ConvertKit and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 538.934	302.081 426.502	78.208 94.551	14.117 17.353

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 79.14 %	19.83 % 17.54 %	3.58 % 3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 41711	24204 34147	5178 6359	980 1158	79.72 % 81.87 %	17.05 % 15.25 %	3.23 % 2.78 %
Elektronics	30287 41299	23385 32983	5902 7007	1000 1275	77.21 % 79.86 %	19.49 % 16.97 %	3.30 % 3.09 %
Entertainment	30255 41381	23092 32673	6045 7270	1118 1387	76.32 % 78.96 %	19.98 % 17.57 %	3.70 % 3.35 %
Cosmetics & Beauty	30425 41440	23232 32699	6099 7333	1094 1377	76.36 % 78.91 %	20.05 % 17.70 %	3.60 % 3.32 %
Food & Drink	30373 41789	24085 34098	5283 6465	1005 1192	79.30 % 81.60 %	17.39 % 15.47 %	3.31 % 2.85 %
Home & Garden	30268 41616	24131 34058	5167 6330	970 1199	79.72 % 81.84 %	17.07 % 15.21 %	3.20 % 2.88 %
Finance	30282 40917	22132 31191	6922 8195	1228 1493	73.09 % 76.23 %	22.86 % 20.03 %	4.06 % 3.65 %
Health	30386 41159	22511 31695	6731 8040	1144 1394	74.08 % 77.01 %	22.15 % 19.53 %	3.76 % 3.39 %
Pets	30515 41883	24072 33893	5436 6695	1007 1233	78.89 % 80.92 %	17.81 % 15.99 %	3.30 % 2.94 %
Sport & Fitness	30484 41437	23007 32356	6312 7657	1165 1378	75.47 % 78.08 %	20.71 % 18.48 %	3.82 % 3.33 %
Job & Career	30364 41673	22710 32225	6456 7971	1198 1472	74.79 % 77.33 %	21.26 % 19.13 %	3.95 % 3.53 %
Dating	30301 41160	21762 30882	7322 8686	1217 1510	71.82 % 75.03 %	24.16 % 21.10 %	4.02 % 3.67 %
Other	30104 41469	23758 33602	5355 6543	991 1285	78.92 % 81.03 %	17.79 % 15.78 %	3.29 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 50327	28873 38109	8892 10375	1517 1823	73.50 % 75.72 %	22.64 % 20.62 %	3.86 % 3.62 %
Outlook Mail	38997 50746	28821 38894	8633 10005	1543 1811	73.91 % 76.64 %	22.14 % 19.72 %	3.96 % 3.57 %
Yahoo Mail	40103 50124	30633 39412	8046 9018	1424 1643	76.39 % 78.63 %	20.06 % 17.99 %	3.55 % 3.28 %
AOL Mail	39425 50850	30059 39950	7908 9161	1458 1676	76.24 % 78.56 %	20.06 % 18.02 %	3.70 % 3.30 %
Mail.com	38624 50932	30060 40608	7211 8725	1353 1586	77.83 % 79.73 %	18.67 % 17.13 %	3.50 % 3.11 %
Yandex Mail	38821 50208	29129 38841	8168 9576	1524 1731	75.03 % 77.36 %	21.04 % 19.07 %	3.93 % 3.45 %
GMX Mail	39819 50619	30627 40400	7798 8690	1394 1508	76.92 % 79.81 %	19.58 % 17.17 %	3.50 % 2.98 %
Zoho Mail	40117 51001	31303 41076	7430 8333	1384 1545	78.03 % 80.54 %	18.52 % 16.34 %	3.45 % 3.03 %
ProtonMail	39371 50241	30858 40670	7262 8133	1251 1413	78.38 % 80.95 %	18.45 % 16.19 %	3.18 % 2.81 %
Custom Mail	39847 50022	31718 40947	6860 7624	1269 1388	79.60 % 81.86 %	17.22 % 15.24 %	3.18 % 2.77 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.