Constant Contact and MailerLite Email Deliverability Comparison

Constant Contact

MailerLite

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
74.768 75.127	58.205 58.785	15.167 15.169	1.985 1.698

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.85 % 78.25 %	20.29 % 20.19 %	2.65 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5437 5660	4213 4384	1138 1195	151 117	77.49 % 77.46 %	20.93 % 21.11 %	2.78 % 2.07 %
Elektronics	5581 5778	4369 4545	1101 1124	147 134	78.28 % 78.66 %	19.73 % 19.45 %	2.63 % 2.32 %
Entertainment	5916 5750	4601 4432	1176 1222	157 128	77.77 % 77.08 %	19.88 % 21.25 %	2.65 % 2.23 %
Cosmetics & Beauty	5824 5732	4510 4537	1219 1114	157 119	77.44 % 79.15 %	20.93 % 19.43 %	2.70 % 2.08 %
Food & Drink	5639 5770	4369 4475	1194 1195	136 137	77.48 % 77.56 %	21.17 % 20.71 %	2.41 % 2.37 %
Home & Garden	5761 5767	4471 4544	1194 1155	151 131	77.61 % 78.79 %	20.73 % 20.03 %	2.62 % 2.27 %
Finance	5827 5637	4715 4534	988 990	165 137	80.92 % 80.43 %	16.96 % 17.56 %	2.83 % 2.43 %
Health	5838 5761	4671 4669	1061 1016	155 123	80.01 % 81.04 %	18.17 % 17.64 %	2.66 % 2.14 %
Pets	5801 6062	4527 4765	1160 1183	154 145	78.04 % 78.60 %	20.00 % 19.52 %	2.65 % 2.39 %
Sport & Fitness	5786 5694	4483 4425	1182 1176	159 141	77.48 % 77.71 %	20.43 % 20.65 %	2.75 % 2.48 %
Job & Career	5867 5816	4473 4444	1291 1297	151 126	76.24 % 76.41 %	22.00 % 22.30 %	2.57 % 2.17 %
Dating	5727 5876	4245 4400	1368 1395	151 125	74.12 % 74.88 %	23.89 % 23.74 %	2.64 % 2.13 %
Other	5764 5824	4558 4631	1095 1107	151 135	79.08 % 79.52 %	19.00 % 19.01 %	2.62 % 2.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5398 5464	4093 4104	1205 1270	134 125	75.82 % 75.11 %	22.32 % 23.24 %	2.48 % 2.29 %
Outlook Mail	5279 5543	4031 4262	1148 1198	144 120	76.36 % 76.89 %	21.75 % 21.61 %	2.73 % 2.16 %
Yahoo Mail	5548 5553	4271 4321	1197 1148	148 125	76.98 % 77.81 %	21.58 % 20.67 %	2.67 % 2.25 %
AOL Mail	5346 5553	4119 4329	1123 1130	144 132	77.05 % 77.96 %	21.01 % 20.35 %	2.69 % 2.38 %
Mail.com	5699 5596	4487 4401	1110 1100	153 125	78.73 % 78.65 %	19.48 % 19.66 %	2.68 % 2.23 %
Yandex Mail	5370 5614	4159 4372	1145 1149	145 121	77.45 % 77.88 %	21.32 % 20.47 %	2.70 % 2.16 %
GMX Mail	5324 5427	4045 4189	1167 1159	136 122	75.98 % 77.19 %	21.92 % 21.36 %	2.55 % 2.25 %
Zoho Mail	5633 5379	4448 4258	1078 1059	152 114	78.96 % 79.16 %	19.14 % 19.69 %	2.70 % 2.12 %
ProtonMail	5338 5447	4272 4349	980 1034	139 130	80.03 % 79.84 %	18.36 % 18.98 %	2.60 % 2.39 %
Custom Mail	5528 5438	4407 4385	1018 954	146 127	79.72 % 80.64 %	18.42 % 17.54 %	2.64 % 2.34 %
iCloud Mail	5419 5350	4116 4085	1212 1199	151 125	75.95 % 76.36 %	22.37 % 22.41 %	2.79 % 2.34 %
Tuta	5408 5338	4283 4227	1018 1010	144 131	79.20 % 79.19 %	18.82 % 18.92 %	2.66 % 2.45 %
Juno.com	5450 5596	4321 4452	998 1058	142 124	79.28 % 79.56 %	18.31 % 18.91 %	2.61 % 2.22 %
Mailfence	4028 3829	3153 3051	768 701	107 77	78.28 % 79.68 %	19.07 % 18.31 %	2.66 % 2.01 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.