Constant Contact and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.483 538.934	412.262 426.502	107.687 94.551	21.069 17.353

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.28 % 79.14 %	19.92 % 17.54 %	3.90 % 3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41392 41711	32657 34147	7282 6359	1516 1158	78.90 % 81.87 %	17.59 % 15.25 %	3.66 % 2.78 %
Elektronics	41334 41299	31860 32983	7982 7007	1525 1275	77.08 % 79.86 %	19.31 % 16.97 %	3.69 % 3.09 %
Entertainment	41622 41381	31703 32673	8295 7270	1627 1387	76.17 % 78.96 %	19.93 % 17.57 %	3.91 % 3.35 %
Cosmetics & Beauty	41603 41440	31719 32699	8337 7333	1612 1377	76.24 % 78.91 %	20.04 % 17.70 %	3.87 % 3.32 %
Food & Drink	41617 41789	32927 34098	7308 6465	1447 1192	79.12 % 81.60 %	17.56 % 15.47 %	3.48 % 2.85 %
Home & Garden	41806 41616	32922 34058	7393 6330	1550 1199	78.75 % 81.84 %	17.68 % 15.21 %	3.71 % 2.88 %
Finance	41990 40917	30775 31191	9514 8195	1751 1493	73.29 % 76.23 %	22.66 % 20.03 %	4.17 % 3.65 %
Health	41038 41159	30441 31695	8947 8040	1675 1394	74.18 % 77.01 %	21.80 % 19.53 %	4.08 % 3.39 %
Pets	42146 41883	32859 33893	7759 6695	1559 1233	77.96 % 80.92 %	18.41 % 15.99 %	3.70 % 2.94 %
Sport & Fitness	41859 41437	31437 32356	8771 7657	1692 1378	75.10 % 78.08 %	20.95 % 18.48 %	4.04 % 3.33 %
Job & Career	41297 41673	30826 32225	8756 7971	1760 1472	74.64 % 77.33 %	21.20 % 19.13 %	4.26 % 3.53 %
Dating	41795 41160	30105 30882	9894 8686	1829 1510	72.03 % 75.03 %	23.67 % 21.10 %	4.38 % 3.67 %
Other	40984 41469	32031 33602	7449 6543	1526 1285	78.15 % 81.03 %	18.18 % 15.78 %	3.72 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50783 50327	36942 38109	11716 10375	2164 1823	72.74 % 75.72 %	23.07 % 20.62 %	4.26 % 3.62 %
Outlook Mail	50592 50746	37299 38894	11167 10005	2163 1811	73.73 % 76.64 %	22.07 % 19.72 %	4.28 % 3.57 %
Yahoo Mail	50611 50124	38304 39412	10344 9018	2014 1643	75.68 % 78.63 %	20.44 % 17.99 %	3.98 % 3.28 %
AOL Mail	49605 50850	37561 39950	10008 9161	2072 1676	75.72 % 78.56 %	20.18 % 18.02 %	4.18 % 3.30 %
Mail.com	51145 50932	39324 40608	9909 8725	1950 1586	76.89 % 79.73 %	19.37 % 17.13 %	3.81 % 3.11 %
Yandex Mail	51255 50208	38151 38841	11062 9576	2129 1731	74.43 % 77.36 %	21.58 % 19.07 %	4.15 % 3.45 %
GMX Mail	50233 50619	38550 40400	9835 8690	1862 1508	76.74 % 79.81 %	19.58 % 17.17 %	3.71 % 2.98 %
Zoho Mail	50707 51001	39469 41076	9484 8333	1801 1545	77.84 % 80.54 %	18.70 % 16.34 %	3.55 % 3.03 %
ProtonMail	50988 50241	39687 40670	9564 8133	1803 1413	77.84 % 80.95 %	18.76 % 16.19 %	3.54 % 2.81 %
Custom Mail	50909 50022	40142 40947	9036 7624	1784 1388	78.85 % 81.86 %	17.75 % 15.24 %	3.50 % 2.77 %
iCloud Mail	11115 11397	8481 8913	2148 1932	533 513	76.30 % 78.20 %	19.33 % 16.95 %	4.80 % 4.50 %
Tuta	11128 11259	9001 9311	1722 1514	420 376	80.89 % 82.70 %	15.47 % 13.45 %	3.77 % 3.34 %
Juno.com	11412 11208	9351 9371	1692 1465	374 340	81.94 % 83.61 %	14.83 % 13.07 %	3.28 % 3.03 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.