ConvertKit and Kit Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 146.779	302.081 121.410	78.208 21.659	14.117 4.684

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 82.72 %	19.83 % 14.76 %	3.58 % 3.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 11218	24204 9511	5178 1521	980 304	79.72 % 84.78 %	17.05 % 13.56 %	3.23 % 2.71 %
Elektronics	30287 11171	23385 9312	5902 1569	1000 368	77.21 % 83.36 %	19.49 % 14.05 %	3.30 % 3.29 %
Entertainment	30255 11384	23092 9408	6045 1689	1118 354	76.32 % 82.64 %	19.98 % 14.84 %	3.70 % 3.11 %
Cosmetics & Beauty	30425 11110	23232 9186	6099 1632	1094 360	76.36 % 82.68 %	20.05 % 14.69 %	3.60 % 3.24 %
Food & Drink	30373 11359	24085 9555	5283 1532	1005 354	79.30 % 84.12 %	17.39 % 13.49 %	3.31 % 3.12 %
Home & Garden	30268 11505	24131 9712	5167 1518	970 327	79.72 % 84.42 %	17.07 % 13.19 %	3.20 % 2.84 %
Finance	30282 11308	22132 9147	6922 1844	1228 399	73.09 % 80.89 %	22.86 % 16.31 %	4.06 % 3.53 %
Health	30386 11317	22511 9217	6731 1754	1144 397	74.08 % 81.44 %	22.15 % 15.50 %	3.76 % 3.51 %
Pets	30515 11156	24072 9349	5436 1557	1007 324	78.89 % 83.80 %	17.81 % 13.96 %	3.30 % 2.90 %
Sport & Fitness	30484 11514	23007 9452	6312 1763	1165 362	75.47 % 82.09 %	20.71 % 15.31 %	3.82 % 3.14 %
Job & Career	30364 11117	22710 8964	6456 1806	1198 406	74.79 % 80.63 %	21.26 % 16.25 %	3.95 % 3.65 %
Dating	30301 11331	21762 9169	7322 1873	1217 393	71.82 % 80.92 %	24.16 % 16.53 %	4.02 % 3.47 %
Other	30104 11289	23758 9428	5355 1601	991 336	78.92 % 83.51 %	17.79 % 14.18 %	3.29 % 2.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 11320	28873 8903	8892 2028	1517 449	73.50 % 78.65 %	22.64 % 17.92 %	3.86 % 3.97 %
Outlook Mail	38997 11274	28821 9178	8633 1764	1543 377	73.91 % 81.41 %	22.14 % 15.65 %	3.96 % 3.34 %
Yahoo Mail	40103 11270	30633 9254	8046 1700	1424 374	76.39 % 82.11 %	20.06 % 15.08 %	3.55 % 3.32 %
AOL Mail	39425 11359	30059 9346	7908 1745	1458 351	76.24 % 82.28 %	20.06 % 15.36 %	3.70 % 3.09 %
Mail.com	38624 11451	30060 9532	7211 1638	1353 356	77.83 % 83.24 %	18.67 % 14.30 %	3.50 % 3.11 %
Yandex Mail	38821 11494	29129 9390	8168 1815	1524 387	75.03 % 81.69 %	21.04 % 15.79 %	3.93 % 3.37 %
GMX Mail	39819 11368	30627 9564	7798 1566	1394 353	76.92 % 84.13 %	19.58 % 13.78 %	3.50 % 3.11 %
Zoho Mail	40117 11124	31303 9364	7430 1513	1384 334	78.03 % 84.18 %	18.52 % 13.60 %	3.45 % 3.00 %
ProtonMail	39371 11333	30858 9585	7262 1483	1251 323	78.38 % 84.58 %	18.45 % 13.09 %	3.18 % 2.85 %
Custom Mail	39847 11194	31718 9482	6860 1455	1269 327	79.60 % 84.71 %	17.22 % 13.00 %	3.18 % 2.92 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.