Constant Contact and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.277 528.738	403.712 418.246	105.972 92.634	20.815 17.112

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.13 % 79.10 %	19.98 % 17.52 %	3.93 % 3.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40632 40935	32019 33523	7158 6222	1495 1139	78.80 % 81.89 %	17.62 % 15.20 %	3.68 % 2.78 %
Elektronics	40546 40549	31196 32379	7859 6852	1502 1255	76.94 % 79.85 %	19.38 % 16.90 %	3.70 % 3.10 %
Entertainment	40837 40582	31053 32024	8163 7132	1609 1368	76.04 % 78.91 %	19.99 % 17.57 %	3.94 % 3.37 %
Cosmetics & Beauty	40751 40570	31012 31998	8190 7170	1590 1356	76.10 % 78.87 %	20.10 % 17.67 %	3.90 % 3.34 %
Food & Drink	40859 41014	32285 33469	7170 6302	1432 1174	79.02 % 81.60 %	17.55 % 15.37 %	3.50 % 2.86 %
Home & Garden	40992 40842	32241 33430	7253 6184	1528 1183	78.65 % 81.85 %	17.69 % 15.14 %	3.73 % 2.90 %
Finance	41210 40097	30117 30529	9377 8043	1732 1473	73.08 % 76.14 %	22.75 % 20.06 %	4.20 % 3.67 %
Health	40218 40368	29754 31060	8796 7881	1658 1374	73.98 % 76.94 %	21.87 % 19.52 %	4.12 % 3.40 %
Pets	41399 41049	32229 33216	7638 6540	1542 1215	77.85 % 80.92 %	18.45 % 15.93 %	3.72 % 2.96 %
Sport & Fitness	41096 40742	30802 31799	8650 7536	1672 1361	74.95 % 78.05 %	21.05 % 18.50 %	4.07 % 3.34 %
Job & Career	40479 40876	30133 31567	8627 7812	1739 1455	74.44 % 77.23 %	21.31 % 19.11 %	4.30 % 3.56 %
Dating	41028 40437	29477 30296	9762 8563	1810 1494	71.85 % 74.92 %	23.79 % 21.18 %	4.41 % 3.69 %
Other	40230 40677	31394 32956	7329 6397	1506 1265	78.04 % 81.02 %	18.22 % 15.73 %	3.74 % 3.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50012 49518	36298 37439	11588 10225	2145 1803	72.58 % 75.61 %	23.17 % 20.65 %	4.29 % 3.64 %
Outlook Mail	49777 49982	36623 38275	11025 9860	2142 1790	73.57 % 76.58 %	22.15 % 19.73 %	4.30 % 3.58 %
Yahoo Mail	49762 49393	37606 38823	10191 8870	1994 1626	75.57 % 78.60 %	20.48 % 17.96 %	4.01 % 3.29 %
AOL Mail	48893 50043	36967 39306	9893 9015	2056 1659	75.61 % 78.54 %	20.23 % 18.01 %	4.21 % 3.32 %
Mail.com	50332 50260	38640 40062	9775 8611	1929 1570	76.77 % 79.71 %	19.42 % 17.13 %	3.83 % 3.12 %
Yandex Mail	50448 49420	37471 38206	10910 9438	2108 1714	74.28 % 77.31 %	21.63 % 19.10 %	4.18 % 3.47 %
GMX Mail	49450 49829	37906 39747	9706 8528	1844 1490	76.66 % 79.77 %	19.63 % 17.11 %	3.73 % 2.99 %
Zoho Mail	49926 50232	38810 40452	9360 8191	1779 1528	77.74 % 80.53 %	18.75 % 16.31 %	3.56 % 3.04 %
ProtonMail	50258 49405	39070 40001	9442 7973	1785 1393	77.74 % 80.97 %	18.79 % 16.14 %	3.55 % 2.82 %
Custom Mail	50144 49191	39496 40287	8916 7465	1765 1367	78.77 % 81.90 %	17.78 % 15.18 %	3.52 % 2.78 %
iCloud Mail	10260 10637	7751 8290	2000 1795	509 495	75.55 % 77.94 %	19.49 % 16.88 %	4.96 % 4.65 %
Tuta	10417 10380	8401 8594	1606 1346	403 354	80.65 % 82.79 %	15.42 % 12.97 %	3.87 % 3.41 %
Juno.com	10598 10448	8673 8764	1560 1317	356 323	81.84 % 83.88 %	14.72 % 12.61 %	3.36 % 3.09 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.