Constant Contact and Kit Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.483 146.779	412.262 121.410	107.687 21.659	21.069 4.684

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.28 % 82.72 %	19.92 % 14.76 %	3.90 % 3.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41392 11218	32657 9511	7282 1521	1516 304	78.90 % 84.78 %	17.59 % 13.56 %	3.66 % 2.71 %
Elektronics	41334 11171	31860 9312	7982 1569	1525 368	77.08 % 83.36 %	19.31 % 14.05 %	3.69 % 3.29 %
Entertainment	41622 11384	31703 9408	8295 1689	1627 354	76.17 % 82.64 %	19.93 % 14.84 %	3.91 % 3.11 %
Cosmetics & Beauty	41603 11110	31719 9186	8337 1632	1612 360	76.24 % 82.68 %	20.04 % 14.69 %	3.87 % 3.24 %
Food & Drink	41617 11359	32927 9555	7308 1532	1447 354	79.12 % 84.12 %	17.56 % 13.49 %	3.48 % 3.12 %
Home & Garden	41806 11505	32922 9712	7393 1518	1550 327	78.75 % 84.42 %	17.68 % 13.19 %	3.71 % 2.84 %
Finance	41990 11308	30775 9147	9514 1844	1751 399	73.29 % 80.89 %	22.66 % 16.31 %	4.17 % 3.53 %
Health	41038 11317	30441 9217	8947 1754	1675 397	74.18 % 81.44 %	21.80 % 15.50 %	4.08 % 3.51 %
Pets	42146 11156	32859 9349	7759 1557	1559 324	77.96 % 83.80 %	18.41 % 13.96 %	3.70 % 2.90 %
Sport & Fitness	41859 11514	31437 9452	8771 1763	1692 362	75.10 % 82.09 %	20.95 % 15.31 %	4.04 % 3.14 %
Job & Career	41297 11117	30826 8964	8756 1806	1760 406	74.64 % 80.63 %	21.20 % 16.25 %	4.26 % 3.65 %
Dating	41795 11331	30105 9169	9894 1873	1829 393	72.03 % 80.92 %	23.67 % 16.53 %	4.38 % 3.47 %
Other	40984 11289	32031 9428	7449 1601	1526 336	78.15 % 83.51 %	18.18 % 14.18 %	3.72 % 2.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50783 11320	36942 8903	11716 2028	2164 449	72.74 % 78.65 %	23.07 % 17.92 %	4.26 % 3.97 %
Outlook Mail	50592 11274	37299 9178	11167 1764	2163 377	73.73 % 81.41 %	22.07 % 15.65 %	4.28 % 3.34 %
Yahoo Mail	50611 11270	38304 9254	10344 1700	2014 374	75.68 % 82.11 %	20.44 % 15.08 %	3.98 % 3.32 %
AOL Mail	49605 11359	37561 9346	10008 1745	2072 351	75.72 % 82.28 %	20.18 % 15.36 %	4.18 % 3.09 %
Mail.com	51145 11451	39324 9532	9909 1638	1950 356	76.89 % 83.24 %	19.37 % 14.30 %	3.81 % 3.11 %
Yandex Mail	51255 11494	38151 9390	11062 1815	2129 387	74.43 % 81.69 %	21.58 % 15.79 %	4.15 % 3.37 %
GMX Mail	50233 11368	38550 9564	9835 1566	1862 353	76.74 % 84.13 %	19.58 % 13.78 %	3.71 % 3.11 %
Zoho Mail	50707 11124	39469 9364	9484 1513	1801 334	77.84 % 84.18 %	18.70 % 13.60 %	3.55 % 3.00 %
ProtonMail	50988 11333	39687 9585	9564 1483	1803 323	77.84 % 84.58 %	18.76 % 13.09 %	3.54 % 2.85 %
Custom Mail	50909 11194	40142 9482	9036 1455	1784 327	78.85 % 84.71 %	17.75 % 13.00 %	3.50 % 2.92 %
iCloud Mail	11115 11143	8481 8818	2148 1930	533 445	76.30 % 79.13 %	19.33 % 17.32 %	4.80 % 3.99 %
Tuta	11128 11320	9001 9547	1722 1561	420 308	80.89 % 84.34 %	15.47 % 13.79 %	3.77 % 2.72 %
Juno.com	11412 11129	9351 9447	1692 1461	374 300	81.94 % 84.89 %	14.83 % 13.13 %	3.28 % 2.70 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.