Constant Contact and Kit Email Deliverability Comparison

Constant Contact

Kit

In this comparison, the deliverability of Constant Contact and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
74.768 75.117	58.205 58.774	15.167 15.179	1.985 1.667

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.85 % 78.24 %	20.29 % 20.21 %	2.65 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5437 5709	4213 4463	1138 1190	151 125	77.49 % 78.17 %	20.93 % 20.84 %	2.78 % 2.19 %
Elektronics	5581 5807	4369 4562	1101 1167	147 123	78.28 % 78.56 %	19.73 % 20.10 %	2.63 % 2.12 %
Entertainment	5916 5662	4601 4417	1176 1141	157 123	77.77 % 78.01 %	19.88 % 20.15 %	2.65 % 2.17 %
Cosmetics & Beauty	5824 5824	4510 4601	1219 1150	157 119	77.44 % 79.00 %	20.93 % 19.75 %	2.70 % 2.04 %
Food & Drink	5639 5832	4369 4549	1194 1182	136 136	77.48 % 78.00 %	21.17 % 20.27 %	2.41 % 2.33 %
Home & Garden	5761 5865	4471 4520	1194 1233	151 127	77.61 % 77.07 %	20.73 % 21.02 %	2.62 % 2.17 %
Finance	5827 5815	4715 4702	988 1018	165 128	80.92 % 80.86 %	16.96 % 17.51 %	2.83 % 2.20 %
Health	5838 5858	4671 4702	1061 1060	155 128	80.01 % 80.27 %	18.17 % 18.09 %	2.66 % 2.19 %
Pets	5801 5750	4527 4452	1160 1208	154 136	78.04 % 77.43 %	20.00 % 21.01 %	2.65 % 2.37 %
Sport & Fitness	5786 5849	4483 4591	1182 1155	159 135	77.48 % 78.49 %	20.43 % 19.75 %	2.75 % 2.31 %
Job & Career	5867 5616	4473 4303	1291 1221	151 123	76.24 % 76.62 %	22.00 % 21.74 %	2.57 % 2.19 %
Dating	5727 5718	4245 4310	1368 1327	151 130	74.12 % 75.38 %	23.89 % 23.21 %	2.64 % 2.27 %
Other	5764 5812	4558 4602	1095 1127	151 134	79.08 % 79.18 %	19.00 % 19.39 %	2.62 % 2.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5398 5385	4093 4081	1205 1222	134 114	75.82 % 75.78 %	22.32 % 22.69 %	2.48 % 2.12 %
Outlook Mail	5279 5463	4031 4246	1148 1117	144 122	76.36 % 77.72 %	21.75 % 20.45 %	2.73 % 2.23 %
Yahoo Mail	5548 5394	4271 4166	1197 1127	148 119	76.98 % 77.23 %	21.58 % 20.89 %	2.67 % 2.21 %
AOL Mail	5346 5536	4119 4306	1123 1146	144 120	77.05 % 77.78 %	21.01 % 20.70 %	2.69 % 2.17 %
Mail.com	5699 5566	4487 4440	1110 1036	153 123	78.73 % 79.77 %	19.48 % 18.61 %	2.68 % 2.21 %
Yandex Mail	5370 5625	4159 4362	1145 1188	145 129	77.45 % 77.55 %	21.32 % 21.12 %	2.70 % 2.29 %
GMX Mail	5324 5444	4045 4210	1167 1169	136 118	75.98 % 77.33 %	21.92 % 21.47 %	2.55 % 2.17 %
Zoho Mail	5633 5394	4448 4278	1078 1049	152 117	78.96 % 79.31 %	19.14 % 19.45 %	2.70 % 2.17 %
ProtonMail	5338 5391	4272 4293	980 1027	139 122	80.03 % 79.63 %	18.36 % 19.05 %	2.60 % 2.26 %
Custom Mail	5528 5428	4407 4355	1018 991	146 126	79.72 % 80.23 %	18.42 % 18.26 %	2.64 % 2.32 %
iCloud Mail	5419 5457	4116 4082	1212 1270	151 124	75.95 % 74.80 %	22.37 % 23.27 %	2.79 % 2.27 %
Tuta	5408 5607	4283 4466	1018 1068	144 126	79.20 % 79.65 %	18.82 % 19.05 %	2.66 % 2.25 %
Juno.com	5450 5442	4321 4333	998 1021	142 126	79.28 % 79.62 %	18.31 % 18.76 %	2.61 % 2.32 %
Mailfence	4028 3985	3153 3156	768 748	107 81	78.28 % 79.20 %	19.07 % 18.77 %	2.66 % 2.03 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.