ConvertKit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 539.057	302.081 418.308	78.208 101.600	14.117 19.540

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 77.60 %	19.83 % 18.85 %	3.58 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 41572	24204 33342	5178 6908	980 1351	79.72 % 80.20 %	17.05 % 16.62 %	3.23 % 3.25 %
Elektronics	30287 41454	23385 32533	5902 7563	1000 1406	77.21 % 78.48 %	19.49 % 18.24 %	3.30 % 3.39 %
Entertainment	30255 41090	23092 31786	6045 7808	1118 1529	76.32 % 77.36 %	19.98 % 19.00 %	3.70 % 3.72 %
Cosmetics & Beauty	30425 41643	23232 32288	6099 7847	1094 1511	76.36 % 77.54 %	20.05 % 18.84 %	3.60 % 3.63 %
Food & Drink	30373 41599	24085 33412	5283 6854	1005 1352	79.30 % 80.32 %	17.39 % 16.48 %	3.31 % 3.25 %
Home & Garden	30268 41818	24131 33534	5167 6962	970 1357	79.72 % 80.19 %	17.07 % 16.65 %	3.20 % 3.25 %
Finance	30282 41479	22132 30971	6922 8866	1228 1651	73.09 % 74.67 %	22.86 % 21.37 %	4.06 % 3.98 %
Health	30386 41568	22511 31376	6731 8660	1144 1581	74.08 % 75.48 %	22.15 % 20.83 %	3.76 % 3.80 %
Pets	30515 40695	24072 32392	5436 6903	1007 1419	78.89 % 79.60 %	17.81 % 16.96 %	3.30 % 3.49 %
Sport & Fitness	30484 41056	23007 31508	6312 8017	1165 1571	75.47 % 76.74 %	20.71 % 19.53 %	3.82 % 3.83 %
Job & Career	30364 41330	22710 31324	6456 8366	1198 1665	74.79 % 75.79 %	21.26 % 20.24 %	3.95 % 4.03 %
Dating	30301 42200	21762 30854	7322 9679	1217 1706	71.82 % 73.11 %	24.16 % 22.94 %	4.02 % 4.04 %
Other	30104 41553	23758 32988	5355 7167	991 1441	78.92 % 79.39 %	17.79 % 17.25 %	3.29 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 50625	28873 37369	8892 11211	1517 2081	73.50 % 73.82 %	22.64 % 22.15 %	3.86 % 4.11 %
Outlook Mail	38997 50264	28821 37792	8633 10524	1543 1994	73.91 % 75.19 %	22.14 % 20.94 %	3.96 % 3.97 %
Yahoo Mail	40103 50468	30633 38832	8046 9744	1424 1893	76.39 % 76.94 %	20.06 % 19.31 %	3.55 % 3.75 %
AOL Mail	39425 50779	30059 39072	7908 9865	1458 1885	76.24 % 76.95 %	20.06 % 19.43 %	3.70 % 3.71 %
Mail.com	38624 50767	30060 39555	7211 9423	1353 1840	77.83 % 77.91 %	18.67 % 18.56 %	3.50 % 3.62 %
Yandex Mail	38821 50905	29129 38563	8168 10432	1524 1939	75.03 % 75.75 %	21.04 % 20.49 %	3.93 % 3.81 %
GMX Mail	39819 50610	30627 39538	7798 9362	1394 1752	76.92 % 78.12 %	19.58 % 18.50 %	3.50 % 3.46 %
Zoho Mail	40117 50703	31303 39986	7430 9114	1384 1662	78.03 % 78.86 %	18.52 % 17.98 %	3.45 % 3.28 %
ProtonMail	39371 50015	30858 39667	7262 8715	1251 1658	78.38 % 79.31 %	18.45 % 17.42 %	3.18 % 3.32 %
Custom Mail	39847 50272	31718 40360	6860 8317	1269 1615	79.60 % 80.28 %	17.22 % 16.54 %	3.18 % 3.21 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.