Constant Contact and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.277 529.923	403.712 401.437	105.972 106.897	20.815 20.558

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.13 % 75.75 %	19.98 % 20.17 %	3.93 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40632 40882	32019 32035	7158 7295	1495 1458	78.80 % 78.36 %	17.62 % 17.84 %	3.68 % 3.57 %
Elektronics	40546 40212	31196 30791	7859 7802	1502 1520	76.94 % 76.57 %	19.38 % 19.40 %	3.70 % 3.78 %
Entertainment	40837 40358	31053 30619	8163 8159	1609 1482	76.04 % 75.87 %	19.99 % 20.22 %	3.94 % 3.67 %
Cosmetics & Beauty	40751 41115	31012 31004	8190 8377	1590 1630	76.10 % 75.41 %	20.10 % 20.37 %	3.90 % 3.96 %
Food & Drink	40859 41033	32285 32175	7170 7350	1432 1433	79.02 % 78.41 %	17.55 % 17.91 %	3.50 % 3.49 %
Home & Garden	40992 40847	32241 32049	7253 7253	1528 1487	78.65 % 78.46 %	17.69 % 17.76 %	3.73 % 3.64 %
Finance	41210 41240	30117 29945	9377 9418	1732 1784	73.08 % 72.61 %	22.75 % 22.84 %	4.20 % 4.33 %
Health	40218 40960	29754 30150	8796 9108	1658 1637	73.98 % 73.61 %	21.87 % 22.24 %	4.12 % 4.00 %
Pets	41399 40723	32229 31590	7638 7570	1542 1488	77.85 % 77.57 %	18.45 % 18.59 %	3.72 % 3.65 %
Sport & Fitness	41096 40763	30802 30398	8650 8671	1672 1623	74.95 % 74.57 %	21.05 % 21.27 %	4.07 % 3.98 %
Job & Career	40479 40862	30133 30198	8627 8910	1739 1699	74.44 % 73.90 %	21.31 % 21.81 %	4.30 % 4.16 %
Dating	41028 40360	29477 28979	9762 9526	1810 1793	71.85 % 71.80 %	23.79 % 23.60 %	4.41 % 4.44 %
Other	40230 40568	31394 31504	7329 7458	1506 1524	78.04 % 77.66 %	18.22 % 18.38 %	3.74 % 3.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50012 49736	36298 35869	11588 11595	2145 2204	72.58 % 72.12 %	23.17 % 23.31 %	4.29 % 4.43 %
Outlook Mail	49777 50211	36623 36834	11025 11192	2142 2077	73.57 % 73.36 %	22.15 % 22.29 %	4.30 % 4.14 %
Yahoo Mail	49762 49805	37606 37470	10191 10271	1994 2001	75.57 % 75.23 %	20.48 % 20.62 %	4.01 % 4.02 %
AOL Mail	48893 49621	36967 37342	9893 10245	2056 1953	75.61 % 75.25 %	20.23 % 20.65 %	4.21 % 3.94 %
Mail.com	50332 49893	38640 38095	9775 9822	1929 1908	76.77 % 76.35 %	19.42 % 19.69 %	3.83 % 3.82 %
Yandex Mail	50448 49421	37471 36614	10910 10690	2108 2025	74.28 % 74.09 %	21.63 % 21.63 %	4.18 % 4.10 %
GMX Mail	49450 50154	37906 38411	9706 9895	1844 1767	76.66 % 76.59 %	19.63 % 19.73 %	3.73 % 3.52 %
Zoho Mail	49926 49669	38810 38477	9360 9324	1779 1790	77.74 % 77.47 %	18.75 % 18.77 %	3.56 % 3.60 %
ProtonMail	50258 49933	39070 38724	9442 9440	1785 1708	77.74 % 77.55 %	18.79 % 18.91 %	3.55 % 3.42 %
Custom Mail	50144 50051	39496 39241	8916 8983	1765 1763	78.77 % 78.40 %	17.78 % 17.95 %	3.52 % 3.52 %
iCloud Mail	10260 10426	7751 7717	2000 2108	509 522	75.55 % 74.02 %	19.49 % 20.22 %	4.96 % 5.01 %
Tuta	10417 10549	8401 8348	1606 1695	403 416	80.65 % 79.14 %	15.42 % 16.07 %	3.87 % 3.94 %
Juno.com	10598 10454	8673 8295	1560 1637	356 424	81.84 % 79.35 %	14.72 % 15.66 %	3.36 % 4.06 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.