Constant Contact and MailChimp Email Deliverability Comparison

Constant Contact

MailChimp

In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.663 76.416	58.542 59.207	15.487 15.768	1.947 1.743

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.37 % 77.48 %	20.47 % 20.63 %	2.57 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5549 5893	4261 4525	1161 1255	150 135	76.79 % 76.79 %	20.92 % 21.30 %	2.70 % 2.29 %
Elektronics	5714 5678	4448 4433	1146 1151	142 122	77.84 % 78.07 %	20.06 % 20.27 %	2.49 % 2.15 %
Entertainment	5859 6144	4518 4709	1205 1329	151 142	77.11 % 76.64 %	20.57 % 21.63 %	2.58 % 2.31 %
Cosmetics & Beauty	5992 5939	4620 4637	1244 1179	152 140	77.10 % 78.08 %	20.76 % 19.85 %	2.54 % 2.36 %
Food & Drink	5808 6142	4467 4733	1242 1286	136 147	76.91 % 77.06 %	21.38 % 20.94 %	2.34 % 2.39 %
Home & Garden	5739 5536	4426 4247	1194 1182	148 127	77.12 % 76.72 %	20.81 % 21.35 %	2.58 % 2.29 %
Finance	5840 5864	4726 4712	989 1044	159 124	80.92 % 80.35 %	16.93 % 17.80 %	2.72 % 2.11 %
Health	5800 5835	4646 4722	1041 1001	148 133	80.10 % 80.93 %	17.95 % 17.16 %	2.55 % 2.28 %
Pets	5824 5702	4522 4410	1172 1184	151 134	77.64 % 77.34 %	20.12 % 20.76 %	2.59 % 2.35 %
Sport & Fitness	5950 5959	4572 4579	1227 1273	164 134	76.84 % 76.84 %	20.62 % 21.36 %	2.76 % 2.25 %
Job & Career	5829 5881	4393 4443	1318 1326	143 133	75.36 % 75.55 %	22.61 % 22.55 %	2.45 % 2.26 %
Dating	5853 5795	4279 4298	1435 1381	151 134	73.11 % 74.17 %	24.52 % 23.83 %	2.58 % 2.31 %
Other	5906 6048	4664 4759	1113 1177	152 138	78.97 % 78.69 %	18.85 % 19.46 %	2.57 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5498 5614	4128 4187	1256 1351	134 116	75.08 % 74.58 %	22.84 % 24.06 %	2.44 % 2.07 %
Outlook Mail	5215 5480	3940 4167	1160 1214	139 121	75.55 % 76.04 %	22.24 % 22.15 %	2.67 % 2.21 %
Yahoo Mail	5548 5418	4220 4105	1202 1167	148 137	76.06 % 75.77 %	21.67 % 21.54 %	2.67 % 2.53 %
AOL Mail	5333 5633	4078 4327	1128 1191	140 133	76.47 % 76.82 %	21.15 % 21.14 %	2.63 % 2.36 %
Mail.com	5793 5522	4534 4359	1138 1067	147 127	78.27 % 78.94 %	19.64 % 19.32 %	2.54 % 2.30 %
Yandex Mail	5433 5468	4177 4213	1167 1146	135 132	76.88 % 77.05 %	21.48 % 20.96 %	2.48 % 2.41 %
GMX Mail	5391 5727	4064 4334	1201 1296	134 125	75.38 % 75.68 %	22.28 % 22.63 %	2.49 % 2.18 %
Zoho Mail	5596 5458	4391 4283	1082 1082	147 134	78.47 % 78.47 %	19.34 % 19.82 %	2.63 % 2.46 %
ProtonMail	5303 5584	4222 4409	972 1073	136 123	79.62 % 78.96 %	18.33 % 19.22 %	2.56 % 2.20 %
Custom Mail	5507 5435	4387 4411	1003 923	137 113	79.66 % 81.16 %	18.21 % 16.98 %	2.49 % 2.08 %
iCloud Mail	5470 5321	4109 3944	1257 1296	151 115	75.12 % 74.12 %	22.98 % 24.36 %	2.76 % 2.16 %
Tuta	5415 5470	4281 4327	1012 1043	144 125	79.06 % 79.10 %	18.69 % 19.07 %	2.66 % 2.29 %
Juno.com	5394 5533	4271 4400	1005 1021	132 128	79.18 % 79.52 %	18.63 % 18.45 %	2.45 % 2.31 %
Mailfence	4767 4753	3740 3741	904 898	123 114	78.46 % 78.71 %	18.96 % 18.89 %	2.58 % 2.40 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.