19.80 %	3.75 % 5.06 %
Tuta	11218 725	9555 595	1287 106	299 24	85.18 % 82.07 %	11.47 % 14.62 %	2.67 % 3.31 %
Juno.com	11252 690	9689 561	1235 98	286 31	86.11 % 81.30 %	10.98 % 14.20 %	2.54 % 4.49 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.