ConvertKit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 529.023	302.081 410.155	78.208 99.661	14.117 19.296

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 77.53 %	19.83 % 18.84 %	3.58 % 3.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 40780	24204 32711	5178 6742	980 1334	79.72 % 80.21 %	17.05 % 16.53 %	3.23 % 3.27 %
Elektronics	30287 40680	23385 31904	5902 7408	1000 1388	77.21 % 78.43 %	19.49 % 18.21 %	3.30 % 3.41 %
Entertainment	30255 40315	23092 31153	6045 7650	1118 1509	76.32 % 77.27 %	19.98 % 18.98 %	3.70 % 3.74 %
Cosmetics & Beauty	30425 40872	23232 31657	6099 7709	1094 1492	76.36 % 77.45 %	20.05 % 18.86 %	3.60 % 3.65 %
Food & Drink	30373 40742	24085 32714	5283 6692	1005 1331	79.30 % 80.30 %	17.39 % 16.43 %	3.31 % 3.27 %
Home & Garden	30268 41145	24131 32984	5167 6836	970 1340	79.72 % 80.17 %	17.07 % 16.61 %	3.20 % 3.26 %
Finance	30282 40688	22132 30328	6922 8720	1228 1633	73.09 % 74.54 %	22.86 % 21.43 %	4.06 % 4.01 %
Health	30386 40857	22511 30801	6731 8520	1144 1564	74.08 % 75.39 %	22.15 % 20.85 %	3.76 % 3.83 %
Pets	30515 39934	24072 31776	5436 6752	1007 1399	78.89 % 79.57 %	17.81 % 16.91 %	3.30 % 3.50 %
Sport & Fitness	30484 40270	23007 30878	6312 7855	1165 1550	75.47 % 76.68 %	20.71 % 19.51 %	3.82 % 3.85 %
Job & Career	30364 40545	22710 30679	6456 8223	1198 1647	74.79 % 75.67 %	21.26 % 20.28 %	3.95 % 4.06 %
Dating	30301 41443	21762 30238	7322 9539	1217 1687	71.82 % 72.96 %	24.16 % 23.02 %	4.02 % 4.07 %
Other	30104 40752	23758 32332	5355 7015	991 1422	78.92 % 79.34 %	17.79 % 17.21 %	3.29 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 49825	28873 36707	8892 11050	1517 2064	73.50 % 73.67 %	22.64 % 22.18 %	3.86 % 4.14 %
Outlook Mail	38997 49546	28821 37206	8633 10388	1543 1976	73.91 % 75.09 %	22.14 % 20.97 %	3.96 % 3.99 %
Yahoo Mail	40103 49717	30633 38237	8046 9615	1424 1875	76.39 % 76.91 %	20.06 % 19.34 %	3.55 % 3.77 %
AOL Mail	39425 49981	30059 38424	7908 9717	1458 1865	76.24 % 76.88 %	20.06 % 19.44 %	3.70 % 3.73 %
Mail.com	38624 49958	30060 38897	7211 9259	1353 1822	77.83 % 77.86 %	18.67 % 18.53 %	3.50 % 3.65 %
Yandex Mail	38821 50039	29129 37873	8168 10256	1524 1916	75.03 % 75.69 %	21.04 % 20.50 %	3.93 % 3.83 %
GMX Mail	39819 49767	30627 38856	7798 9192	1394 1733	76.92 % 78.08 %	19.58 % 18.47 %	3.50 % 3.48 %
Zoho Mail	40117 49964	31303 39372	7430 8967	1384 1643	78.03 % 78.80 %	18.52 % 17.95 %	3.45 % 3.29 %
ProtonMail	39371 49240	30858 39030	7262 8575	1251 1639	78.38 % 79.26 %	18.45 % 17.41 %	3.18 % 3.33 %
Custom Mail	39847 49506	31718 39746	6860 8172	1269 1596	79.60 % 80.29 %	17.22 % 16.51 %	3.18 % 3.22 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.